Luxury Watch Market Analysis | Industry Forecast, Size & Report Insights

Dataset updated: Jun 27, 2024

Dataset authored and provided by: Mordor Intelligence

License: https://www.mordorintelligence.com/privacy-policy

Time period covered: 2019 - 2029

Area covered: Global

Variables measured: CAGR, Market size, Market share analysis, Global trends, Industry forecast

Description: The Luxury Watch Market size is estimated at USD 51.31 billion in 2024, and is expected to reach USD 68.17 billion by 2029, growing at a CAGR of 5.84% during the forecast period (2024-2029)

Quantitative Units: Revenue in USD Billion, Volumes in Units, Pricing in USD

Regions and Countries Covered (from Scope of Report):

• North America: United States, Canada, Mexico, Rest of North America
• Europe: Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe
• Asia-Pacific: India, China, Australia, Japan, Rest of Asia-Pacific
• South America: Brazil, Argentina, Rest of South America
• Middle East & Africa: United Arab Emirates, South Africa, Rest of Middle East & Africa

Industry Segmentation Covered (from Scope of Report):

Type: Quartz or Mechanical Watch, Digital Watch

End User: Women, Men, Unisex

Distribution Channel: Online Retail Stores, Offline Retail Stores

Market Players Covered: Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe SA, and Audemars Piguet.

Market Estimates and Report Statistics

Report Attribute	Key Statistics
Study Period	2019-2029
Market Size (2024)	USD 51.31 Billion
Market Size (2029)	USD 68.17 Billion
CAGR (2024 - 2029)	5.84%
Fastest Growing Market	South America
Largest Market	Asia Pacific

By Product Type

Product Type	Market Size Data Available from	CAGR % (2024-2029), Revenue in USD Million
Quartz/ Mechanical Luxury Watches	2019 to 2029	x%
Digital Luxury Watches	2019 to 2029	x%
Total	2019 to 2029	5.84%

By End User

End User	Market Size Data Available from	CAGR % (2024-2029), Revenue in USD Million
Men’s Luxury Watches	2019-2029	x%
Women’s Luxury Watches	2019-2029	x%
Unisex Luxury Watches	2019-2029	6.90%
Total	2019-2029	x%

By Distribution Channel

Distribution Channel	Market Size Data Available from	CAGR % (2024-2029), Revenue in USD Million
Offline Retail Stores	2019-2029	4.13%
Online Retail Stores	2019-2029	x%
Total	2019-2029	x%

Luxury Watch Sales by Region

Region	Study Period	CAGR % (2024-2029), Revenue in USD Million
North America	2019-2029	x%
Europe	2019-2029	x%
Asia Pacific	2019-2029	x%
South America	2019-2029	x%
Middle East & Africa	2019-2029	x%
Total	2019-2029	5.84%

The global luxury watch market size was estimated at USD 47.91 billion in 2025 and is anticipated to grow from USD 51.05 billion in 2026 till USD 87.11 billion by 2034, growing at a CAGR of 6.9% from 2026-2034.
Report Scope:

Report Metric	Details
Market Size in 2025	USD 47.91 Billion
Market Size in 2026	USD 51.05 Billion
Market Size in 2034	USD 87.11 Billion
CAGR	6.9% (2026-2034)
Base Year for Estimation	2025
Historical Data	2022-2024
Forecast Period	2026-2034
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Movement,By Price Tier,By Case Material,By Distribution Channel,By Gender,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

In 2024, the United States ranked first by revenue in the 'Luxury Watches' segment of the luxury goods market among the 10 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************ U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Luxury Watches.

Luxury Watch Market size is expected to be worth around USD 80.3 Billion by 2033 from USD 46.1 Billion in 2023, growing at a CAGR of 5.7%

The United Kingdom luxury watch market reached approximately USD 1.35 Billion in 2024. The market is projected to grow at a CAGR of 3.20% between 2025 and 2034, reaching a value of around USD 1.85 Billion by 2034.

