According to the calculations, in 2021 an average Canadian loyalty program member was enrolled in **** programs, out of which *** were actively used. A year earlier the general enrollment was the same, but active enrollment was higher by ***.

According to a study among Canadian consumers in the fall of 2024, PC Optimum was in the top three leading loyalty programs, with **** million members. The Air Miles Reward Program had nearly **** million loyalty customers. In total, ** million residents of Canada, or ** percent of the country's adult population, used loyalty programs on a weekly basis.

Airline Loyalty Program Promotion Dataset

This dataset contains information about customer activity and demographics related to an airline's loyalty program, including a promotional campaign aimed at enhancing program enrollment.

Files

1. Customer Flight Activity.csv

2. Customer Loyalty History.csv

Context

The airline implemented a promotional campaign (2018 Promotion) aimed at enhancing program enrollment. The dataset encompasses information regarding: - Customer flight activity and loyalty points - Program signups and enrollment details - Cancellations within the loyalty program - Comprehensive customer demographics

Potential Use Cases

• Analyze the effectiveness of the promotional campaign
• Predict customer churn/cancellations
• Identify high-value customer segments
• Understand factors influencing loyalty program engagement
• Optimize loyalty point redemption strategies

According to a study among Canadian consumers in the fall of 2024, more loyalty program users were the "Use-Now" type compared to the "Go-Big" type. In the "Use-Now" segment, Metro & Moi, Scene, and PC Optimum had the largest share of loyalty program users. In comparison, only ** percent of Metro & Moi and PC Optimum consumers were in the "Go-Big" segment. The three categories in the section of the study are as follows: "Go-Big" (just agreeing with “I save my loyalty points to redeem for big ticket items like electronics, appliances, or travel”), "Use-Now" (just agreeing with “I regularly use loyalty points to save on everyday purchases like gas or groceries”), and "Want-it-All" (agreeing with both statements).

This statistic shows the share of consumers who are more likely to buy from retailers or brands offering loyalty or rewards programs in Canada in 2019, by generation. Some ** percent of Millennials and Generation Z respondents stated that they were more likely to buy from a retailer or brand that offers loyalty or reward programs.

If they had a choice of companies to buy from, around ** percent of consumers interviewed in a 2023 Canadian survey would choose a company that offered good products or services. Low prices were important to ** percent of respondents.

According to a survey carried out in Canada in 2020, 42 percent of respondents are enrolled and actively use a loyalty program at their most frequented convenience store. Meanwhile, 21 percent expressed they would enroll in a reward program if their c-store would offer one.

The Canadian credit card market, valued at $574.36 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.34% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing digitalization and the rising adoption of e-commerce are significantly boosting transaction volumes processed through credit cards. Furthermore, attractive rewards programs and flexible payment options offered by major players like Visa, MasterCard, and various Canadian financial institutions (CIBC, Royal Bank of Canada, Scotiabank, TD Bank, BMO, Tangerine Bank, and Desjardins Group, among others) are driving consumer adoption. The market is segmented by card type (general-purpose and specialty cards), application (spanning categories like food & groceries, health & pharmacy, travel, and entertainment), and provider. The prevalence of loyalty programs linked to credit cards, such as those offered by Canadian Tire Corporation and Costco, further stimulates market growth. While the market is experiencing strong growth, potential restraints include increasing regulatory scrutiny aimed at protecting consumers from high-interest rates and potential debt traps. Competition among providers also remains intense, necessitating continuous innovation in card features and benefits to maintain market share. The forecast period (2025-2033) anticipates sustained growth, primarily driven by a young and increasingly affluent population with a growing propensity for online transactions. The market segments related to online shopping and digital services are anticipated to witness particularly strong growth. Strategic partnerships between financial institutions and various retailers (e.g., Air Canada partnership) are also contributing to market expansion by offering targeted rewards and incentives. The continuous evolution of financial technology (FinTech) is expected to bring further innovations in payment methods and card functionalities, shaping the competitive landscape in the years to come. A focus on enhanced security measures and fraud prevention will also be crucial for maintaining consumer trust and driving further market growth. This report provides a detailed analysis of the Canada credit cards market, covering the period from 2019 to 2033. It offers valuable insights into market size, segmentation, trends, and future growth prospects, utilizing data from the historical period (2019-2024), base year (2025), and estimated year (2025), with a forecast extending to 2033. The report is designed to help businesses, investors, and stakeholders understand the competitive landscape and make informed decisions. High-search-volume keywords like "Canadian credit card market," "credit card industry Canada," "Canadian credit card trends," and "Canada credit card market size" are strategically integrated throughout. Recent developments include: March 2024: HSBC Holdings successfully concluded the sale of its Canadian unit, HSBC Bank Canada, to Royal Bank of Canada (RBC) for a total transaction value of CAD 13.5 billion (equivalent to USD 9.96 billion)., January 2023: Desjardins Group, North America's largest financial cooperative, announced its intention to shift its credit card processing operations to Finserv Inc. Finserv, a prominent global player in payments and financial services technology, will consolidate Desjardins' management of various card portfolios, including consumer, commercial, prepaid, and business lines of credit, onto a unified platform. This move is expected to generate synergies, enabling Desjardins to introduce enhanced offerings for both its consumer members and business clients.. Key drivers for this market are: Usage of Credit Card and Bonus and Reward Points Associated, Easy Re-payment Option such as EMI. Potential restraints include: Usage of Credit Card and Bonus and Reward Points Associated, Easy Re-payment Option such as EMI. Notable trends are: Offers and Discounts are Steadily Increasing the Usage of Credit Cards.

