Global retail sales of home and household appliances are forecast to grow to almost *** billion U.S. dollars in 2021 and surpass the *** billion dollar mark in the upcoming years. Refrigeration appliances sales take up the most significant share of the market, with retail sales of more than ** billion U.S. dollars in 2020. Major and small appliances as main categories The home and household appliances market is split into two main categories: major appliances and small appliances. Major appliances are large machines used at home, including refrigerators, dishwashers, washing machines, tumble dryers, and air-conditioners. The small appliances category includes products used at home, such as food processors, toasters, coffee makers, and more. Leading household manufacturers Major household appliances such as refrigeration appliances, large kitchen appliances, laundry appliances, and air-conditioners make up a significant portion of retail sales worldwide when combined, compared to that of all small home appliances. Therefore, appliance manufacturers such as Whirlpool, Midea, Haier, LG, BSH Home Appliances, and Electrolux, which all generate a sizable share of their revenue from major appliances, are amongst the leading appliances manufacturers worldwide. One notable exception is the French company Groupe SEB, which produces and sells mostly small appliances.

The North America Home Appliance Market report segments the industry into By Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens), By Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers), and By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-Commerce Stores).

In 2019, the global market share of Chinese household manufacturer Haier Electronics amounted to almost 15 percent. Back in 2009, the company accounted for around five percent of the global market. The company's main products include refrigerators, air conditioners, and washing machines.

The United States Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Air-Conditioners, Dishwashers, Washing Machines, Ovens, and Other Major Home Appliances), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

The US Large Kitchen Appliances Market report segments the industry into Product (Refrigerators, Freezers, Dishwashing Machines, Cookers and Ovens, Ranges), Application (Residential, Commercial), and Distribution Channel (Specialist Retailers, Online Retailers, Supermarkets and Hypermarkets, Manufacturer Retailers, Other Distribution Channels (Department Stores, Warehouse Clubs, etc.)).

The Home Appliances Market Report Segments the Industry Into by Product (Major Appliances (Refrigerators, Freezers, and More), Small Appliances (Coffee Makers, Air Fryers, and More), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, Other Distribution Channels), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

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US Household Appliances Market Size 2025-2029

The household appliances market in US size is forecast to increase by USD 12.58 billion at a CAGR of 3.7% between 2024 and 2029.

The Household Appliances Market is experiencing significant growth, driven by product innovation and advancement, leading to portfolio extension and product premiumization. Energy-efficient models, LED lightbulbs, and eco-friendly, energy-efficient items are increasingly popular, reflecting concerns about climate change and global warming. Consumers are increasingly adopting multifunctional and advanced appliances to enhance their daily lives, creating a strong demand for smart and energy-efficient solutions.


However, the market is not without challenges. Fluctuations in raw material prices and operating costs continue to impact manufacturers, requiring strategic sourcing and cost management. Staying abreast of these trends and navigating the dynamic market landscape is essential for businesses seeking to capitalize on the opportunities in the Household Appliances Market. The household appliances market in the US is diverse, with a mix of specialty stores and online/e-commerce platforms catering to consumers.

What will be the Size of the market During the Forecast Period?

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The household appliances market, encompassing white goods and major appliances like washers-dryers, refrigerators, and cooking appliances, is experiencing significant shifts driven by consumer technology advancements. The Consumer Technology Association reports a convergence of household appliances and consumer electronics, with cleaning devices integrating the Internet of Things (IoT) and smart home appliances. Artificial intelligence and gadgets for food preservation are gaining popularity among working professionals. Trade data indicates a rise in demand for smart technology solutions in domestic tasks. Semiconductor chip shortages have affected B2C enterprises, causing delays in the production and distribution of appliances.

