The global cosmetics market value reached USD 343.37 Billion in 2024. It is expected to grow at a CAGR of 5.20% in the forecast period of 2025-2034 to reach a value of approximately USD 570.06 Billion by 2034. Natural ingredients and organic ingredients have gained massive demand as consumers look for safer, green options.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming. Furthermore, the increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers.
Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

The cosmetics market in the US is witnessing significant growth in the skincare segment, driven by the increasing demand from both men and women for better skincare solutions. Products such as hair masks, UV protection lotions, and makeup removers are popular choices, catering to various age groups and skin types. Allergy testing and quality control measures ensure consumer safety and satisfaction. Retail sales dominate the distribution channels, but online sales are gaining traction. The mass market caters to a wide range of consumers, with price points varying from budget to premium. The supply chain is streamlined, ensuring timely delivery of products.

Fragrance oils and essential oils add to the sensory experience, while product testing and dermatological certification a

Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

The increasing demand for cosmetics is driven by rising beauty consciousness and consumer preferences for personal care products with enhanced benefits. Cosmetics play a crucial role in skincare, makeup, and haircare routines, promoting self-care and confidence. The global cosmetics market is expected to grow significantly, with a projected increase from USD 312.43 Billion in 2024 to USD 451.63 Billion by 2032.Cosmetics, including skincare products, color cosmetics, and haircare solutions, are valued for their ability to enhance appearance and provide targeted benefits like hydration, anti-aging, and sun protection. Their effectiveness in meeting diverse consumer needs makes them essential across regions, particularly in North America, Europe, and the Asia Pacific. Thus, the demand for cosmetics is anticipated to grow at a CAGR of 5.20% from 2026 to 2032.

Global Makeup market size is expected to reach $48.2 billion by 2029 at 4.7%, segmented as by foundation, liquid foundation, powder foundation, cream foundation, stick foundation, cushion foundation, mousse foundation, tinted moisturizers

Premium Cosmetics Market size was valued at USD 145.24 Billion in 2023 and is projected to reach USD 258.72 Billion by 2030, growing at a CAGR of 7.9% during the forecast period 2024-2030.

Global Premium Cosmetics Market Drivers

The market drivers for the Premium Cosmetics Market can be influenced by various factors. These may include:Boosting Your Relative Income: Growing disposable incomes encourage consumers to spend more on high-end and luxury products, such as high-end cosmetics, particularly in emerging economies. People are more likely to invest in high-end cosmetic items when their purchasing power increases. Shifting Lifestyle and Preferences of Customers: Premium cosmetics are in high demand due to shifting consumer preferences and a move towards a more opulent lifestyle. Customers are becoming more and more prepared to spend money on premium goods with distinctive formulas, cutting-edge technologies, and premium branding. Influencer and celebrity endorsements on social media: High-end cosmetics are promoted in large part by the influence of celebrities and the effects of social media on beauty trends. Influencer marketing, product reviews, and celebrity endorsements all help to raise consumer awareness and demand for high-end beauty goods. The emergence of wellness and beauty consciousness: Demand for high-end cosmetics has surged as awareness of wellness, personal grooming, and beauty has grown. Customers are searching for products that offer extra benefits, such anti-aging capabilities, innovative skincare technologies, and natural or organic components. Technological Innovation and Progress: The market for high-end cosmetics is influenced by ongoing innovation in formulations, ingredients, and packaging technologies. Products with cutting-edge innovations, scientific breakthroughs, and exceptional performance appeal to consumers. Trends in Global Urbanisation: Growing urbanisation has changed people's tastes for beauty and way of life, particularly in emerging nations. Urban consumers are more likely to favour high-end beauty goods, which fuels industry expansion. E-commerce and Internet-Based Retail: The emergence of e-commerce platforms has made a wide variety of high-end cosmetics easily accessible to consumers. Online retailing gives companies access to a worldwide market while facilitating easy exploration and purchase of high-end beauty products by customers. Trends in Personalisation and Customisation: Customised and personalised beauty products are becoming more and more in demand. High-end cosmetics companies frequently provide specialised services, like skincare routines or makeup products created to fit specific needs. Growth of High-End Beauty Brands: The market is growing as a result of luxury and premium beauty brands entering new areas and markets. In order to bolster their global reach, brands are spending in marketing tactics, flagship locations, and joint ventures. Growing Market for Men's Grooming: The market for high-end cosmetics has grown due to the growing interest and acceptability of male grooming products. Men's specific skincare, grooming, and cosmetic products are becoming more and more well-liked.

