The Men's Grooming Products Market is Segmented by Product Type ((Skin Care Products, Hair Care Products, Shaving Products, and More), by Price Range (Mass and Premium), by Category (Conventional and Natural and Organic), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global men's grooming product market is predicted to expand at an accelerated CAGR of 8.2% from 2023 to 2033. By 2033, men's grooming product sales are projected to be valued at US$ 12,796.30 million. The market is estimated to be valued at US$ 5,805.20 million in 2023.

Attributes	Details
Market Value for 2023	US$ 5,805.20 million
Market Value for 2033	US$ 12,796.30 million
Market CAGR from 2023 to 2033	8.2%

Category-wise Insights

Top Product	Shave Care
Market Share in 2023	41.6%

Top Price Range	Mid
Market Share in 2023	51.5%

Region/Country-wise Analysis

Countries	CAGR (2023 to 2033)
Japan	12.3%
China	9.4%
India	8.8%

Countries	CAGR (2023 to 2033)
Canada	8.8%
United States	6.2%

Countries	CAGR (2023 to 2033)
Spain	7.7%
Italy	5.6%
France	4.6%
United Kingdom	3.9%
Germany	3.6%

The global male grooming products market size was valued at USD 90.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% from 2025-2033. Europe currently dominates the market, holding a market share of over 32.4% in 2024. The male grooming products market share is rising due to growing awareness of personal hygiene among men, with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, the growing influence of social media and celebrity endorsements, as well as the expansion of various retail channels, are some of the factors driving the male grooming products market.

The report covers Shaving Products Industry in Europe and is segmented by Product Type (Shaving Products and Razors and blades); by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

This statistic depicts the estimated size of the global male personal care market in 2022 with forecasts up until 2028. By 2028, the global male grooming market is estimated to be worth about *** billion U.S. dollars, up from nearly ** billion U.S. dollars as of 2022. Not only shaving products There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream, and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.Men have begun to spend more cash on male-specific toiletries than on shaving products. Sales of skin care, in particular, boomed; and there is no going back now. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful, and, increasingly, more youthful. New trends Tapping into the global demand for men’s grooming products is no easy matter; especially for brand owners that have spent decades nurturing female consumers. L’Oréal, for example, has channeled substantial investment into its Men Expert line, but the L’Oréal brand is still fundamentally associated with women. For some men, that remains a barrier to buying it. Smaller rivals specializing in men’s grooming products have latched on to this weakness.The industry should expect to see a further segmentation of men’s grooming, particularly in the developed markets where there are opportunities for a stronger development. In skin care, there will be growth in products designed not only for different skin types but also for different degrees of stubble. The number of product launches for men will still be low in comparison with products for women, of course, but the gap will narrow over time.

According to Cognitive Market Research, the global Mens grooming market size is USD 202512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.10% from 2024 to 2031.

North America Mens grooming market held 40% of the global revenue with a market size of USD 81004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Europe Mens grooming market accounted for a share of over 30% of the global market size of USD 60753.66 million.
Asia Pacific Mens grooming market held 23% of the global revenue with a market size of USD 46577.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2031.
Latin America Mens grooming market held 5% of the global revenue with a market size of USD 10125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Middle East and Africa Mens grooming market held 2% of the global revenue with a market size of USD 4050.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Key Dynamics of

Mens Grooming Market

Key Drivers of

Mens Grooming Market

Transforming views on male self-care and identity: The contemporary male consumer is progressively adopting personal grooming as an integral aspect of a healthy lifestyle and self-expression. Increased awareness regarding appearance, skincare, and hygiene has redefined masculinity, driving demand in this category.

Impact of social media and celebrity endorsements: Digital platforms and the culture of influencers have rendered grooming trends more accessible. Endorsements from male celebrities and social media personalities enhance visibility and foster consumer trust in high-end grooming products.

Swift product innovation and trends towards premiumization: Companies are introducing innovative products specifically designed for male skin and hair types. From beard oils to anti-aging serums, premium products with functional advantages are attracting significant interest from urban and millennial consumers.

