The Smartphone Market Report is Segmented by Operating System (Android, IOS, and More), Price Band (Entry-Level [Less Than USD 200], Mid-Range [USD 200 – 499], and More), Technology (5G, 4G/LTE, and 3G and Below), Form Factor (Bar, Foldable/Flip, and Rugged/Industrial), Distribution Channel (Operator/Carrier Stores, Brand-Owned Retail, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

The smartphone market size is projected to grow from USD 617.1 billion in 2024 to USD 1,235 billion by 2035, representing a CAGR of 6.51%, during the forecast period till 2035.

The global smartphone market size reached a volume of 1322.42 Million Units in 2024. During the forecast period of 2025-2034, the market is projected to grow at a CAGR of 3.50% to attain a volume of around 1865.40 Million Units by 2034.

Smartphone Market valued at US$ 718.00 billion in 2025, is anticipated to reaching US$ 1,038.24 billion by 2032, with a steady annual growth rate of 5.4%.

The Used and Refurbished Smartphone Market is Segmented by Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report Offers Market Sizes in Volume (shipment Units) for all the Above Segments.

In 2023, the used smartphone market share (including both officially refurbished and used smartphones) in North America reached 26 percent. The used smartphone market is expected to decrease in North America and by 2026, it will amount to les than 25 percent of the global used smartphone market. The global refurbished smartphone market In recent years, the refurbished smartphone market has been growing at a global level and reached a size of roughly 50 billion U.S. dollars in 2021. In the same year, over 251 million used or refurbished smartphones were shipped globally, with Latin America and India being the market leaders in terms of growth. The U.S. refurbished smartphone market Despite the U.S. playing an active role in the global refurbished smartphone market, Americans appear to prefer to buy new phones instead of reconditioned ones, mainly because they are concerned with the quality and reliability of their smartphones. However, those who do buy such devices prefer Apple iPhones rather than Android smartphones, making the iPhone XR and the iPhone 11 the most popular reconditioned smartphones.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global volume in the 'Smartphones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total 86.7 million pieces (+5.34 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 1.7 billion pieces and therefore a new peak in 2029. Find other key market indicators concerning the average price per unit (PPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Category-wise Insights

Country-wise Insights

The size of the Used Smartphone Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.61% during the forecast period. The used smartphone market has seen significant growth in recent years, driven by increasing consumer demand for affordable technology and a rising awareness of sustainability. Used smartphones, which refer to previously owned devices that have been refurbished or resold, offer a cost-effective alternative to new models, making them particularly appealing to budget-conscious consumers. This market encompasses various segments, including refurbished phones, second-hand devices, and trade-in programs offered by manufacturers and retailers. Key factors contributing to the growth of the used smartphone market include advancements in smartphone technology, which have extended the lifespan of devices, and the proliferation of e-commerce platforms that facilitate the buying and selling of used phones. Consumers are becoming more environmentally conscious, leading to a preference for refurbished and second-hand products as a means to reduce electronic waste. Additionally, trade-in programs offered by major brands allow users to exchange their old devices for credit towards new purchases, further promoting the circulation of used smartphones. Recent developments include: December 2023 - Smartphone refurbishing startup ControlZ aims to invest nearly USD 2 million in its Gurugram repair facility again in 2024. The company aims to repair 1 lakh units at the facility in 2024 and scale it to 5 lakh units by 2025., September 2023 - Expon Capital’s portfolio company, REFURBED, which achieved 1 billion in GMV since its founding in June 2023, announced a USD 57 million (EUR investment led by existing investors with significant participation from All Iron and several new backers). With this Series C investment, the company will continue to drive its mission to become the leading platform for sustainable products and services to empower consumers to purchase refurbished technology in a more accessible, risk-free, and sustainable manner.. Key drivers for this market are: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Potential restraints include: Short term supply chain challenges due to the pandemic scenario and the US-China Trade war scenario. Notable trends are: Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market.

Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

The 5G Smartphone Market Share size & share value expected to touch USD 3064.67 billion by 2034, to grow at a CAGR of 32.2% during the forecast period.

Smartphone Market Outlook

According to our latest research, the global smartphone market size reached USD 488.5 billion in 2024, with a robust year-on-year growth rate driven by technological advancements and increasing consumer demand. The market is expected to expand at a CAGR of 5.2% from 2025 to 2033, reaching a projected value of USD 767.3 billion by the end of the forecast period. This growth is primarily fueled by rapid digital transformation, rising disposable incomes, and the proliferation of 5G technology, which continues to redefine user expectations and device capabilities on a global scale.

