The Thailand Luxury Goods Market Report is Segmented by Type (Clothing and Apparel, Footwear, and More), End User (Men, Women, and Unisex), and by Distribution Channel (Single-Branded Stores, Multi-Brand Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming Thai luxury goods market! This analysis reveals key trends, growth projections (CAGR), and major players shaping the future of luxury in Thailand, from clothing & apparel to watches & jewelry. Explore market segmentation and potential for investment. Recent developments include: In July 2022, Cortina Watch Thailand launched the new luxury watch boutique at The Mandarin Oriental Hotel. Providing customers the unique shopping experience. The new boutique combined 3 watches brand within area of 156 sqm., including Patek Philippe, Franck Muller, and Breguet., In July 2022, Ulysse Nardin unveils a new model launch of its new Diver Chrono Great White it is a limited edition watch with satin finish titanium case and displays a white, unidirectional, rotating, rubberized bezel., In June 2022, Estée Lauder Travel Retail launched its luxury fragrance collection in Thailand in partnership with King Power Duty-Free. The Luxury fragrance collection, featuring eight scents, will be available via the retailer's downtown and online stores, and Suvarnabhumi airport.. Notable trends are: Growing Influence of Social Media on Buying Decisions.

The size of the Luxury Goods Market in Thailand market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.15% during the forecast period. Recent developments include: In July 2022, Cortina Watch Thailand launched the new luxury watch boutique at The Mandarin Oriental Hotel. Providing customers the unique shopping experience. The new boutique combined 3 watches brand within area of 156 sqm., including Patek Philippe, Franck Muller, and Breguet., In July 2022, Ulysse Nardin unveils a new model launch of its new Diver Chrono Great White it is a limited edition watch with satin finish titanium case and displays a white, unidirectional, rotating, rubberized bezel., In June 2022, Estée Lauder Travel Retail launched its luxury fragrance collection in Thailand in partnership with King Power Duty-Free. The Luxury fragrance collection, featuring eight scents, will be available via the retailer's downtown and online stores, and Suvarnabhumi airport.. Key drivers for this market are: Growing Appeal for Multi-functional and Damage Control Hair Care Products, Prevalence of Different Hair Concerns Remains the Major Driving Force. Potential restraints include: Growing Availability of Counterfeit Products. Notable trends are: Growing Influence of Social Media on Buying Decisions.

In 2024, the revenue change in the luxury goods market in Thailand was modeled to be **** percent. Between 2019 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The revenue change is forecast to decline by **** percentage points from 2024 to 2030, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Goods.

The average revenue per capita in the luxury goods market in Thailand was modeled to amount to ***** U.S. dollars in 2024. Between 2018 and 2024, the average revenue per capita rose by ***** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average revenue per capita will steadily rise by *** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Goods.

The revenue in the luxury goods market in Thailand was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Goods.

Thailand Luxury Goods Market size was valued at USD 3.2 Billion in 2024 and is expected to reach USD 6.8 Billion by 2032, growing at a CAGR of 9.8% from 2026 to 2032.Key Market DriversRising High-Net-Worth Individual Population: The growing population of high-net-worth individuals (HNWI) will fuel the Thailand luxury goods market. According to Knight Frank's Wealth Report, Thailand's ultra-high-net-worth individuals (UHNWI) rose by 11% in 2023, reaching approximately 1,080 people with a net worth of more than $30 million. The expanding affluent population has greatly increased the demand for luxury goods, as wealthier people are more likely to buy high-end products and services.

In Thailand Secondhand Luxury Goods Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

In the luxury goods market in Thailand in 2024, the luxury fashion segment generated the highest revenue, reaching approximately ************ U.S. dollars. The luxury leather goods segment ranked second with around ************* U.S. dollars, while luxury watches & jewelry followed with about ************** U.S. dollars.

