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The Malaysia Foodservice Market Report Segments the Industry Into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, and Delivery). The Market Forecasts are Provided in Terms of Value (USD).
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TwitterIn 2022, the number of fast food outlets in Malaysia amounted to around **** thousand, an increase from nearly seven thousand restaurants in the previous year. The number of fast food restaurants in the country is expected to increase and reach around **** thousand by 2026.
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The Southeast Asia fast food market size reached USD 31.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 63.1 Billion by 2033, exhibiting a growth rate (CAGR) of 7.32% during 2025-2033. The rapid urbanization and rising disposable incomes of individuals, the emerging global fast-food establishments across the region, and the changing consumer preferences toward fast food options represent some of the key factors driving the market.
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Report Attribute
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Key Statistics
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Base Year
| 2024 |
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Forecast Years
| 2025-2033 |
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Historical Years
| 2019-2024 |
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Market Size in 2024
| USD 31.1 Billion |
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Market Forecast in 2033
| USD 63.1 Billion |
| Market Growth Rate 2025-2033 | 7.32% |
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type and end user.
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The Southeast Asia Foodservice Market Report is Segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (Indonesia, Malaysia, Philippines, and More). The Market Forecasts are Provided in Terms of Value (USD).
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Comprehensive dataset containing 58 verified Hong Kong style fast food restaurant businesses in Malaysia with complete contact information, ratings, reviews, and location data.
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The size of the Cambodian Food Delivery Industry market was valued at USD 2.51 Million in 2023 and is projected to reach USD 6.12 Million by 2032, with an expected CAGR of 13.57% during the forecast period. Recent developments include: In August 2022, DPE announced the purchase of Domino's Pizza businesses in Cambodia, Malaysia, and Singapore for USD 214 million. A binding agreement has been entered into between DPE and Impress Foods Pte Ltd, which owns Domino's Pizza Singapore and Domino's Pizza Cambodia at 100%; Mikenwill (M) Sdn Bhd, which holds 100% of Dommal Food Services Sdn Bhd, the Malaysian franchise holder; and with minority Cambodian shareholders for the remaining 35%., In August 2022, Starbucks launched online sales in Cambodia through Wingmall, an online shopping platform. Using Wingmall, customers can order from Starbucks locations in Phnom Penh, Battambang, Siem Reap, and Sihanoukville., In August 2021, The US-based fast-food chain Pizza Hut debuted in Cambodia by a local-food chain corporation United Food Group (UFG), the owner of Park Café, one of the top restaurants.. Key drivers for this market are: Increased Application of Collagen in End-User Industry, Implementation of Business Strategies by Market Players. Potential restraints include: Growing Inclination Toward Clean Label Products. Notable trends are: Growing Influence of Online Food Delivery Apps.
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Indonesia Foodservice Market size was valued at USD 57.3 Billion in 2024 and is expected to reach USD 79.6 Billion by 2032, growing at a CAGR of 4.2% from 2026 to 2032.
Indonesia Foodservice Market Dynamics
The key market dynamics that are shaping the Indonesia Foodservice Market include:
Key Market Drivers
Rapid Urbanization and Changing Consumer Lifestyles: Rapid urbanization and changing customer lifestyles are propelling the Indonesian Foodservice industry. According to Indonesia's Central Bureau of Statistics (BPS), urbanization is expected to increase to 71% by 2025, from 55.3% today. This transition is changing food consumption patterns, as urban customers expect more fast, quick-service, and varied dining options. Major urban centers such as Jakarta, Surabaya, and Bandung are seeing an increase in fast-food restaurants, cafes, and delivery services to cater to busy lifestyles and a growing desire for modern and world cuisines.
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According to Cognitive Market Research, the global baking powder market size was USD 4792 million in 2025. It will expand at a compound annual growth rate (CAGR) of 8.20% from 2025 to 2033.