Key Restraints for

Mens Grooming Market

High price sensitivity in developing markets: In emerging markets, a considerable number of consumers perceive men’s grooming as a non-essential expense. Premium products encounter resistance due to lower disposable incomes and limited awareness, hindering market growth beyond urban areas.

Limited retail presence in rural regions: Distribution obstacles in tier-2 and rural markets diminish product visibility. In the absence of physical retail outlets or dependable e-commerce delivery, rural consumers are frequently left out of the men’s grooming trend.

Cultural stigma surrounding male beauty practices: In certain conservative cultures, grooming that exceeds basic hygiene remains stigmatized for men. Social and cultural taboos hinder the open acceptance of skincare, cosmetic, or spa treatments among male consumers.

Key Trends in

Mens Grooming Market

The rise of clean-label and natural formulations: Men are increasingly opting for grooming products that are organic, cruelty-free, and devoid of harmful chemicals. Brands that prioritize sustainability and ingredient transparency are securing a competitive advantage.

The growth of subscription and DTC grooming models: Direct-to-consumer platforms and grooming subscription boxes are transforming the shopping experience for men. Customized kits and automatic refills provide convenience and foster brand loyalty among tech-savvy consumers.

The emergence of men’s skincare and cosmetics lines: In addition to shaving and hair care, brands are now launching skincare routines and even cosmetic products specifically designed for men. This range includes moisturizers, concealers, BB creams, and eye serums tailored to male skin types.

Changing Societal Norms to Increase Global Sales

Changing societal norms play a pivotal role in driving global sales within the men's grooming market. As traditional gender roles evolve, there's a notable shift in attitudes towards masculinity, with greater emphasis placed on self-care and personal grooming among men. This cultural shift fosters a more accepting environment for men to invest in grooming products and services, leading to ...

The United States male grooming products market size reached USD 18,292.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 28,531.9 Million by 2033, exhibiting a growth rate (CAGR) of 4.81% during 2025-2033. The market is experiencing growth because of the growing awareness among men about the benefits of using skincare products to prevent issues like dryness, acne, and aging, rising reliance on e-commerce platforms, as men can buy products from the comfort of their own homes, and increasing health and wellness trends in the country.

The North America Men s Grooming Products Market is segmented by Product Type (Shaving Products and Razors and blades); by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

The global male grooming products market reached about USD 73.72 Billion in 2024. The market is projected to grow at a CAGR of about 5.10% between 2025 and 2034 to reach about USD 121.23 Billion by 2034.

Check Market Research Intellect's Male Grooming Products Market Report, pegged at USD 81.5 billion in 2024 and projected to reach USD 129.9 billion by 2033, advancing with a CAGR of 6.4% (2026–2033).Explore factors such as rising applications, technological shifts, and industry leaders.

United States Men’s Grooming Products Market was valued at USD 50.23 Billion in 2024 and is anticipated to grow USD 82.78 Billion by 2030 with a CAGR of 8.68%.

Pages	84
Market Size	2024: USD 50.23 Billion
Forecast Market Size	2030: USD 82.78 Billion
CAGR	2025-2030: 8.68%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. The Procter & Gamble Company 2. Colgate-Palmolive Company 3. Unilever PLC 4. Estee Lauder Companies, Inc. 5. Coty Inc. 6. Baxter of California 7. Shiseido Co., Ltd. 8. Beiersdorf AG. 9. L'Oréal Groupe 10. Reckitt Benckiser Group plc

Unlock data-backed intelligence on India Male Grooming Products Market, size at USD 2.1 billion in 2023, featuring industry analysis and key player insights.

Men’s Grooming Products Market was valued at USD 60.75 Billion in 2023 and is projected to reach USD 84.88 Billion by 2031, growing at a CAGR of 4.27% from 2024 to 2031.

Men’s Grooming Products Market Drivers

Changing Social Norms: Evolving societal attitudes and the breakdown of traditional gender roles have led to a greater acceptance of men's grooming practices. Rising Disposable Incomes: As incomes rise, men are more willing to invest in personal care products to enhance their appearance and self-esteem. Increased Awareness of Personal Hygiene: Growing awareness of the importance of personal hygiene and grooming has driven demand for men's grooming products.

