A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated 1.7 trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028.

The mobile device takeover The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately 30 percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly 80 percent of visits and 66 percent of orders.

M-commerce tough spots While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately 159 U.S. dollars, compared to 103 dollars on mobile phones.

As of January 2022, mobile commerce accounted for nearly two-thirds (65.7 percent) of all global e-commerce retail sales. Asia Pacific exceeded this proportion, where mobile sales represented about eight out of every ten digital sales. As can be seen in this graph, the use of mobile devices for online shopping was more prevalent in regions of the global south.

According to estimates, retail m-commerce sales in the United States exceeded *** billion U.S. dollars in 2023. By 2027, that figure is forecast to grow almost twofold, amounting to approximately *** billion U.S. dollars. In the coming years, e-commerce overall should account for a growing proportion of retail sales in the North American country.

The mobile commerce market size in Japan stood at around 6.7 trillion Japanese yen as of 2023. It almost tripled over the last decade. The mobile commerce market consists of the three segments shopping, services, and transactions.

The M-Commerce Market is Segmented by Transaction Type (M Retailing, M Ticketing/Booking, M Billing), Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless Application Protocol (WAP), Direct Carrier Billing), and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2022, ** percent of all e-commerce transactions in Canada were done with a mobile device. According to the source, by 2026, this figure is forecast to rise to ** percent.

The global m-commerce market was valued at USD 267.84 billion in 2021 and is expected to grow at a CAGR of 27.0% during the forecast period.

In 2023, mobile devices facilitated over ** percent of e-commerce retail sales in the United States. Projections for 2027 anticipate a further rise, with mobile commerce (m-commerce) expected to account for roughly ** percent of the total online shopping market in the U.S.

The global m-commerce market was projected at USD 472 billion in 2019, is expected to reach USD 3,901 billion by 2026, and is growing at a CAGR of 34.9% during the forecast year.

Ethical clearance: 2020FOBREC806 The lack of a dependable framework for using mobile commerce to manage brick-and-mortar retailer stakeholders' priorities continues to be a concern for conventional business leaders, who continue to struggle to incorporate productivity-enhancing technologies into their businesses. Even so, conventional retailers expect mobile commerce to enable them to respond to continuous uncertainty and unpredictable changes in a dynamic business environment, accommodate new consumer experiences, boost sales of products/services and achieve competitive advantage. Given the above, this study aims to explore the use of a framework for mobile commerce in brick-and-mortar retailers. The main objective is to investigate the underlying factors that are requisite for the use of a framework for mobile commerce in brick-and-mortar retailers. Thus, the study integrated the Technology-Organisation-Environment framework and the Task-Technology Fit model as the lens to better explore the magnitude of the problem. The study combined both the positivist and interpretive paradigms and followed a cross-sectional study design. Both the structured questionnaire and the semi-structured interview as survey instruments were considered appropriate for the collection of both qualitative and quantitative data from brick-and-mortar business managers/owners and mobile commerce business personnel. Descriptive analysis, Structural Equation Modeling analysis and content analysis were performed. Thus, triangulation between qualitative data and quantitative data was used to ensure concurrent validity. The general framework proposed by the study provides a comprehensive structural design within the alignment of brick-and-mortar retailer operations and mobile commerce practices. It may help conventional businesses to understand and identify the requisite factors in the adoption and use of m-commerce and assist business supporters in the process of technological innovation transfer.

The M-Commerce market, a rapidly evolving facet of the digital landscape, refers to the buying and selling of goods and services through mobile devices, fundamentally reshaping how consumers interact with brands. Over the past decade, this sector has seen exponential growth fueled by the increasing penetration of sm

Sri Lanka E-Commerce Transactions: Value: Mobile data was reported at 211.706 USD in 24 Mar 2025. This records a decrease from the previous number of 335.171 USD for 07 Jan 2025. Sri Lanka E-Commerce Transactions: Value: Mobile data is updated daily, averaging 761.024 USD from Dec 2018 (Median) to 24 Mar 2025, with 1835 observations. The data reached an all-time high of 131,614.320 USD in 07 Oct 2023 and a record low of 1.023 USD in 16 Aug 2022. Sri Lanka E-Commerce Transactions: Value: Mobile data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Sri Lanka – Table LK.GI.EC: E-Commerce Transactions: by Device.