Unlock insights into the market for all watches with pricing and trading patterns in the secondary markets via auctions and online sales. It contains 25+ years of historical and real-time sales records across vendors in the primary markets within North America, Europe and Asia. This institutional-grade dataset delivers the precision and depth required for sophisticated investment analysis, market research, and strategic decision-making.

Explore the projected growth of the Global Luxury Watch Market from USD 53.69 billion in 2024 to USD 72.9 billion by 2030. Discover key drivers, trends, and market segmentation insights in our comprehensive analysis for 2025-30.

USD 20.45 Billion in 2024; projected USD 48.13 Billion by 2033; CAGR 10%.

The revenue of the second-hand market for luxury watches was the highest in Asia, with an estimated value of about **** billion U.S. dollars in 2022. According to Statista estimates, Europe followed Asia, with a market revenue worth *** million U.S. dollars for pre-owned luxury watches.

According to the results of a survey conducted in the third quarter of 2025 among affluent and high net worth individuals, around seven percent of respondents in Europe had made multiple purchases of luxury watches over the past year. This represents a sharp decline from the third-quarter results from two years ago, in which nearly 48 percent of respondents indicated the same consumption behavior.

Snapshot img

Luxury Watch Market Size 2025-2029

The luxury watch market size is valued to increase USD 4.71 billion, at a CAGR of 2.4% from 2024 to 2029. Premiumization through luxury watch design and innovation will drive the luxury watch market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 33% growth during the forecast period.
By End-user - Men segment was valued at USD 22.87 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 15.41 billion
Market Future Opportunities: USD 4708.80 billion
CAGR : 2.4%
Europe: Largest market in 2023

Market Summary

The market represents a dynamic and evolving industry, characterized by continuous innovation and consumer demand for premium timepieces. Core technologies, such as mechanical movements and smartwatch features, are driving advancements in watch design and functionality. Meanwhile, applications span from fashion accessories to high-performance sports and professional tools. Service types include repair and maintenance, customization, and personalization services. Regions like Europe and Asia-Pacific dominate the market, with Europe holding a significant market share of approximately 45% due to the presence of luxury watch giants like Swatch Group and Richemont.
However, the market faces challenges such as increased availability of counterfeit products, which threaten brand reputation and consumer trust. Despite these challenges, opportunities for growth remain, particularly in the realm of premiumization through luxury watch design and innovation, and the growing demand for customized luxury watches.

What will be the Size of the Luxury Watch Market during the forecast period?

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How is the Luxury Watch Market Segmented and what are the key trends of market segmentation?

The luxury watch industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

Luxury watches for men represent a substantial sector within the global watch market, renowned for their meticulous craftsmanship, advanced precision, and enduring aesthetics. The market's expansion is fueled by continuous innovation and new product introductions from various industry players. For example, Hermes International SA launched the Two-Tone H08 Watch in January 2023, combining rose gold and titanium materials. Customization and personalization are driving forces behind the market's growth. companies catering to the affordable luxury watch segment are witnessing increased revenue as a result. Precision timekeeping remains a key focus, with minute repeaters and grand complications continuing to captivate consumers.

Manufacturers employ various materials for watch cases, including precious metals and sapphire crystal glass, ensuring water resistance ratings of up to 100 meters. Mechanical movements, hand-finished components, and dial design elements are meticulously crafted, while anti-magnetic shielding, automatic winding, and high-frequency oscillators ensure unparalleled accuracy. Watch straps are made from diverse materials such as leather, rubber, and metal, while gem setting techniques add an extra touch of elegance. Complication watches, including tourbillon escapements, perpetual calendars, and annual calendars, cater to the demand for sophisticated timekeeping solutions. Swiss watchmaking continues to dominate the market, with its mechanical movements and hand-finished components synonymous with quality and craftsmanship.