The Asia-Pacific luxury goods market, valued at $141.82 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.06% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes, particularly within the burgeoning middle class of China and India, are significantly driving demand for luxury apparel, footwear, bags, jewelry, watches, and other luxury goods. Furthermore, the increasing influence of social media and aspirational lifestyles, coupled with a growing preference for personalized experiences and exclusive brands, contributes to market growth. E-commerce platforms are also playing a vital role, providing convenient access to luxury goods for a wider consumer base across the region, particularly in rapidly developing digital economies. However, geopolitical uncertainties and potential economic slowdowns could pose challenges. The market is segmented geographically, with China, Japan, India, Australia, and South Korea representing key markets. Competition among established luxury brands like LVMH, Chanel, and Richemont, alongside the emergence of local luxury players, is intensifying. The strategic expansion of single-branded stores alongside a robust multi-brand and online retail presence is shaping the distribution landscape.
The segmental breakdown reveals clothing and apparel, followed by footwear and luxury accessories (bags and jewelry), as dominant categories. Watches represent another significant portion of the market. While specific regional data is unavailable, it is reasonable to assume China holds the largest market share due to its massive population and economic growth. Japan, with its established luxury consumer base, and India, experiencing rapid economic expansion and a growing affluent class, also contribute significantly. Australia and South Korea represent strong, albeit smaller, luxury markets within the Asia-Pacific region. Future growth will be influenced by consumer preferences shifting towards sustainable and ethical luxury practices, leading to increased demand for eco-friendly and socially responsible luxury goods. Brands will need to adapt their strategies to address these evolving consumer values to maintain competitiveness. Recent developments include: June 2022: Estée Lauder's Luxury debuted its Fragrance Collection in Southeast Asia. This is Southeast Asia's first travel retail launch of the Estée Lauder Luxury Fragrance Collection. Estée Lauder has partnered with King Power Duty-Free [part of the King Power International Group] for the exclusive launch of the Luxury Fragrance Collection in Thailand., December 2021: Luxury swiss watch brand Roger Dubuis launched its first standalone store in Australia in Sydney. The brand has made 28 timepieces exclusive to the Sydney store, though sells its watches in other stores in Sydney and Melbourne., May 2021: the Los Angeles-based Aaron Kirman Group launched a new Asia-Pacific division to better tap into a growing market of luxury buyers from Asia.. Notable trends are: Rising Trend of Personalization and Customization of Goods.

The size of the Asia Pacific Luxury Goods Industry market was valued at USD 141.82 Million in 2023 and is projected to reach USD 187.38 Million by 2032, with an expected CAGR of 4.06% during the forecast period. Recent developments include: June 2022: Estée Lauder's Luxury debuted its Fragrance Collection in Southeast Asia. This is Southeast Asia's first travel retail launch of the Estée Lauder Luxury Fragrance Collection. Estée Lauder has partnered with King Power Duty-Free [part of the King Power International Group] for the exclusive launch of the Luxury Fragrance Collection in Thailand., December 2021: Luxury swiss watch brand Roger Dubuis launched its first standalone store in Australia in Sydney. The brand has made 28 timepieces exclusive to the Sydney store, though sells its watches in other stores in Sydney and Melbourne., May 2021: the Los Angeles-based Aaron Kirman Group launched a new Asia-Pacific division to better tap into a growing market of luxury buyers from Asia.. Key drivers for this market are: Product Innovations to Drive Demand for Watches, Rising Demand for Premium Fashion Items. Potential restraints include: Presence of Counterfeit Products. Notable trends are: Rising Trend of Personalization and Customization of Goods.

Thailand luxury goods and jewelry retail market valued at USD 8 billion, driven by rising disposable incomes, affluent class growth, and tourism in key cities like Bangkok.

In 2023, Louis Vuitton was the leading luxury brand in Thailand, with a revenue of around **** billion Thai baht. This was followed by Chanel, with revenue of approximately **** billion Thai baht. Luxury goods retail development in Thailand The revenue of the luxury goods market in Thailand is projected to grow in the upcoming years and is estimated to reach *** billion U.S. dollars in 2028. Thailand has the potential to be a leading luxury shopping destination in ASEAN. The rise in popularity of luxury goods among Thais allows for expanding high-end retail spaces and the presence of global luxury brands. For instance, Louis Vuitton launched its ***** LV The Place Louis Vuitton in Bangkok, which combines a storefront, an exhibition, a café, and a restaurant in one place. In addition, important Thai retailers, including Central Group and PP Group, brought in around ** new luxury brands in 2024, from Loro Piana to Ami Paris. Shopping for luxury goods in Thailand For consumers, wearing a luxury product may symbolize wealth, success, and social status. On the other hand, the perceived investment and resale value of luxury items motivate some to purchase. In 2023, Asia had the highest revenue for the secondhand luxury goods market. Thai consumers are no strangers to shopping for pre-loved goods. Many buy and sell used luxury brand products on e-commerce and social media such as Instagram and Facebook. Flexible payment options also make luxury goods more accessible to the average Thai consumer. Private sellers are known to offer payment plans through credit card schemes or monthly bank transfers. Meanwhile, e-commerce platforms, like Shopee, offer customers buy now, pay later options to finance their purchase of luxury goods.