Men’s Grooming Products Market Restraints

Economic Fluctuations: Economic downturns can impact consumer spending on non-essential products like grooming products. Cultural and Regional Differences: Grooming habits and preferences can vary across different cultures and regions, affecting market demand.

Male Grooming Product Market Outlook

The global male grooming product market size was valued at USD 74.5 billion in 2023 and is projected to reach USD 119.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.4% during the forecast period. The growth in this market is majorly driven by increasing awareness among men regarding personal grooming and hygiene, coupled with the rising influence of social media and changing cultural dynamics. The growing disposable income and the rising trend of male grooming, especially in urban areas, are propelling the demand for male grooming products.

One of the primary growth factors driving the male grooming product market is the increasing awareness about personal appearance and hygiene among men. With more men realizing the importance of grooming in both personal and professional settings, there has been a significant rise in the demand for grooming products. This trend is further fueled by the influential role of social media and celebrity endorsements, which have made grooming an essential part of the modern male lifestyle. Additionally, companies are launching innovative and specialized products catering to specific grooming needs, further expanding the market.

Another crucial growth factor is the rising disposable income among consumers, particularly in developing regions. With more money to spend, men are becoming more willing to invest in premium grooming products. The surge in e-commerce has also played a significant role in making a wide variety of grooming products easily accessible to consumers. Furthermore, the increased focus on personal wellness and self-care has led to an upsurge in demand for skincare, haircare, and other grooming products, ensuring steady market growth.

The influence of changing cultural norms and the breaking down of traditional gender stereotypes have also contributed to the growth of the male grooming product market. There is a growing acceptance of male grooming as a norm rather than an exception, facilitated by progressive attitudes towards self-care and beauty standards. This shift is evident in the increasing number of men frequenting salons and spas and the growing popularity of male-specific grooming services. As companies continue to innovate and create products that cater specifically to male grooming needs, the market is anticipated to see robust growth.

Men Personal Care Products have become an essential part of daily grooming routines, reflecting a broader shift towards self-care and personal wellness. The market for these products is expanding rapidly as men are increasingly investing in a variety of personal care items, ranging from skincare and haircare to specialized grooming kits. This trend is driven by a growing awareness of the benefits of maintaining a well-groomed appearance and the influence of modern lifestyle trends. As men become more conscious of their grooming needs, the demand for high-quality, effective, and convenient personal care products continues to rise. Companies are responding by offering a diverse range of products that cater to the specific needs of male consumers, ensuring that they have access to the best in personal care.

Regionally, the market is witnessing varying levels of growth influenced by economic, cultural, and social factors. For instance, the Asia Pacific region is experiencing a significant surge in demand for male grooming products, driven by rapid urbanization, increasing disposable incomes, and a growing middle-class population. In North America and Europe, the mature markets are seeing steady growth due to the high awareness levels and the strong presence of key market players. Meanwhile, emerging markets in Latin America and the Middle East & Africa are projected to exhibit substantial growth due to rising consumer awareness and the increasing penetration of international brands.

Product Type Analysis

The male grooming product market encompasses a diverse range of product types, each catering to different aspects of grooming. Shaving products, including razors, shaving creams, and aftershaves, represent a significant segment within this market. The demand for advanced and high-quality shaving products is driven by the need for a smooth and comfortable shaving experience. Innovations in shaving technology, such as the introduction of electric shavers and multi-

