According to a survey conducted in October 2021 in Japan, the share of jogging participants amounted to **** percent. This included people who ran marathon distances or trained for marathons. Participation rates remained unfazed by the advent of the COVID-19 pandemic.

The statistic illustrates the growth of marathon running participation between 2008 and 2018 in BRIC countries. The number of India marathon participants grew by 230 percent between 2008 and 2018.

The seven most prestigious marathons in the world are known as the World Marathon Majors, with thousands taking part in the events each year. In 2024, the New York City Marathon was completed by over 55,000 runners, representing the highest number out of the leading marathons.

According to a survey conducted in South Korea in 2019, around four percent of respondents in their *** stated that they participated in marathons within the previous year. In total, about three percent of the South Korean respondents enjoyed marathon within the previous year.

Whole dataset of 5km, 10km, half-marathon, marathon, ultra-marathon races from 1999–2019.

Despite the growing recognition of customer engagement in academia and industry, its application in participant sports, particularly marathons, remains understudied. Utilizing social exchange theory and self-determination theory as guiding theoretical lenses and an online survey with 390 respondents comprising both physical and virtual marathon participants as a case, we identify challenge, enjoyment, mastery, socialization, status, weight, health and fitness, and mental wellbeing as key motivators driving customer engagement in participant sports. Findings reveal that engagement during marathons is cognitive, emotional, and behavioral, with word-of-mouth and re-participation intent emerging as the resultant outcomes.

According to a survey conducted in South Korea in 2019, around five percent of male respondents stated that they participated in marathons within the previous year. In total, about ***** percent of the South Korean respondents enjoyed marathon within the previous year.

The global marathon match market, encompassing events, broadcasting rights, and related sponsorships, is experiencing robust growth, driven by increasing participation in marathons and a rising global interest in fitness and wellness. The market's expansion is fueled by several factors. Firstly, the increasing popularity of endurance sports and the associated lifestyle trends are significantly impacting market size. Secondly, technological advancements, such as improved broadcasting capabilities and data analytics for athlete performance, are enhancing the spectator and participant experience, further boosting demand. Thirdly, the strategic partnerships forged between marathon organizers, broadcasting companies (like those listed: COSI Sports, Wisdom Sports, etc.), and sponsors are creating lucrative revenue streams. While precise market sizing requires additional data, considering a similar growth trajectory to other large-scale sporting events, we can project a 2025 market value in the range of $500 million to $750 million. Considering a conservative CAGR of 8% (a reasonable estimate given the growth in related fitness and media sectors), this would translate to significant expansion over the forecast period of 2025-2033. Segmentation analysis reveals strong growth within the broadcasting sector, particularly in digital platforms, reflecting the increasing reach and engagement of online streaming services. However, the market faces some constraints. Economic downturns can impact sponsorship deals and participation rates. The concentration of major events in specific regions could limit overall expansion. Moreover, competition from other sporting events and entertainment options needs to be carefully considered. Nonetheless, the continued global trend toward health and wellness, coupled with innovative marketing and broadcast strategies, suggests a positive outlook for the marathon match market. Key regional markets, including North America and Europe (with strong showings from the UK, Germany, and France) are expected to continue dominating the market share, followed by a gradual increase in participation from Asia-Pacific regions (China and India showing considerable potential). The diversity of segments (full, half, quarter marathons) ensures a broad appeal and sustains growth across different participant demographics.

This graph displays the number of marathon participants in China from 2011 to 2016. In 2016, approximately *********** runners had participated in marathons in China.

Personalized Marathon Plan SaaS Market Outlook

As per our latest research, the global market size for the Personalized Marathon Plan SaaS Market reached USD 1.35 billion in 2024, with a robust CAGR of 13.2% expected through the forecast period. By 2033, the market is anticipated to achieve a remarkable size of USD 4.09 billion, reflecting the growing adoption of digital fitness solutions. The primary growth factor for this market is the rising inclination towards personalized fitness and training regimens, driven by advancements in artificial intelligence and data analytics, which empower tailored marathon planning and performance enhancement for runners of all levels.

A significant driver behind the expansion of the Personalized Marathon Plan SaaS Market is the increasing awareness of health and fitness across the globe. The proliferation of smart devices and wearables has enabled individuals to track their performance and health metrics in real-time, fostering a culture of data-driven training. Personalized SaaS platforms leverage these data streams to generate customized training plans, nutritional guidance, and recovery protocols, making them highly attractive to both amateur and professional runners. The integration of machine learning algorithms allows these platforms to adapt plans dynamically based on progress, injuries, or changing goals, further enhancing user engagement and satisfaction. As a result, the demand for such SaaS solutions is witnessing exponential growth, especially in urban centers where marathon participation rates are surging.

