The Global Oats Market Report is Segmented by Product Type (Whole Oats, Oat Groats, and More), Nature (Conventional and Organic), Category (Raw Oats and Processed Oats), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global oats market is expected to demonstrate steady growth, with its valuation projected to increase from approximately USD 9.81 billion in 2025 to about USD 18.78 billion by 2035. This corresponds to CAGR of 6.6% during the forecast period.

Attributes	Description
Estimated Size, 2025	USD 9.81 billion
Projected Size, 2035	USD 18.78 billion
Value-based CAGR (2025 to 2035)	6.6%

Historical Performance of the Oats Market (2020 to 2024) Vs. Forecast Outlook (2025 to 2035)

Attributes	Details
Oats Market CAGR (2020 to 2024)	6.3%

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
United States	4.9%
Germany	1.4%
United Kingdom	2.6%
Canada	7.2%
France	3.6%

The global oats market size reached USD 5.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 1.69% during 2025-2033. Increasing health awareness, growing preference for healthy lifestyles and plant-based diets, the versatility of oats in various food applications, rising gluten intolerance, government support for sustainable agriculture, technological advancements, digital media influence, and expanding distribution channels are some of the factors supporting the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 5.6 Billion
Market Forecast in 2033	USD 6.6 Billion
Market Growth Rate 2025-2033	1.69%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on product type and application.

Global Oats market size is expected to reach $11.82 billion by 2029 at 9.5%, growing demand for healthy meal options drives oats market growth

The global organic oats market is valued at USD 317.7 million in 2025 and is poised to reach USD 579.8 million by 2035, expanding at a CAGR of 6.2%. Market expansion is driven by increasing consumer health awareness, rising adoption of plant-based diets, and the expansion of organic farming practices across key producing countries.

Metric	Value
Market Size (2025)	USD 317.7 million
Market Size (2035)	USD 579.8 million
CAGR (2025 to 2035)	6.2%

The demand for oats has been steadily increasing due to the rising consumer preference for healthy and nutritious food options. Oats, being rich in dietary fiber, antioxidants, and essential nutrients, are increasingly favored for their health benefits, such as reducing cholesterol levels and supporting heart health. The market size surpass USD 5.98 Billion valued in 2023 to reach a valuation of around USD 7.7 Billion by 2031.

The growing popularity of plant-based diets and gluten-free products has further accelerated the demand for oats, as they are naturally gluten-free and provide a valuable alternative to wheat-based products. This trend is especially prominent among health-conscious consumers and people with dietary restrictions, driving growth in both developed and emerging markets. The rising demand for cost-effective and efficient oats is enabling the market grow at a CAGR of 3.66% from 2024 to 2031.

Oats Market: Definition/ Overview

Oats (Avena sativa) are a type of cereal grain known for their high nutritional value, including fiber, vitamins, minerals, and antioxidants. They are primarily consumed as whole grains or processed into products like oatmeal, oat flour, and rolled oats. Oats are naturally gluten-free, making them a popular choice among people with gluten sensitivities. Their health benefits, such as promoting heart health, lowering cholesterol, and aiding in digestion, have made them a staple in many diets worldwide.

Oat fell to 325.49 USd/Bu on August 20, 2025, down 1.66% from the previous day. Over the past month, Oat's price has fallen 9.33%, but it is still 6.98% higher than a year ago, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Oat - values, historical data, forecasts and news - updated on August of 2025.

The global market revenue of oats was valued at about *** billion U.S. dollars in 2018. This market was projected to be worth **** billion U.S. dollars by 2028.

The U.S. oat market declined rapidly to $540M in 2024, dropping by -15.3% against the previous year. Over the period under review, consumption showed a mild contraction. Oat consumption peaked at $787M in 2014; however, from 2015 to 2024, consumption failed to regain momentum.

The Oatmeal market worldwide achieved USD 5769.1 million in 2023. Demand for Oatmeal would reach USD 11129.4 million in 2025. Global sales are expected to attain a rate of 5.7% CAGR over the forecast period (2025 to 2035), eventually tallying a sales value of USD 4,854.9 million at the end of 2035.