The U.S. Men’s Grooming Products Market size was valued at USD 50.35 billion in 2023 and is projected to reach USD 87.98 billion by 2032, exhibiting a CAGR of 8.3 % during the forecasts period. The U. S. Men’s Grooming Products market encompasses offerings that focus on the personal care needs of men and include skincare, hair care, shaving products, and perfumes. These are products used to beautify the body, wash and shave, and inculcate good standards of cleanliness. Some of the mentioned uses include face and body cleansing, applying hair products, trimming beard, and other personal grooming use. Recent trends include an expansion in the use of natural and organic components, the dominance of multilateral solutions, also such as combined shampoo and conditioner, and the launch of products of the subscription type. Market growth has been experienced because of the social culture and the changes that have taken place in this regard, the focus on grooming in men, and the impact of social networks and famous personalities. Recent developments include: In June 2023, Procter & Gamble's Old Spice brand launched its captivating "Smelf-Confidence" campaign through two ad spots inspired by musical theater during the Super Bowl LVII celebrations. The ads featured the debut of Swaggy Spice, the brand's very first Old Spice mascot, who made his first appearance during the opening night of Super Bowl LVII..

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Male Grooming Products Market Size 2024-2028

The male grooming products market size is forecast to increase by USD 41.92 billion at a CAGR of 9.45% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing demand for these products among men. This trend is being fueled by the changing societal norms and the growing awareness of personal hygiene and appearance. The e-commerce sector has also played a crucial role in the growth of the market, offering convenience and accessibility to consumers. Additionally, there is a growing demand for natural and organic grooming products, as consumers become more health-conscious and eco-friendly. However, the market also faces challenges, including the availability of counterfeit products that can negatively impact the reputation of genuine brands. To stay competitive, companies must focus on product innovation, quality, and consumer education to build trust and loyalty among their customer base. 

What will be the Size of the Male Grooming Products Market During the Forecast Period?

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The market is experiencing significant growth, driven by various factors. Increasingly, celebrities and influencers are promoting self-care and personal appearance, inspiring men to invest In their appearance. Men's salons offer a range of services, from haircuts to facials, further fueling demand for grooming products. Electrical items, such as shavers and razors with cutting-edge technology, are popular choices, while e-commerce platforms make it easier than ever to purchase these products online. Haircare and skincare are major categories within the male grooming market. Men are seeking solutions for hair loss, dandruff, and other hair-related concerns, leading to increased demand for haircare products.



Skincare, including facial creams, anti-aging creams, and serums, is also gaining popularity as men become more conscious of their appearance and the effects of aging. Men's toiletries also include essentials such as deodorants, cologne, shampoos, lotions, and moisturizers. With concerns about ultraviolet (UV) radiation, there is a growing interest in sun protection products. The metrosexual male, who prioritizes personal care and appearance, is a key consumer demographic. Overall, the male grooming market is dynamic and diverse, offering a range of products to meet the evolving needs and preferences of men.

How is this Male Grooming Products Industry segmented and which is the largest segment?

The male grooming products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Shave care
  Hair care
  Skin care
  Fragrance
  Others


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany


  North America

    Canada
    US


  APAC

    China
    India


  South America



  Middle East and Africa

By Application Insights

The shave care segment is estimated to witness significant growth during the forecast period.

Male grooming products encompass a range of goods designed for hair care, shave care, and skincare. These include shaving accessories such as razors, blades, shaving creams, lotions, and balms. Razor quality plays a crucial role in achieving a close, smooth shave. Shaving preparations like gels, foams, and oils facilitate the process of softening facial hair. Post-shave lotions and balms soothe the skin and provide necessary hydration. Hair care products consist of shampoos, conditioners, styling agents, and serums. Skincare offerings include face washes, oil-free creams, facial creams, anti-aging products, and sun protection lotions. Influencers and celebrities have significantly impacted the market, promoting men's grooming through social media platforms, fitness content, and paid advertisements.

Men's salons, organized retail channels, and e-commerce platforms offer a wide selection of male grooming products, catering to the increasing focus on personal wellness and appearance. Modern technological advancements have led to the development of cutting-edge tools like flexible blades, recycled steel razors, and smartphone compatible shaving kits. Consumers increasingly prefer natural and clean-label products, with organic variants and those containing natural ingredients like activated charcoal, pomegranate, turmeric, and papaya extract gaining popularity. Recyclable packaging and climate care moisturizers further appeal to environmentally-conscious consumers. The market continues to evolve, offering a diverse range of options to cater to various preferences and lifestyles.

