The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Market Dynamics of Cosmetics and Beauty Market

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Increasing the Awareness Regarding the Side-effects and counterfeit product to hamper the market 

The growing concern for the side effects of cosmetic products and the wide availability of fake products is coming out as a major constraint for the growth of the cosmetics and beauty industry. For instance,...

This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up ** percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about ** percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.

The Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029. The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming.

Major Market Trends & Insights

APAC dominated the market and contributed 35% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the Skincare products segment led the market and was valued at USD 141.80 billion of the global revenue in 2023.
Based on the Distribution Channel, the Offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 47.95 Billion
Future Opportunities: USD 126.4 Billion
CAGR (2024-2029): 5.8%
APAC: Largest market in 2023

The increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers. Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 141.80 billion in 2023. It continued to the largest segment at a CAGR of 4.58%.

The cosmetics market in the US is witnessing significant growth in

The Makeup Market size was valued at USD 41.49 USD Billion in 2023 and is projected to reach USD 63.38 USD Billion by 2032, exhibiting a CAGR of 6.24 % during the forecast period. Makeup is a kind of cosmetic used to decorate facial functions, accurate imperfections and express a man's or woman's style. It consists of a whole lot of products including foundation, eyeshadow, lipstick, and mascara, every supposed to provide distinctive results. It can be applied to distinct elements of the frame, together with lips, eyes, face, and nails, and can be bought from supermarkets, online shops and logo shops. The art of applying makeup requires techniques such as blending, contouring and highlighting that can range from natural to glamorous looks which have grown enormously over the past few years as many people are using cosmetics every day. Makeup also offers a wide range of benefits, including boosting self-esteem levels among many individuals while others are more looking for ways in which they can express themselves without speaking words and many still opting to utilize it as an artist. Recent developments include: September 2022: L’Oréal inked an agreement for the acquisition of Skinbetter Science. This helped the company expand its product portfolio, strengthening its global presence., April 2022: Health and Glow, a retail beauty chain, launched H&G Cosmetics, its brand of quality color cosmetics. The new brand offers a range of cruelty-free and vegan everyday makeup products., April 2022: Shiseido, a brand of the Shiseido Group, in collaboration with Revieve, a personalized digital brand experience company, launched an Artificial Intelligence (AI)-based beauty advisor to serve the grooming experience to the consumers in the EMEA region., March 2022: E.l.f. in partnership with Dunkin’ Donuts, Cosmetics launched a new limited edition makeup collection, E.l.f.ing Sweet Collection. The products are exclusively available on Ulta.com and Ulta Beauty stores., March 2022: Space NK, a British personal care and beauty product retailer, partnered with Walmart to launch BEAUTYSPACE. It features 600 beauty products from 15 new and established brands specifically for Walmart customers.. Key drivers for this market are: Increasing Inclination toward Personal Grooming to Favor Market Expansion. Potential restraints include: Rising Awareness Regarding Adverse Effects of Chemical Formulations to Hamper Product Sales. Notable trends are: Inclination of Consumers toward Natural Cosmetic Products to Assist Market Growth.

In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.

Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.

E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors

IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

Natural Makeup Market Outlook

According to our latest research, the global natural makeup market size reached a valuation of USD 7.4 billion in 2024, reflecting robust interest and consumer shift towards cleaner beauty alternatives. The market is expected to grow at a CAGR of 8.2% from 2025 to 2033, with the forecasted market size projected to reach USD 13.8 billion by 2033. This growth is primarily driven by increasing health consciousness, rising awareness about the harmful effects of synthetic ingredients, and a strong preference for sustainable and eco-friendly beauty products. As per our latest research, the natural makeup market is witnessing a surge in innovation and product development, with brands focusing on transparency, ethical sourcing, and enhanced performance of natural formulations.