According to a survey conducted in Canada in 2022, 32 percent of respondents said they would not join a grocery store loyalty program because it required too many purchases to earn rewards. Six percent, on the other hand, stated they have held off from joining a rewards program because of the costs associated with it.

The 2022 CIUS aims to measure the impact of digital technologies on the lives of Canadians. Information gathered will help to better understand how individuals use the Internet, including intensity of use, demand for online activities and online interactions. The CIUS examines, use of online government services, use of social networking websites or apps, smartphone use, digital skills, e-commerce, online work, and security, privacy and trust as it relates to the Internet. The 2022 iteration has been updated to collect data on information sharing online, harmful content online, digital credentials, cryptocurrencies, Artificial Intelligence and working in the Gig Economy. The survey is built off the previous iterations of the CIUS conducted in 2018 and 2020.

The global loyalty management market, valued at $11.98 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 17.45% from 2025 to 2033. This surge is driven by several key factors. Increasing consumer demand for personalized experiences and exclusive offers fuels the adoption of sophisticated loyalty programs. Businesses are leveraging loyalty management solutions to enhance customer retention, improve brand advocacy, and gain valuable insights into customer behavior. The rise of omnichannel marketing strategies, requiring integrated loyalty programs across various touchpoints (online, mobile, in-store), further contributes to market growth. Technological advancements such as AI-powered personalization, predictive analytics, and blockchain-based loyalty solutions are streamlining program management and enhancing customer engagement. Competition among major players like IBM, Oracle, and Salesforce is driving innovation and expanding the range of available solutions, catering to diverse business needs and sizes. However, challenges remain. Implementing and maintaining effective loyalty programs can be expensive and complex, particularly for smaller businesses. Data privacy concerns and the need for robust security measures also pose significant hurdles. Furthermore, maintaining customer interest and preventing program fatigue require continuous innovation and adaptation to evolving consumer preferences. Despite these challenges, the market's overall growth trajectory remains positive, fueled by the strategic importance of customer loyalty in a competitive landscape. The market is segmented based on deployment type (cloud, on-premise), program type (points-based, tiered), industry, and geography, with North America and Europe currently holding significant market shares, but Asia-Pacific is expected to witness considerable growth in the coming years. Recent developments include: May 2023 - Bond Brand Loyalty Inc. (formerly known as Maritz Canada and Maritz Loyalty Marketing), a company that provides marketing services, has announced a strategic investment in its business from Colorado-based private equity firm Mountaingate Capital. The announcement follows a substantial period of growth for Bond and reflects the potential for further expansion in both reach and offerings to serve clients better. Bond's newly widened operations in Europe unveiled a new personalization platform, SynapzeXI. They launched BondX, a full-service agency offering led by Kirk Drummond, co-founder of Drumroll, which Bond acquired in 2022., March 2023 - Sabre Corporation, a software and technology provider that powers the travel industry, announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data platform provider that delivers AI-based, cloud-native SaaS programs and solutions. Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary's advanced loyalty management capabilities to their comprehensive offerings.. Key drivers for this market are: Implementation of a Customer-Centric Approach Across Businesses, Intensified Competition Increasing the Cost of Customer Acquisition; Rewarding Schemes Offered by Organizations. Potential restraints include: Implementation of a Customer-Centric Approach Across Businesses, Intensified Competition Increasing the Cost of Customer Acquisition; Rewarding Schemes Offered by Organizations. Notable trends are: B2C to be the Largest Solution Segment.

