People magazine had the largest audience in the United States in the second quarter of 2024, with an average monthly reach of **** million people. AARP The Magazine ranked second with a reach of just under **** million, followed by Allrecipies with a total audience of just over ** million.

This statistic provides information on the share of consumers with an active newspaper or magazine subscription in the United States as of January 2017, sorted by age. According to the source, 54 percent of Retirees who subscribe to service subscriptions had a newspaper or magazine subscription as of January 2017.

The graph shows data on the reach of popular magazines in the United States in June 2019. ESPN The Magazine had a reach of over 106 million people, and ranking second was People Magazine which had a reach of 98.51 million.

Reach of popular magazines – additional information

ESPN The Magazine is a biweekly sports magazine published by the ESPN sports network. As of 2015, it had a circulation of almost 2.14 million copies, the vast majority of which were sold through its subscription services. ESPN’s television network also has a large audience, with an estimated monthly household reach of 48 percent during the 2014/15 sports season, a ten percent increase from the 2011/12 season.

The number of magazine readers in the United States has increased in the last four years, with an estimated total of 216.5 million adult readers in 2015. This has coincided with an increase in digital magazine readers, as there were 16 million U.S. digital magazine readers in 2015, in comparison to 3.3 million in 2011. ESPN The Magazine also has the largest mobile audience in the United States, with an estimated 47.8 million unique visitors in 2016. Forbes has the second highest mobile audience, with just over 40.5 million visitors in the same time period.

AARP The Magazine, the bi-monthly magazine published by the American Association of Retired People, AARP, had just over five million unique mobile visitors in 2016. However, it had the largest subscription circulation in the United States as it sold over 23.4 million copies through its subscription service in 2015. This large subscription audience meant that it was ranked eighth in the list of magazines with the largest audience in the United States in July 2016.

The industry has struggled to adapt to the challenges and opportunities presented by digital disruption, economic shifts and changing consumer preferences in recent years. The proliferation of new forms of media, with many available online and for free, has threatened the traditional position of magazines. In addition to competition from online media, magazine and periodical publishers have struggled to adopt successful digital monetization strategies. Shifts in the way audiences consume media have prompted publishers to reassess their strategies, striving to balance traditional print with burgeoning digital platforms. Magazine circulation has been sluggish and newsstand sales have declined in developed economies, leaving publishers to sell heavily discounted subscriptions to bolster their audience and maintain value for advertisers. Global magazine and periodical publishing revenue is expected to dip at a CAGR of 2.4% in the past five years to reach $105.2 billion in 2024 after falling an estimated 0.8% in the current year alone and reaching a profit of 7.3%. Industry performance has varied between economies. Advertising expenditure in North America and Europe, for instance, has grown less robustly compared with developing economies. Meanwhile, rampant industry consolidation worldwide has reduced new operator participation. The industry has grappled with a decline in print circulation alongside an increase in digital consumption. Many well-established publications have either reduced their print frequency or transitioned entirely to online models. Industry cost structures have shifted, as advertising revenues from print have dwindled while digital ad spending has surged. Publishers have turned to innovative monetization strategies like subscription models, premium content and e-commerce integrations to mitigate lost revenue. The performance gap between developed and developing economies will narrow, partly due to markets like the United States, where magazine publishers have already withstood the worst effects of internet-enabled mobile devices. Still, rising competition from new media, decreasing subscriber numbers and less business generated from advertising is poised to continue cutting into industry revenue. Global magazine and periodical publishing revenue is expected to sink at a CAGR of 0.4% to $102.9 billion through the five years to 2029.

This statistic shows the subscription rate of newspaper and magazine per 100 residents in China in 2023, by province. In 2023, there were 18.1 newspaper or magazine subscriptions registered in every 100 Beijing citizens.

