The ad spending in the 'Magazine Advertising' segment of the advertising market in Israel was forecast to continuously decrease between 2024 and 2030 by in total 5.9 million U.S. dollars (-20.45 percent). After the ninth consecutive decreasing year, the ad spending is estimated to reach 22.99 million U.S. dollars and therefore a new minimum in 2030. Find more in-depth information regarding the revenue concerning the traditional TV advertising segment of the advertising market in Poland and the number of users concerning social media advertising on instagram in Poland. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Magazine Advertising' segment of the advertising market in Colombia was forecast to continuously decrease between 2024 and 2030 by in total 8.5 million U.S. dollars (-20.79 percent). After the ninth consecutive decreasing year, the ad spending is estimated to reach 32.34 million U.S. dollars and therefore a new minimum in 2030. The Statista Market Insights cover a broad range of additional markets.

In 2024, magazine advertising spending accounted for an estimated 2.5 percent of global ad revenues. This was the lowest share within the presented period.

In 2018, the share of magazine advertising in the total advertising market in the Philippines was 0.6 percent. Its share has decreased compared to the previous years. By 2024, its forecasted growth-share would be 0.1 percent.

In 2018, the market size of magazine advertising in the Philippines was valued at 5.7 million U.S. dollars. Magazine advertising accounted for only about 0.1 percent of the total advertising market in the same year.

Procter & Gamble placed first in a ranking of 2022 leading magazine advertisers in the United States, having spent 182 million U.S. dollars on magazine ads. LVMH Moët Hennessy Louis Vuitton took the second spot that year, with a magazine ad spend of 177 million U.S. dollars.

In 2018, the market size of magazine advertising value in Indonesia was estimated to be around 43 million U.S. dollars. Indonesia was forecasted to be one of the top ten contributors to global advertising growth in 2020, with a projected growth value of around 397 million U.S. dollars.

In 2018, the market share of magazine advertising in Indonesia was estimated to be around 1.7 percent. By 2024, this share was forecasted to be at 0.8 percent. Indonesia's newspaper and magazine advertising market shares have decreased since 2012, in line with the global trend of declining newspaper and magazine advertising expenditure.

In 2019, the leading magazine advertising market worldwide was the United States, seeing that nearly 5.5 billion U.S. dollars was spent on magazine ads that year in the country. The second ranked country based on magazine ad investments was Germany, with 1.97 billion dollars in ad spend on the medium.

In 2018, the market size of magazine advertising value in Singapore was estimated to be around 42 million U.S. dollars. The magazine advertising market in Singapore had been declining since the past few years and it was forecasted that this market would experience negative growth from 2019 onwards.

In 2018, the market size of magazine advertising in the Philippines was 3.6 percent and has steadily decreased since 2012. The sector only accounted for 0.1 percent share of the total advertising market.

In 2018, the magazine advertising market in Indonesia contracted by an estimated ten percent from 2017. Even so, Indonesia was forecasted to be one of the top ten contributors to global advertising growth in 2020, with a projected growth value of around 397 million U.S. dollars.

In 2018, the market share of magazine advertising in Singapore was estimated to be around 2.4 percent. By 2024, this share was forecasted to be at 1.5 percent. Newspaper and magazine advertising market shares in Singapore have been decreasing since 2012 and it was forecasted that it will keep decreasing in the future, in line with the global trend of declining newspaper and magazine advertising expenditure.

In 2018, the market share of magazine advertising in Malaysia was estimated to be around 1.9 percent. By 2024, this share was forecasted to be at 0.8 percent.

It was calculated that magazine advertising spending worldwide would decrease from 17.8 billion U.S. dollars in 2021 to 15.1 billion dollars in 2024. The decline in magazine ad expenditures has been constant since 2007, when for the last time the industry spent more than 51 billion dollars on this medium, and sped up due to the coronavirus outbreak in early 2020.

Magazine advertising expenditure – additional information

Spending on magazine ads in North America has also decreased in recent years, by roughly 2.6 billion dollars between 2017 and 2019, and it is projected to decline further to 7.3 billion by the end of 2024. A similar trend is observed in Latin America, Asia Pacific and Central and Western Europe. Surprisingly, as magazines move into the digital age, reading online magazines is not necessarily the preferred choice - 74 percent of magazine readers choose the digital versions of periodicals. Advertisers, especially luxury ones should not forget about this medium when planning their marketing budgets.

In 2018, the magazine advertising market in Malaysia contracted by 25 percent from the previous year. It was forecasted that Malaysia's magazine advertising market will continue to decline in 2024.

In 2018, the market size of magazine advertising value in Malaysia was estimated to be around 17.8 million U.S. dollars. This market was forecasted to further decrease in the next few years, due to the global trend of a decline in print magazine readership.

In 2024, China's newspaper and magazine advertising market reached 1.31 billion yuan, marking a slight decline from 1.38 billion yuan in the previous year. Over the coming years, the market was anticipated to contract gradually, with its valuation nearing 1.11 billion yuan by 2029.

In 2018, the magazine advertising market in Singapore declined by about 25 percent from 2017. The value in magazine advertising in Singapore has been declining since the past few years and it was forecasted that this market would keep contracting from 2019 onwards.

Hospitals and physicians led in magazine advertisingspending in 2023 in the United States with 438.92 million U.S. dollars. Out of the largest spenders considered, cable television stations ranked last, spending only 18.77 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of schools, camps and seminars and ad spending of data communication networks .