Malaysia E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the gross merchandise value (GMV) in the Malaysian e-commerce market amounted to ** billion U.S. dollars and was expected to reach ** billion U.S. dollars by 2030. E-commerce has been on the rise in Malaysia for a while now and is not expected to stop anytime soon.

The e-commerce market value in Malaysia reached around ** billion Malaysian ringgit in 2024. This was an increase by nearly *** billion Malaysian ringgit compared to 2023, when the e-commerce value was at around **** billion Malaysian ringgit. The value of e-commerce in the country has been increasing since 2016. Online shopping behavior At the beginning of the COVID-19 pandemic, the Malaysian government imposed the Movement Control Order (MCO), which drove consumers to shop online instead of at physical stores. Malaysia’s share of online shoppers in Malaysia gradually increased from the second quarter of 2020. The majority of consumers also admitted that the leading e-commerce sites in Malaysia, like Shopee, Lazada, and PG Mall, received millions of clicks monthly. The

The size of the Malaysia E-commerce Market market was valued at USD 10.72 Million in 2024 and is projected to reach USD 27.36 Million by 2033, with an expected CAGR of 14.32% during the forecast period. Recent developments include: May 2022 -Malaysia registered 89% smartphone adoption rate. Over 29.5 million Malaysians, or more than 89% of the nation's population, use the Internet. Malaysia's mobile commerce market is expected to develop at a rate of 19.7% CAGR to reach RM41.11 billion (USD 8.78 Billion) by 2023, exceeding the country's overall e-commerce growth., September 2022 - Lazada Group formed an e-commerce anti-counterfeiting cooperation. Lazada worked with partners such as BMW and HP to combat the trafficking and sale of counterfeit goods on Southeast Asia's online marketplaces. The Southeast Asian e-commerce Anti-Counterfeiting Working Group, or Seca, has pledged to collaborate with stakeholders to address "changing issues surrounding the trade in counterfeit goods in online retail" and to work together to protect intellectual property (IPR) and consumers in the e-commerce ecosystem., July 2022- Malaysia's government introduced Malaysia Digital, a program designed to boost the country's digital economy and help Keluarga Malaysia. Malaysia Digital is a national strategic initiative led by the Ministry of Communications and Multimedia (K-KOMM) through the Malaysia Digital Economy Corporation (MDEC) to encourage and attract companies, talents, and investment while allowing Malaysian businesses and the Rakyat to play a leadership role in the global digital economy.. Key drivers for this market are: Increase in adoption of digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Increasing Network Complexity. Notable trends are: Government initiatives supporting the increased adoption of digital solutions.

The number of users in the e-commerce market in Malaysia was modeled to be ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************ users since 2017. Between 2024 and 2029, the number of users will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Discover the latest eCommerce statistics in Malaysia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Malaysia, uncovering the distribution of stores across categories and platforms.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

Malaysia E-Commerce Market size was valued at USD 10.75 Billion in 2024 and is projected to reach USD 30.68 Billion by 2032, growing at a CAGR of 14% from 2026 to 2032. Malaysia's e-commerce market is experiencing rapid growth, driven by several key factors. High internet penetration, with 97.4% of the population online as of early 2024, and widespread smartphone usage have enabled consumers to embrace online shopping. Government initiatives like the National E-Commerce Strategic Roadmap have further supported this expansion by enhancing digital infrastructure and promoting e-commerce adoption among SMEs. Additionally, the rise of digital payment systems, such as GrabPay and ShopeePay, has facilitated secure and convenient transactions, encouraging more consumers to shop online. Efficient logistics and delivery services have also improved, addressing previous challenges and ensuring timely deliveries. These factors collectively contribute to the dynamic growth of Malaysia's e-commerce sector.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

The pie chart showcases the distribution of app/software spending by store category in Malaysia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.84M units representing 23.87% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.12M units, comprising 14.48% of the total. Home & Garden also contributes significantly with a spend of $984.70K units, accounting for 12.78% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

As of March 2025, Shopee dominated the share of traffic and it was the most visited platform in the e-commerce market in Malaysia, with ** percent. Lazada was the second most visited e-commerce platform, with ** percent of traffic share.

