The Bottled Water Report is Segmented by Product Type (Still Water, Sparkling Water, Functional/Flavoured Water), Packaging Material (PET Bottles, Glass Bottles, Aluminum Cans and Bottles, Others), Pricing (Mass, Premium/Luxury), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

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Bottled Water Market Size 2025-2029

The bottled water market size is valued to increase USD 118.5 billion, at a CAGR of 6.1% from 2024 to 2029. Increasing premiumization of bottled water will drive the bottled water market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 51% growth during the forecast period.
By Product - Still drinking water segment was valued at USD 130.20 billion in 2023
By Distribution Channel - Off-trade segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 70.46 billion
Market Future Opportunities: USD 118.50 billion
CAGR from 2024 to 2029 : 6.1%

Market Summary

The market represents a dynamic and continually evolving industry, driven by consumer preferences for convenience, health, and taste. Core technologies, such as reverse osmosis and ultraviolet disinfection, are advancing to ensure product purity and safety. Applications span various sectors, including sports, healthcare, and education, with growing adoption in developing economies. Service types include home and office delivery, self-service kiosks, and e-commerce. Regulations, such as the European Union's Plastics Strategy, pose challenges in terms of sustainability and packaging innovation. In fact, according to a recent study, the global market for bottled water reached a 19.3% share in the beverage industry in 2020, underscoring its increasing importance.
However, the market faces competition from alternative products like tap water filtration systems and reusable bottles. Despite these challenges, opportunities exist for companies that can offer premium products, innovative packaging solutions, and sustainable business models.

What will be the Size of the Bottled Water Market during the forecast period?

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How is the Bottled Water Market Segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period.

The market experiences significant expansion, with still drinking water holding a substantial share. This trend is driven by various factors, including increasing urbanization, growing health consciousness, consumer preference for on-the-go bottled water, and innovative packaging solutions. Rising health consciousness has led consumers to opt for non-carbonated still drinking water, contributing positively to market growth. The contamination of water sources due to environmental pollution intensifies the demand for pure drinking water. Moreover, the bottled water industry anticipates continuous growth, with several developments shaping its future. Water purification methods, such as filtration membrane types and reverse osmosis processes, are becoming increasingly sophisticated to meet the evolving consumer needs.

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The Still drinking water segment was valued at USD 130.20 billion in 2019 and showed a gradual increase during the forecast period.

Ozonation disinfection and chlorination processes ensure consumer safety, while microbial contamination control and quality control systems maintain high product standards. Water bottling equipment, including bottling lines and wastewater treatment plants, are essential components of the industry. Energy consumption metrics and water hardness reduction techniques are crucial for optimizing bottling line efficiency. Spring water sourcing and mineral analysis methods cater to diverse consumer preferences. Sustainable packaging options, such as UV sterilization systems and carbonated water production, are gaining popularity to minimize environmental impact. Mineral water content and plastic bottle production are essential considerations for manufacturers. Water filtration techniques and environmental impact assessments are essential for ensuring water quality standards.

The industry's future growth is expected to be influenced by factors like the adoption of advanced technologies, increasing consumer awareness, and regulatory compliance. The market's dynamics remain fluid, with ongoing developments and evolving patterns.

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Regional Analysis

APAC is estimated to contri

According to Cognitive Market Research, The Global Bottled Water market size is USD 304154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.20% from 2024 to 2031.

North America Market held 40% of the global revenue with a market size of USD 91246.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Europe Bottled Water Market held 30% of the global market size of USD 85163.18 million in 2024.
Asia Pacific Bottled Water Market held 23% of the global revenue with a market size of USD 109495.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
South America Bottled Water market held 5% of the global revenue with a market size of USD 15207.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.
Middle East and Africa Bottled Water Market held the major market of around 2% of the global revenue with a market size of USD 3041.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
The demand for bottled water among customers who are health-conscious has been driven by factors such as the expanding urban population, rising disposable income, greater consumer health consciousness, and growing awareness of waterborne illnesses. 
In addition, producers are being pushed to use more PET and plant-based water bottles in order to attain sustainability due to growing worries about the plastic waste coming from the bottled water sector.
The Still Bottled Water held the highest Bottled Water market revenue share in 2024.

