Female consumers within the Generation Z cohort are more likely to be members of a loyalty program than their male counterparts in Great Britain. In 2022, the share of surveyed Generation Z men who were part of a loyalty scheme shrunk to 41 percent.

During a survey carried out in early 2024, ** percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing where to shop or which brands to purchase. Another ** percent said that loyalty programs were somewhat important to them.

In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.

As of November 2023, **** of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached ** percent, and it stood at ** percent among responding Gen Zers.

According to a survey carried out in the UK in July 2024, *********** were most likely to be influenced by loyalty programs and rewards when choosing where to shop. Almost ************** of this generational cohort stated that such programs would sway them.

In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to *** payment cards loyalty programs and *** travel loyalty programs. On average consumers actively used *** loyalty program subscriptions and belonged to **** such programs.

In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to **** of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some ** percent of businesses were using exclusive membership perks as part of their loyalty program strategy.

During a November 2022 survey carried out among UK consumers, ** percent stated they were using loyalty programs at that time. Another ***** percent said they had not used one but were interested and ***** percent said they used to be a member but were not anymore.

According to a survey carried out in 2023, around ** percent of global consumers regularly signed up for loyalty programs to earn discounts and rewards. Some ** percent stated they preferred free products versus experiences from their loyalty programs.

According to a 2023 survey among consumers in the United States, ** percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was ** percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly ***** out of 10 U.S. consumers.

According to the results of a 2023 survey of consumers in the United States, the most disliked factor about loyalty or rewards programs was the time it takes to redeem a reward, cited by ** percent of respondents. Nearly ********* of surveyed consumers also said they did not like how difficult it was to earn a reward.

According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some ** percent of female survey respondents stated that they were subscribed to a loyalty program, compared to ** percent of male respondents.

According to a survey conducted in 2024 in Brazil, the preferred loyalty program reward was cashback (receiving back part of the money spent on the purchase), chosen by ** percent of respondents. Discounts for in-store purchased followed, chosen by ** percent of respodning consumers.

***** out of 10 consumers in the United States were attracted by earning rewards, discounts, or cash back to join loyalty programs, according to the 2024 survey. Nearly ** percent of respondents mentioned free shipping as a feature motivating them to adhere to a brand's loyalty program.

According to a survey carried out in 2024, **************** were the preferred type of loyalty rewards among consumers in the United Kingdom and the United States. Among consumers in Germany and Japan, **************** seemed to be more preferable.

In 2024, McDonald's reported that its various loyalty schemes had more than *** million active users worldwide. The company stated that it was hoping to increase the number to *** million by 2027.

During an early 2024 survey carried out among consumers from the United States, nearly **** of respondents stated that free shipping for online purchases would make them most likely to join a customer loyalty program. Ability to earn larger discounts/free products through other purchases ranked second, named by ** percent of respondents.

Some ** percent of survey respondents aged between 55 and 64 stated that they were a member of a loyalty program in the United States as of November 2018. Some ** percent of respondents aged between 18 and 24 stated that they were subscribed to a loyalty program, making them the age group least likely to be part of a loyalty program.

Loyalty programs make a significant impact on how consumers perceive a brand. According to the survey conducted in the United States in November 2023, ** percent of respondents reported that a loyalty program makes them generally or far more positive to a brand.

It was found that the redemption rate of loyalty program rewards (points, cashback, and other rewards) amounted to **** percent across the globe in 2023. A year earlier, the share stood at **** percent.