Global Cosmetic Products Market size worth at USD 314.52 Billion in 2023 and projected to USD 1226.13 Billion by 2032, with a CAGR of around 16.32% between 2024-2032.

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Increasing the Awareness Regarding the Side-effects and counterfeit product to hamper the market 

The growing concern for the side effects of cosmetic products and the wide availability of fake products is coming out as a major constraint for the growth of the cosmetics and beauty industry. For instance, in 163 (41.1%) WW and 139 (35.1%) NW had side eff...

The global face makeup market size reached USD 40.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 55.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.48% during 2025-2033. The rising influence of social media and beauty influencers, increasing beauty consciousness and focus on personal grooming, and the easy availability of innovative formulations are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each sub-segment of the global face makeup market report, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

The Makeup Market size was valued at USD 41.49 USD Billion in 2023 and is projected to reach USD 63.38 USD Billion by 2032, exhibiting a CAGR of 6.24 % during the forecast period. Makeup is a kind of cosmetic used to decorate facial functions, accurate imperfections and express a man's or woman's style. It consists of a whole lot of products including foundation, eyeshadow, lipstick, and mascara, every supposed to provide distinctive results. It can be applied to distinct elements of the frame, together with lips, eyes, face, and nails, and can be bought from supermarkets, online shops and logo shops. The art of applying makeup requires techniques such as blending, contouring and highlighting that can range from natural to glamorous looks which have grown enormously over the past few years as many people are using cosmetics every day. Makeup also offers a wide range of benefits, including boosting self-esteem levels among many individuals while others are more looking for ways in which they can express themselves without speaking words and many still opting to utilize it as an artist. Recent developments include: September 2022: L’Oréal inked an agreement for the acquisition of Skinbetter Science. This helped the company expand its product portfolio, strengthening its global presence., April 2022: Health and Glow, a retail beauty chain, launched H&G Cosmetics, its brand of quality color cosmetics. The new brand offers a range of cruelty-free and vegan everyday makeup products., April 2022: Shiseido, a brand of the Shiseido Group, in collaboration with Revieve, a personalized digital brand experience company, launched an Artificial Intelligence (AI)-based beauty advisor to serve the grooming experience to the consumers in the EMEA region., March 2022: E.l.f. in partnership with Dunkin’ Donuts, Cosmetics launched a new limited edition makeup collection, E.l.f.ing Sweet Collection. The products are exclusively available on Ulta.com and Ulta Beauty stores., March 2022: Space NK, a British personal care and beauty product retailer, partnered with Walmart to launch BEAUTYSPACE. It features 600 beauty products from 15 new and established brands specifically for Walmart customers.. Key drivers for this market are: Increasing Inclination toward Personal Grooming to Favor Market Expansion. Potential restraints include: Rising Awareness Regarding Adverse Effects of Chemical Formulations to Hamper Product Sales. Notable trends are: Inclination of Consumers toward Natural Cosmetic Products to Assist Market Growth.

The global cosmetics market size crossed USD 313.09 billion in 2024 and is likely to register a CAGR of over 6%, exceeding USD 667.8 billion revenue by 2037. Women segment is anticipated to capture 63% share by 2037, attributed to increasing women population and the influence of celebrities owning beauty brands, driving cosmetics consumption.

Market research is crucial for companies in the beauty industry to stay up-to-date with consumer needs and trends. This article covers the two main types of market research, understanding consumer preferences for natural and organic products, the impact of social media on consumer behavior, and identifying new distribution channels. By conducting research, companies can develop products and strategies that resonate with consumers and drive sales.

The eye makeup market in North America is a thriving and dynamic industry that encompasses a wide range of products and trends, driven by self grooming.

Global Vegan Cosmetics Market market size valued at US$ 18.70 Billion in 2023, set to reach US$ 33.52 Billion by 2032 at a CAGR of 6.7% from 2024 to 2032.

The Hybrid Makeup Market size was valued at USD 20.68 billion in 2023 and is projected to reach USD 31.30 billion by 2032, exhibiting a CAGR of 6.1 % during the forecasts period. The role of the ‘SkinCeuticals’ type of product is to provide a combination of skincare with conventional cosmetic functions, thereby giving the product extra utility alongside that of making the consumer look better. Some of these formulations might contain the incorporation of hyaluronic acid; antioxidants, and vitamins which provide hydration further aiding in slowing down aging and protection from the sun. These include the foundation, SPF, tinted moisturizers, and lip products that contain hydration. Market factors include the shift towards products that have multiple uses, the emerging clean beauty movement, and more, primarily focusing on the health of the skin. Implementing efficiency into their daily lives, consumers consider dual-function makeup products as fashion necessities that not only beautify the face but also nourish the skin. Recent developments include: In September 2022, Selena Gomez's cosmetics brand Rare Beauty launched the Soft Pinch Liquid Blush, which comes in 11 different colors and offers both matte and dewy finishes. The lightweight liquid formula is infused with color pigments and provides all-day wear as it includes ingredients, such as hyaluronic acid, algae extracts, flower extracts, and barrier renewal complex offering skincare benefits , In June 2023, Kay Beauty launched an eye makeup collection in India featuring 5 skincare ingredients that deliver vibrant colors and promote healthy skin .