Asia-Pacific held largest share of XX% in the year 2024
Europe held share of XX% in the year 2024
North America held significant share of XX% in the year 2024
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024
Market Dynamics of Baking powder Market
Key Drivers for Baking powder Market
Growing demand for convenience to boost the baking powder market
The growing consumption of convenience foods is expected to drive the baking powder market forward. Convenience food is food that has been frozen, dried, or canned and can be heated and prepared quickly and easily. Bakery ingredients are critical in improving the quality, texture, and flavor of convenience foods, which are pre-prepared or easy-to-cook meals intended for quick and efficient consumption. For instance, in July 2023, according to Food and Drinks Malaysia by SAIL Group, a Malaysian food and beverage exhibition, the convenience food sector increased by 3.0% in volume and is expected to reach 7,829.2 kg by 2027. Furthermore, Malaysia's convenience food revenue is expected to reach US$31.84 billion in 2022, rising by 5.49% between 2022 and 2027. As a result, rising consumer demand for convenience foods is propelling the baking powder market forward
Growth of the food service sector is driving the market growth for the baking powder market.
Expansion of the foodservice industry is the prime factor in driving the baking powder market. Restaurants, cafes, bakeries, and fast-food chains are opening wider and increasing their customer base, which directly increases the demand for bakery items such as cakes, muffins, biscuits, and pastries. Baking powder is a central constituent in most bakery items since it makes baked food rise, become light, and have the correct texture. For instance, the trend of having breakfast menus with pancakes and waffles, or dessert menus with cakes and muffins, tends to increase the application of baking powder in professional kitchens. Meanwhile, home baking is becoming more popular. Increasing numbers of people are baking at home, driven by social media trends and a developing interest in healthy and homemade food. Consumers are trying new recipes, employing speciality flours, substitutes for sweeteners, and allergen-free products, all of which need baking powder. The trend to use baking kits, do-it-yourself, and tutorials on the internet has popularized home baking, creating still more interest in baking powder. For example, the COVID-19 pandemic prompted consumers to bake bread and cakes at home, a trend that has continued to impact the market. Overall, both the growth of the food service industry and the trend towards increased home baking are propelling substantial growth in the baking powder market, as demand grows among professional and home bakers.
Restraints
Availability of alternatives in the market, such as baking soda, yeast, is hampering the growth of the baking powder market.
The market expansion for baking powder is being severely hampered by the availability of substitute leavening agents like yeast and baking soda. These alternatives are commonly available and frequently work in place of baking powder, especially in recipes that call for extended fermentation durations or contain acidic ingredients. Customers and producers are therefore less reliant on baking powder, particularly among health-conscious and do-it-yourself (DIY) home bakers who could favour the ease of use or apparent advantages of these substitutes. Furthermore, yeast and baking soda are typically less expensive than baking powder, making them appealing alternatives that may lower the market price of baking powder by lowering overall demand for it. Since many consumers are either ignorant of or unconcerned with the precise functions that each leavening ingredient plays in baking, the existence of various substitutes not only restricts the market's growth but also intensifies rivalry for baking powder. In conclusion, the market for baking powder is being held back b...
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Discover the booming Cambodian food delivery market! This analysis reveals a $2.51 million market in 2025, projected to grow at a 13.57% CAGR until 2033. Learn about key drivers, trends, restraints, and major players shaping this dynamic sector. Recent developments include: In August 2022, DPE announced the purchase of Domino's Pizza businesses in Cambodia, Malaysia, and Singapore for USD 214 million. A binding agreement has been entered into between DPE and Impress Foods Pte Ltd, which owns Domino's Pizza Singapore and Domino's Pizza Cambodia at 100%; Mikenwill (M) Sdn Bhd, which holds 100% of Dommal Food Services Sdn Bhd, the Malaysian franchise holder; and with minority Cambodian shareholders for the remaining 35%., In August 2022, Starbucks launched online sales in Cambodia through Wingmall, an online shopping platform. Using Wingmall, customers can order from Starbucks locations in Phnom Penh, Battambang, Siem Reap, and Sihanoukville., In August 2021, The US-based fast-food chain Pizza Hut debuted in Cambodia by a local-food chain corporation United Food Group (UFG), the owner of Park Café, one of the top restaurants.. Notable trends are: Growing Influence of Online Food Delivery Apps.
