The number of users in the e-commerce market in Malaysia was forecast to continuously increase between 2025 and 2029 by in total *** million users (+62.02 percent). After the tenth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam.The Statista Market Insights cover a broad range of additional markets.

Malaysia E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

The revenue change in the 'Social Commerce' segment of the e-commerce market in Malaysia was forecast to continuously decrease between 2024 and 2029 by in total **** percentage points. After the eighth consecutive decreasing year, the revenue change is estimated to reach **** percent and therefore a new minimum in 2029. Find more key insights for the revenue change in countries and regions like the average revenue per user in the e-commerce market in Estonia and the average revenue per user in the e-commerce market in Baltics.The Statista Market Insights cover a broad range of additional markets.

The Malaysian e-commerce market has witnessed significant growth in recent years, reaching a market size of $10.72 million in 2025. This growth is attributed to factors such as the rising penetration of smartphones and internet, increasing consumer confidence in online shopping, and the expansion of e-commerce infrastructure. The market is expected to continue its growth trajectory, with a projected CAGR of 14.32% during the forecast period from 2025 to 2033. This growth will be driven by the increasing adoption of e-commerce by businesses, the expansion of online payment options, and the government's initiatives to promote digitalization. Key trends shaping the Malaysian e-commerce market include the rise of social commerce, the personalization of online shopping experiences, and the growth of cross-border e-commerce. Social commerce has emerged as a major driver of e-commerce growth, with social media platforms such as Instagram and Facebook playing a significant role in influencing consumer purchasing decisions. Online retailers are also investing in personalized shopping experiences, such as personalized recommendations and tailored marketing campaigns, to enhance customer engagement and loyalty. Cross-border e-commerce is also gaining traction in Malaysia, as consumers increasingly seek a wider variety of products and services online. Recent developments include: May 2022 -Malaysia registered 89% smartphone adoption rate. Over 29.5 million Malaysians, or more than 89% of the nation's population, use the Internet. Malaysia's mobile commerce market is expected to develop at a rate of 19.7% CAGR to reach RM41.11 billion (USD 8.78 Billion) by 2023, exceeding the country's overall e-commerce growth., September 2022 - Lazada Group formed an e-commerce anti-counterfeiting cooperation. Lazada worked with partners such as BMW and HP to combat the trafficking and sale of counterfeit goods on Southeast Asia's online marketplaces. The Southeast Asian e-commerce Anti-Counterfeiting Working Group, or Seca, has pledged to collaborate with stakeholders to address "changing issues surrounding the trade in counterfeit goods in online retail" and to work together to protect intellectual property (IPR) and consumers in the e-commerce ecosystem., July 2022- Malaysia's government introduced Malaysia Digital, a program designed to boost the country's digital economy and help Keluarga Malaysia. Malaysia Digital is a national strategic initiative led by the Ministry of Communications and Multimedia (K-KOMM) through the Malaysia Digital Economy Corporation (MDEC) to encourage and attract companies, talents, and investment while allowing Malaysian businesses and the Rakyat to play a leadership role in the global digital economy.. Key drivers for this market are: Increase in adoption of digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Increasing Network Complexity. Notable trends are: Government initiatives supporting the increased adoption of digital solutions.

As of 2023, the revenue of the beauty and personal care segment in the e-commerce market in Malaysia amounted to around *** million U.S. dollars. Statista Market Insights forecasted that the revenue will continuously increase between 2024 and 2029 by a total of ***** million U.S. dollars, and reach nearly *** billion U.S. dollars by 2029.

Discover the latest eCommerce statistics in Malaysia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Malaysia, uncovering the distribution of stores across categories and platforms.

The pie chart showcases the distribution of app/software spending by store category in Malaysia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.84M units representing 23.87% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.12M units, comprising 14.48% of the total. Home & Garden also contributes significantly with a spend of $984.70K units, accounting for 12.78% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The eCommerce activity of Home Product Center (Malaysia) Sdn. Bhd. amounted to US$2m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

The eCommerce activity of Popular Book Co. (Malaysia) Sdn. Bhd. amounted to US$6m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

The eCommerce activity of Shiseido Malaysia Sdn. Bhd. amounted to US$3m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

The eCommerce activity of Jade E-Services Malaysia Sdn. Bhd. amounted to US$36m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

The eCommerce activity of GMG SEA (Malaysia) Sdn. Bhd. amounted to US$1m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Sales. Most Malaysia stores' Monthly Sales are Less than $100.00, there are 19.11K stores, which is 98.78% of total. In second place, 119 stores' Monthly Sales are $100.00K to $1.00M, which is 0.62% of total. Meanwhile, 83 stores' Monthly Sales are $10.00M to $100.00M, which is 0.43% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Visitors. Most Malaysia stores' Monthly Visitors are Less than 100, there are 13.95K stores, which is 55.99% of total. In second place, 6.81K stores' Monthly Visitors are 100 to 1K, which is 27.33% of total. Meanwhile, 3.11K stores' Monthly Visitors are 1K to 10K, which is 12.49% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The eCommerce activity of L'Oréal Malaysia Sdn. Bhd. amounted to US$16m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

The average revenue per user in the e-commerce market in Malaysia was forecast to decrease between 2025 and 2029 by in total **** U.S. dollars (-10.42 percent). This overall decrease does not happen continuously, notably not in 2027 and 2028. The average revenue per user is estimated to amount to ****** U.S. dollars in 2029. Find further information regarding number of users in Indonesia and number of users in Singapore.The Statista Market Insights cover a broad range of additional markets.

The eCommerce activity of Foot Locker Malaysia Sdn. Bhd. amounted to US$3m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

This chart provides a detailed overview of the number of Malaysia online retailers by Number of Employee. Most Malaysia stores' Number of Employee are Less than 10, there are 4.24K stores, which is 78.49% of total. In second place, 268 stores' Number of Employee are 20 to 50, which is 4.96% of total. Meanwhile, 208 stores' Number of Employee are 10 to 20, which is 3.85% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In 2023, the transaction value of the digital commerce segment in the digital payments market in Malaysia amounted to approximately ***** billion U.S. dollars. Statista Market Insights forecasted that the transaction value of digital commerce will continue to increase between 2024 and 2028 at a CAGR of ***** percent, and reach more than ** billion U.S. dollars by 2028.