The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.
A comprehensive dataset analyzing the beauty industry in 2025, including market size, product categories, consumer behavior, emerging trends, and global growth statistics.
The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.
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The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.
Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.
E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.
The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.
This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up ** percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about ** percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.
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According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.
Market Dynamics of Cosmetics and Beauty Market
Key Drivers of Cosmetics and Beauty Market
Growing Demand for Natural and Organic Products to Increase the Demand Globally
One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.
Influence of Social Media and Digital Marketing to Propel Market Growth
Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.
Restraint Factors of Cosmetics and Beauty Market
Regulatory Challenges and Compliance to Limit the Sales
One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.
Increasing the Awareness Regarding the Side-effects and counterfeit product to hamper the market
The growing concern for the side effects of cosmetic products and the wide availability of fake products is coming out as a major constraint for the growth of the cosmetics and beauty industry. For instance,...
In 2024, the country with the largest traffic share for the online beauty and cosmetics industry was the United States at around **** percent, with approximately ****to******billion website visits in total. In second place ranked Japan, with a traffic share of about **** percent. Out of the top ten countries, Russia had the highest traffic growth, at **** percent. The fastest growing beauty markets online Recent data from 2024 shows that Pakistan, Mexico, and Australia are the countries with the fastest growing online beauty and cosmetics industries worldwide. In that year, Pakistan's online beauty and cosmetics market grew by ** percent year-over-year. Similarly, Mexico's industry experienced a growth of **** percent YoY, while Australia's experienced a growth of **** percent YoY. The global size of the beauty and personal care e-commerce market Online purchase of beauty and personal care products are growing steadily. In 2024, online purchases of beauty and personal care products generated an estimated *** billion U.S. dollars worldwide. By 2029, this figure is expected to hit over *** billion U.S. dollars in revenue. Of these, personal care sales make up the largest share of sales, followed by cosmetics and skincare.
This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2024. In 2024, the global cosmetics market grew by an estimated 4.5 percent compared to the previous year. Global cosmetics market Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for about 40 percent of the global market in 2024. In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, in recent years as Generation Y and Generation Z have really entered the job market, they have become a big driver of the cosmetics market; especially in the United States. The United States is one of the biggest cosmetic markets in the world, with an estimated total revenue of about 101 billion U.S. dollars as of 2024. Outlook: the future for beauty companies In the coming years, global cosmetic companies will continue to focus their efforts on product innovation, as well as brand values and responsibilities, in order to attract new consumers and keep existing consumers loyal to specific brands.
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The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).
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The Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).
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Global Cosmetic Products Market size worth at USD 314.52 Billion in 2023 and projected to USD 1226.13 Billion by 2032, with a CAGR of around 16.32% between 2024-2032.
Success.ai’s Beauty & Cosmetics Data for Cosmetics, Beauty & Wellness Professionals Worldwide delivers a powerful dataset tailored to connect businesses with key stakeholders in the global beauty and wellness industries. Covering professionals such as product developers, brand managers, wellness coaches, and salon owners, this dataset provides verified work emails, phone numbers, and actionable professional insights.
With access to over 700 million verified global profiles and detailed insights from 170 million professional datasets, Success.ai ensures your outreach, marketing, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution is ideal for businesses aiming to lead in the competitive beauty and wellness market.
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Data Highlights:
Key Features of the Dataset:
Comprehensive Professional Profiles
Advanced Filters for Precision Targeting
Global Trend Insights and Market Data
AI-Driven Enrichment
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Marketing and Brand Outreach
Product Development and Innovation
Sales and Partnership Development
Market Research and Competitive Analysis
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Cosmetic Products Market Size 2025-2029
The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029. The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming.
Major Market Trends & Insights
APAC dominated the market and contributed 35% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the Skincare products segment led the market and was valued at USD 141.80 billion of the global revenue in 2023.
Based on the Distribution Channel, the Offline segment accounted for the largest market revenue share in 2023.
Market Size & Forecast
Market Opportunities: USD 47.95 Billion
Future Opportunities: USD 126.4 Billion
CAGR (2024-2029): 5.8%
APAC: Largest market in 2023
The increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers. Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.
What will be the Size of the Cosmetic Products Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.
Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.
Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.
How is this Cosmetic Products Industry segmented?