Despite this, specialty stores and online/e-commerce platforms continue to thrive, offering a diverse range of small appliances to cater to various performance factors. Survey results reveal that consumers prioritize convenience, energy efficiency, and connectivity when purchasing household appliances. LG Electronics and other industry associations are investing in research and development to meet these evolving needs.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Major household
  Small household


Distribution Channel

  Offline
  Online


Price

  Mid-range
  Value-based
  Premium


Geography

  North America

    US

By Product Insights

The Major household segment is estimated to witness significant growth during the forecast period. The US household appliances market is primarily driven by the major household appliances segment, which accounts for a significant revenue share. This segment's growth can be attributed to the increasing adoption of smart technologies, energy efficiency, and user personalization. Refrigerators, washing machines, and air conditioners remain popular purchases, particularly in urban areas, due to rising disposable incomes and the trend toward smart homes. Consumers are increasingly drawn to appliances with advanced features, such as AI-powered predictive maintenance and personalized settings, reflecting a preference for convenience and sustainability. In India, the premium segments, including large-capacity washing machines and energy-efficient air conditioners, have experienced noteworthy growth.

This expansion is fueled by government initiatives like rural electrification and the Make in India campaign. LG Electronics and other electronics manufacturers continue to innovate, introducing energy-efficient cooking appliances like ovens, induction cooktops, and coffee machines. Smart home appliances, such as smart coffeemakers and drying cabinets, are gaining traction among working professionals and young people. E-commerce platforms and specialty stores have made it easier for consumers to purchase these appliances online, leading to increased productivity and convenience in managing domestic tasks. Cleaning appliances, including vacuums from companies like Tineco, and water heaters, have also seen growth due to their energy-saving capabilities and smart technology solutions. Research and development continues, with companies like Tineco and Power Equipment focusing on product type segments, such as cleaning appliances and cooking appliances.

The semiconductor chip shortage has affected the production of some large and expensive applia

Over the past five years, online large kitchen appliance sales operators benefited from steady growth, as both rising e-commerce sales and rebounding construction activity boosted demand for operator goods. Sales of major appliances rely heavily on activity within the housing market, a trend that positively boosted operators as growth in housing starts and remodeling activity spiked during COVID-19. A further shift toward e-commerce kept revenue growth steady throughout the entirety of the five-year period. These trends caused revenue to grow at a CAGR of 12.3% to an estimated $13.2 billion, including an estimated 0.4% slip in 2023, as high inflation dampens discretionary consumer activity.Over the past five years, e-commerce sales spiked at a CAGR of 13.6% due to the growing ease and accessibility of online shopping. Although consumers are often more cautious when buying appliances and other large durable goods on the internet, the ability to compare prices and product reviews have made online operators an increasingly attractive option. Online retailers are typically able to pass on low transportation costs and reduced inventory costs to consumers, lowering the price of operator products. Support via government incentives, such as consumer rebates on the Energy Star-qualified appliances, helped spur further demand over the past five years. The growing popularity of Wi-Fi-enabled “smart appliances” has also driven sales forward, as rising consumer confidence drives more high-value purchases. Operators have also increasingly invested in marketing to attract more customers, including offering free-shipping and installation. These trends, coupled with steady growth in disposable income among consumers, benefited profit during the five-year period.Over the next five years, revenue is forecast to continue its upward trend, growing at a CAGR of 3.4% to an estimated $15.6 billion. These trends are expected to encourage more brick-and-mortar establishments to engage in online activities, thereby attracting new companies to the market. The shift toward e-commerce is also expected to make the existing competitive environment more intense. To compete, operators are expected to expand their service offering and provide amenities such as free or discounted shipping and installation.

U.S. Household Appliances Market size is expected to reach USD 145.7 Billion by 2034, from USD 99.4 Billion in 2024, at a CAGR of 3.9%.

In 2021, JD.com became China's largest household appliance retailer, taking up around 33 percent of the total market. In that year, more than 50 percent of China's household appliance sales were made online.

The Canada Home Appliance Market report segments the industry into Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, Other Small Appliances), and By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, Other Distribution Channels).

Global large appliances market was valued at US$ 378.12 Billion in 2024 and is set to reach around US$ 592.49 Billion by 2034 at a CAGR of about 4.3%.