Key Dynamics of

Bottled Water Market

Key Drivers of

Bottled Water Market

Increasing Health Awareness Among Consumers: A growing number of consumers are opting for bottled water instead of sugary drinks due to heightened awareness regarding health and wellness. This transition is driven by changes in lifestyle, fitness trends, and worries about obesity and diabetes.

Substandard Quality of Tap Water in Developing Areas: In numerous nations, the limited availability of clean drinking water has resulted in an increased dependence on bottled water. Concerns regarding safety, frequent contamination, and inadequate filtration infrastructure are propelling this demand.

Convenience and Portability Aspect: Bottled water provides unparalleled convenience for hydration on the move. Its extensive presence in retail stores, vending machines, and restaurants facilitates impulse purchases and enhances sales in urban and travel-oriented areas.

Key Restraints for

Bottled Water Market

Environmental Concerns and Plastic Waste Issues: Growing criticism regarding plastic pollution and the carbon footprint linked to bottled water production is exerting pressure on brands. Governments and environmental organizations are advocating for a reduction in single-use plastic consumption.

Higher Cost Compared to Tap Water: The comparatively elevated price of bottled water—particularly for premium and imported brands—restricts its accessibility for low-income consumers. This sensitivity to price can hinder extensive market penetration.

Presence of Alternative Hydration Options: The market is contending with competition from other functional and flavored beverages such as enhanced water, electrolyte drinks, and reusable filtered water bottles. These alternatives frequently provide comparable benefits at a reduced environmental impact.

Key Trends in

Bottled Water Market

Surge in Demand for Flavored and Functional Waters: Consumers are increasingly opting for flavored bottled waters that are fortified with vitamins, minerals, and electrolytes. These offerings appeal to health-conscious individuals and provide advantages that extend beyond mere hydration.

Shift Toward Sustainable Packaging Solutions: Companies are focusing on biodegradable bottles, plant-derived plastics, and recycled PET materials to minimize their ecological footprint. This trend towards sustainability is becoming integral to brand identity and fostering customer loyalty.

Growth in Premium and Mineral Water Segments: There is a growing interest in premium water products such as natural spring water, mineral water, and alkaline water. These products are promoted as luxury lifestyle options, particul...

The North America Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Packaging Format (PET Bottles, Glass Bottles, and Cans), Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecast are Provided in Terms of Value (USD).

U.S. Bottled Water Market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to expand at CAGR of 8.6%, reaching USD 54,722.3 Mn by 2032.

The India Bottled Water Market Report is Segmented by Product Type (Still Bottled Water, Sparkling Bottled Water, and More); by Packaging Format (PET Bottles, Glass Bottles, and Cans); by Category (Mass and Premium); by Distribution Channel (On-Trade and Off-Trade); and by Region (North, East, West, and South). For Each Segment, The Market Forecasts are Provided in Terms of Value (USD).

The combined volume in the 'Bottled Water' segment of the non-alcoholic drinks market worldwide was modeled to stand at ************** litres in 2024. Between 2018 and 2024, the combined volume rose by ************* litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by ************* litres over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

The global Bottled Water Market size is expected to grow from USD 230 million in 2019 to USD 400 million by 2026, at a CAGR of 8% from 2020-2026

The size of the Bottled Water Market was valued at USD 372.70 billion in 2023 and is projected to reach USD 575.37 billion by 2032, with an expected CAGR of 6.4 % during the forecast period. Recent developments include: In July 2024, Source, a company based in Scottsdale, Arizona, unveiled a groundbreaking method to tackle the water crisis by generating canned water using air and sunlight. This initiative is part of the increasing trend toward sustainable technologies that aim to resolve environmental challenges while ensuring access to vital resources. The product will be branded as Sky Wtr and is designed to offer an off-grid solution for producing drinking water. Source intends to launch this water for public sale across the U.S. in major retail outlets around August or September 2024. The canned drinking water will be packaged in recyclable aluminum cans and bottles. , In February 2024, Gatorade announced the launch of its first unflavored water product, Gatorade Water in the U.S., marking a significant expansion into the bottled water category. This move is part of Gatorade’s strategy to diversify its offerings beyond traditional sports drinks and tap into the growing market for functional beverages. Gatorade Water is available nationwide across various retail platforms as well as on Amazon, and Gatorade.com.
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In 2024, the United States ranked first by combined revenue in the 'Bottled Water' segment of the non-alcoholic drinks market among the 25 countries presented in the ranking. United States' combined revenue amounted to ************** U.S. dollars, while China and Germany, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Bottled Water.