The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Skincare products
Haircare products
Color cosmetics
Fragrances and deodorants
Distribution Channel
Offline
Online
End-user
Men
Women
Category
Conventional
Natural/Organic
Vegan
Price Range
Mass/Economy
Mid-Range
Premium/Luxury
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
Middle East and Africa
Egypt
KSA
Oman
UAE
APAC
China
India
Japan
South America
Argentina
Brazil
Rest of World (ROW)
By Product Insights
The skincare products segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 141.80 billion in 2023. It continued to the largest segment at a CAGR of 4.58%.
The cosmetics market in the US is witnessing significant growth in
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Cosmetics Market size is expected to be worth around USD 570.5 Billion by 2033 from USD 295.5 Billion in 2023, growing at a CAGR of 6.8%.
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The global luxury cosmetics market size is projected to grow from USD 55 billion in 2023 to USD 95 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.5%. This impressive growth can be attributed to a variety of factors including rising disposable incomes, increasing consumer awareness about skincare, and a growing preference for premium products. The demand for luxury cosmetics is also being driven by a shift in consumer behavior towards self-care and wellness, where high-quality, luxurious products are increasingly being seen as essential components of a daily routine.
One major growth factor for the luxury cosmetics market is the rising spending power of consumers in emerging economies. Countries such as China, India, and Brazil are experiencing significant economic growth, leading to increased disposable incomes and a burgeoning middle class with a penchant for luxurious lifestyles. This demographic shift is stimulating demand for premium skincare, makeup, and fragrances, as more individuals seek to invest in high-quality beauty products. Moreover, the influence of social media and aspirational marketing by celebrities and influencers is amplifying the attractiveness of luxury cosmetics, making them highly desirable among younger consumers.
Another pivotal factor spurring market growth is the innovation in product formulations and packaging. Luxury cosmetic brands are heavily investing in research and development to introduce advanced skincare solutions, anti-aging products, and long-lasting makeup. These innovations often incorporate cutting-edge technology, such as nano-encapsulation, and high-performance ingredients, like hyaluronic acid and peptides, which promise superior efficacy. Additionally, luxurious and sustainable packaging designs are also appealing to eco-conscious consumers who are willing to pay a premium for products that align with their values.
Furthermore, the increasing awareness and demand for organic and natural beauty products are contributing to market expansion. Consumers are becoming more conscious of the ingredients in their cosmetics and are gravitating towards products that are free from harmful chemicals. Luxury brands are responding by offering organic, vegan, and cruelty-free options, thus capturing a significant share of the environmentally conscious consumer base. This trend is not only prevalent in developed markets but is also gaining traction in developing countries, where consumers are becoming more health and environmentally aware.
Regionally, the Asia Pacific market is expected to demonstrate the highest growth rate, driven by countries like China, Japan, and South Korea. The beauty and cosmetic industry in these countries is highly developed, with a strong cultural emphasis on skincare and beauty rituals. Moreover, the rising influence of K-beauty and J-beauty trends globally is further bolstering the demand for luxury cosmetics from this region. North America and Europe remain significant markets due to high consumer spending and a strong presence of leading luxury cosmetic brands.
The skincare segment dominates the luxury cosmetics market, driven by the growing consumer focus on healthy and youthful skin. High-end skincare products, including anti-aging creams, serums, and moisturizers, are in high demand due to their perceived effectiveness and superior quality. The segment is witnessing continuous innovation, with brands introducing products that incorporate advanced formulations. For instance, luxury skincare products often feature rare and exotic ingredients, such as caviar, gold, and botanical extracts, which are marketed for their unique benefits and premium appeal.
Haircare is another vital segment within the luxury cosmetics market, with substantial growth prospects. The increasing consumer awareness about hair health and the demand for premium haircare solutions are key drivers. Luxury shampoos, conditioners, hair masks, and treatments are popular among consumers who are willing to invest in products that promise salon-like results at home. Additionally, the trend of personalized haircare solutions, where products are tailored to individual hair types and concerns, is gaining traction. Premium haircare brands are leveraging technology and data analytics to offer customized solutions, enhancing the overall consumer experience.