Another pivotal factor propelling the market is the growing community of amateur and professional athletes who seek structured and scientifically-backed training programs. Traditional one-size-fits-all training regimens are increasingly being replaced by individualized plans that consider an athlete's age, fitness level, previous injuries, and specific race goals. The SaaS model offers the flexibility of remote access, continuous updates, and integration with other fitness platforms, providing a seamless user experience. Furthermore, the pandemic-induced shift towards virtual coaching and remote training has accelerated the adoption of cloud-based personalized marathon planning solutions. This shift is not only benefiting individual users but also sports clubs, fitness centers, and enterprises aiming to promote employee wellness programs.

The rapid evolution of technology, combined with strategic partnerships between SaaS providers and sports organizations, is also contributing to market growth. Companies are investing heavily in R&D to incorporate advanced analytics, gamification, and social features that foster community engagement and motivation. Additionally, the rise in disposable income and the willingness to invest in premium fitness solutions among urban populations are bolstering the market. However, the market's expansion is somewhat tempered by concerns regarding data privacy and the need for robust cybersecurity measures to protect sensitive user information. Nevertheless, ongoing innovation and regulatory advancements are expected to address these challenges, paving the way for sustained growth.

From a regional perspective, North America currently dominates the Personalized Marathon Plan SaaS Market, accounting for the largest share due to its well-established fitness culture, high smartphone penetration, and presence of leading SaaS providers. Europe follows closely, driven by a strong tradition of marathon events and increasing digitalization in fitness services. The Asia Pacific region is emerging as a high-growth market, fueled by rising health consciousness, urbanization, and government initiatives to promote physical activity. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as awareness and infrastructure for endurance sports improve. Each region presents unique opportunities and challenges, shaping the competitive landscape and innovation trajectory of the market.

Component Analysis

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Market Size and Growth: The global marathon match market is estimated to reach a value of USD XX million by 2033, expanding at a CAGR of XX% from 2025 to 2033. The market size was valued at USD XX million in 2025, indicating a significant growth potential over the forecast period. The growth is attributed to drivers such as the rising popularity of running and fitness events, increasing television broadcasting of marathons, and government initiatives to promote public welfare. Market Segmentation and Dynamics: The market is segmented based on applications (sports industry, television broadcasting, public welfare, others) and types (full, half, quarter). The sports industry segment currently dominates the market due to the increase in marathon events and the popularity of professional running. The television broadcasting segment is also expected to witness significant growth as more marathons are being televised to cater to the growing audience interest. The full marathon type is the most popular due to its long-distance challenge and prestige, while the half and quarter marathons are gaining popularity among casual runners. Key players in the market include COSI Sports, Wisdom Sports, Infront Sports, World Athletics, Olympics Asia, and the Chinese Athletics Association. Regional analysis indicates that North America and Europe hold the largest market share, but Asia Pacific is expected to exhibit the highest growth rate over the forecast period due to the increasing number of running events and government initiatives to promote fitness.

Between November 2023 and November 2024, over 6.5 million people in England regularly participated in running. This represented an increase over the previous study period's figure of 6.2 million.

Marathon Pace Band Market Outlook

According to our latest research, the global marathon pace band market size reached USD 295 million in 2024, reflecting a robust demand among both professional and amateur runners worldwide. The market is forecasted to expand at a CAGR of 6.1% from 2025 to 2033, reaching a projected value of USD 503 million by 2033. This impressive growth is primarily driven by the increasing popularity of marathon running, heightened awareness of performance tracking, and the integration of innovative materials and digital solutions within pace bands.

A significant growth factor for the marathon pace band market is the surge in global participation in long-distance running events. With marathons and half-marathons attracting record numbers of entrants across continents, there is a parallel rise in demand for training aids that help runners achieve their target finish times. The accessibility of marathon events, coupled with the proliferation of running clubs and social fitness communities, has created a robust ecosystem for pace band adoption. These bands, which help runners maintain a consistent pace throughout the race, have become indispensable for both seasoned athletes and newcomers aiming to optimize their performance and avoid common pitfalls such as starting too fast or fading in the final miles.

The evolution of materials and technology in the pace band market further propels its growth. Manufacturers are increasingly focusing on comfort, durability, and customization, introducing products made from hypoallergenic silicone, water-resistant Tyvek, and even digital bands that sync with smartphones and GPS devices. This innovation not only enhances user experience but also expands the market’s reach to tech-savvy runners who seek data-driven insights during training and races. Additionally, the availability of personalized pace bands, which can be tailored to individual race strategies and split times, has driven higher engagement among runners aiming for personal bests or qualifying times for prestigious events.

Another key factor supporting market expansion is the growing emphasis on health and wellness, particularly in urban populations. As more individuals embrace running as a means to improve cardiovascular health, manage weight, and reduce stress, the demand for supportive accessories like pace bands has surged. Fitness enthusiasts, regardless of competitive aspirations, are leveraging these tools to structure their workouts effectively and monitor progress. The market is also benefiting from collaborations between sports brands and marathon organizers, who often distribute branded pace bands as part of race kits, further enhancing brand visibility and consumer adoption.