In 2022, Singha accounted for ** percent of the value of the bottled water market Thailand, followed by Crystal. In that same year, the value share of non-alcoholic beverages consumed in the country was close to ** percent.

In 2021, the market value of bottled water in India amounted to over *** billion Indian rupees. The market value of the bottled water is estimated to reach over *** billion rupees in 2030, growing at a compound annual growth rate of ***** percent between 2022 and 2030.

In 2025, the sparkling bottled water market was valued at approximately USD 52,465.38 million. By 2035, it is projected to reach USD 106,137.78 million, reflecting a compound annual growth rate (CAGR) of 7.3%. The market's expansion is fueled by the growing availability of functional sparkling water products fortified with vitamins, minerals, and probiotics, targeting health-conscious individuals.

Country-wise Outlook- Sparkling bottled water market

Competitive Outlook

The US Bottled Water Production industry has experienced notable transformations recently, driven by rising consumer demand for convenient and healthier beverage choices. With heightened awareness of hydration benefits, bottled water has become popular over sugary sodas and juices. The industry has evolved through packaging innovations and sustainable practices despite environmental impact and plastic waste concerns. Overall, revenue has expanded at a CAGR of 0.8% to an estimated $9.7 billion over the past five years, including an anticipated 0.4% gain in 2025. Over the past five years, the bottled water industry has faced various challenges and opportunities. Significant trends include shifting towards eco-friendly packaging and launching premium and flavored water products. Companies have significantly invested in R&D to create biodegradable bottles and improve water quality, catering to consumer demands and meeting regulatory standards. However, fluctuations in raw material costs and the need for continuous technological advancements have impacted profit profit. Increased competition and the emergence of private-label brands have also influenced market dynamics, pushing companies to innovate and enhance efficiency. The bottled water production industry is expected to continue its growth, bolstered by ongoing health trends and progress in sustainable packaging. The sector will minimize environmental impact through recycled materials and promote circular economy practices. Also, the adoption of smart water technologies, such as hydration-tracking bottles, will capture the interest of health-conscious consumers. Companies will need to balance cost management with innovation to remain competitive, addressing challenges like potential regulatory changes and evolving consumer preferences. Overall, the future of the US bottled water industry appears promising, with continued emphasis on health, sustainability and technological advancements. Moving forward, revenue is expected to grow at a CAGR of 0.7% to an estimated $10.0 billion over the next five years as bottled water producers pass on rising input costs, including the price of plastic and resin.

Bottled Water Processing Market size valued at US$ 7.59 Billion in 2023, set to reach US$ 13.33 Billion by 2032 at a CAGR of about 5.8% from 2024 to 2032.

The size of the Premium Bottled Water Market was valued at USD 20.66 billion in 2023 and is projected to reach USD 33.18 billion by 2032, with an expected CAGR of 7.0 % during the forecast period. Premium bottled water is the high-quality water that is sold based on its purity, taste, and unique source. Premium brands are often different from regular bottled water, as they highlight natural mineral content, unique sources of water, and purification processes to provide a superior drinking experience. These waters usually come from springs that are untouched, artesian wells, or glaciers. As such, these are marketed for the minerals and electrolytes present, giving a health benefit from these waters. The popular premium brands include Evian, Fiji, and Voss, and most of these brands aim at preserving the natural quality of water, which sometimes requires minimal processing. Premium bottled water is also packaged in elegant bottles, sometimes made of glass or designer plastics, and appeals to the consumer who seeks luxury or hydration. Some premium waters are offered with added flavors or enhanced pH levels, and this makes them a premium lifestyle product. Consumers' increasing concern for health has increased the demand for premium bottled water, especially in upscale markets and among fitness enthusiasts.

Bottled Water Market was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.Bottled Water Market DriversGrowing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the Bottled Water Market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.

Over the forecast period until 2029, the online revenue share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of **** percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the revenue in Hungary and a comparison of the out-of-home volume share in Brazil. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the total value of the bottled water market in the United Kingdom (UK) from 2013 to 2024. In 2024, the bottled water market was worth **** billion British pounds. Compared to the previous year, this constitutes a slight increase from around ***million in market value.

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