A volatile housing market has shaped the performance of major appliance manufacturers. In 2020 and 2021, the residential sector experienced a boom because of near-zero interest rates and growing disposable income. These factors boosted the value of residential construction and housing starts, generating significant demand for new appliances. During this time, manufacturers also benefited from steel prices jumping 110.5% in 2021, driving appliance costs upward and boosting revenue. These gains were quickly reversed as growing inflationary pressures and interest rate hikes beginning in 2022 began reversing the growth of the residential sector amid consumers becoming increasingly price-sensitive and slowing discretionary spending. Steel prices also began to stabilize at this time, pushing producers to charge slower prices, slowing revenue and squeezing profit. Between 2020 and 2025, revenue is estimated to have dropped an annualized 1.1%, reaching $24.8 billion in 2025, including a 0.8% dip that year alone. Trade dynamics significantly impact this industry because of significant import penetration, which reached 53.3% in 2025. Import penetration has grown in recent years despite tariff hikes on Chinese washing machines and steel products, as domestic appliances are often more expensive. With consumers becoming increasingly price-sensitive, they have been opting for more affordable imported appliances. The climb in imports from Mexico is notable, with major manufacturers expanding operations in Mexico, benefiting from lower trade and transportation costs. However, consumers have incentives to buy more sustainable appliances through state and local tax benefits, pushing producers to target these markets. Regulatory shifts regarding gas stove safety also drive demand for electric alternatives, requiring manufacturers and retailers to adjust accordingly. Moving forward, domestic producers will benefit from a recovering residential sector and improving macroeconomic conditions. Tax incentives in the Inflation Reduction Act, aimed at promoting the purchase of new ENERGY STAR-certified appliances, are expected to benefit manufacturers. Ongoing investments in production facilities in Mexico will sustain the upward trend of imports from the region. Increasing concerns about the safety of gas stoves may lead to enhanced state regulations, potentially prompting consumers to replace their existing stoves with safer models. Domestic producers face significant uncertainty for the coming years amid unstable trade relationships and a volatile economy. These trends are set to cause revenue to grow at an estimated CAGR of 1.5% to reach $26.8 billion through the end of 2030.

The United States electronics and appliance stores market is a dynamic sector experiencing steady growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 2.00% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes and a preference for upgraded home appliances are boosting consumer spending. Technological advancements, such as the introduction of smart home appliances and energy-efficient models, are creating increased demand. Furthermore, the growing popularity of online retail channels provides convenient access and competitive pricing, further stimulating market growth. However, economic fluctuations and potential supply chain disruptions pose challenges. The market segmentation reveals a diverse landscape including hardware suppliers, security stores, and consumer electronics stores, with varying ownership structures (retail chains vs. independent retailers) and store types (exclusive vs. inclusive retailers and online stores). Major players such as Panasonic, Candy, Haier, Whirlpool, Philips, Bosch, Toshiba, Hitachi Limited, and GE Appliances compete for market share, employing diverse strategies to cater to different customer segments and preferences. The market's strength lies in its ability to adapt to changing consumer preferences and technological innovations. The competitive landscape is intense, with established brands facing pressure from both smaller, specialized retailers and the rise of e-commerce giants. Retail chains benefit from economies of scale and brand recognition, while independent retailers often offer personalized service and specialized expertise. The shift towards online sales presents both opportunities and threats. While online retailers offer convenience and broader reach, traditional brick-and-mortar stores retain value through hands-on demonstrations, product consultations, and immediate product availability. To succeed, players need to strategically integrate online and offline channels, offering seamless customer experiences and leveraging data analytics to understand consumer preferences and optimize inventory management. The market's future hinges on adapting to these evolving trends and effectively managing economic and logistical uncertainties. Maintaining competitive pricing, offering superior customer service, and embracing technological innovation will be critical for success in this dynamic market. This comprehensive report provides a detailed analysis of the United States electronics and appliance stores market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, and emerging trends, empowering businesses to make informed strategic decisions. The report leverages extensive primary and secondary research, delivering a robust forecast for the market's future trajectory. High-search-volume keywords such as appliance stores near me, electronics retail market, consumer electronics sales, home appliance market trends, and US appliance market growth are strategically integrated throughout the report to maximize online visibility. Recent developments include: In August 2023, GE Appliances, a Haier company, and Google Cloud expanded their partnership to enhance and personalize consumer experiences with generative AI. GE Appliances’ SmartHQ consumer app will use Google Cloud’s generative AI platform, Vertex AI, to offer users the ability to generate custom recipes based on the food in their kitchen with its new feature called Flavorly™ AI., November 2022: Whirlpool completes the acquisition of InSinkErator, which is the world's largest manufacturer of food waste disposers and hot water dispensers for home and commercial use. Whirlpool is among the best global kitchen and laundry company with InSink is the world's largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use., On February 2022, Mitsubishi Electric Corporation acquired Computer Protection Technology, Inc. (CPT), headquartered in San Diego, with an aim towards expanding its uninterruptible power supply (UPS) business in North America. CPT is driven to provide personal, honest and reliable Power Protection services with Mitsubishi Electric Corporation serving the North American power systems, data center, rail transportation, and large visual display markets.. Key drivers for this market are: Increased Innovation in LED Display, Increased Applications for Digital Signage. Potential restraints include: Shorter Operating Range of WiGig Products. Notable trends are: AI And IOT Enabled Electronic Appliance DrivingUS Electronics and Appliance Stores Market.