A survey between December 2023 and January 2024 found that 45 percent of high-value mobile gaming spenders in the United States and Canada stated that loyalty programs for in-game items would definitely increase their likelihood to spend money. A further 39 percent of mid-value spenders also stated the same about the ability to could earn rewards like gift cards or redeemable in-game currency.

As of October 2020, roughly 60 percent of Canadian consumers that use online platforms for saving money, specifically used loyalty programs, such as Aeroplan, PC, Optimum, AirMiles, or Scene. About a third of this group of Canadian shoppers used apps, such as Amazon, Checkout 51, Swagbucks, among others. A total of about three quarters of respondents stated they used such online saving platforms.

According to a survey carried out in Canada in 2022, 63 percent of consumers who were actively enrolled in a grocery store's loyalty program were extremely or very satisfied with their experience. Only six percent were not very or not at all satisfied with the reward program.

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Credit Card Payments Market Size 2025-2029

The credit card payments market size is forecast to increase by USD 181.9 billion, at a CAGR of 8.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing prevalence of online transactions. The digital shift in consumer behavior, fueled by the convenience and accessibility of e-commerce platforms, is leading to a surge in credit card payments. Another key trend shaping the market is the adoption of mobile biometrics for payment processing. This advanced technology offers enhanced security and ease of use, making it an attractive option for both consumers and merchants. However, the market also faces challenges. In developing economies, a lack of awareness and infrastructure for online payments presents a significant obstacle. Bridging the digital divide and educating consumers about the benefits and security of online transactions will be crucial for market expansion in these regions. Effective strategies, such as partnerships with local financial institutions and targeted marketing campaigns, can help overcome this challenge and unlock new opportunities for growth.

What will be the Size of the Credit Card Payments Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in technology and shifting consumer preferences. Payment optimization through EMV chip technology and payment authorization systems enhances security and streamlines transactions. Cross-border payments and chargeback prevention are crucial for businesses expanding globally. Ecommerce payment solutions, BNPL solutions, and mobile payments cater to the digital age, offering flexibility and convenience. Payment experience is paramount, with user interface design and alternative payment methods enhancing customer satisfaction. Merchant account services and payment gateway integration enable seamless transaction processing. Payment analytics and loyalty programs help businesses understand customer behavior and boost retention. Interchange fees, chargeback management, and dispute resolution are essential components of credit card processing. Data encryption and fraud detection ensure payment security. Multi-currency support and digital wallets cater to diverse customer needs. Customer support and subscription management are vital for maintaining positive relationships and managing recurring billing. Processing rates, settlement cycles, and PCI compliance are key considerations for businesses seeking efficient and cost-effective payment solutions. The ongoing integration of these elements shapes the dynamic and evolving credit card payments landscape.

How is this Credit Card Payments Industry segmented?

The credit card payments industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userConsumer or individualCommercialProduct TypeGeneral purpose credit cardsSpecialty credit cardsOthersApplicationFood and groceriesHealth and pharmacyRestaurants and barsConsumer electronicsOthersGeographyNorth AmericaUSCanadaEuropeGermanyUKAPACChinaIndiaJapanSouth KoreaSouth AmericaArgentinaBrazilRest of World (ROW).