The digital magazine publishing market is experiencing significant growth, driven by the increasing adoption of digital devices and the convenience of accessing content online. The market is expected to reach a value of million by 2033, growing at a CAGR of XX% during the forecast period. Key drivers of this growth include the rising popularity of mobile devices, the increasing availability of high-speed internet, and the growing demand for personalized content. Key market trends include the increasing adoption of subscription-based models, the emergence of interactive content, and the growing importance of social media in promoting digital magazines. However, the market also faces challenges such as the fragmentation of the market, the rising costs of content production, and the increasing competition from traditional print media. The market is segmented into various types of digital magazines, including digital consumer magazines, digital trade magazines, and digital educational magazines. The market is also segmented by application, with the fashion, sports, health, and lifestyle segments being the most popular.

Falling consumer demand and a continued slump in print advertising spending have pressured Canada's Magazine and Periodical Publishing industry. As access to digital media has increased, readers have opted to consume digital publications instead of printed materials, undercutting the industry's primary revenue source. Similarly, advertisers have shifted to digital platforms and have lowered their spending on print, limiting publishers' opportunities for revenue growth. In response, publishers have cut staff, slimmed production, consolidated and expanded their digital offerings. However, publishers have failed to fully recapture all lost revenue with digital editions of magazines and periodicals. As a result, industry revenue is forecast to wane at a CAGR of 4.4% to $1.5 billion through the end of 2024, despite an inch upward of 0.3% in 2024 alone, as profit reaches 6.9%. The entire publishing sector has shifted as a result of evolving media consumption and the proliferation of digital-only publications. Subscriptions and circulation have also continued to depress as consumers have switched to reading online-only publications that are not included in this industry. Reform in government subsidies was introduced before the current period when the Canada Periodical Fund (CPF) mandated a 5,000-annual paid circulation requirement to qualify for assistance and a $1.5 million per year subsidy cap, restricting prior more lenient policies. The CPF's requirements have affected small publishers, which have struggled to meet the circulation requirements and large publications, which have absorbed higher costs due to the assistance cap. Going forward, publishers will refocus on strengthening digital offerings and monetizing data. Advertisers are slated to engage in more targeted digital advertising as consumers continue to gravitate to digital formats. Although publishers will expand their digital presence in response, competition from external online-only publications, like blogs, will accelerate and dampen potential gains. Growth in digital revenue is expected to only partially offset declines in subscription sales. Overall, industry revenue is poised to recover and achieve growth at a CAGR of 0.2% to $1.6 billion through the end of 2029.

The Magazine Subscription Service market has evolved significantly over the years, transitioning from traditional print formats to encompass a variety of digital platforms. This industry serves a diverse audience, catering to niche interests ranging from fashion and technology to wellness and lifestyle. By providing

The global magazine publishing market size reached USD 103.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.73% during 2025-2033. The growing popularity of digital publishing, increasing penetration of smartphones and tablets across the world, rising subscriptions of digital magazines and newspapers, and emerging trend of online advertising represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global magazine publishing market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type and application.

Snapshot img

Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to cr

Online Magazine Market size was valued at USD 39.28 Billion in 2024 and is projected to reach USD 53.76 Billion by 2032, growing at a CAGR of 4% from 2026 to 2032.

Online Magazine Market Drivers

Digital Transformation and Accessibility: The widespread adoption of smartphones, tablets, and high-speed internet has made it easier for consumers to access online magazines. The shift from print to digital formats offers the convenience of reading content anywhere, anytime, boosting the market's growth.

Personalization and Niche Content: Online magazines can tailor content to individual preferences using data analytics and AI, which enhances user engagement. This ability to deliver personalized content has attracted a broader audience, including niche markets that were previously underserved.

Cost Efficiency and Sustainability: Digital publishing reduces the costs associated with printing, distribution, and physical storage. Additionally, the growing awareness of environmental sustainability has led to a preference for digital media over traditional print, further driving the market.