Innovations like lever escapements, jewelled bearings, shock absorption systems, and power reserve indicators further enhance the appeal of luxury watches. Market trends also include the integration of watch repair services, date complications, and balance spring designs. The market is expected to witness significant growth, with a 15% increase in sales forecasted for the next year. Additionally, there is a growing demand for moon phase complications and luxury watch bands, further expanding market opportunities.

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The Men segment was valued at USD 22.87 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

Europe is estimated to contribute 33% to the growth of the global marke

The pre-owned luxury watch market is experiencing a significant surge, transitioning from a niche collector's hobby into a major segment of the luxury goods industry. This growth is fueled by a confluence of factors including the increasing perception of luxury timepieces as a viable alternative asset class, offering strong value retention and appreciation. The rise of trusted online platforms has enhanced market accessibility and transparency, building consumer confidence. Furthermore, a growing consciousness around sustainability and the circular economy is attracting a younger demographic, who value the heritage and reduced environmental impact of pre-owned goods. This digital transformation, coupled with a shift in consumer mindset, is set to drive robust expansion in the coming decade, solidifying the market's mainstream appeal.

Key strategic insights from our comprehensive analysis reveal:

The explosive growth of specialized online marketplaces and digital platforms is fundamentally reshaping the market, democratizing access and increasing price transparency for consumers globally.
Major luxury watch brands are increasingly entering the secondary market through Certified Pre-Owned (CPO) programs, aiming to control their brand equity, enhance customer trust, and capture a larger share of the value chain.
Blockchain technology is emerging as a critical tool for authentication and provenance tracking, addressing the persistent challenge of counterfeit products and building a new layer of security and trust for high-value transactions.

Global Market Overview & Dynamics of Pre owned Luxury Watches Market Analysis

The global pre-owned luxury watch market is undergoing a period of unprecedented growth, driven by a paradigm shift in consumer behavior and technological advancements. Once confined to auction houses and specialized dealers, the market is now a highly dynamic and accessible ecosystem, thanks to the proliferation of online platforms. Consumers are increasingly drawn to the secondary market for its access to discontinued models, value proposition, and alignment with sustainability principles. This digital-first approach has broadened the consumer base to include younger, digitally-savvy individuals who view these timepieces not just as status symbols but as sound financial investments. This robust demand is propelling the market towards significant expansion.

Global Pre owned Luxury Watches Market Drivers

Investment and Asset Appreciation: A growing number of consumers and investors view pre-owned luxury watches from brands like Rolex, Patek Philippe, and Audemars Piguet as a tangible asset class that often appreciates in value, outperforming traditional investments and acting as a hedge against inflation.
Increased Accessibility Through Digital Platforms: The rise of trusted online marketplaces such as Chrono24, WatchBox, and Hodinkee has significantly lowered the barrier to entry, providing a secure and transparent environment for buying and selling, complete with authentication services and global reach.
Growing Focus on Sustainability: The global shift towards a circular economy and sustainable consumption has boosted the appeal of pre-owned goods. Purchasing a second-hand luxury watch is seen as an environmentally responsible choice, particularly among Millennial and Gen Z consumers.

Global Pre owned Luxury Watches Market Trends

Official Brand-Certified Pre-Owned (CPO) Programs: Leading watch manufacturers are launching their own CPO programs to control product quality, authenticate timepieces, and maintain brand prestige, thereby building consumer confidence and capturing revenue from the secondary market.
Integration of Blockchain and AI for Authentication: Technology is playing a crucial role in building trust. Blockchain is being used to create immutable digital ledgers of a watch's history and ownership, while AI algorithms are being developed to analyze market data for more accurate pricing and to detect counterfeits.
Surge in Demand for Neo-Vintage Models: There is a rising trend in collecting watches from the 1980s to the early 2000s. These neo-vintage pieces offer a unique blend of classic aesthetics with modern reliability and are becoming highly sought after by enthusiasts.

