In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The North American market was the largest, valued at almost ** billion U.S. dollars in 2023, with the United States accounting for more than half of the global market. Market research industry The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models. Leading market research companies With a total revenue of roughly *** billion U.S dollars in 2023, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported *** billion U.S. dollars in global revenue in 2023.

Global Market Research Services market size is expected to reach $110.77 billion by 2029 at 4.4%, segmented as by type, marketing research and analysis services, public opinion and election polling

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

This statistic shows the leading market research companies worldwide in 2016, by global market share. German company GfK generated **** percent of the total global research sales.

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The market research services industry, currently valued at $8.761 billion (2025), is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% from 2025 to 2033. This growth is fueled by several key factors. The increasing need for data-driven decision-making across various sectors, including consumer goods, healthcare, and technology, is a primary driver. Businesses are increasingly relying on sophisticated market research to understand consumer behavior, preferences, and emerging trends, enabling them to optimize product development, marketing strategies, and overall business operations. Furthermore, advancements in data analytics and technological tools, including AI and machine learning, are enhancing the efficiency and accuracy of market research, making it more accessible and cost-effective for a wider range of businesses. The rise of big data and the growing sophistication of data analysis techniques are also pushing the demand for specialized market research services. Several trends are shaping the future of this industry. The growing adoption of qualitative research methods, like in-depth interviews and focus groups, alongside quantitative methodologies, offers a holistic understanding of consumer sentiment. Furthermore, the increasing demand for real-time data and agile research approaches enables businesses to respond swiftly to market changes and seize opportunities proactively. While challenges like data privacy concerns and the need to maintain research integrity remain, the overall outlook for the market research services industry is positive, indicating sustained growth throughout the forecast period. The competitive landscape comprises both large multinational firms like WPP and Euromonitor International, as well as specialized boutique agencies catering to niche markets, indicating a healthy balance of innovation and established expertise.

The Market Research Consulting Services industry is experiencing robust growth, driven by the increasing need for data-driven decision-making across various sectors. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $85 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of big data and advanced analytics necessitates expert interpretation and strategic application, pushing businesses to seek professional consulting services. Secondly, the rising complexity of market dynamics and competitive landscapes compels organizations to leverage sophisticated research methodologies for informed strategic planning. Finally, the growing adoption of digital technologies and the increasing focus on customer experience are further contributing to the demand for specialized market research expertise. Major players like Accenture, McKinsey, and Deloitte dominate the market, leveraging their extensive networks and established expertise. However, smaller specialized firms are also gaining traction, offering niche services and agile solutions tailored to specific industry needs. While the market presents significant opportunities, challenges remain. These include the rising costs associated with advanced analytical techniques, the need for skilled professionals, and the potential for data privacy concerns. Geographic expansion, particularly in emerging markets, presents significant potential for further growth. Segmentation within the market includes industry-specific services (e.g., healthcare, finance, technology), research methodologies (qualitative, quantitative), and service types (market sizing, competitive analysis, customer segmentation). The forecast period anticipates continued strong growth, driven by ongoing technological advancements and the persistent demand for actionable insights within an increasingly data-centric business environment.

Advertising agencies have fared well globally as the proliferation of digital media has expanded ads' access to their target audiences. In developed markets, burgeoning economic activity and rising consumer spending have enabled ad spending from downstream industries to increase, even as emerging markets have lagged. At the same time, agencies have responded to the digital shift by overhauling practices, adopting data-driven and programmatic strategies as legacy media has declined in relevance. Consequently, industry revenue is forecast to grow at a CAGR of 3.8% to reach $444.7 billion in 2025.Although emerging markets in Asia, Latin America and Africa have expanded, they remain relatively small compared to major developed markets in the United States, Canada and Western Europe. Thus, economic activity in these developed economies affects ad agencies more profoundly than in developing regions, encouraging companies to invest in advertising campaigns in high-income, highly profitable markets. Recent years have seen digital marketing completely reshape global advertising, especially in advanced economies, where traditional media formats have continued to lose ground. And while emerging market growth has been slower to recover in the years since the pandemic, advertising spending in these regions has also rapidly shifted online. Agencies have raced to expand their digital expertise, investing in analytics and tech alliances while overhauling strategies to reach audiences. In Latin America and Europe especially, ad agencies have leveraged social and influencer marketing to reach younger, mobile-first consumers, deploying short videos, stories and local influencer content.While North America will remain the bedrock of developed market spending, major global advertising agencies will seek greater exposure in emerging markets in the coming years, leveraging their scale to make strategic acquisitions. Globally, agencies will invest in digital transformation, hiring workers in AI tech, data science and creative engineering to reach consumers. Agencies will focus on shoppable experiences as e-commerce integration grows, although the proliferation of data privacy concerns will necessitate that agencies rethink approaches to transparency, consent and ad targeting. Consequently, industry revenue is expected to climb at a CAGR of 3.5% to $529.0 billion through 2030. But ongoing opportunities will keep attracting new entrants into an industry with low entry barriers, rising price pressures that will limit profitability.