The statistic shows circulation of select magazines in the United States in the second half of 2015, by type. The magazine at the top of the ranking was the AARP magazine, which had a total circulation of over 23 million copies, derived solely from subscriptions. Family Circle, published by Meredith Corporation, sold 3.7 million copies through its subscription service and 352.17 thousand copies at newsstand. Its total circulation amounted to 4.05 million copies. The Meredith Corporation owns some of the most popular magazines in the United States such as Allrecipes and Better Homes and Gardens. In 2016, the corporation announced revenue of 1.65 billion U.S. dollars, the majority of which was generated in national media.

This dataset mainly provides information on the library's subscribed periodicals and magazines, allowing users to browse and search by language, strokes, and call numbers.

This statistic provides information on the share of consumers with an active newspaper or magazine subscription in the United States as of January 2017, sorted by gender. According to the source, 42 percent of males who subscribe to service subscriptions had a newspaper or magazine subscription as of January 2017.

What’s Included

Introducing the English Newspaper, Books, and Magazine Image Dataset - a diverse and comprehensive collection of images meticulously curated to propel the advancement of text recognition and optical character recognition (OCR) models designed specifically for the English language.

Containing a total of 5000 images, this English OCR dataset offers an equal distribution across newspapers, books, and magazines. Within, you'll find a diverse collection of content, including articles, advertisements, cover pages, headlines, call outs, and author sections from a variety of newspapers, books, and magazines. Images in this dataset showcases distinct fonts, writing formats, colors, designs, and layouts.

To ensure the diversity of the dataset and to build robust text recognition model we allow limited (less than five) unique images from a single resource. Stringent measures have been taken to exclude any personal identifiable information (PII), and in each image a minimum of 80% space is contain visible English text.

Images have been captured under varying lighting conditions – both day and night – along with different capture angles and backgrounds, further enhancing dataset diversity. The collection features images in portrait and landscape modes.

All these images were captured by native English Speaking people to ensure the text quality, avoid toxic content and PII text. We used latest iOS and android mobile devices above 5MP camera to click all these images to maintain the image quality. In this training dataset images are available in both JPEG and HEIC formats.

Along with the image data you will also receive detailed structured metadata in CSV format. For each image it includes metadata like device information, source type like newspaper, magazine or book image, and image type like portrait or landscape etc. Each image is properly renamed corresponding to the metadata.

The metadata serves as a valuable tool for understanding and characterizing the data, facilitating informed decision-making in the development of English text recognition models.

We're committed to expanding this dataset by continuously adding more images with the assistance of our native English language crowd community.

If you require a custom dataset tailored to your guidelines or specific device distribution, feel free to contact us. We're equipped to curate specialized data to meet your unique needs.

Furthermore, we can annotate or label the images with bounding box or transcribe the text in the image to align with your specific requirements using our crowd community.

This Image dataset, created by FutureBeeAI, is now available for commercial use.

Leverage the power of this image dataset to elevate the training and performance of text recognition, text detection, and optical character recognition models within the realm of the English language. Your journey to enhanced language understanding and processing starts here.

About this dataset

Context

The dataset tabulates the Magazine population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Magazine. The dataset can be utilized to understand the population distribution of Magazine by age. For example, using this dataset, we can identify the largest age group in Magazine.

Key observations

The largest age group in Magazine, AR was for the group of age 35 to 39 years years with a population of 110 (11.35%), according to the ACS 2018-2022 5-Year Estimates. At the same time, the smallest age group in Magazine, AR was the 85 years and over years with a population of 11 (1.14%). Source: U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Magazine is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Magazine total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Magazine Population by Age. You can refer the same here

