People magazine had the largest audience in the United States in the second quarter of 2024, with an average monthly reach of **** million people. AARP The Magazine ranked second with a reach of just under **** million, followed by Allrecipies with a total audience of just over ** million.

According to a 2020 study held in the United States, the majority of adults prefer reading print magazines to digital, with 66 percent of respondents favoring printed publications. The study also revealed that over 45 percent of responding U.S. adults spent more than 15 minutes per day reading magazines in either format.

In 2021, there were ***** million magazine readers aged 18 or older in the United States. This marked an increase of *** thousand readers from the previous year. The number dropped substantially between 2019 and 2020, which the source partially attributed to the COVID-19 pandemic and the resulting reduction in pass-along reading. The figure for 2019, on the other hand, was the highest recorded since 2012, and trends during that period indicated a slow annual increase in the number of magazine readers. Magazine reading behavior Magazine readership is changing. On the one hand, data from surveys held in 2019 and 2020 found that print magazines remained the preferred magazine format, but there was also a growing interest in online versions. The audience of magazine brands was comprised mostly of readers of print magazine and their digital counterparts in December 2020, but mobile web came a very close second with a year-to-date average audience of over *** million. If this trend continues, magazine brands’ mobile web visitors will account for the majority of their audience in the next one to two years. Magazine brands In 2020, the fastest-growing magazine brand in the United States was experiential travel publication Afar. The magazine's average monthly audience grew by almost ** percent compared to the previous year, partly thanks to a boost in the publication's mobile web visitors. The most recently available data on other travel magazine brands found that several publications in that category enjoyed a large mobile web audience, and Condé Nast Traveler had a video audience of over *** million. The leading consumer magazine in the United States by circulation in the first half of 2021 was AARP The Magazine, with a circulation of close to ** million.

The graph shows data on the reach of popular magazines in the United States in June 2019. ESPN The Magazine had a reach of over *** million people, and ranking second was People Magazine which had a reach of ***** million.

Reach of popular magazines – additional information

ESPN The Magazine is a biweekly sports magazine published by the ESPN sports network. As of 2015, it had a circulation of almost **** million copies, the vast majority of which were sold through its subscription services. ESPN’s television network also has a large audience, with an estimated monthly household reach of ** percent during the 2014/15 sports season, a ten percent increase from the 2011/12 season.

The number of magazine readers in the United States has increased in the last four years, with an estimated total of ***** million adult readers in 2015. This has coincided with an increase in digital magazine readers, as there were ** million U.S. digital magazine readers in 2015, in comparison to *** million in 2011. ESPN The Magazine also has the largest mobile audience in the United States, with an estimated **** million unique visitors in 2016. Forbes has the second highest mobile audience, with just over **** million visitors in the same time period.

AARP The Magazine, the bi-monthly magazine published by the American Association of Retired People, AARP, had just over five million unique mobile visitors in 2016. However, it had the largest subscription circulation in the United States as it sold over **** million copies through its subscription service in 2015. This large subscription audience meant that it was ranked eighth in the list of magazines with the largest audience in the United States in July 2016.

Audiences in the United Kingdom predominantly accessed magazine content through their phones, according to data from June 2021 to June 2023. In total, 50 percent of people were reached by magazine brands via their phone, whereas only 37 percent read printed versions monthly during the period in consideration.

The timeline presents magazine readership in the United States from 2002 to 2012. In 2010, ** percent of respondents stated they read a magazine the day before.

The distribution of the audience of magazine brands in the United States in 2020 showed that whilst print and digital editions of magazines attracted the largest number of readers with ** percent of users, access through mobile web or video is on the rise. In the period running from December 2018 to December 2019, ** percent of magazine access was via mobile web. That figure increased to ** percent in the year running to December 2020.