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Market Introduction
| Attribute | Detail |
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| Drivers |
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Country Outlook of Southeast Asia Cultivated Meat Industry
| Attribute | Detail |
|---|---|
| Leading Country | Singapore |
Southeast Asia Cultivated Meat Market Snapshot
| Attribute | Detail |
|---|---|
| Market Size Value in 2023 (Base Year) | US$ 99.4 Mn |
| Market Forecast Value in 2034 | US$ 2.3 Bn |
| Growth Rate (CAGR) | 34.6% |
| Forecast Period | 2024-2034 |
| Historical data Available for | 2020-2022 |
| Quantitative Units | US$ Mn/Bn for Value and Kg for Volume |
| Market Analysis | Regional qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis. |
| Competition Landscape |
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| Countries Covered |
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| Market Segmentation |
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| Companies Profiled |
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| Customization Scope | Available upon Request |
| Pricing | Available upon Request |
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According to our latest research, the Global Frozen Hainanese Chicken Bowls market size was valued at $1.17 billion in 2024 and is projected to reach $2.68 billion by 2033, expanding at a CAGR of 9.4% during 2024–2033. The robust growth of this market is primarily driven by the rising demand for convenient, ready-to-eat Asian cuisine among urban consumers worldwide. The fusion of traditional flavors with modern convenience has enabled these bowls to gain significant traction, particularly among younger demographics and working professionals seeking authentic yet hassle-free meal solutions. As foodservice providers and retailers continue to expand their frozen meal offerings, the global market for Frozen Hainanese Chicken Bowls is poised for sustained growth throughout the forecast period.
Asia Pacific currently commands the largest share of the Frozen Hainanese Chicken Bowls market, accounting for over 42% of global revenue in 2024. This dominance is attributed to the region’s deep-rooted culinary heritage, strong consumer familiarity with Hainanese chicken rice, and the presence of leading manufacturers in countries such as Singapore, Malaysia, and China. The mature retail infrastructure and widespread acceptance of frozen foods further bolster the market in Asia Pacific. Urbanization, rising disposable incomes, and a fast-paced lifestyle have led to increased adoption of convenient meal solutions, making the region a fertile ground for both classic and innovative product variants. Additionally, government support for food processing industries and robust cold chain logistics have facilitated market penetration and product availability across both metropolitan and tier-2 cities.
North America stands out as the fastest-growing region in the Frozen Hainanese Chicken Bowls market, with a projected CAGR of 11.2% from 2024 to 2033. The surge in demand is propelled by a growing multicultural population and the mainstreaming of Asian cuisine in the United States and Canada. Consumer preferences have shifted markedly towards global flavors and premium ready-meals, leading to increased shelf space for Asian-inspired frozen products in supermarkets and hypermarkets. Investment in marketing, influencer partnerships, and the proliferation of online grocery platforms have further accelerated product visibility and adoption. Strategic partnerships between Asian food brands and major North American retailers are facilitating rapid market expansion, while innovations in packaging and product formulation are catering to health-conscious and convenience-seeking consumers.
Emerging economies in Latin America, the Middle East, and Africa are witnessing a gradual uptake of Frozen Hainanese Chicken Bowls, albeit from a lower base. While these regions present substantial growth potential due to rising urbanization and evolving dietary habits, challenges such as limited cold chain infrastructure, high import tariffs, and lower consumer familiarity with Hainanese cuisine persist. Localized demand is often shaped by the presence of expatriate communities and the burgeoning tourism sector, which fuels interest in authentic Asian flavors. Policy reforms aimed at modernizing food retail and increasing foreign investment in the food processing sector are expected to gradually ease market entry barriers, but widespread adoption will require targeted awareness campaigns and the adaptation of product offerings to suit regional taste preferences and price sensitivities.
| Attributes | Details |
| Report Title | Frozen Hainanese Chicken Bowls Market Research Report 2033 |
| By Product Type | Classic, Spicy, Low-Sodium, Organic, Others |
| By Packaging Type | Single-Serve, Multi-Serve, Family Pack, Others |
| By Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Online R |
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Malaysia Corrugated Boxes Market size was valued at USD 1.2 Billion in 2024 and is projected to reach USD 1.21 Billion by 2031, growing at a CAGR of 6% from 2024 to 2031.