The Global Marketing Agencies Market report segments the industry into By Service Type (Digital Marketing Services, Traditional Marketing Services, Full-Service Agencies), By Application (Large Enterprises, Small and Mid-Sized Enterprises (SMEs)), End User (BFSI, IT and Telecom, Retail and Consumer Goods, Public Services, Manufacturing and Logistics), and By Geography (Europe, North America, Asia-Pacific, and more.)

Global Big Data and Analytics market size is expected to reach $219.41 billion by 2029 at 13.0%, segmented as by analytics tools, dashboard & data visualization, self-service tools, data mining & warehousing, reporting , other analytics tools

Global Services market size is expected to reach $23933.8 billion by 2029 at 8.3%, segmented as by type, civic services, real estate, leasing, commercial services, personal services, repair and maintenance

Global Public Relations market size is expected to reach $132.52 billion by 2029 at 6.0%, segmented as by medium, events, social media, influencer marketing, company websites, tv, print, other mediums

Management consultants continue to benefit from a robust demand stream for strategic planning and marketing services across the business and individual markets. Providing varied services to diverse downstream markets with unique needs allows management consultants to weather changing economic conditions. Core business interests, such as strategic planning, came into extra demand when inflationary spikes in 2022 and subsequent interest rate increases in 2023 accelerated the costs of business. Major consultancy firms such as Deloitte and Accenture Plc pivoted to business strategy and financial management consultation services due to businesses’ desire to secure capital and hedge against inflation when looking to pursue a new investment or acquisition. However, while economic turbulence did curtail consultants’ rate of growth, the high service diversification and accelerating adoption of new technologies, such as artificial intelligence (AI), reduced manual labor dependence and strengthened service quality across competitive sectors such as finance. These trends revenue to grow an annualized 3.5% to an estimated $404.1 billion over the past five years, including an estimated 1.2% growth rate in 2025 alone. Technological change in client markets drove spending on tech-centered consulting services, such as IT design and strategic planning. In the age of digital transformation, advisory roles require employees with unique and expert skill sets. Companies aiming to advance sustainability, embrace digital transformation and leverage big data analytics expand the need for expert consultants. The ability to hire remote workers broadens the labor pool's quality and scope, but also lessens consultants' negotiating power as other companies can now access previously restricted markets and recruit top talent. Consulting firms are no longer tethered to densely populated areas, allowing relocation to cities with lower rent and labor costs. While technology offers cost savings and expanded markets, it also intensifies competition for labor and clients, causing dampened profit in the past five years. Moving forward, management consultants are poised to take advantage of favorable economic conditions and a larger digital market that will change how marketing is conducted. While there are low barriers to entry in consulting, with the top 20 firms representing almost one-quarter of firm revenue, small-sized entrants will undoubtedly face stiff competition. As consolidation continues, the entry of niche firms specializing in new technology (IT, VR, AR and AI) is expected to increase, as these companies can better compete with larger consulting firms. Broader adoption of social media and digital advertising will provide lucrative opportunities for specialized marketing management consultants, particularly as 54% of consumers procure information via social media platforms, per 2024 data from Pew Research Center. The anticipated increase in business sentiment and aggregate private investment will bolster clients’ fiscal flexibility in securing longer-term consultant commitments, with revenue poised to grow an annualized 0.8% to an estimated $419.5 billion over the next five years.

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Market Dynamics of Digital Marketing Analytics Market

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive busine...

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Big Data Analytics In Healthcare Market size is estimated at USD 37.22 Billion in 2024 and is projected to reach USD 74.82 Billion by 2032, growing at a CAGR of 9.12% from 2026 to 2032.

Big Data Analytics In Healthcare Market: Definition/ Overview

Big Data Analytics in Healthcare, often referred to as health analytics, is the process of collecting, analyzing, and interpreting large volumes of complex health-related data to derive meaningful insights that can enhance healthcare delivery and decision-making. This field encompasses various data types, including electronic health records (EHRs), genomic data, and real-time patient information, allowing healthcare providers to identify patterns, predict outcomes, and improve patient care.

Global Data Analytics market size is expected to reach $256.6 billion by 2029 at 28.4%, segmented as by big data analytics, predictive analytics, prescriptive analytics, descriptive analytics

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.