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The shave c

The men's grooming products market, valued at $52.44 billion in 2025, is projected to experience steady growth, driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling demand for premium and specialized grooming products. A significant trend is the increasing adoption of sophisticated skincare routines by men, extending beyond basic shaving needs to encompass products like face washes, moisturizers, serums, and masks. This shift is influenced by social media trends, celebrity endorsements, and a growing awareness of men's skin health. Furthermore, the market is witnessing a rise in e-commerce sales, providing greater accessibility and convenience to consumers. While specific restraint data is unavailable, potential challenges could include fluctuating raw material costs and increasing competition from both established players and niche brands. The market is segmented by product type (shaving products, skincare, hair care, fragrances, etc.), distribution channel (online, offline), and price range. Major players like Procter & Gamble, Unilever, and L'Oréal are leveraging their brand recognition and innovation capabilities to maintain market leadership. The forecast period of 2025-2033 indicates a consistent growth trajectory, aligning with broader consumer trends towards personal care and well-being. The 4% CAGR indicates a consistent, albeit moderate, expansion. This suggests that while the market is maturing, innovative product development, effective marketing strategies, and expansion into new geographical markets will be crucial for sustained growth. The presence of diverse global players showcases the market's competitiveness, highlighting the importance of brand loyalty, unique product offerings, and successful marketing campaigns to achieve market share dominance. Given the market's size and the influence of global trends, a conservative projection suggests that the market will continue its steady growth trajectory throughout the forecast period.

The men's grooming products market is experiencing robust growth, driven by evolving consumer preferences and increasing disposable incomes globally. The market, estimated at $80 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $115 billion by 2033. This expansion is fueled by several key factors. The rise of the "metrosexual" male, embracing personal care and grooming routines beyond basic hygiene, is a significant driver. Furthermore, increased marketing and advertising efforts targeting men, coupled with wider product availability (both online and offline), have significantly boosted market penetration. The trend towards premium and natural products, reflecting growing health consciousness, is also shaping market dynamics, influencing pricing and product innovation. While potential economic downturns could act as a restraint, the overall market resilience, driven by the ingrained nature of personal grooming, is expected to mitigate this risk. Market segmentation reveals strong performance across diverse product categories. Shaving products, including razors and shaving creams, remain a core segment, although experiencing some competitive pressure from alternative hair removal solutions. Skincare products for men, such as cleansers, moisturizers, and anti-aging creams, are demonstrating the most significant growth, reflecting increasing awareness of the need for skincare across all age groups. Hair styling products, encompassing gels, pomades, and hair waxes, continue to hold a substantial market share, while fragrances and beard care products are witnessing substantial expansion, boosted by changing fashion trends. Key players like Unilever, Beiersdorf, Procter & Gamble, and L'Oréal, along with several strong regional players, are aggressively competing through product innovation, strategic acquisitions, and targeted marketing campaigns. The competitive landscape is marked by both price competition and premium positioning, catering to the diverse needs and preferences within this expanding market segment.

The Europe male grooming products market size reached US$ 29,203.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 43,567.7 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The growing focus on health and wellness among the masses, the widespread acceptance and adoption of international grooming trends and products, and continuous advancements across the region are some of the major factors propelling the market.

Australia Male Grooming Products market was valued at USD 4.80 billion in 2024 and is anticipated to grow USD 7.10 billion by 2030 with a CAGR of 6.80%.

Pages	81
Market Size	2024: USD 4.80 Billion
Forecast Market Size	2030: USD 7.10 Billion
CAGR	2025-2030: 6.80%
Fastest Growing Segment	Online
Largest Market	Australia Capital Territory & New South Wales
Key Players	1. Beiersdorf AG 2. Procter & Gamble Co. 3. L'Oréal SA 4. Shiseido Co., Ltd. 5. Vi-john Group 6. Colgate-Palmolive Company 7. Kao Corporation 8. Estee Lauder Companies, Inc. 9. Reckitt Benckiser 10. Coty, Inc.