From a regional perspective, North America remains the dominant market for marathon pace bands, accounting for over 35% of global revenue in 2024, driven by a dense calendar of running events and a mature sporting goods industry. Europe follows closely, with strong demand in countries such as the UK, Germany, and France, where running culture is deeply embedded. The Asia Pacific region is experiencing the fastest growth, with a CAGR of 8.2% forecasted through 2033, fueled by rising disposable incomes, expanding urban populations, and a burgeoning interest in fitness and endurance sports. Latin America and the Middle East & Africa are emerging markets, supported by increasing sports tourism and government-led wellness initiatives.

Product Type Analysis

The product type segment of the marathon pace band market is diverse, encompassing silicone bands, Tyvek bands, paper bands, digital bands, and others. Silicone bands are highly popular due to their durability, flexibility, and hypoallergenic properties, making them ideal for long-distance events where comfort is paramount. These bands are resistant to sweat and water, ensuring they remain intact throughout the race. Their ability to be customized with various p

The global marathon running shoe market is a dynamic and competitive landscape, projected to experience robust growth over the forecast period (2025-2033). While precise market size figures are unavailable, considering the presence of major players like Nike, Adidas, and Brooks, and a CAGR (let's assume a conservative 5% based on general athletic footwear growth), a 2025 market value of approximately $2 billion USD is plausible. This substantial market value is driven by several key factors. The rising popularity of marathon running, fueled by fitness trends and increased participation in organized races, significantly boosts demand. Technological advancements in shoe design, incorporating features like enhanced cushioning, improved responsiveness, and lightweight materials, further contribute to market expansion. Moreover, the increasing disposable income in developing economies and a growing awareness of health and wellness are creating new opportunities for market growth. However, the market faces challenges such as price sensitivity among consumers, potential economic downturns impacting discretionary spending, and the emergence of substitute athletic footwear. Segmentation within the market is likely driven by factors such as price point (budget-friendly to premium), gender, and specific technological features (e.g., carbon-plated shoes). Leading brands constantly innovate to gain a competitive edge, focusing on developing sustainable materials and personalized fit technologies. Regional variations in market growth are expected, with North America and Europe likely remaining dominant due to higher participation rates in marathons and stronger consumer spending power. However, Asia-Pacific is poised for significant growth given its expanding middle class and increasing interest in running. The strategic focus will be on product innovation, targeted marketing campaigns aimed at enhancing brand loyalty, and building robust distribution channels to maintain a competitive edge in this dynamic and lucrative market.

Overview and descriptive statistics of the psychographic characteristics.

The Boston Marathon, one of the world's most prestigious and enduring road racing events, is not just a race; it's a thriving market that encompasses various aspects of sports, tourism, and local economy. With a rich history dating back to 1897, the event has evolved into a major player in the global sports landscap

Abstract copyright UK Data Service and data collection copyright owner.

To determine how many people take part in full and half-marathon events and to find out how frequently they compete; to describe competitors' demographic, social and sporting backgrounds and their training regime; to discover why such people are involved; to assess the impact on the lives of competitors and their families; to consider competitors' views on the present state and future development of the sport.
A follow-up study of responders was carried out in 1985 to study changes in patterns of participation.
Main Topics:

Variables
Variables related to training, sporting background, reasons for starting and continuing running and competing, effect of competing and training, views on state of sport, family involvement and views, future plans. Demographic variables.

This statistic presents the growth in the participation of marathons in Asia Pacific countries from 2008 to 2018. Over the time of consideration, India's participation rate has increased by ****** percent while China’s participation rate has decreased by ***** percent.

To identify the prevalence and impact of heavy menstrual bleeding (HMB) in exercising females where anemia may have a significant effect on training and performance a ‘Female Health Questionnaire’ was designed incorporating a validated diagnostic HMB series, demographics, exercise ability data, training status, anemia, iron supplementation and whether the menstrual cycle had affected training and performance. The survey was conducted in two stages; initially online, advertised via social media, and then repeated via face-to-face interviews with runners registered for the 2015 London Marathon. 789 participants responded to the online survey, and 1073 completed the survey at the marathon. HMB was reported by half of those online (54%), and by more than a third of the marathon runners (36%). Surprisingly, HMB was also prevalent amongst elite athletes (37%). Overall, 32% of exercising females reported a history of anemia, and 50% had previously supplemented with iron. Only a minority (22%) had sought medical advice. HMB is highly prevalent in exercising females, associated with self-reported anemia, increased use of iron supplementation and a perceived negative impact on performance. Further research is needed to investigate the impact of HMB, iron deficiency and anemia in exercising females.

Graph and download economic data for Number of Private Establishments for All Industries in Marathon County, WI (ENU5507320510) from Q1 1990 to Q4 2024 about Marathon County, WI; Wausau; establishments; WI; private industries; private; industry; and USA.