The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

As of 2017, the market size of the cosmetic industry across India had a value of approximately ** billion U.S. dollars. The market size of the cosmetic industry recorded a year-on-year growth and was forecast to reach a value of ** billion U.S. dollars in 2025.

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

In 2017, bath and shower had the highest market size in the cosmetic industry amounting to *** billion U.S. dollars. Hair care expected to surpass bath and shower in 2022, with a market size of *** billion U.S. dollars.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

Unlock expert insights on India Cosmetics Market, size at USD 8 billion in 2023, featuring Market Trends and Revenue growth driven by innovation.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is valued to increase USD 126.4 billion, at a CAGR of 5.8% from 2024 to 2029. Rise in aging population will drive the cosmetic products market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By Product - Skincare products segment was valued at USD 134.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 47.95 billion
Market Future Opportunities: USD 126.40 billion
CAGR : 5.8%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, service types, and product categories. With the increasing preference for organic cosmetics and cosmeceuticals, market players are focusing on natural ingredients and sustainable production methods. According to a study, the organic cosmetics market is projected to reach a 20% market share by 2025. However, the industry faces challenges such as the rise of counterfeit products and stringent regulations. For instance, the European Union's REACH regulations have set strict guidelines for cosmetic product safety.
Despite these challenges, opportunities abound, particularly in emerging markets like Asia-Pacific, where the aging population's demand for anti-aging products continues to grow. By staying informed of these trends and market activities, businesses can position themselves for success in the evolving the market.

What will be the Size of the Cosmetic Products Market during the forecast period?

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How is the Cosmetic Products Market Segmented and what are the key trends of market segmentation?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, skincare cosmetics hold a significant share due to the increasing demand for products that enhance and maintain healthy-looking skin. According to recent studies, the global skincare cosmetics market is projected to expand by 15% in the next two years, as more consumers, both men and women, prioritize personal grooming and wellness. To cater to this growing demand, companies are investing in research and development, focusing on various aspects such as dermal absorption studies, emulsion stability testing, and skin permeation enhancement. Additionally, rheological properties measurement, in-vitro skin models, and antioxidant capacity assessment are crucial in creating cosmeceutical formulations that effectively address skin concerns.

Regulatory compliance testing is another essential factor, as companies aim to ensure their products meet industry standards and consumer expectations. Skin irritation potential, ingredient compatibility testing, and microencapsulation technology are some of the areas under rigorous examination to minimize adverse reactions and improve overall product quality. Furthermore, companies are exploring advanced delivery systems, such as transdermal drug delivery, nanoparticle delivery systems, and liposomal encapsulation, to enhance the efficacy of active ingredients. These innovations aim to address various skin concerns, including sebum production regulation, collagen synthesis stimulation, anti-aging ingredient delivery, and inflammation reduction methods. In terms of consumer preferences, sensory evaluation methods and in-vivo clinical trials play a vital role in determining product formulation design and consumer acceptance testing.

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The Skincare products segment was valued at USD 134.70 billion in 2019 and showed a gradual increase during the forecast period.

Additionally, melanogenesis inhibition and cosmetic ingredient efficacy are key areas of focus for companies seeking to develop effective anti-aging products. The market for cos

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

At the end of fiscal year 2018, approximately ** percent of the market share of the Indian cosmetic industry was from the unorganized sector.

The revenue of the beauty and personal care market of the south Asian nation was forecast to reach ** billion U.S. dollars by 2020.

The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.

Category-wise Insights

Country-wise Insights

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Herbal Cosmetics Market Size 2025-2029

The herbal cosmetics market size is forecast to increase by USD 41.1 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals in traditional cosmetic products. This shift in consumer preferences towards natural and organic alternatives has opened up new opportunities for herbal cosmetic brands. Additionally, the convenience of online shopping has further fueled market expansion, as consumers can easily access a wide range of herbal cosmetic products from anywhere. However, regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of herbal cosmetics can pose challenges for market entrants. As a result, herbal moisturizers, cleansers, and serums have gained popularity in skincare routines, offering simplicity and cultural heritage appeal to a multicultural population
Furthermore, the high cost of herbal cosmetic products, often due to the use of premium, natural ingredients, can limit their affordability for some consumers. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on developing cost-effective production methods, adhering to regulatory requirements, and effectively marketing the health benefits of their herbal cosmetic offerings to consumers.