Global Pre owned Luxury Watches Market Restraints

Prevalence of Counterfeit Products: The market is plagued by sophisticated fakes and Frankenwatc...

The Europe luxury watch market reached around USD 6.34 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034 to reach nearly USD 8.86 Billion by 2034.

This statistic illustrates the market size of high-end watches in China from 2014 to 2018. In 2018, China's premium watch market size amounted to approximately **** billion yuan, an increase from around ** billion yuan in the previous year.

The high-end watch market, valued at $37.37 billion in 2025, is poised for significant growth. While the provided CAGR is missing, considering the luxury goods sector's resilience and consistent demand, a conservative estimate of 5-7% annual growth seems plausible. This would translate to a market size exceeding $50 billion by 2033. Key drivers include increasing disposable incomes in emerging markets, a growing preference for luxury goods as status symbols, and the enduring appeal of handcrafted, prestigious timepieces. Strong brand loyalty among established players like Rolex and Patek Philippe, coupled with the rising popularity of independent watchmakers, contributes to market dynamism. However, economic downturns, fluctuations in precious metal prices, and the increasing popularity of smartwatches present challenges to sustained growth. Segmentation reveals a strong demand for watches priced above $5,000, with the men's segment currently dominating. Geographical analysis points to North America and Europe as major markets, though Asia-Pacific displays considerable growth potential fueled by burgeoning middle classes in countries like China and India. The market's segmentation by price point and gender offers valuable insights for strategic planning. The high-end segment (>$5,000) holds the most significant share and presents opportunities for brands to leverage premium pricing and exclusive marketing strategies. The continued dominance of the men's segment underscores the need for brands to cater to male consumers, yet the growing female market presents an attractive avenue for expansion. Regional strategies need to adapt to specific market dynamics; North America and Europe benefit from well-established distribution networks and brand recognition, while focusing on brand awareness and building consumer trust is crucial for success in Asia-Pacific. The competitive landscape is intensely brand-driven, emphasizing the importance of maintaining brand heritage, innovative product development, and targeted marketing campaigns. Successful players need to navigate the balance between preserving their brand's prestige and adapting to evolving consumer preferences and technological advancements in the watchmaking industry.

The North America luxury watch market was valued at USD 9.01 Billion in 2024. The industry is expected to grow at a CAGR of 3.70% during the forecast period of 2025-2034 to attain a valuation of USD 12.96 Billion by 2034.

Discover the latest market trends in the lucrative men's luxury watch market. Explore key drivers, restraints, and leading brands shaping this multi-billion dollar industry, projecting growth to $23 billion by 2033. Learn about regional market shares and top players like Rolex, Patek Philippe, and Audemars Piguet.

Discover the booming luxury watch market! Our analysis reveals a $51.31B market in 2025, projected to grow at 5.84% CAGR through 2033. Learn key trends, leading brands (Rolex, LVMH, Richemont), and regional insights. Explore the future of this exclusive industry. Recent developments include: April 2024: LVMH Moet Hennessy Louis Vuitton brand Hubolt launched two new ceramic collections, Polished Orange Ceramic and Dark Green Ceramic. Both collections are limited to 250 pieces., April 2024: Chanel unveiled its official offerings, J12 Caliber 12.1, J12 Diamond Tourbillon Caliber 5, and Monsieur at the 2024 Watches & Wonders. The company also launched the Superleggera Intense Black Edition and several pink editions., April 2024: Chanel unveiled its latest collection, which highlighted pink editions, remarkable calibers, the Couture o’Clock capsule collection, and more. The collection also included the limited-edition J12 WHITE STAR COUTURE WATCH that featured diamonds on white ceramic baguettes.. Key drivers for this market are: Product Innovations to Drive Demand for Watches, Rising Demand for Premium Fashion Items. Potential restraints include: Product Innovations to Drive Demand for Watches, Rising Demand for Premium Fashion Items. Notable trends are: Increasing Consumer Spending on Luxury Goods.

