According to a survey on internet usage in Malaysia in 2024, **** percent of respondents stated that they have purchased goods and services using e-commerce platforms in Malaysia. The percentage of individuals using e-commerce in the country has been gradually increasing in the past six years.

This statistic depicts the leading B2C e-commerce sites in Malaysia as of October 2018, sorted by monthly traffic. In May 2018, the market leader Lazada Malaysia had approximately ** million visitors.

Malaysia Consumers: Product: Online Food Ordering/Buy Groceries data was reported at 43.700 % in 2018. Malaysia Consumers: Product: Online Food Ordering/Buy Groceries data is updated yearly, averaging 43.700 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Product: Online Food Ordering/Buy Groceries data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

This statistic shows the most popular items purchased online by Generation Z (defined here as 18 to 24 year olds) in Malaysia as of 2018. During the period surveyed, the most popular items purchased online by Generation Z were clothing and apparel, with ** percent of Gen Z respondents stating that they purchased such items online.

Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data was reported at 4.000 % in 2018. Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data is updated yearly, averaging 4.000 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

Malaysia Consumers: Platform used for product research: Retailer’S Website data was reported at 64.200 % in 2018. Malaysia Consumers: Platform used for product research: Retailer’S Website data is updated yearly, averaging 64.200 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Platform used for product research: Retailer’S Website data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

Malaysia Consumers: Product: Internet Content data was reported at 24.800 % in 2018. Malaysia Consumers: Product: Internet Content data is updated yearly, averaging 24.800 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Product: Internet Content data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

This statistic depicts the leading B2C and C2C e-commerce sites in Malaysia as of October 2018, sorted by monthly traffic. In October 2018, the C2C market leader Lelong had approximately *** million visitors.

This statistic shows the financial considerations before making an online purchase taken by Generation Z (defined here as 18 to 24 year olds) in Malaysia as of 2018. During the period surveyed, ** percent of Gen Z survey respondents stated that they would compare the prices of the items at physical stores before deciding to purchase an item online.

Malaysia Consumers: Visited Website: No data was reported at 34.300 % in 2018. Malaysia Consumers: Visited Website: No data is updated yearly, averaging 34.300 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Visited Website: No data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

The statistic shows the results of a survey about the types of people using the internet to pay bills or buy something online in the past year in Malaysia in 2018, by type of population. In the period surveyed, the largest share of people, about 54 percent, claiming to have used the internet to pay bills or buy something online in the past year was among respondents aged between 15 and 24 years.

Malaysia Consumers: Challenges: Mobile : Website Is Not User Friendly data was reported at 29.600 % in 2018. Malaysia Consumers: Challenges: Mobile : Website Is Not User Friendly data is updated yearly, averaging 29.600 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Challenges: Mobile : Website Is Not User Friendly data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

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In 2019, household expenditure on goods and services through e-commerce in the Malaysian state of Selangor amounted to approximately 28 percent of total e-commerce purchases in Malaysia. The contribution of the e-commerce sector to the gross domestic product (GDP) in Malaysia grew steadily until 2018, where its contribution amounted to approximately 116 billion Malaysian ringgit.

Malaysia Consumers: Product: Online Prepaid Top-Up data was reported at 33.500 % in 2018. Malaysia Consumers: Product: Online Prepaid Top-Up data is updated yearly, averaging 33.500 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Product: Online Prepaid Top-Up data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

The number of users in the e-commerce market in Malaysia was forecast to continuously increase between 2025 and 2029 by in total *** million users (+62.02 percent). After the tenth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam.The Statista Market Insights cover a broad range of additional markets.

Malaysia Consumers: Security: Fake Online Shop data was reported at 60.200 % in 2018. Malaysia Consumers: Security: Fake Online Shop data is updated yearly, averaging 60.200 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Security: Fake Online Shop data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

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Sweet Biscuit Market Size 2024-2028

The sweet biscuit market size is forecast to increase by USD 22.8 billion, at a CAGR of 4.48% between 2023 and 2028.

The market is witnessing significant growth, driven by the increasing preference for healthier biscuit options. Consumers are increasingly seeking biscuits made with whole grains, reduced sugar, and functional ingredients, leading manufacturers to innovate and cater to this demand. Another key trend shaping the market is the expansion of online retailing. E-commerce platforms are providing consumers with greater convenience and access to a wider range of biscuit varieties, driving sales growth. However, the market is not without challenges. Fluctuating raw material prices pose a significant threat to profitability, as biscuit manufacturers are heavily reliant on ingredients such as wheat, sugar, and oils.
To navigate these challenges, companies must focus on supply chain optimization, price negotiations with suppliers, and product diversification to mitigate risks and capitalize on emerging opportunities.

What will be the Size of the Sweet Biscuit Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market exhibits a dynamic and ever-evolving landscape, shaped by various interconnected factors. Baking equipment maintenance plays a crucial role in ensuring optimal production capacity and consistent product quality. Adherence to baking industry standards is essential for maintaining consumer trust and regulatory compliance. Consumer preference mapping continues to influence new product development, as manufacturers strive to meet evolving tastes and dietary trends. Ingredient sourcing strategies, including the exploration of alternative sweeteners and functional ingredients, are a key focus. Fat dispersion methods and leavening agent effects significantly impact the sensory properties of sweet biscuits. Oven temperature control, flavor compound profiles, and ingredient functionality are also critical factors in achieving the desired texture and taste.

Energy efficiency measures, packaging material selection, and waste reduction strategies are increasingly important considerations in the production cycle. Automated baking systems and aroma release mechanisms contribute to process optimization and improved product quality. Sweet biscuit formulation development is an ongoing process, with ongoing research into sugar crystallization impact, dough rheological properties, and crumb texture analysis. Quality control systems and process parameter influence are essential for ensuring consistency and minimizing defects. Baking time optimization, dough mixing techniques, texture profile analysis, and crust browning kinetics are all areas of ongoing research and development. Moisture content control and gluten development stages are also critical factors in maintaining optimal product quality.

How is this Sweet Biscuit Industry segmented?

The sweet biscuit industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Cream-Filled
  Coated
  Plain
  Wafer Biscuits
  Others


Consumer Segment

  Household
  Foodservice
  Institutional


Flavor

  Chocolate
  Vanilla
  Fruit
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the baking industry, sweet biscuits continue to be a popular consumer choice, with significant demand in both the offline and online distribution segments. The offline segment, dominated by sales through supermarkets and hypermarkets, is driven by the expansion of the organized retail sector. Supermarkets and hypermarkets offer vast storage capacities and diverse product ranges from multiple companies, making them preferred shopping destinations for consumers. Additionally, these retailers often provide incentives for bulk purchases, further boosting sales. Baking industry standards dictate stringent maintenance of baking equipment to ensure consistent product quality. New product development is a key trend, with manufacturers focusing on formulations that cater to evolving consumer preferences.

Sensory evaluation methods play a crucial role in assessing the taste, texture, and aroma of sweet biscuits. Ingredient sourcin

This statistic shows retail e-commerce sales as a share of total retail sales in Malaysia in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for 1.1 percent of all retail sales in Malaysia, this figure is expected to reach 5.4 percent in 2025.

Malaysia Consumers: Visited Website: Yes data was reported at 65.700 % in 2018. Malaysia Consumers: Visited Website: Yes data is updated yearly, averaging 65.700 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Visited Website: Yes data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.