More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

The Mobile Commerce market, often referred to as m-commerce, has transformed the retail and service landscapes, enabling consumers to shop, pay, and manage their transactions through mobile devices such as smartphones and tablets. With the proliferation of mobile technology and the increasing penetration of the inte

Mobile retail e-commerce sales in India were estimated to be valued at nearly ** billion U.S. dollars by 2020. This was a significant growth since 2015, yet not surprising considering the penetration rates of smartphones and mobile internet in the country.

  India emerging digitally  

With the drastic growth in the number of mobile internet users since the inception of Digital India and the rise of Reliance’s Jio, Indians were able to catch up to other major economies in participating in in-store mobile checkouts with retailers’ applications. Additionally, the rise of mobile wallets and the potential to buy practically anything online increases the convenience of achieving that via a mobile phone. Naturally, the largest share of mobile consumers buying online come from younger generations, millennials specifically .

Competition among retailers and their mobile apps  

Flipkart, one of India’s leading online sellers, is in close competition with Amazon. As early as March 2015, the company blocked access to their website via mobile devices, requiring app downloads instead. This was implemented in the following months with Myntra, a fashion retailer and standalone subsidiary of the former.

In India, mobile and online retail purchasing was highest during the weeks leading up to Deepavali – the Indian festival of lights. Online shopping has become increasingly popular with each year during this period, when the ecommerce ecosystem undergoes a sort of sales bonanza. Data revealed a surge in retail app and web usage three weeks preceding the festival, likely from the convenience of scrolling through products at the palm of your hand, rather than using a desktop or PC, saving time and still ensuring the same quality of purchase.

In 2022, mobile commerce sales amounted to over half of the total e-commerce in all included Asia-Pacific countries, except for Japan, where it was ** percent. Mobile commerce sales were predicted to reach ** percent of e-commerce sales in South Korea by 2026.

The mobile commerce platform market is experiencing robust growth, driven by the increasing adoption of smartphones and the rising preference for mobile shopping among consumers globally. The market, estimated at $200 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $650 billion by 2033. This expansion is fueled by several key factors. Firstly, the continuous improvement in mobile internet infrastructure and the proliferation of affordable smartphones, particularly in emerging markets, are significantly expanding the potential user base. Secondly, the ongoing development of sophisticated mobile commerce platforms, offering seamless user experiences, enhanced security features, and personalized recommendations, is driving adoption among both consumers and businesses. Furthermore, the increasing integration of mobile commerce with social media platforms and the rise of mobile-first marketing strategies are contributing to this growth trajectory. The market is segmented by business size (small, medium, large) and platform type (cloud-based, on-premises), with cloud-based solutions experiencing higher adoption due to their scalability, cost-effectiveness, and ease of implementation. North America currently holds a significant market share, followed by Europe and Asia-Pacific, with the latter poised for substantial growth in the coming years due to increasing smartphone penetration and rising internet usage. However, the market also faces certain challenges. Concerns regarding data security and privacy, the need for robust customer support systems, and the high initial investment costs for businesses adopting these platforms are acting as restraints. Despite these constraints, the long-term outlook remains positive, fueled by continuous technological advancements and the evolving shopping habits of consumers who increasingly prefer the convenience and accessibility of mobile commerce. The competitive landscape is characterized by a mix of established players, such as Netsuite, Salesforce, and Oracle, and emerging innovative companies like Shopify and BigCommerce, catering to various business needs and offering diverse functionalities. This dynamic environment will continue to drive innovation and further propel the market's growth in the coming years.

As of the fourth quarter of 2022, mobile commerce spending in the United States made up 38 percent of overall digital spending, a record high since the fourth quarter of 2017, when mobile commerce only made up 24 percent of the overall digital spending in the country.

The top countries for mobile commerce

The quick development of the online shopping market has allowed buyers, retailers, and manufacturers to break down physical distances between one another on an unprecedented level. With smartphones being so prevalent around the world, this, of course encompasses mobile commerce. In the United Kingdom, nearly seven in ten shoppers made online purchases with their smartphones in 2022. Globally, South Korean consumers took the lead when it came to frequent m-commerce purchases that year, with 44 percent of their internet users making purchases via mobile on a weekly basis.

How much to spend and where to spend it

Throughout all regions, desktops generally had the highest average online order value (AOV) for purchases, when compared to mobile devices. In the U.S. mobile phones had an AOV of about 112 U.S. dollars, while in Europe, the Middle East, and Africa, the mobile AOV was around 95 dollars. For U.S. Americans, when it came to which singular app consumers could be most likely to spend this money on, the Amazon app came out on top. The renowned e-commerce giant’s mobile app had nearly 35 million downloads in 2022. The SHEIN app ranked second with almost 27 million.