The luxury makeup market, valued at $52,500 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% from 2025 to 2033. This growth is driven by several key factors. Firstly, the rising disposable incomes of affluent consumers, particularly in emerging markets like Asia Pacific and the Middle East, fuels demand for premium cosmetic products. Secondly, the increasing influence of social media and beauty influencers promotes luxury brands and creates aspirational desires among consumers. Finally, innovation in product formulations, focusing on natural ingredients, sustainable packaging, and personalized experiences further enhances the market appeal. The market is segmented by product type (lipstick, eyeshadow, and other) and consumer demographics (below 18, 18-60, and above 60). Lipstick and eyeshadow are currently the dominant segments, while the "other" category encompasses a diverse range of high-end products like foundations, blushes, and highlighters, which are expected to see strong growth. The 18-60 age group represents the largest consumer base, but the above 60 segment also demonstrates promising growth potential, driven by aging populations and increasing disposable incomes among this demographic. While brand loyalty and high price points may represent some market restraints, the overall growth trajectory remains positive, indicating a strong future for the luxury makeup sector. Key players include established luxury houses like L'Oreal, Estée Lauder, Chanel, and Dior, as well as emerging niche brands catering to specific consumer preferences. The geographical distribution of the market is broad, with North America and Europe currently holding significant market shares. However, Asia Pacific is poised for significant growth, driven by its expanding middle class and rising consumer spending. The continued expansion of the luxury makeup market is predicted to be influenced by several evolving trends. The increasing demand for customized and personalized makeup experiences is driving the development of innovative products and services. The emphasis on ethical sourcing, sustainability, and cruelty-free practices also influence consumer purchasing decisions. The growing adoption of e-commerce channels and the rise of digital marketing strategies further enhance brand visibility and accessibility. To navigate successfully, luxury makeup companies must prioritize product innovation, digital transformation, and brand storytelling to connect with and resonate with consumers. The competitive landscape is intense, requiring brands to continuously differentiate themselves through unique product offerings and impactful marketing. Strong supply chain management and effective distribution networks are crucial for maintaining market leadership. Therefore, both established luxury brands and newer entrants must adopt a comprehensive strategy to succeed in this dynamic and competitive market.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

Global Makeup/Cosmetics comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2024 - 2032. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

Published on: May 14, 2024

The North America Cosmetics Market size was valued at USD 299.77 USD million in 2023 and is projected to reach USD 389.20 USD million by 2032, exhibiting a CAGR of 3.8 % during the forecast period. The cosmetics industry of North America is diversified and diverse and comprised of a broad range of products to create beauty and well-being. It covers various categories such as face care, hair care, bath & body, nail care, and makeup to name but a few. Cosmetics are mainly personal care products that can be further divided into the skincare, makeup, hair treatment, fragrance, and speciality products categories based on the needs and desires of users. Innovation, quality, and product differentiation are other valuable characteristics that have been making North America’s cosmetics market grow due to the constant emergence of novel product formulas and technologies. These products are used daily in personal care and makeup, by professional makeup artists, and also in specialized skin care treatments, giving people the option to embrace their uniqueness and feel more confident. Cosmetics’ advantages are not only in the change of appearance but also in nourishing, moisturizing and defending the skin against sources. Recent developments include: February 2023: Sephora Canada rolled out DTC beauty brand Glossier’s products. The Glossier range includes makeup, skincare, and fragrance available online on Sephora.ca & the Sephora App, and offline channels. Glossier also opened its 7,000 sq. ft. flagship store in Manhattan in SoHo’s Spring Street, New York., September 2022: The Estée Lauder Companies Inc. and BALMAIN Paris partnered to develop, produce, and distribute an innovative luxury and couture beauty line of products under ‘Balmain Beauty,’ which is anticipated to launch in 2024., June 2022: Beauty and cosmetics company Avon, owned by Nature & Co. Group, launched its e-commerce platform for the Mexican market.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: High Cost and Relative Side Effects to Limit the Market Growth . Notable trends are: Dental Spas to Add Impetus to Industry Growth .