Malaysia Corrugated Boxes Market Drivers
Growth of E-commerce and Online Shopping: The rapid expansion of e-commerce in Malaysia is one of the primary drivers of the corrugated boxes market. As online shopping becomes more popular, the demand for secure and reliable packaging solutions, such as corrugated boxes, has increased significantly to ensure the safe delivery of goods.
Expansion of the FMCG Sector: The fast-moving consumer goods (FMCG) sector in Malaysia, including food and beverages, personal care, and household products, relies heavily on corrugated boxes for packaging and transportation. The growth of this sector directly fuels the demand for corrugated packaging solutions.
Sustainability and Environmental Concerns: Increasing awareness of environmental sustainability and the push towards eco-friendly packaging materials are driving the demand for corrugated boxes, which are recyclable and biodegradable. Both consumers and businesses are increasingly favoring sustainable packaging options, boosting the market.
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Introduction: Frequent dietary patterns for fast food diets are suggested to be a risk factor for atopic disease development. Excessive dietary fats in fast foods are postulated to promote low-grade chronic inflammation. However, no studies in Asia have yet to characterize the dietary pattern for high-fat foods with atopic diseases. Thus, this study aims to assess the association between dietary fats with the prevalence of atopic diseases in an allergic cohort. Methods: Through an investigator-administered questionnaire that follows the International Study of Asthma and Allergies in Childhood (ISAAC) protocol, we evaluated the eating habits, lifestyle behaviours, sociodemographics, and atopic symptoms, and history among 11,494 young Chinese adults in Singapore and Malaysia. A skin prick test (SPT) for common house dust mites was also conducted to determine the atopic (allergic) status. We identified 1,550 atopic dermatitis (AD), 1,301 allergic asthma (AS), and 3,757 allergic rhinitis (AR) atopic cases. We derived a novel dietary index, Diet Quality based on Total Fat Amount (DQTFA), to examine the association between eating patterns for estimated total fat amount with various atopic outcomes. Results: There was a preponderance of subjects having positive SPT reaction (69.0%) with the prevalence of AR being the highest (32.7%), then AD (13.5%), and AS (11.3%). Additionally, there is a significantly higher proportion of subjects with an atopy background and atopic diseases consume diets with a high estimated mean fat amount. The adherence to a dietary pattern of the higher estimated total fat amount was shown to be strongly associated with all atopic diseases and exhibited dose-dependent responses in the univariate analysis. These associations remained significant even with the adjustments for age, gender, body mass index, use of alcohol, sedentary lifestyles, and physical activity. A dietary pattern for high-fat amount is more strongly associated with AS (adjusted odds ratio [AOR]: 1.524; 95% confidence interval [CI]: 1.216–1.725; p < 0.001) and AR (AOR: 1.294; 95% CI: 1.107–1.512; p < 0.001) compared to AD (AOR: 1.278; 95% CI: 1.049–1.559; p < 0.05). Finally, it was shown that having either one of the atopic comorbidities was strongly associated with a dietary pattern of high-fat amounts (AOR: 1.360; 95% CI: 1.161–1.594; p < 0.001). Conclusion: Our findings altogether provide initial evidence that the dietary pattern of a diet high in fat amount is associated with an increased risk of atopy and atopic diseases in young Chinese adults in Singapore and Malaysia. Balancing the consumption of dietary fats and changing personal dietary habits by choosing foods of the lower fat amount may reduce the associated odds of atopic diseases.
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TwitterIn 2023, the retail value of fast food or limited-service restaurants in Malaysia amounted to around **** billion U.S. dollars, an increase from around **** billion U.S. dollars in the previous year. The sales value of fast food restaurants in Malaysia is expected to reach **** billion U.S. dollars by 2028.