Thailand E-Commerce Luxury Goods and Jewelry Market valued at USD 3.5 Bn, driven by rising disposable incomes, online shopping trends, and middle-class growth.

The revenue in the 'Luxury Leather Goods' segment of the luxury goods market in Thailand was modeled to stand at ************* U.S. dollars in 2024. From 2018 to 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. Between 2024 and 2030, the revenue will rise by ************* U.S. dollars, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Leather Goods.

Discover the booming Thailand travel retail market! This in-depth analysis reveals a $154.48 million market in 2025, projected to grow at a 6.75% CAGR until 2033. Explore key drivers, trends, restraints, and leading companies shaping this dynamic sector. Recent developments include: In October 2023, Foreo broadens its presence in Thailand's travel retail sector with a new outlet at Don Mueang Airport. This expansion, in collaboration with King Power, builds upon Foreo's existing launches at Suvarnabhumi and Phuket airports, along with its presence in King Power Rangnam, King Power Srivaree Complex, and King Power Phuket downtown stores., In November 2023, Thailand's leading oil and retail company plans to expand into Southeast Asia due to the region's economic growth. PTT Oil and Retail Business is investing $900 million to broaden operations beyond Southeast Asia, operating over 2,500 lifestyle outlets in Asia and supplying petrochemical products globally to over 40 countries. Notable trends are: Growth of the Tourism Industry in Thailand is Driving the Market.

In 2024, China was estimated to account for ** percent of the global personal luxury goods market. In comparison, Japan's personal luxury goods market made up **** percent of the market in 2024. Global context and market trends The Asia-Pacific region, led by China and Japan, forms the largest share of the global luxury goods market. In 2023, the Americas and Europe each accounted for a similar share of the personal luxury goods market, with China close behind. Looking ahead, the revenue of luxury goods was estimated to grow across all segments by 2029. The luxury watches and jewelry segment is expected to see particularly strong growth, with a projected revenue of over *** billion U.S. dollars. This forecast suggests that Asia, and especially China, will continue to be crucial markets for luxury goods in the coming years.
Regional dynamics and consumer behavior While China and Japan dominate the Asian luxury goods landscape, other countries in the region are also making their mark. A survey conducted in 2024 revealed that respondents from the Philippines and Thailand mostly purchased luxury items two to three times a year, a similar shopping behavior to Chinese respondents. In most Southeast Asian countries, luxury clothing is the preferred category for most consumers, while **** of the Chinese respondents favor luxury cosmetics and skincare.

The revenue in the 'Luxury Eyewear' segment of the luxury goods market in Thailand was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ********** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Eyewear.

In Thailand Luxury Fashion Rental Market is projected to grow from USD 2.1 billion in 2025 to USD 6.7 billion by 2031, at a CAGR of 21.5%

The Thailand Travel Retail Market size was valued at USD 7.50 Billion in 2024 and is projected to reach USD 17.02 Billion by 2032, growing at a CAGR of 8.3% from 2025 to 2032.Thailand Travel Retail Market DynamicsThe key market dynamics that are shaping the Thailand travel retail market include:Key Market Drivers:Tourism and Travel Boom: Thailand's status as a top tourist destination in Southeast Asia has considerably boosted the country's travel retail sector. The surge of international travelers, mainly from China, Japan, and other nearby nations, drives up demand for travel-related products. Airports, in particular, experience high foot traffic from tourists looking for duty-free merchandise, luxury items, and local souvenirs.Growing Disposable Income: As Thailand's economy expands, particularly among its middle and upper incomes, consumer purchasing power rises. This increased discretionary income enables both local and international tourists to spend more on luxury items and high-end products accessible at travel retail establishments.