A survey on beauty trends conducted in Indonesia in 2023 found that ** percent of respondents consider it important to wear make-up every day. According to the survey, a simple make-up look is the most preferred daily make-up look among Indonesian women.

This statistic shows the usage of foundation / concealer make-up in the United States in 2020. The data has been calculated by Statista based on the United Nations data and Simmons National Consumer Survey (NHCS). According to this statistic, ****** million women in the U.S. used foundation / concealer make-up in 2020.

Introduction

Cosmetics Statistics: The cosmetics industry, which plays a key role in personal care, offers products that improve appearance and boost self-confidence, meeting a wide range of consumer needs through innovation and inclusivity. These products, from skincare to makeup, offer benefits like protecting the skin and enhancing beauty. However, the industry has faced criticism over potential health risks from chemical ingredients and the environmental harm caused by packaging waste.

Despite these issues, the advantages, such as increased self-esteem and better social perception, continue to make cosmetics popular. In addition, the development of eco-friendly and organic products is helping to address these concerns, making the cosmetics industry a mix of challenges and opportunities for improving personal well-being. We shall shed more light on Cosmetics Statistics through this article.

In 2024, around 43 percent of U.S. female consumers taking part in a survey stated that they wore makeup daily or weekly. This is a smaller share compared to just five years before. In fact, in the period of time considered, the number of women who used makeup only monthly or occasionally has increased.

Statistics illustrates consumption, production, prices, and trade of Beauty, Make-Up and Skin Care Preparations in Bahamas from 2007 to 2024.

Dataset

This dataset was created by Khalid Ashik

Released under Apache 2.0

Contents

Kuwait Imports of beauty or make-up preparations, preparations for the care of skin from Kenya was US$758 during 2023, according to the United Nations COMTRADE database on international trade. Kuwait Imports of beauty or make-up preparations, preparations for the care of skin from Kenya - data, historical chart and statistics - was last updated on July of 2025.

In 2024, the smokey eye look was the top make up trend on TikTok, where it collected a total of over one million mentions. The runner-up was "black lip", followed by "blush stick".

Germany Imports of beauty or make-up preparations, preparations for the care of skin from Jamaica was US$245 during 2024, according to the United Nations COMTRADE database on international trade. Germany Imports of beauty or make-up preparations, preparations for the care of skin from Jamaica - data, historical chart and statistics - was last updated on September of 2025.

Statistics illustrates consumption, production, prices, and trade of Beauty, Make-Up and Skin Care Preparations in Afghanistan from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Beauty, Make-Up and Skin Care Preparations in Saint-Martin (French Part) from 2007 to 2024.

Georgia Exports of beauty or make-up preparations, preparations for the care of skin to South Korea was US$731 during 2023, according to the United Nations COMTRADE database on international trade. Georgia Exports of beauty or make-up preparations, preparations for the care of skin to South Korea - data, historical chart and statistics - was last updated on August of 2025.

This statistic presents a ranking of make-up brands in the United Kingdom (UK) based on their ethical company index score in 2024. Green People, Neal's Yard Remedies and Odylique are among the brands with the top ethical ratings in the UK, with scores of *** each. The scores used in this statistic represent the level of criticism of brands by environmental and human rights organizations across the world. Brands with the top ratings (scores above **) have been found to have no criticisms or negative records in this category.

Discover the projected growth of the beauty, make-up, and skincare market in Europe over the next decade. Market volume is expected to reach 2.2M tons by 2035, with a market value of $30.8B.

Finland Exports of beauty or make-up preparations, preparations for the care of skin to Venezuela was US$13 during 2019, according to the United Nations COMTRADE database on international trade. Finland Exports of beauty or make-up preparations, preparations for the care of skin to Venezuela - data, historical chart and statistics - was last updated on August of 2025.

Poland Imports of beauty or make-up preparations, preparations for the care of skin from Panama was US$10 during 2023, according to the United Nations COMTRADE database on international trade. Poland Imports of beauty or make-up preparations, preparations for the care of skin from Panama - data, historical chart and statistics - was last updated on August of 2025.

When it comes to the most well-known cosmetics and make-up brands in the UK, L'Oréal leads the race. The French personal care brand is recognized by 88 percent of online consumers in the UK, followed by Avon with a brand awareness of 84 percent.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

According to a 2024 survey, millennials made up the largest share of consumers globally who mostly shopped for beauty products online (** percent). Gen Z (** percent) and Gen X (** percent) consumers followed, while around ** percent of Baby Boomers did so.

Doubling the money The online beauty and personal care market worldwide generated a revenue of about **** billion U.S. dollars in 2022, with China, the United States, and Japan being the three biggest markets. The cosmetics market is the fastest growing segment of the beauty market worldwide and is estimated to incur almost double its current revenue by 2027. In 2023, around *** million people around the world purchased beauty products online. This number is expected to increase to over *** billion by 2027.
Trending on TikTok With social media becoming more and more prominent, especially in younger generations, it is not a surprise that more people also engage in social commerce and purchase beauty products from apps. In the United States, TikTok has become the leading social media platform for purchasing various beauty items, followed by Instagram and Facebook. On TikTok, content creators and brands promote sales in two main ways, video sales and live sales. The majority of app-based sales are made through live sales, which refer to livestreams that promote products and offer shopping links. It is easy to see how popular beauty products are on TikTok from the number of views they receive, with Dyson, Cerave, and The Ordinary being the most popular beauty brands.

Indonesia Imports of beauty or make-up preparations, preparations for the care of skin from Colombia was US$332 during 2020, according to the United Nations COMTRADE database on international trade. Indonesia Imports of beauty or make-up preparations, preparations for the care of skin from Colombia - data, historical chart and statistics - was last updated on July of 2025.