The two highest ranking countries when it comes to the magazine readers (print) in selected countries worldwide, are India and Czechia. ** percent of respondents from India as well as ** percent from Czechia state that they read this type of media product. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

The graph presents information on Number of magazines read according to consumers in North America as of September 2018, by format. The survey results show that **** percent of respondents said they didn't read any print magazines in the month preceding the study, and **** percent said the same about digital magazines.

The print and online magazine penetration rate in Spain in 2023 was the highest among individuals aged between 45 and 54 years, at **** percent and **** percent respectively. Consumers aged between 14 and 24, or aged above 75 years, were substantially less likely to engage with magazines than those belong to generations in between.

The leading U.S. magazine brand website in the country in March 2021 was WebMD Magazine, which drew in 12.7 million unique online visitors that month. Seventh on the list was The Atlantic, an American magazine founded in 1857 in Boston, which provides online and print content. Printed magazine media in the U.S. Print media has been deeply affected by the digital revolution and many magazines and newspapers have had to move online (with some axing their print formats altogether) to retain readers. Making changes to adapt to modern media consumption has long been the norm for traditional publications, and some magazine brands have turned to video in an effort to draw in a larger audience. The share of magazine brands audience via video more than doubled between June 2018 and December of the same year, indicating that this platform could gain traction in years to come if this trend continues.

Magazine reader preferences Data from a study on magazine readership in the United States showed that the majority of U.S. magazine readers prefer print. Although that fact may come as a surprise to digital converts, many industry professionals and experts who continue to believe in and advocate for printed magazines will feel vindicated. Moreover, the magazine audience in the U.S. has actually increased consistently since 2012 and the number of print consumer magazines in circulation has also remained stable.

In Italy, between 2017 and January 2021, the number of Italian adults aged over 14 who had read a monthly newspaper in the month preceding the survey declined steadily in the selected period, falling from 13.64 million in the first four months of 2017 to 9.7 million as of January 2021. However, the figures were increasing again up to 10.3 million throughout the year of 2021, before dropping back to 9.7 million readers in April 2022.

Members' journals and free magazines were the most widely read magazine category in Norway during 2023/2024, with a reach of over *** million readers. Newspaper magazines followed in second place with approximately *** thousand readers, while housing and interior magazines ranked third, attracting around *** thousand readers in the same period.

In 2024, magazine reading in the Netherlands was most popular among individuals older than 65 years. This based off the average readership reach of all magazines in the country in the first quarter of that year, as 83.3 percent of readers were 65 years or older. In contrast, only 37.9 percent of readers were between 13 and 19 years old. These figures describe the readership of printed magazines in the Netherlands and might differ when online figures are included.

During a 2024 survey carried out in Mexico, some **** percent of respondents who said they read magazines stated they read only digital editions of magazines. Reading printed versions of magazines was more popular among Mexican readers at that time.

This statistic shows the total number of readers of leading magazines in New Zealand as of June 2018, in thousands. During the period examined, AA Directions magazine had a readership of 538 thousand.

The number of readers in the 'Print Newspapers & Magazines' segment of the media market in Indonesia was forecast to continuously decrease between 2025 and 2030 by in total five million users (-8.94 percent). After the ninth consecutive decreasing year, the number of readers is estimated to reach 50.99 million users and therefore a new minimum in 2030. Find more key insights for the number of readers in countries and regions like the number of readers in the 'eBooks' segment of the media market in the world and the number of radio listeners in the 'Traditional Radio' segment of the media market in Poland. The Statista Market Insights cover a broad range of additional markets.

In Italy, between April 2021 and April 2022, the number of Italians aged between 45 and 54 years made up the majority of the monthly magazine readership (over two million readers), followed by readers aged between 35 and 44 years with more than 1,72 million individuals

The statistic shows the annual combined paid and verified average circulation per issue of U.S. magazines from 2000 to 2012. In the last measured year, the combined circulation amounted to 352.6 million copies.

The statistic presents information on the number of People Magazine readers in the United States in March 2015, by platform. The magazine reached ***** million readers over the mobile web.