The Report Covers the UK Major Home Appliances Companies and the market is segmented by Product (Refrigerators, Washing Machines, Freezers, Dryers, Ovens, Hoods, Ranges, and Others) and By Distribution Channels (Supermarkets and Hypermarkets, Specialty Stores, E-Commerce, and Others).

Japan Home Appliances Market size was valued at USD 23.51 Billion in 2023 and is projected to reach USD 33.44 Billion by 2031, growing at a CAGR 5% from 2024-2031.

Japan Home Appliances Market: Definition/Overview

Home appliances are a large category of electrical or mechanical devices used to help with household tasks such as cooking, cleaning, food preservation, and overall home management. Japanese household appliances are noted for their innovative technology, energy economy, and small designs, which reflect the country's emphasis on convenience and sustainability. Refrigerators, washing machines, air conditioners, rice cookers, and robotic hoover cleaners are some examples. These appliances are designed to meet both everyday household demands and specific lifestyle preferences, such as high-tech toilets or air purifiers that address health and environmental issues.

The Australia Home Appliances Market report segments the industry into Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, Other Major Appliances), Small Appliances (Coffee/Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, Other Distribution Channels).

The France home appliances market, valued at €15.4 billion in 2025, is projected to experience steady growth, driven by several key factors. Rising disposable incomes, coupled with increasing urbanization and a preference for convenience, are boosting demand for modern household appliances. The shift towards smart home technology and energy-efficient models is another significant driver, influencing consumer purchasing decisions. While the online distribution channel is gaining traction, offline retail remains dominant, reflecting a continued preference for in-person product evaluation and immediate availability. The market is segmented into major and small household appliances, with major appliances like refrigerators and washing machines holding a larger market share due to higher purchase frequency and replacement cycles. Competitive intensity is high, with both international and domestic players vying for market dominance. Key strategies employed include product innovation, brand building, and strategic partnerships to expand distribution networks. However, economic fluctuations and potential supply chain disruptions pose potential restraints to market growth. The market is expected to maintain a Compound Annual Growth Rate (CAGR) of 4.51% from 2025 to 2033, indicating a consistently expanding market opportunity. The forecast period (2025-2033) anticipates a continued growth trajectory, driven by factors like technological advancements, evolving consumer preferences towards sustainability and smart appliances, and government initiatives promoting energy efficiency. Companies are focusing on developing innovative products with enhanced features and smart functionalities to cater to the evolving demands of consumers. The market will likely see further penetration of online sales channels, although offline retailers will likely retain a significant portion of market share. However, challenges remain, including price sensitivity among consumers, potential economic downturns, and the ongoing need for efficient supply chain management to counter potential disruptions. Key players will need to adapt their strategies to address these challenges and capitalize on emerging opportunities within the French market.

