Malaysia E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the gross merchandise value (GMV) in the Malaysian e-commerce market amounted to 16 billion U.S. dollars and was expected to reach 25 billion U.S. dollars by 2030. E-commerce has been on the rise in Malaysia for a while now and is not expected to stop anytime soon.

In 2021, the e-commerce market value in Malaysia was estimated to increase by 10.7 percent compared to the previous year. In the same year, the e-commerce market value approximately amounted to 28.5 billion Malaysian ringgit. With Malaysia's high Internet penetration rate contributing to the strength of Malaysia's e-commerce market, the market value is anticipated to grow further in 2022.

The number of users in the e-commerce market in Malaysia was forecast to continuously increase between 2025 and 2029 by in total *** million users (+62.02 percent). After the tenth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam.The Statista Market Insights cover a broad range of additional markets.

Technological advancements in the Malaysia E-Commerce industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

Discover the latest eCommerce statistics in Malaysia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Malaysia, uncovering the distribution of stores across categories and platforms.

The Fashion eCommerce market in Malaysia is predicted to reach US$4,912.6m revenue by 2025. The top online retailers in the market are shein.com, nike.com and shopee.com.my.

Malaysia E-Commerce Market size was valued at USD 10.75 Billion in 2024 and is projected to reach USD 30.68 Billion by 2032, growing at a CAGR of 14% from 2026 to 2032.

Malaysia's e-commerce market is experiencing rapid growth, driven by several key factors. High internet penetration, with 97.4% of the population online as of early 2024, and widespread smartphone usage have enabled consumers to embrace online shopping. Government initiatives like the National E-Commerce Strategic Roadmap have further supported this expansion by enhancing digital infrastructure and promoting e-commerce adoption among SMEs.

Additionally, the rise of digital payment systems, such as GrabPay and ShopeePay, has facilitated secure and convenient transactions, encouraging more consumers to shop online. Efficient logistics and delivery services have also improved, addressing previous challenges and ensuring timely deliveries. These factors collectively contribute to the dynamic growth of Malaysia's e-commerce sector.

In the second quarter of 2024, the net income of e-commerce in Malaysia reached more than 302 billion Malaysian ringgit, an increase from around 293 billion Malaysian ringgit in the previous quarter. The quarterly net income of e-commerce in the country has been steadily increasing over the past few years.

The pie chart showcases the distribution of app/software spending by store category in Malaysia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.84M units representing 23.87% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.12M units, comprising 14.48% of the total. Home & Garden also contributes significantly with a spend of $984.70K units, accounting for 12.78% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Malaysia. Custom Cart shows a significant lead, with total sales amounting to $2.55B, which constitutes 38.27% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.16B, accounting for 17.37% of the total platform sales in Malaysia. Shopify also holds a notable share, with its sales reaching $1.11B, representing 16.61% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Malaysia, highlighting which platforms are driving the most sales.

The Grocery eCommerce market in Malaysia is predicted to reach US$3,106.1m revenue by 2025. The top online retailers in the market are jayagrocer.com, lazada.com.my and whisky.my.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

Malaysia E-Commerce Transactions: AOV: E-Commerce & Shopping: Marketplace data was reported at 67.911 USD in 26 Sep 2024. This records an increase from the previous number of 59.177 USD for 24 Sep 2024. Malaysia E-Commerce Transactions: AOV: E-Commerce & Shopping: Marketplace data is updated daily, averaging 105.288 USD from Dec 2018 (Median) to 26 Sep 2024, with 1180 observations. The data reached an all-time high of 21,711.115 USD in 16 Dec 2020 and a record low of 0.011 USD in 06 Jun 2022. Malaysia E-Commerce Transactions: AOV: E-Commerce & Shopping: Marketplace data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Malaysia – Table MY.GI.EC: E-Commerce Transactions: by Category.

The Malaysian e-commerce market is experiencing robust growth, projected to reach a market size of RM 10.72 billion (USD 2.4 billion) in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 14.32% from 2019 to 2024. This expansion is driven by rising internet and smartphone penetration, increasing consumer preference for online shopping convenience, and a burgeoning middle class with greater disposable income. Key segments fueling this growth include Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and Food and Beverage, each benefiting from targeted marketing strategies and the increasing availability of diverse products online. The B2C e-commerce sector dominates, with significant contributions from major players like Shopee, Lazada, and Zalora, which compete through aggressive pricing, promotions, and logistics optimization. However, challenges remain, including concerns over cybersecurity, logistics infrastructure limitations in certain regions, and the need for enhanced consumer protection mechanisms. Growth is also influenced by government initiatives to improve digital infrastructure and promote digital literacy. Looking forward to 2033, the Malaysian e-commerce market is poised for continued expansion, driven by factors such as the increasing adoption of mobile commerce, the rise of social commerce, and the growing popularity of subscription-based services. The B2B e-commerce sector is also expected to contribute significantly to overall growth, driven by the increasing adoption of digital technologies by businesses of all sizes. While competition remains intense, the market offers substantial opportunities for both established players and new entrants to capitalize on the growing demand for online products and services. The market's segmentation by application continues to be a key driver of growth, with each segment having unique opportunities and challenges depending on consumer preferences and trends within specific categories. Future success will depend on companies adapting to evolving consumer behavior and effectively addressing the operational and logistical complexities of managing a rapidly expanding online marketplace. Recent developments include: May 2024: Malaysia and Amazon boosted their partnership to improve cross-border e-commerce development due to increased demand from Malaysian businesses. The goal is to promote cross-border e-commerce, support Malaysian brand owners in launching their businesses with Amazon, and showcase more Malaysian brands and products to US customers., February 2024: ZALORA, known as Asia's Fashion Expert, introduced the ZALORAYA 2024 campaign with an engaging experience, promising to highlight fashion clothing, accessories, beauty items, and traditional attire. It showcases Malaysia's diverse cultural richness and features two Indonesian brands, Ria Atelier and Embara. These brands were well-received, and they are anticipated to enthrall the Malaysian and Singaporean markets with their distinctive incorporation of various designs and cultural elements, infusing an international vibe into the festivities.. Key drivers for this market are: Government Initiatives Supporting the Increased Adoption of Digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Government Initiatives Supporting the Increased Adoption of Digital Solutions, Promotion of e-commerce by the Government Sectors. Notable trends are: Government Initiatives Are Boosting the Adoption of Digital Solutions.

Malaysia Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

The Watches eCommerce market in Malaysia is predicted to reach US$82.3m revenue by 2025, reflecting an estimated growth rate of 2% compared to 2024.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

The Cameras eCommerce market in Malaysia is predicted to reach US$203.2m revenue by 2025, reflecting an estimated growth rate of -2% compared to 2024.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Views. Most Malaysia stores' Monthly Views are Less than 100, there are 9.16K stores, which is 36.76% of total. In second place, 8.54K stores' Monthly Views are 100 to 1K, which is 34.27% of total. Meanwhile, 5.1K stores' Monthly Views are 1K to 10K, which is 20.46% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.