By End-user Insights

The consumer or individual segment is estimated to witness significant growth during the forecast period.The market is a dynamic and evolving landscape that caters to businesses and consumers alike. Recurring billing enables merchants to automatically charge customers for goods or services on a regular basis, streamlining the payment process for both parties. EMV chip technology enhances payment security, reducing the risk of fraud. Payment optimization techniques help businesses minimize transaction costs and improve authorization rates. Cross-border payments facilitate international business, while chargeback prevention measures protect merchants from revenue loss due to disputed transactions. Ecommerce payment solutions provide convenience for consumers and merchants, with payment gateway integration ensuring seamless transactions. Rewards programs and buy now, pay later (BNPL) solutions incentivize consumer spending. Mobile payments and digital wallets offer flexibility and convenience. Merchants can accept various payment methods, including cryptocurrencies, and benefit from payment analytics and conversion rate optimization. Payment volume continues to grow, necessitating robust fraud detection systems and multi-currency support. Customer support is crucial for resolving disputes and addressing payment issues. Alternative payment methods cater to diverse consumer preferences. The payment experience is key

The Canadian restaurant industry, a dynamic and competitive landscape, is experiencing significant growth driven by evolving consumer preferences and technological advancements. The market's size and CAGR (Compound Annual Growth Rate) are not explicitly provided, but based on general industry knowledge and trends, we can infer substantial expansion. Factors like increasing disposable incomes, a burgeoning tourism sector, and the popularity of diverse culinary experiences contribute to this growth. The foodservice segment shows strong performance across various types—Quick Service Restaurants (QSRs) like burger chains and pizzerias continue to thrive, alongside the increasing popularity of cafes and bars, reflecting changing consumer demand for convenient and experiential dining. The full-service restaurant segment (FSR), encompassing diverse cuisines, also shows robust growth, though perhaps at a slightly slower pace than QSRs due to higher price points. The rise of cloud kitchens is another pivotal trend, offering efficient delivery options and catering to the growing demand for home-delivered meals. However, challenges remain. Rising operating costs, including labor and food prices, pose significant restraints on profitability. Furthermore, increasing competition, especially from both established and emerging restaurant chains, necessitates constant innovation and adaptation. The industry is also grappling with the ongoing impact of the pandemic, necessitating strategies to adapt to shifting consumer behaviors and maintaining operational efficiency. Successful players are focusing on enhancing customer experience through technology integration, brand loyalty programs, and menu diversification. Geographical distribution showcases a higher concentration in urban centers, although expansion into suburban and rural areas is ongoing. Analyzing the various segments, we observe a substantial contribution from chained outlets due to their established brand recognition and economies of scale. Independent outlets, while facing challenges in competing with large chains, often thrive by offering unique culinary experiences and personalized customer service. Location-wise, the strongest performance comes from retail and standalone locations, reflecting convenience and accessibility. Leisure and lodging locations also play a significant role, catering to tourist and traveler needs. Key players like McDonald's, Tim Hortons (implied through MTY Food Group), and other national chains dominate the market, but smaller, specialized restaurants and ethnic food establishments contribute significantly to the industry's diversity and vibrancy. Future growth will likely hinge on adapting to evolving consumer preferences, embracing technology, and managing operational efficiency in the face of rising costs. Recent developments include: December 2022: 7-Eleven announced that it started increasing its footprint in Canada by converting a number of its restaurants into authorized outlets with fine dining seating.December 2022: MTY Food Group Inc., one of its wholly owned subsidiaries, acquired all of the issued and outstanding shares of COP WP Parent Inc. (Wetzel’s Pretzels) from CenterOak Partners. Wetzel’s Pretzels is an American chain of fast-food restaurants specializing in pretzels and hot dogs, operating in the United States, Canada, and Central America.November 2022: 7-Eleven declared the launch of its three new licensed 7-Eleven outlets in Edmonton with a few newly added food items on its menu.. Notable trends are: Increase in number of QSRs and street food vendors owing to the rise in popularity of on-the-go meals.

This statistic shows the distribution of memberships in customer loyalty programs in Canada in 2017, broken down by sector. The findings show that the retail sector loyalty program memberships accounted for 51 percent of the total 175 million loyalty program memberships in Canada in 2017.