The Online Small Electrical Appliance Sales industry is proliferating as more time-strapped and price-sensitive consumers are attracted to the convenience of finding, comparing and purchasing products online. This shift in consumer behaviour has led to a significant rise in e-commerce sales, a trend that extends to small electronic appliance products. As online platforms offer competitive pricing and a wide range of options, they have attracted more customers seeking cost-effective shopping experiences. As a result, industry revenue is expected to grow at an annualized rate of 8.0% to $13.0 billion over the five years to 2025. This also includes a 5.7% growth in 2025 alone, when profit is expected to reach 5.7%. The internet's continuous rise has allowed sellers to reach hundreds of millions of customers without opening a single store. Surging smartphone use and faster internet speeds have contributed to the mainstream adoption of internet shopping. Though online sales of small appliances account for less than 2.0% of total e-commerce sales, this share continues to rise as online retailers of appliances have gained significant traction thanks to the convenience of comparing prices and accessing customer reviews. Sales have risen as traditional retail companies like Home Depot and Lowe's emphasize their online presence. Still, the online marketplace is led by general e-commerce shops, with Amazon maintaining the top spot in the online sale of small electric appliances.The sale of small electrical appliances online will continue rising as internet traffic volume increases and spending shifts further from traditional retailing in favour of e-commerce. With a projected CAGR of 3.9% over the next five years, industry revenue is expected to reach $5.6 billion in 2030. Conventional brick-and-mortar businesses are poised to increase their investment in expanding online operations, welcoming new entrants into the burgeoning digital marketplace. As online shopping accelerates, competition is expected to intensify, compelling retailers to broaden their range of offerings. In response, businesses are likely to lure customers with enticing incentives like free or subsidized shipping and installation services.

Online small electrical appliance retailers have outperformed their bricks-and-mortar counterparts over the past few years. High internet penetration (92% in 2023, according to the Office for National Statistics) and the growth of internet-enabled devices in the UK have changed consumers' online spending habits , driving up online sales. The increased security of online payment systems has also helped reassure consumers that it’s safe to buy online, increasing online retailers' market share. At the same time, the ease and simplicity of online shopping has increased older consumers' willingness to purchase household appliances online. Over the five years through 2024-25, revenue is expected to edge up at a compound annual rate of 0.1% to reach £396.8 million, owing mostly to a dip in revenue in 2022-23 as the cost of living crisis squeezed Britons’ budgets and ability to spend on small electrical appliances. The pandemic expedited changes to consumer lifestyles, driving a sharp uptake in home coffee consumption and at-home cooking, as well as offering a significant boost to online retail as a share of retail sales. In 2024-25 industry revenue is set to hike by 2.9%, with profit forecast to inch up to 7.7% of revenue owing to easing inflation and mounting demand for kitchen gadgets and small electrical grooming tools, in line growing health consciousness and attention to personal style and appearance. Despite the overall positive trends, the industry continues to contend with numerous challenges, including high inflation and fierce competition, both within the industry and from other retailers like department stores and specialised stores. Increased online activity and the growing popularity of online shopping are expected to drive further growth in the Online Small Electrical Appliance Retailers industry in the coming years. Revenue is slated to swell at a compound annual rate of 3% over the five years through 2029-30 to reach £460.3 million. The continued shift towards online retailing and away from in-store shopping is expected to be the main driver of growth, as well as the introduction of new products. However, online retailers are expected to continue to face some challenges in the short term, including logistical issues, an increased focus on reducing waste and stiff competition.