The sale of global household appliances has been growing steadily from 2005 to 2014. In 2015 onwards there was a slowing and in some cases a decrease, in the sales of major domestic appliances around the world. The Coronavirus pandemic, forcing people to stay at home, is likely to be the cause of further interest in outfitting homes as there has been a steady growth since 2019 in sales, culminating in a record sale in 2021

Major appliance sales

Electrical or mechanical devices used in a household are part of the home appliance industry, a billion-dollar industry with growth projections for the coming years. Global consumption of household appliances have reached *** billion U.S. dollars in mid 2021, nearly tripling the value of the market at barely *** million in 2005. Haier Electronics Group, Bosch, Electrolux, LG Electronics, General Electric and Whirlpool Corporation are the leading companies in the industry.

Within this industry, major domestic appliances, which include large machines used at home, is one of the main segments. Sales of major domestic appliances have been fairly consistent since 2013, with its revenue varying between *** and *** billion U.S. dollars. Global sales of washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers/ovens, hobs, hoods, and microwave ovens are all included in this figure. On the other hand, the global market for semiconductors, a very basic component of a major home appliance, is forecast to grow in the next few years. Revenue of semiconductors market worldwide has increased from *** billion U.S. dollars in 2012 to *** billion U.S. dollars in 2021.

In 2023, China was the leading country for major appliance shipments globally, with more than *** million units traded. Europe and North America ranked second and third, with ** million and ** million units traded in the same year, respectively. Besides China, major appliance shipments decreased in 2023 across all included countries except for Russia, which saw the number of traded units increase by over * million. Overall, some 760 million units of major appliances were sold globally in 2023. Refrigerators rule the global home appliance industry Major home appliances, which include refrigerators, washing machines, cookers and ovens, air conditioners, and freezers, account for over ** percent of the global appliance industry. In 2024, refrigerators held the largest share in the market segment, with revenues surpassing *** billion U.S. dollars. Following refrigerators, cookers/ovens and air conditioners were the next largest segments in the major appliances market, respectively. By 2028, the market segment for cookers and ovens is projected to overtake refrigerators as the largest segment in the market. Major companies Companies based in Asia have a strong presence in the global home appliances industry. Three of the top five largest global players in the home appliances industry were located in this region, including multinational giants such as Midea and Haier Smart Home in China and LG Electronics in South Korea. Other leading companies globally include U.S.-based Whirlpool, the German BSH Home Appliances Group, and the Swedish company Electrolux.

The Report Covers Manufacturer of Major Home Appliances and it is segmented by type (Refrigerators, Washing Machines, Dishwashers, Cookers and Ovens, freezers), by Distribution Channel, and by Geography.

The United States Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Air-Conditioners, Dishwashers, Washing Machines, Ovens, and Other Major Home Appliances), by Distribution Channel (Multi-Branded Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (Northeast, Southeast, Midwest, Southwest, and West). The Market Forecasts are Provided in Terms of Value (USD).

Mexico Major Home Appliance Market is Segmented by Product (Refrigerators, Freezers, and More) and by Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, and More), by Geography (Northern Mexico, Central Mexico, and More). The Market Forecasts are Provided in Terms of Value (USD).

The average annual spending on major household appliances in the United States has grown from *** U.S. dollars in 2013 to *** U.S. dollars in 2022. Average spending per U.S. household recorded a peak of *** U.S. dollars in 2021 during the COVID-19 pandemic, when the U.S. home appliances market size also recorded a peak in the same year.

China Major Home Appliances Market is Segmented by Product (Refrigerators, Freezers, Dishwashers, Washing Machines, and More), and by Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, and Other Distribution Channels), and by Geography (East China, Southwestern China, North China, South Central China, and More). The Market Forecasts are Provided in Terms of Value (USD).

Germany Major Home Appliances Market is Segmented by Products (Refrigerators, Freezers, and More), by Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, and More), by Geography (North Rhine-Westphalia, Bavaria, and More. The Market Forecasts are Provided in Terms of Value (USD).

North America Major Home Appliances Market size was valued at USD 79.74 Billion in 2024 and is projected to reach USD 102.32 Billion by 2031, growing at a CAGR of 3.13% during the forecast period 2024-2031.

North America Major Home Appliances Market Drivers

Rising Demand for Smart and Connected Appliances: One of the most significant drivers of the major home appliances market in North America is the growing adoption of smart home technology. Consumers increasingly prefer appliances integrated with Internet of Things (IoT) capabilities, enabling remote monitoring and automation. Devices such as smart refrigerators, ovens, dishwashers, and washing machines are equipped with AI-driven functionalities, offering energy efficiency, predictive maintenance, and convenience. Voice assistants like Amazon Alexa and Google Assistant further enhance the usability of these appliances, allowing hands-free operation.