The Malaysian e-commerce market is experiencing robust growth, projected to reach a market size of RM 10.72 billion (USD 2.4 billion) in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 14.32% from 2019 to 2024. This expansion is driven by rising internet and smartphone penetration, increasing consumer preference for online shopping convenience, and a burgeoning middle class with greater disposable income. Key segments fueling this growth include Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and Food and Beverage, each benefiting from targeted marketing strategies and the increasing availability of diverse products online. The B2C e-commerce sector dominates, with significant contributions from major players like Shopee, Lazada, and Zalora, which compete through aggressive pricing, promotions, and logistics optimization. However, challenges remain, including concerns over cybersecurity, logistics infrastructure limitations in certain regions, and the need for enhanced consumer protection mechanisms. Growth is also influenced by government initiatives to improve digital infrastructure and promote digital literacy. Looking forward to 2033, the Malaysian e-commerce market is poised for continued expansion, driven by factors such as the increasing adoption of mobile commerce, the rise of social commerce, and the growing popularity of subscription-based services. The B2B e-commerce sector is also expected to contribute significantly to overall growth, driven by the increasing adoption of digital technologies by businesses of all sizes. While competition remains intense, the market offers substantial opportunities for both established players and new entrants to capitalize on the growing demand for online products and services. The market's segmentation by application continues to be a key driver of growth, with each segment having unique opportunities and challenges depending on consumer preferences and trends within specific categories. Future success will depend on companies adapting to evolving consumer behavior and effectively addressing the operational and logistical complexities of managing a rapidly expanding online marketplace. Recent developments include: May 2024: Malaysia and Amazon boosted their partnership to improve cross-border e-commerce development due to increased demand from Malaysian businesses. The goal is to promote cross-border e-commerce, support Malaysian brand owners in launching their businesses with Amazon, and showcase more Malaysian brands and products to US customers., February 2024: ZALORA, known as Asia's Fashion Expert, introduced the ZALORAYA 2024 campaign with an engaging experience, promising to highlight fashion clothing, accessories, beauty items, and traditional attire. It showcases Malaysia's diverse cultural richness and features two Indonesian brands, Ria Atelier and Embara. These brands were well-received, and they are anticipated to enthrall the Malaysian and Singaporean markets with their distinctive incorporation of various designs and cultural elements, infusing an international vibe into the festivities.. Key drivers for this market are: Government Initiatives Supporting the Increased Adoption of Digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Government Initiatives Supporting the Increased Adoption of Digital Solutions, Promotion of e-commerce by the Government Sectors. Notable trends are: Government Initiatives Are Boosting the Adoption of Digital Solutions.

Explore the booming Malaysia E-commerce Market, projected to hit USD 10.72 billion by 2025 with a 14.32% CAGR. Discover key drivers, trends like social commerce, and dominant segments in this dynamic online retail landscape. Key drivers for this market are: Increase in adoption of digital Solutions, Promotion of e-commerce by the Government Sectors. Potential restraints include: Increasing Network Complexity. Notable trends are: Government initiatives supporting the increased adoption of digital solutions.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Malaysia. Custom Cart shows a significant lead, with total sales amounting to $2.55B, which constitutes 38.31% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.16B, accounting for 17.36% of the total platform sales in Malaysia. Shopify also holds a notable share, with its sales reaching $1.11B, representing 16.63% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Malaysia, highlighting which platforms are driving the most sales.

In Malaysia E-Commerce Software Market is projected to grow from USD 9.8 billion in 2025 to USD 22.4 billion by 2031, at a CAGR of 14.7%

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Sales. Most Malaysia stores' Monthly Sales are Less than $100.00, there are 19.11K stores, which is 98.78% of total. In second place, 119 stores' Monthly Sales are $100.00K to $1.00M, which is 0.62% of total. Meanwhile, 83 stores' Monthly Sales are $10.00M to $100.00M, which is 0.43% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Malaysia B2C E-Commerce Market size was valued at USD 80.40 Billion in 2024 and is projected to reach USD 325.22 Billion by 2032, growing at a CAGR of 18.7% during the forecast period 2026 to 2032. The growing preference for secure and convenient digital payment methods is projected to accelerate e-commerce adoption. Payment gateways, digital wallets, and buy-now-pay-later options are being integrated across online retail platforms, enabling faster transactions and enhancing consumer trust in online shopping.

By 2030, the Indonesian e-commerce market was predicted to generate around 150 billion U.S. dollars in online retail sales, increasing from 65 billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. E-commerce in Southeast Asia The leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over 500 million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and account-to-account payments, depending on the country. In Singapore, credit cards were more used compared to other countries, while digital wallets were popular in Indonesia and Vietnam. Omni-channel experiences through e-commerce E-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

As of 2023, the market size of e-commerce in Malaysia was estimated to reach around **** billion U.S. dollars. It was forecasted that the value of the e-commerce market in the country will reach around ** billion U.S. dollars by 2027.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

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   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
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Data Highlights:

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Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

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3. Partnership Development and Vendor Collaboration

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