One of the key growth factors propelling the natural makeup market is the heightened consumer awareness regarding the potential health risks associated with conventional cosmetic products. Consumers are increasingly scrutinizing product labels for chemical additives, parabens, phthalates, and synthetic fragrances, which are often linked to skin irritations and long-term health concerns. This shift has led to a surge in demand for natural makeup products that boast clean ingredient lists, transparency in sourcing, and cruelty-free certifications. The rise of social media influencers and beauty bloggers advocating for natural beauty alternatives has further accelerated this trend, making natural makeup a mainstream choice among millennials and Gen Z consumers. Additionally, the proliferation of educational content about the environmental impact of traditional cosmetics has strengthened the consumer resolve to opt for greener, safer alternatives.

Another significant driver for the natural makeup market is the growing emphasis on sustainability and ethical production practices. Modern consumers are not only concerned about what goes on their skin but also about the broader impact of their purchasing decisions on the planet. This has prompted leading brands to innovate with biodegradable packaging, refillable containers, and eco-friendly shipping practices. The demand for certifications such as USDA Organic, Ecocert, and Vegan Society has surged, compelling manufacturers to adhere to strict standards and transparency in their supply chains. Moreover, the integration of advanced extraction technologies and green chemistry has enabled the development of high-performance natural makeup products that rival their synthetic counterparts in terms of pigmentation, longevity, and texture, thus broadening their appeal to a wider audience.

In recent years, the demand for Natural Skin Care Products has seen a significant rise, as consumers increasingly prioritize products that are gentle on the skin and free from harmful chemicals. These products, often formulated with plant-based ingredients, are not only beneficial for maintaining skin health but also align with the growing consumer preference for sustainable and eco-friendly beauty solutions. The emphasis on natural ingredients is driven by the awareness of the long-term benefits they offer, such as reduced risk of irritation and enhanced skin vitality. As a result, many brands are expanding their offerings to include a wider range of natural skincare products, catering to diverse skin types and concerns. This trend is further supported by the increasing availability of information on the benefits of natural skincare, encouraging consumers to make informed choices that reflect their values and lifestyle preferences.

The natural makeup market is also benefiting from a broader cultural and regulatory shift towards clean beauty. Governments in regions such as North America and Europe are implementing stricter regulations on cosmetic ingredients, pushing manufacturers to reformulate their products using safer, naturally derived ingredients. This regulatory environment, combined with the rising disposable income in emerging economies, has facilitated the entry of new market players and the expansion of existing brands into untapped markets. Furthermore, the increasing number of product launches, celebrity endorsements, and collaborations with dermatologists and skincare experts have contributed to the mainstream acceptance and growth of natural makeup products across various demographics.

Cosmetics Market size is expected to be worth around USD 570.5 Billion by 2033 from USD 295.5 Billion in 2023, growing at a CAGR of 6.8%.

The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

Global Cosmetic Products Market size worth at USD 314.52 Billion in 2023 and projected to USD 1226.13 Billion by 2032, with a CAGR of around 16.32% between 2024-2032.

Makeup and skin care products held a combined share of over ** percent of Australia's beauty and personal care products market in the 2023 financial year. Personal care was the second most prevalent beauty and personal care market category, with a share of just over ** percent.

The Sweden Cosmetics Market report segments the industry into By Product Type (Color Cosmetics, Hair Styling and Coloring Products), By Category (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience/Grocery Stores, Online Retail Stores, Other Distribution Channels). Includes five years of historical data plus forecasts for the next five years.

The global cosmetics market size crossed USD 313.09 billion in 2024 and is likely to register a CAGR of over 6%, exceeding USD 667.8 billion revenue by 2037. Women segment is anticipated to capture 63% share by 2037, attributed to increasing women population and the influence of celebrities owning beauty brands, driving cosmetics consumption.

For the fifth year in a row, the U.S. cosmetics market recorded growth in sales value, which increased by 2.7% to $23.6B in 2024. In general, the total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +6.0% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +101.2% against 2012 indices.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.