What will be the Size of the Herbal Cosmetics Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing demand for personalized skincare solutions and luxury wellness offerings. Consumers are increasingly seeking out herbal remedies infused with bioactive compounds, such as those derived from biodynamic farming practices, for oily skin, acne treatment, and skin brightening. Conscious consumerism is also a key trend, with a focus on ethical sourcing, fair trade, and ingredient transparency. Recyclable materials and packaging sustainability are also important considerations, as consumers look for upcycled and biodegradable options. The natural cosmetics sector, which includes vegan and organic offerings, is experiencing in popularity.
Essential oils and herbal fragrances are also in demand, as are smart beauty devices and face masks. The natural beauty movement is gaining momentum, with clinical trials and traditional medicine inspiring innovation in the sector. Skin analysis and mapping technologies are being integrated into AI-powered skincare offerings, providing consumers with customized product recommendations. The market for premium cosmetics, including herbal extracts for dry skin, hair growth, and hair loss prevention, is expected to continue growing. Social media marketing and consumer awareness campaigns are playing a crucial role in driving sales, as consumers turn to digital channels for product discovery and information.

The e-commerce industry and online platforms are major retail channels for herbal beauty products, with social media and beauty blogs playing a crucial role in driving sales through influencer marketing and celebrity endorsements. Furthermore, the demand for herbal cosmetics is driven by consumers' concerns over animal cruelty and synthetic chemicals in beauty products. Ayurvedic practices and other traditional herbal remedies are also gaining traction in the market. The sustainable beauty sector, which encompasses clean beauty and wellness tourism, is also expected to see significant growth. Overall, the market is poised for continued expansion, driven by consumer preferences for natural, sustainable, and personalized offerings.

How is this Herbal Cosmetics Industry segmented?

The herbal cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skin care
  Hair care
  Body care


End-user

  Men
  Women


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments catering to diverse consumer preferences. Sensitive skin individuals seek products infused with herbal extracts for gentle care. Hair growth and prevention of hair loss are key concerns addressed through herbal cosmetics. Sustainability is a significant trend, with consumers favoring organic farming, bioactive compounds, and ethical sourcing. Premium cosmetics incorporating herbal ingredients offer superior performance.

The Indian cosmetic contouring market is poised for significant growth, driven by rising disposable incomes, increasing awareness of beauty trends through social media, and a burgeoning young population eager to experiment with makeup. While precise figures for 2029 require further detailed market research, projecting from a reasonable estimated base of ₹500 million in 2025 and assuming a conservative Compound Annual Growth Rate (CAGR) of 15% (reflective of the overall Indian cosmetics market’s growth and the expanding interest in contouring), the market size could reach approximately ₹1.6 billion by 2029. This growth is fueled by factors such as the increasing popularity of online beauty tutorials and the rising accessibility of affordable contouring products from both international and domestic brands. Furthermore, the expanding middle class and the growing influence of beauty influencers are contributing to higher adoption rates across diverse demographics, beyond metropolitan areas. The market segmentation will likely see a strong presence of both high-end and affordable contouring products. The competitive landscape includes established international brands alongside homegrown Indian brands catering to diverse price points and preferences. Challenges to growth include the need for greater product education among consumers to ensure proper application and the potential for economic fluctuations to impact discretionary spending on cosmetics. However, the long-term outlook for the Indian cosmetic contouring market remains exceptionally positive, given the country's demographic and economic trends. Further segmentation by product type (creams, powders, sticks), distribution channels (online vs. offline), and geographic regions will reveal additional opportunities within this dynamic sector.

The revenue in the 'Cosmetics' segment of the beauty & personal care market in India was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Cosmetics.