Attributes	Description
Estimated Global Oatmeal Industry Size (2025E)	USD 6378.3 million
Projected Global Oatmeal Industry Value (2035F)	USD 11129.4 million
Value-based CAGR (2025 to 2035)	5.7 %

Semi-Annual Market Update

Particular	Value CAGR
H1	5.3 % (2024 to 2034)
H2	5.5 % (2024 to 2034)
H1	5.6 % (2025 to 2035)
H2	5.7 % (2025 to 2035)

Country-Wise Insights

Country	CAGR, 2025 to 2035
USA	5.9%
Germany	5.2%
China	4.8%
Japan	6.1%
India	3.4%

Category-Wise Insights

Segment	Value Share (2025)
Organic Oatmeal (By Nature)	61.3%

Segment	Value Share (2025)
Online Sales Channel (By Sales Channel)	45.8%

In 2025, the global gluten-free oats market is projected to reach approximately USD 195.9 million, with expectations to grow to around USD 392.7 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 7.2% during the forecast period.

Metric	Value
Market Size in 2025	USD 195.9 Million
Projected Market Size in 2035	USD 392.7 Million
CAGR (2025-2035)	7.2%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	7.5%

Country	CAGR (2025 to 2035)
UK	7.0%

Country	CAGR (2025 to 2035)
EU	6.9%

Country	CAGR (2025 to 2035)
Japan	7.2%

Country	CAGR (2025 to 2035)
South Korea	7.1%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Quaker Oats Company (PepsiCo)	18-22%
Bob’s Red Mill Natural Foods	14-18%
General Mills, Inc. (Cheerios)	12-16%
Nature’s Path Foods, Inc.	10-14%
GF Harvest	8-12%
Others	26-32%

The global oat production was valued at about *** billion U.S. dollars in 2022. This market was valued *** billion U.S. dollars in 2020.

Oatmeal Market size is set to expand from $ 5.70 Billion in 2023 to $ 9.57 Billion by 2032, with an anticipated CAGR of around 5.92% from 2024 to 2032.

The global oats market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 4.22% from 2025 to 2033. This expansion is fueled by several key factors. The rising awareness of the health benefits associated with oats, including their high fiber content, contribution to heart health, and role in managing blood sugar levels, is a primary driver. Increasing consumer preference for nutritious and convenient breakfast options further boosts demand for various oat products like rolled oats, oat flour, and ready-to-eat oatmeal. The growing popularity of plant-based diets and the increasing adoption of veganism also contribute significantly to market growth, as oats serve as a versatile and nutritious ingredient in numerous vegan recipes and products. Furthermore, the expanding food processing and manufacturing industries, which incorporate oats into a wide range of products like granola bars, baked goods, and even beverages, fuels market expansion. The retail landscape is also evolving, with the rise of online retail channels offering increased convenience and access to a broader range of oat products. However, the market also faces challenges. Fluctuations in oat prices due to factors such as weather conditions and global supply chain disruptions could restrain market growth. Competition from other breakfast cereals and grains may also affect market share. Despite these constraints, the market is expected to witness considerable growth in the projected period due to the overwhelmingly positive consumer perception of oats as a healthy and versatile food. The market segmentation reveals a significant demand for rolled oats, followed by steel-cut oats and whole oats. Supermarkets and hypermarkets remain the dominant distribution channels, albeit online retail channels are experiencing substantial growth, mirroring the broader e-commerce trends. Key players, including PepsiCo, Nestle, and General Mills, are continually innovating to cater to the growing demand, introducing new product variations and focusing on convenience and organic options to maintain their market positions. Regional growth will likely be driven by the increasing health-conscious population in North America and Europe, alongside the rapid expansion of the food processing industry in the Asia-Pacific region. Recent developments include: September 2022: Quaker (PepsiCo Inc.), one of India's leading brands in the oats segment, launched the ready-to-eat (RTE) cereal segment offering "Quaker Oats Muesli". As per the company, it is highly nutritious and is made up of five grains and 22% fruit, nuts, and seeds. Quaker Oats Muesli is available in two variants: fruit & nut and berries & seeds., October 2022: Kellogg's India launched Pro Muesli', a high-protein Muesli made of 100% plant-based ingredients. According to the company, one serving of Kellogg's Pro Muesli with 200 ml milk provides 29% of an adult's (sedentary woman's) protein requirement for the day., March 2021: Quaker (PepsiCo Inc.) launched a unique product that brings plain oats with 2 different flavors - homestyle masala and tangy tomato - in one pack to target the growing oats demand in India.. Notable trends are: Surging Demand for Dietary Fiber Ingredients.

