In 2024, the net revenue of the digital advertising market in Malaysia amounted to *** million U.S. dollars, an increase compared to the previous year. The value of the digital advertising market was forecast to continuously increase and reach *** million U.S. dollars by 2029.

The reach by social network in the 'Total' segment of the digital advertising market in Malaysia was forecast to continuously increase between 2023 and 2028 by in total 2.5 million users (+8.55 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 31.75 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning Vietnam and Indonesia. The Statista Market Insights cover a broad range of additional markets.

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

As of the third quarter of 2024, around **** percent of consumers surveyed in Malaysia discovered new brands, products, and services through social media advertising. By comparison, the share of consumers who found new brands from social media ads was slightly higher in the third quarter of 2020, at **** percent.

As of the second quarter of 2024, the total digital advertising expenditure in Malaysia amounted to approximately *** million Malaysian ringgit. This was a decrease compared to the same quarter in the previous year, with more than ***** million Malaysian ringgit in digital advertising spending.

This statistic shows digital advertising spending in Malaysia from 2008 to 2013 and a forecast until 2015. The source predicts that digital advertising expenditures in Malaysia will reach ** million U.S. dollars in 2015.

As of February 2025, Facebook had the highest total potential advertising reach on social media in Malaysia, with around **** million users. This was followed by TikTok with around **** million potential reach.

As of the second quarter of 2024, social media had a ** percent share of the total digital advertising expenditure in Malaysia, making it the most common format of digital advertising. This was followed by video format, with a ** percent share of advertising spending.

As of the third quarter of 2024, around **** percent of consumers surveyed in Malaysia discovered new brands, products, and services through search engines advertising. By comparison, the share of consumers who found new brands from search engine ads was slightly higher in the third quarter of 2020, at **** percent.

As of February 2025, approximately **** percent of the Meta's advertising audience in Malaysia were male users between the age of 25 and 34 years. This age group represents around ** percent of the overall Meta advertising audience.

In 2024, digital advertising had the largest market share in the advertising market in Malaysia, with ***** percent. This was followed by out-of-home (OOH) or outdoor advertising, which had ***** percent of the market share.

In 2023, the advertising spending in Malaysia amounted to **** billion Malaysian ringgit, an increase from **** billion Malaysian ringgit a year earlier. The advertising expenditure has increased again since 2021, after experiencing a decline in 2020. One of the key reasons for the decline can be found in cinema advertising, which fell by **** percent. This was likely caused by the decision of the Malaysian government to close cinemas almost entirely throughout 2020 as a measure to reduce the spread of COVID-19.

In 2025, the total potential reach of advertising on X (formerly Twitter) in Malaysia was around *** million users, a decrease of around ******* compared to the previous year. The numbers of advertising reach on X among Malaysian users have been fluctuating over the years.

In 2024, the net revenue of the digital advertising market in Malaysia amounted to *** million U.S. dollars, making it the media with the highest advertising revenue. Meanwhile, the out-of-home (OOH) or outdoor advertising generated a net revenue of *** million U.S. dollars in the same year.

As of September 2024, Facebook had the largest market share among leading social media platforms in Malaysia, with around ** percent. This was followed by Instagram, with around **** percent of the social media market share in the country.

In 2022, the internet advertising expenditure in Malaysia had a share of ** percent of the total advertising expenditure for that year, an increase from ** percent share in the previous year. The internet advertising in the country has seen a rise in its market share since 2013.

The expenditure on digital static display advertising of the healthcare category in Malaysia decreased by *********** U.S. dollar (-***** percent) since the previous year. This was the first time during the observed period that the advertising spending declined in Malaysia.For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the healthcare category on internet, the ad expenditure of the healthcare category on radio was lower and on magazines it was considerably lower.

This statistic shows digital advertising spending share in Malaysia from 2008 to 2013 and a forecast until 2015. The source predicts that *** percent of ad expenditures will be devoted to digital advertising in 2015.

A survey conducted in the third quarter of 2023 revealed that around **** percent of Malaysian internet users declined cookies at least some of the time. Meanwhile, around **** percent of respondents in the same survey said they used an ad blocker for some online activities.

As of November 2024, Gen Z between the ages of 18 to 24 years old, made up the majority of TikTok user base in Malaysia, with **** percent. This was followed by those between the ages of 25 and 34 years, which included both Gen Z and Millennials, comprising around **** percent of TikTok users.