The makeup segment, encompassing products like foundations, lipsticks, eyeshadows, and mascaras, holds a significant share in the luxury cosmetics market. The appeal of luxu
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The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 21558.3 million |
Anticipated Forecast Value (2034) | US$ 35452.08 billion |
Estimated Growth (2024 to 2034) | 5.10% CAGR |
Category-wise Insights
Attributes | Details |
---|---|
Product | Skin Care |
Market Share | 40.00% |
Attributes | Details |
---|---|
End-user | Women |
Market Share | 32.50 |
Country-wise Insights
Countries | CAGR |
---|---|
Japan | 10.30% |
India | 8.50% |
China | 7.50% |
Singapore | 6.40% |
Canada | 4.90% |
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The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
According to our latest research, the global natural makeup market size reached a valuation of USD 7.4 billion in 2024, reflecting robust interest and consumer shift towards cleaner beauty alternatives. The market is expected to grow at a CAGR of 8.2% from 2025 to 2033, with the forecasted market size projected to reach USD 13.8 billion by 2033. This growth is primarily driven by increasing health consciousness, rising awareness about the harmful effects of synthetic ingredients, and a strong preference for sustainable and eco-friendly beauty products. As per our latest research, the natural makeup market is witnessing a surge in innovation and product development, with brands focusing on transparency, ethical sourcing, and enhanced performance of natural formulations.
One of the key growth factors propelling the natural makeup market is the heightened consumer awareness regarding the potential health risks associated with conventional cosmetic products. Consumers are increasingly scrutinizing product labels for chemical additives, parabens, phthalates, and synthetic fragrances, which are often linked to skin irritations and long-term health concerns. This shift has led to a surge in demand for natural makeup products that boast clean ingredient lists, transparency in sourcing, and cruelty-free certifications. The rise of social media influencers and beauty bloggers advocating for natural beauty alternatives has further accelerated this trend, making natural makeup a mainstream choice among millennials and Gen Z consumers. Additionally, the proliferation of educational content about the environmental impact of traditional cosmetics has strengthened the consumer resolve to opt for greener, safer alternatives.
Another significant driver for the natural makeup market is the growing emphasis on sustainability and ethical production practices. Modern consumers are not only concerned about what goes on their skin but also about the broader impact of their purchasing decisions on the planet. This has prompted leading brands to innovate with biodegradable packaging, refillable containers, and eco-friendly shipping practices. The demand for certifications such as USDA Organic, Ecocert, and Vegan Society has surged, compelling manufacturers to adhere to strict standards and transparency in their supply chains. Moreover, the integration of advanced extraction technologies and green chemistry has enabled the development of high-performance natural makeup products that rival their synthetic counterparts in terms of pigmentation, longevity, and texture, thus broadening their appeal to a wider audience.
In recent years, the demand for Natural Skin Care Products has seen a significant rise, as consumers increasingly prioritize products that are gentle on the skin and free from harmful chemicals. These products, often formulated with plant-based ingredients, are not only beneficial for maintaining skin health but also align with the growing consumer preference for sustainable and eco-friendly beauty solutions. The emphasis on natural ingredients is driven by the awareness of the long-term benefits they offer, such as reduced risk of irritation and enhanced skin vitality. As a result, many brands are expanding their offerings to include a wider range of natural skincare products, catering to diverse skin types and concerns. This trend is further supported by the increasing availability of information on the benefits of natural skincare, encouraging consumers to make informed choices that reflect their values and lifestyle preferences.
The natural makeup market is also benefiting from a broader cultural and regulatory shift towards clean beauty. Governments in regions such as North America and Europe are implementing stricter regulations on cosmetic ingredients, pushing manufacturers to reformulate their products using safer, naturally derived ingredients. This regulatory environment, combined with the rising disposable income in emerging economies, has facilitated the entry of new market players and the expansion of existing brands into untapped markets. Furthermore, the increasing number of product launches, celebrity endorsements, and collaborations with dermatologists and skincare experts have contributed to the mainstream acceptance and growth of natural makeup products across various demographics.
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The Virtual Makeup Try-On market has emerged as a transformative force within the beauty and cosmetics industry, driven by advancements in augmented reality (AR) and artificial intelligence (AI). This innovative technology allows consumers to experiment with different makeup products in a virtual environment, provid
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Number of Businesses statistics on the Global Cosmetics Manufacturing industry in Global
The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.