The global mobile commerce (m-commerce) market is experiencing robust growth, driven by the increasing penetration of smartphones, widespread internet access, and the rising adoption of digital payment methods. The convenience and accessibility offered by m-commerce are transforming consumer behavior, leading to a significant shift from traditional brick-and-mortar shopping. This trend is further fueled by advancements in mobile technology, such as improved mobile internet speeds and enhanced security features, which are fostering greater trust and confidence in online transactions. Key players like Ericsson, Google, Gemalto, IBM, MasterCard, Oxygen8, Mopay, PayPal, Visa, and SAP are actively shaping this market landscape through innovative solutions and strategic partnerships. The market is segmented by various factors, including transaction type (in-app purchases, mobile websites, SMS payments), device type (smartphones, tablets), and demographics. While data specific to each segment is unavailable, the overall market is expected to maintain a healthy compound annual growth rate (CAGR) over the forecast period of 2025-2033. The growth trajectory of m-commerce is influenced by several factors. Increased digital literacy and a younger, tech-savvy population are major contributors to market expansion. Government initiatives promoting digitalization and the introduction of favorable regulatory frameworks are also boosting the sector's progress. However, challenges remain, such as concerns about data security and privacy, lack of reliable infrastructure in certain regions, and the digital divide that restricts access for some populations. Overcoming these hurdles will be crucial for sustainable growth. The forecast period suggests continuous expansion, with a likely increase in market value influenced by the ongoing adoption of mobile payment systems and the expansion into emerging markets. Further analysis into specific segments and regions will provide a more granular understanding of the market's future dynamics.

The B2C E-commerce Market size was valued at USD 6.23 trillion in 2023 and is projected to reach USD 21.18 trillion by 2032, exhibiting a CAGR of 19.1 % during the forecasts period. The B2C e-commerce can be defined as the sale of commercial products or services through the internet between buyers and sellers. This market pertains to several industries that fall under its fold that includes the area of retail, travelling, electronics and digital products. Some of the most common implementations are in the ecommerce sites, mobile applications, and membership services. Some aspects of the B2C e-commerce market include increased popularity of omnichannel retailing that combines online and offline environments and the shift to the concept of individualization due to the digitalization and data processing using artificial intelligence and machine learning. Also, growth is noted in mobile commerce (m-commerce) as a result of the increase in the number of mobile devices and more effective mobile payments. To this list one should also include the concepts of social commerce and sustainability which also became significant in today’s society due to increasing importance of ethical and convenient shopping. Recent developments include: In March 2024, Blink, an Amazon company, launched the Blink Mini 2 camera. The new compact plug-in camera offers enhanced features such as person detection, a broader field of view, a built-in LED spotlight for night view in color, and improved image quality. The Blink Mini 2 is designed to work indoors and outdoors, with the option to purchase the Blink Weather Resistant Power Adapter for outdoor use. , In October 2023, Flipkart.com introduced the 'Flipkart Commerce Cloud,' a customized suite of AI-driven retail technology solutions for global retailers and e-commerce businesses. This extensive offering includes marketplace technology, retail media solutions, pricing, and inventory management features rigorously assessed by Flipkart.com. The company aims to equip international sellers with reliable and secure tools to enhance business expansion and efficiency within the competitive global market. , In August 2023, Shopify and Amazon.com, Inc. announced a strategic partnership that will allow Shopify merchants to seamlessly implement Amazon's "Buy with Prime" option on their sites. As a result of the agreement, Amazon.com, Inc. Prime customers will enjoy a more efficient checkout process on various platforms. This collaboration allows Amazon Prime members to utilize their existing Amazon payment options, while Shopify will handle the transaction processing through its system, showcasing a partnership between the two leading companies. , In February 2023, eBay acquired 3PM Shield, a developer of AI-powered online retail solutions. 3PM Shield uses machine learning and artificial intelligence to analyze extensive data sets, enhancing marketplace compliance and user experience. This acquisition aligns with eBay's goal to offer a "safe and reliable" platform by boosting its ability to block the sale of counterfeit and prohibited items. By incorporating 3PM Shield's sophisticated monitoring technologies, eBay seeks to enhance its capability to address problematic seller behavior and spot problematic listings, fostering a safer e-commerce space for its worldwide community of sellers and buyers. .