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Virtual Cards Market Size 2025-2029

The virtual cards market size is forecast to increase by USD 428.6 billion at a CAGR of 17.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing focus on high customer satisfaction and the emergence of Near Field Communication (NFC)-based payment technology. Virtual cards, which are digital versions of traditional payment cards, offer numerous advantages, including increased security, real-time transaction monitoring, and streamlined payment processing. The adoption of NFC technology in virtual cards further enhances their convenience and versatility, enabling contactless transactions and seamless integration with various digital wallets and mobile applications. However, the market faces challenges as well. Regulations on contactless payment transactions, data security concerns, aimed at ensuring security and consumer protection, pose a significant obstacle.
Compliance with these regulations can be complex and time-consuming, requiring substantial resources and expertise. Additionally, varying regulations across different regions can create challenges for global players seeking to expand their reach. Companies in the market must navigate these challenges effectively to capitalize on the opportunities presented by this dynamic and growing market. By focusing on innovation, regulatory compliance, and customer satisfaction, they can differentiate themselves and stay competitive in this rapidly evolving landscape.

What will be the Size of the Virtual Cards Market during the forecast period?

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The market continues to evolve, with dynamic market dynamics shaping its applications across various sectors. Payment gateways seamlessly integrate with transaction tracking, recurring payments, and real-time monitoring, ensuring secure and efficient financial transactions. Virtual card numbers offer enhanced security through cardholder authentication and data privacy, while API integration enables seamless communication between systems. Budgeting tools and reward programs help businesses manage expenses and incentivize customer loyalty. Chargeback management and fraud prevention systems ensure transaction security, with fraud detection and PCI DSS compliance further bolstering security protocols. Enterprise solutions encompass mobile app development, payment acceptance networks, and subscription services, catering to diverse business needs.
Virtual card issuance, user experience, and merchant processing are crucial components, with compliance regulations and cloud-based platforms ensuring regulatory adherence and scalability. Travel and hospitality, retail and e-commerce, and financial services are among the sectors embracing virtual cards, as they offer contactless payments, single-use cards, and digital wallet integration. The market's continuous unfolding is marked by ongoing innovation, as virtual account numbers, disposable cards, and virtual loyalty cards reshape the landscape.

How is this Virtual Cards Industry segmented?

The virtual cards industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  B2B virtual cards
  B2C remote payment virtual cards
  B2C POS virtual cards


Service

  Business use
  Consumer use


Card Type

  Credit Card
  Debit Card
  Prepaid Card


End-Use Industry

  Banking, Financial Services, and Insurance (BFSI)
  E-commerce
  Hospitality


Geography

  North America

    US
    Canada


  South America

    Argentina
    Brazil


  Middle East and Africa

    UAE


  Europe

    Germany


  APAC

    China
    Japan
    India
    Australia


  Rest of World (ROW)

By Product Insights

The B2B virtual cards segment is estimated to witness significant growth during the forecast period.

The market is poised for significant growth in the coming years, with the B2B segment leading the charge. This trend is driven by the increasing adoption of real-time digital disbursements in mobile platforms and the expanding internet penetration worldwide. Major industries, such as banking, financial services, and insurance (BFSI), e-commerce, healthcare and life sciences, education, utilities, retail, and others, are key contributors to market expansion. companies are integrating near-field communication (NFC) chips into their devices to facilitate contactless payments and a broader range of applications. Furthermore, the use of virtual cards presents an opportunity for suppliers to generate and monitor potential leads, fostering valuable business relationships.

Virtual cards offer numerous benefits, including two-factor authentication, employee expense reporting, spending controls, real-time monitoring, cardhold

This statistic shows the number of memberships in loyalty programs in Canada in 2015 and 2017. The findings show that there were 175 million loyalty program memberships in Canada in 2017, up from 130 million in the preceding reported period.

This statistic shows the leading loyalty programs in Canada according to consumers in 2018. The findings reveal that Scotiabank Scene received the highest index score of 70 percent based on how the public viewed its performance in the criteria outlined by the source.