According to the survey, consumers in the United States reported increased spending with brands that have loyalty programs. In 2024, 43 percent of respondents mentioned enhancing spend either to a general or to a great extent.

During a November 2022 survey carried out among UK consumers, ** percent stated they were using loyalty programs at that time. Another ***** percent said they had not used one but were interested and ***** percent said they used to be a member but were not anymore.

Female consumers within the Generation Z cohort are more likely to be members of a loyalty program than their male counterparts in Great Britain. In 2022, the share of surveyed Generation Z men who were part of a loyalty scheme shrunk to 41 percent.

In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to **** of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some ** percent of businesses were using exclusive membership perks as part of their loyalty program strategy.

During a November 2022 survey carried out in in the United Kingdom (UK), 70 percent of responding consumers stated that they would like to receive discounts from a loyalty program. Roughly a quarter said they expected personalized product recommendations.

During a survey carried out in early 2024, ** percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing where to shop or which brands to purchase. Another ** percent said that loyalty programs were somewhat important to them.

In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to *** payment cards loyalty programs and *** travel loyalty programs. On average consumers actively used *** loyalty program subscriptions and belonged to **** such programs.

In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.

According to a survey carried out in the UK in July 2024, *********** were most likely to be influenced by loyalty programs and rewards when choosing where to shop. Almost ************** of this generational cohort stated that such programs would sway them.

According to the results of a 2023 survey of consumers in the United States, the most disliked factor about loyalty or rewards programs was the time it takes to redeem a reward, cited by ** percent of respondents. Nearly ********* of surveyed consumers also said they did not like how difficult it was to earn a reward.

According to a 2023 survey among consumers in the United States, ** percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was ** percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly ***** out of 10 U.S. consumers.

According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some ** percent of female survey respondents stated that they were subscribed to a loyalty program, compared to ** percent of male respondents.

During a November 2022 survey carried out among UK consumers, 72 percent stated they got discounts from using loyalty programs. Rewards were named by 70 percent of respondents.

According to a survey carried out in 2023, around ** percent of global consumers regularly signed up for loyalty programs to earn discounts and rewards. Some ** percent stated they preferred free products versus experiences from their loyalty programs.

As of November 2023, **** of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached ** percent, and it stood at ** percent among responding Gen Zers.

According to the survey conducted in October 2024, ** percent of consumers in the United States were generally to very comfortable sharing personal data with loyalty programs. One-third of the respondents felt neutral when giving brands access to their information for loyalty programs.

According to a survey carried out in 2022 in Great Britain, supermarkets are the most popular sector for loyalty schemes. Some 56 percent of respondents stated that they were members of a supermarket loyalty program. Despite taking the top spot in 2022, supermarket loyalty scheme membership is in decline; almost two thirds of respondents were members in 2018.

According to a survey conducted in May 2022 in the United States, ** percent of consumers considered loyalty programs flexible in rewards to be an important feature when getting a personalized experience from a company or brand. For ** percent of respondents, the benefit was more important when considering a customized experience from airlines.

Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for ** percent of respondents in 2024. Similarly, ** percent of millennials also favored discount coupons and the same share preferred cashback rewards.

According to a survey carried out in 2024, **************** were the preferred type of loyalty rewards among consumers in the United Kingdom and the United States. Among consumers in Germany and Japan, **************** seemed to be more preferable.