Statistics illustrates market overview of oats in the World from 2007 to 2024.

This statistic depicts the forecasted market value of organic oats worldwide from 2017 to 2027. In 2017, the global market value of organic oats reached around 200 million U.S. dollars, and is forecasted to increase to about 360 million U.S. dollars by 2027.

Snapshot img

Oatmeal Market Size 2024-2028

The oatmeal market size is forecast to increase by USD 762.3 million, at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth due to the global trend of urbanization, which has led to an increasing demand for convenient and nutritious food options. This shift in consumer preferences is driving the market forward, particularly in regions with high population density and rapid urbanization. Another key trend shaping the market is the availability of gluten-free and allergy-friendly oatmeal, catering to the growing number of consumers with dietary restrictions. However, the market faces challenges from substitute products, such as instant cereals and other breakfast alternatives, which offer similar convenience and nutritional benefits. Companies seeking to capitalize on market opportunities should focus on innovation, including the development of unique flavors, textures, and packaging to differentiate their offerings.
Additionally, addressing consumer concerns around sustainability and ethical sourcing of oats can help build brand loyalty and appeal to environmentally-conscious consumers. In navigating challenges, companies must stay informed of consumer preferences and market trends, and be agile in responding to changing market dynamics.

What will be the Size of the Oatmeal Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample

The oat market continues to evolve, driven by dynamic market trends and consumer preferences. Oat bran extraction and instant oatmeal manufacturing remain key areas of focus, with ongoing advancements in processing techniques and quality control measures. Beta-glucan content, a crucial nutritional attribute, is subject to rigorous testing and certification to meet consumer demands for healthier food options. Gluten-free oat certification is another critical aspect, as the demand for gluten-free products continues to grow. Waste reduction and energy efficiency are increasingly important considerations in oats production, with efforts to minimize byproducts and optimize energy consumption. Oatmeal texture analysis plays a significant role in ensuring consumer satisfaction, with various methods used to assess the desired consistency and mouthfeel.

Steel-cut oat milling, rolled oats processing, and oat flour production all require precise moisture content control and fat content monitoring to maintain optimal product quality. Traceability systems and nutritional labeling are essential for transparency and consumer trust. Byproduct utilization, fiber analysis, protein content, microbial contamination, and milling efficiency are all areas of ongoing research and development. Carbohydrate profile optimization and flavor compound analysis are critical components of oatmeal formulation, ensuring the final product meets consumer taste preferences while maintaining nutritional value. Pesticide residue testing is another important aspect of quality control, ensuring the safety and purity of the raw materials used in production.

How is this Oatmeal Industry segmented?

The oatmeal industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Instant rolled oat
  Whole oat grain
  Regular oats
  Steel cut oats
  Others


Product Type

  Cold oatmeal
  Hot oatmeal


Type

  Instant Oatmeal
  Rolled Oats
  Steel-Cut Oats
  Oat Flour


Consumer Segment

  Health-Conscious Consumers
  General Consumers
  Athletes


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The instant rolled oat segment is estimated to witness significant growth during the forecast period.

The market is witnessing steady growth due to increasing consumer preference for quick and wholesome food options. Instant rolled oats, a leading application type, cater to this demand as they are produced by rolling and flattening oat groats, followed by steaming and light toasting. This process results in a convenient and time-saving breakfast choice for consumers. The health-conscious trend is driving the market's expansion, with significant growth anticipated between 2023 and 2028. North America and Europe are the largest markets for instant rolled oatmeal, with the US holding the leading market share. To maintain product quality and shelf life, oat processing involves various techniques

The oats market attained a volume of 29.87 Million Tons as of 2024 and is anticipated to grow at a CAGR of 3.80% during the forecast period of 2025 to 2034. The global oats market is mainly driven by the growing consumer demand for healthy and nutritious food, as oats are known for their high fiber content and health benefits. The market is thus expected to reach a volume of nearly 43.37 Million Tons by 2034.

The global oat market surged to $7.8B in 2024, rising by 18% against the previous year. Overall, consumption recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $9.3B. From 2023 to 2024, the growth of the global market remained at a somewhat lower figure.

Oatmeal Market is segmented By Oats Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, and Others) and Distribution Channel)