Energy Efficiency and Sustainability Trends: North American consumers are becoming more environmentally conscious, driving the demand for energy-efficient appliances. Government initiatives such as the Energy Star program promote eco-friendly appliances by providing incentives and rebates. Manufacturers are investing in innovative cooling, heating, and water-saving technologies to meet these regulatory standards. Additionally, sustainable materials and recyclable components in appliance manufacturing are gaining traction, aligning with consumers’ eco-friendly preferences.

Growth of the Housing Market and Urbanization: The expansion of the residential sector, particularly in urban areas, is a key factor propelling the major home appliances market. As housing developments and real estate investments grow, the demand for kitchen and laundry appliances increases. Urbanization has also led to a rise in smaller living spaces, resulting in increased sales of compact and multi-functional appliances designed for apartments and condominiums.

The Report Covers US Home Appliances Companies and it is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), by Small Appliances (Coffee or Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and Distribution Channel (Multibrand Stores Exclusive Stores, Online, and Other Distribution Channels).

The Asia Pacific Home Appliances Market report segments the industry into By Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, and more.), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and more.), By Small Appliances (Vacuum Cleaners, Coffee Machines, Irons, and more.), and By Country (China, India, Japan, South Korea, and more.).

Graph and download economic data for Expenditures: Major Appliances by Housing Tenure: Home Owner (CXUMAJAPPLLB1702M) from 1984 to 2023 about major, appliances, homeownership, expenditures, housing, and USA.

Europe Major Home Appliances Market is segmented by Product (Refrigerators, Freezers, Dishwashers, Clothes dryers, Washing Machines, Large Cooking Appliances, Others), and by Distribution Channel (Supermarkets, Specialty Stores, Online, and Other Distribution Channels).

Global retail sales of home and household appliances are forecast to grow to almost *** billion U.S. dollars in 2021 and surpass the *** billion dollar mark in the upcoming years. Refrigeration appliances sales take up the most significant share of the market, with retail sales of more than ** billion U.S. dollars in 2020. Major and small appliances as main categories The home and household appliances market is split into two main categories: major appliances and small appliances. Major appliances are large machines used at home, including refrigerators, dishwashers, washing machines, tumble dryers, and air-conditioners. The small appliances category includes products used at home, such as food processors, toasters, coffee makers, and more. Leading household manufacturers Major household appliances such as refrigeration appliances, large kitchen appliances, laundry appliances, and air-conditioners make up a significant portion of retail sales worldwide when combined, compared to that of all small home appliances. Therefore, appliance manufacturers such as Whirlpool, Midea, Haier, LG, BSH Home Appliances, and Electrolux, which all generate a sizable share of their revenue from major appliances, are amongst the leading appliances manufacturers worldwide. One notable exception is the French company Groupe SEB, which produces and sells mostly small appliances.

US Major Home Appliances Market size was valued at USD 33.44 Billion in 2024 and is projected to reach USD 44 Billion by 2032, growing at a CAGR of 3.49% from 2025 to 2032.

Key Market Drivers: Housing Market Growth and Home Renovations: According to the United States Census Bureau, new home starts totaled 1.46 million units in 2023, up 7% from 2022. According to Harvard University's Joint Center for Housing Studies, home repair spending will total $472 billion by 2023, with 42% of households upgrading key appliances. This ongoing increase in housing and remodeling activity directly affects demand for key household appliances. Energy Efficiency Regulations and Consumer Awareness: According to the US Department of Energy, ENERGY STAR-certified appliances can save households up to 30% on energy bills. The Environmental Protection Agency reports that 75% of American households actively pursued energy-efficient major appliances in 2023, up from 58% in 2020. Federal tax incentives worth up to $600 for energy-efficient home appliances have incentivized purchases of new, compliant models. Smart Home Technology Integration: According to the United States Energy Information Administration (EIA), smart home appliance use will rise by 34% in 2023. According to the National Institute of Standards and Technology (NIST), 62% of U.S. homes currently own at least one smart major appliance, with an additional 28% planning to buy smart appliances in the coming year. The United States Department of Commerce reports that smart appliance sales increased by 45% between 2021 and 2023.

The global major home appliances market has seen a transition towards online e-commerce channels for selling appliances. From 2017 to 2019, e-commerce's share of retail volume grew from **** percent to **** percent in just two years. While the offline channels such as electronics, appliance, and home specialist retailers have seen a slight decline in this two year time period.