The German Library Statistics (DBS) is the national statistics of the German library system and contains statistical key figures. It includes public libraries, scientific libraries, as well as specialized scientific libraries. More information can be found at DBS. This dataset contains the following information about public libraries in Bavaria in 2016: Media as a whole - physical inventory, media as a whole - borrowings, 1. Physical media as a whole - borrowings, media in free-hand compilation all in all. - Inventory, media in free-hand position or in 'direct access' in total. - Borrowings, stock of magazines - Print media and non-book media in physical units, total print media - Stock, total print media - Borrowings, ... of which: Non-fiction - Stock, ... of which: Non-fiction - loans, ... of which: Fiction - Stock, ... of which: Fiction - borrowings, ... of which: Children's and Youth Literature - Collection, ... of which: Children's and young people's literature - borrowings, ... of which: Journals in print - inventory, ... of which: Journals in print - Borrowings, non-book media as a whole - Stock, non-book media as a whole - Borrowings, ... of which: Analogue and digital media - inventory, ... of which: Analogue and digital media - borrowings, ... of which: Other non-book media (e.g. games) - inventory, ... of which: Other non-book media (e.g. games) - rentals, virtual inventory - inventory, 1. Virtual inventory in the network, 2. Libraries in association, Virtual inventory - lending, access to media units, disposal of media units, databases, current newspaper and magazine subscriptions in print form, current newspaper and magazine subscriptions in electronic form, exchange/block stocks received, exchange/block stocks lent, orders in taking (passive) loan traffic, orders in giving (active) loan traffic, document deliveries to the end user

Kazakhstan Communication Statistics: Dispatched: Newspapers and Magazines data was reported at 164.300 Unit mn in 2017. This records a decrease from the previous number of 179.600 Unit mn for 2016. Kazakhstan Communication Statistics: Dispatched: Newspapers and Magazines data is updated yearly, averaging 173.350 Unit mn from Dec 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 219.100 Unit mn in 2014 and a record low of 64.900 Unit mn in 1999. Kazakhstan Communication Statistics: Dispatched: Newspapers and Magazines data remains active status in CEIC and is reported by The Agency of Statistics of the Republic of Kazakhstan. The data is categorized under Global Database’s Kazakhstan – Table KZ.TB001: Communication Statistics.

In the fourth quarter of 2024, the weekly news magazine had a sales volume of roughly 313,104 digital copies.

The book and periodical publishing industry is undergoing a period of change. The declining print demand in major European markets like the UK, Germany and France means newspaper publishers face shrinking revenue from both sales and printed advertisements. For example, Axel Springer's print circulation dropped 12.7% and French publisher Le Monde saw its weekday runs down by 7.1%, reflecting how quickly readers are shifting online. Publishers are adjusting by increasing their digital presence, introducing subscription paywalls, subscriber-only newsletters, digital advertising initiatives and strategic media partnerships to support revenue as traditional print readership continues to fall away. In the five years through 2025, publishing revenue is projected to drop at a compound annual rate of 4.6%, to reach €97.7 billion. Despite difficult conditions, the book publishing segment has had a strong growth in revenue since 2020, fuelled by consumers turning to books during the lockdowns. According to data from the Federation of European Publishers (FEP), book publishing revenue across Europe has significantly grown since the pandemic. In 2023, total annual sales reached €24.4 billion, increasing by 9.9% compared to figures from 2020. However, publishing costs have been surging in the last few years. The cost of print publishing has risen significantly in recent years, driven higher by global inflation. According to Trading Economics, the producer price index for paper and paper products in the Euro area reached 117.2 in April 2025 - a 1.1% increase since January. Similar trends are happening across major European markets, including Germany, Italy and Spain, making it tougher for publishers to maintain profitability. Cost pressures on households is expected to cause a 4.3% drop in revenue in 2025. Looking to the future, publishers must adapt to the new digital world. The gradual decline in print media means publishers must develop their digital presence to supplement their print publications. Still, publishing companies face growing pressure as more people turn to self-publishing platforms and social-focused news channels, bypassing traditional publishers. These trends increasingly erode established income sources such as print sales and conventional advertising. As a result, the industry will likely see revenues remain strained for several years ahead. Industry revenue is forecast to dip at a compound annual rate of 0.7% over the five years through 2030, reaching €94.5 billion.