Pre-Owned Luxury Watch Market Outlook

According to our latest research, the global pre-owned luxury watch market size reached $28.6 billion in 2024, demonstrating robust momentum and a healthy growth trajectory. The market is expected to expand at a CAGR of 8.2% from 2025 to 2033, propelling the total market value to a forecasted $55.6 billion by 2033. This sustained growth is fueled by increasing consumer sophistication, a rising appetite for sustainable luxury, and the digital transformation of luxury retail channels, which together are reshaping the dynamics of the secondary luxury watch market on a global scale.

One of the primary growth factors driving the pre-owned luxury watch market is the evolving perception of value and investment among consumers. High-net-worth individuals and millennials alike are increasingly viewing luxury watches not only as status symbols but also as valuable assets that can appreciate over time. The scarcity of certain iconic models, such as limited-edition Rolex or Patek Philippe timepieces, has led to a surge in demand within the secondary market, often resulting in prices that rival or exceed those of new watches. This investment-driven mindset is further reinforced by a growing awareness of the craftsmanship, heritage, and brand legacy associated with luxury watches, encouraging consumers to participate in the pre-owned segment where rare and discontinued models are accessible.

Another significant growth driver is the increasing focus on sustainability and conscious consumption. As environmental awareness becomes more prevalent, luxury consumers are gravitating towards pre-owned goods as a means to reduce their ecological footprint. The circular economy model, which promotes the reuse and recycling of products, has found strong resonance within the luxury watch sector. Leading brands and retailers are capitalizing on this trend by launching certified pre-owned programs, offering authenticity guarantees, and providing after-sales services that extend the lifespan of timepieces. These initiatives not only enhance consumer trust but also position the pre-owned luxury watch market as a sustainable alternative to traditional luxury retail, further expanding its appeal among younger, eco-conscious buyers.

The rapid digitalization of retail channels has fundamentally transformed how pre-owned luxury watches are bought and sold. Online platforms and specialized marketplaces have democratized access to a global inventory of authenticated pre-owned watches, breaking down geographical barriers and fostering price transparency. The integration of advanced technologies such as blockchain for provenance tracking, AI-powered authentication, and immersive virtual showrooms has elevated the consumer experience, making it safer and more convenient to purchase high-value items online. This digital shift has also enabled smaller players and independent dealers to reach a wider audience, intensifying competition and fostering innovation within the market. As a result, the pre-owned luxury watch segment is experiencing robust growth both in established luxury markets and emerging economies.

Regionally, Europe and North America continue to dominate the pre-owned luxury watch market, accounting for a substantial share of global sales. However, the Asia Pacific region is emerging as a key growth engine, fueled by rising disposable incomes, a burgeoning middle class, and increasing interest in luxury goods among younger demographics. China, Hong Kong, and Japan are particularly noteworthy, with a growing number of consumers seeking investment-grade timepieces and participating in online luxury watch auctions. Meanwhile, the Middle East and Latin America are also witnessing steady growth, driven by affluent populations and a cultural affinity for high-end watches. As regional preferences evolve and digital adoption accelerates, the global landscape of the pre-owned luxury watch market is becoming increasingly dynamic and interconnected.

Product Type Analysis

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This dataset is prepared for statistical factor pricing models and standardized across variables including country, region, currency, vendor, and manufacturer for seamless data filtering. It contains 20+ years of all items in the luxury watch category sold at auction and in private markets. Brands include: A. Lange & Söhne, Audemars Piguet, Blancpain, Breguet, Breitling, Bremont, Bulgari, Cartier, Chopard, F.P. Journe, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, Patek Philippe, Piaget, Richard Mille, Rolex, Seiko, TAG Heuer, Tudor, Ulysse Nardin, Vacheron Constantin, Zenith. Vendors include: Christie's, Sotheby's, Phillips, Bonhams