A volatile housing market has shaped the performance of major appliance manufacturers. In 2020 and 2021, the residential sector experienced a boom because of near-zero interest rates and growing disposable income. These factors boosted the value of residential construction and housing starts, generating significant demand for new appliances. During this time, manufacturers also benefited from steel prices jumping 110.5% in 2021, driving appliance costs upward and boosting revenue. These gains were quickly reversed as growing inflationary pressures and interest rate hikes beginning in 2022 began reversing the growth of the residential sector amid consumers becoming increasingly price-sensitive and slowing discretionary spending. Steel prices also began to stabilize at this time, pushing producers to charge slower prices, slowing revenue and squeezing profit. Between 2020 and 2025, revenue is estimated to have dropped an annualized 1.1%, reaching $24.8 billion in 2025, including a 0.8% dip that year alone. Trade dynamics significantly impact this industry because of significant import penetration, which reached 53.3% in 2025. Import penetration has grown in recent years despite tariff hikes on Chinese washing machines and steel products, as domestic appliances are often more expensive. With consumers becoming increasingly price-sensitive, they have been opting for more affordable imported appliances. The climb in imports from Mexico is notable, with major manufacturers expanding operations in Mexico, benefiting from lower trade and transportation costs. However, consumers have incentives to buy more sustainable appliances through state and local tax benefits, pushing producers to target these markets. Regulatory shifts regarding gas stove safety also drive demand for electric alternatives, requiring manufacturers and retailers to adjust accordingly. Moving forward, domestic producers will benefit from a recovering residential sector and improving macroeconomic conditions. Tax incentives in the Inflation Reduction Act, aimed at promoting the purchase of new ENERGY STAR-certified appliances, are expected to benefit manufacturers. Ongoing investments in production facilities in Mexico will sustain the upward trend of imports from the region. Increasing concerns about the safety of gas stoves may lead to enhanced state regulations, potentially prompting consumers to replace their existing stoves with safer models. Domestic producers face significant uncertainty for the coming years amid unstable trade relationships and a volatile economy. These trends are set to cause revenue to grow at an estimated CAGR of 1.5% to reach $26.8 billion through the end of 2030.

The size of the Small Kitchen Appliances Market was valued at USD 132.08 Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 4.00% during the forecast period.Home appliances are electrical and mechanical operated mechanisms / machines which accomplish kitchen and household functions, such as cooling/heating, cooking or cleaning. These home appliances are called white goods, kitchen appliances or Consumer or brown goods. it include any electrical kitchen appliance that's not too big to move is a small kitchen appliance. Examples include microwave ovens, kettles, toasters, humidifiers, food processors and coffeemakers. They contrast with major appliances (known as "white goods" in the UK), such as the refrigerators and washing machines, which cannot be easily moved and are generally placed on the floor.Home appliances have become an integral part of human lives. Washing, cleaning, or cooking - machines make our daily lives easier. Recent developments include: April 2023: Hirsch Partners With Blendi, Cuisinart, and Four Other Retail Brands. These new partnerships represent Hirsch’s vision to be the single-source retail brand destination for promotional distributors., March 2023: Hamilton Beach Brands Holding has entered into a multi-year agreement with Numilk to manufacture and sell commercial and consumer appliances with Numilk ingredient pouches.. Key drivers for this market are: Urban Living and Space Constraints. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Increasing Disposable Income of the Households is Expected to Drive Growth of Small Kitchen Appliances Market.

Graph and download economic data for Producer Price Index by Industry: Major Household Appliance Manufacturing: Household Refrigerators and Home Freezers (PCU3352203352202) from Dec 1981 to Apr 2025 about major, appliances, households, manufacturing, housing, PPI, industry, price index, indexes, price, and USA.

The size of the Egypt Major Home Appliances Industry market was valued at USD 5.5 Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 8.00% during the forecast period. This segment includes the more significant home appliances sector in Egypt, among which items household life can even imagine without. Household items include refrigerators and washing machines, stoves and microwaves, air conditioners, and televisions; these items all play a considerable role in enhancing the comfort levels, convenience, and efficiency of households. In parallel with that population growth and an increase in disposable incomes, the demand for home appliances in Egypt has been steadily on the increase. In the market of Egypt, home appliance brands are found to be many from either local or international firms. For their part, home manufacturers have made giant strides in production towards affordable goods of quality; therefore, major brands worldwide take the lion share of the markets. It entails price, quality, energy efficiency, and reputation in the competitive choice of consumers. The industry was flooded with energy-efficient and technologically advanced home appliances. The latest trend in the industry emphasizes that a product, specifically home appliances, be functional yet environment-friendly and have smart connectivity. All these factors drove innovation and acted as stimuli for inventions in new technologies in the segment of home appliances. Recent developments include: September 2023: Bosch Egypt has expanded and has a home appliances factory, currently under construction on the 10th of Ramadan City. This will strengthen the market position of Bosch in the country., July 2022: Raya Electronics, a subsidiary of Raya for Trade and Distribution, one of the companies of Raya Holding, aims to add 10 new branches. The company aims to expand in the Nigerian market, especially since the Nigerian market is very large, capturing a market share estimated at 6%. Raya is studying manufacturing operations with major brands such as Samsung, expecting to start manufacturing operations inside Egypt.. Key drivers for this market are: Home Improvement Projects are Driving the Growth of the Market, A Positive Trend in Real-Estate Industry also Helps in Boosting the Growth. Potential restraints include: Changing Consumer Preferences and Lifestyle Trends Influencing Demand for Certain Appliances. Notable trends are: Rising Residential Housing is Driving the Market for Major Home Appliances in Egypt.