One of the most significant growth factors in the smartphone market is the ongoing innovation in device technology. Manufacturers are consistently pushing the boundaries with advancements in camera quality, battery life, processing power, and display technology. The integration of artificial intelligence (AI) and machine learning features, such as voice recognition, image enhancement, and predictive text, has greatly enhanced the user experience. Moreover, the rollout of 5G networks worldwide has accelerated the demand for compatible devices, as consumers seek faster data speeds and lower latency for applications such as mobile gaming, streaming, and augmented reality. These technological breakthroughs are not only attracting first-time buyers but also encouraging existing users to upgrade to newer models more frequently, thus sustaining market momentum.

Another crucial driver is the expansion of the global middle class, particularly in emerging economies across Asia Pacific, Latin America, and Africa. As disposable incomes rise, consumers in these regions are increasingly able to afford smartphones, shifting from feature phones to entry-level or mid-range smartphones. This trend is supported by aggressive pricing strategies and financing options offered by manufacturers and carriers, making smartphones more accessible to a broader demographic. Additionally, the growing adoption of digital payments, e-commerce, and mobile banking is further propelling smartphone penetration, as these services often require advanced mobile capabilities. The convergence of these factors is expected to maintain a steady upward trajectory for the smartphone market in the coming years.

The digital ecosystem surrounding smartphones is also a major contributor to market growth. The proliferation of mobile applications—spanning social media, productivity, entertainment, and health—has made smartphones indispensable in daily life. Enterprises are increasingly adopting mobile-first strategies, leveraging smartphones for workforce management, customer engagement, and remote work. The rise of the Internet of Things (IoT) and smart home devices is also boosting demand for smartphones, which often serve as control hubs for connected environments. This symbiotic relationship between smartphones and digital services is expected to deepen, further anchoring smartphones at the center of the connected world and driving sustained market expansion.

Regionally, the Asia Pacific dominates the global smartphone market, accounting for more than 48% of total revenue in 2024. This leadership is attributed to the region’s massive population, rapid urbanization, and the presence of major manufacturing hubs such as China, South Korea, and India. North America and Europe follow, benefiting from high smartphone penetration rates and strong consumer preference for premium devices. Meanwhile, Latin America and the Middle East & Africa are experiencing accelerated growth, driven by increasing connectivity and infrastructure investments. The diverse regional dynamics underscore the importance of localized strategies and product offerings tailored to specific market needs and consumer behaviors.

Operating System Analysis

The operating system (OS) segment is a critical determinant of the smartphone market landscape, with Android and iOS dominating the global share. In 2024, Android maintained its leade

Children’s Smartphone Market size was valued at USD 40,925.89 Million in 2025 and is projected to reach USD 70,153.87 Million by 2032. The market is projected to grow at a CAGR of 8.00% from 2026 to 2032.Global Children’s Smartphone Market OverviewOne of the key drivers of this market is the rising digital adoption among households worldwide. With technology becoming a fundamental part of learning, entertainment, and communication, parents are more inclined to introduce children to smartphones in a controlled manner. Educational institutions are also integrating digital learning methods, reinforcing the demand for child-friendly devices. Additionally, affordable and durable smartphone options specifically designed for kids are expanding market accessibility, making it easier for parents to introduce controlled digital experiences at younger ages.

Ultra-Secure Smartphone Market was valued at $ 3.43 billion in 2023, and is slated to reach $9.45 billion by 2030

Used Smartphones Market size was valued at USD 59.16 Billion in 2024 and is projected to reach USD 148.27 Billion by 2031, growing at a CAGR of 12.17% from 2024 to 2031.

Key Market Drivers Cost-Effectiveness: Used cell phones are an appealing alternative for budget-conscious buyers, with costs much lower than new models. This affordability allows users to gain access to advanced features and functionalities that would otherwise be prohibitively expensive. This is especially appealing in developing economies and among budget-conscious groups like students. Environmental Considerations: Growing awareness of the environmental impact of technological waste is driving a shift toward more sustainable consumption habits. Purchasing a used smartphone increases the lifespan of existing smartphones, decreasing electrical waste and the resource consumption associated with making new phones. Quick Innovation Cycle: The smartphone industry innovates at a quick rate, resulting in frequent new model launches. However, many essential capabilities are still relevant after several years. The used market allows customers to purchase somewhat older models with features that still match their needs for a fraction of the original price. Trade-ins and Online Marketplaces: The introduction of trade-in schemes offered by manufacturers and merchants allows customers to upgrade their devices while obtaining credit toward a new phone. This adds to a consistent supply of previously owned items entering the used market. Furthermore, the growth of online marketplaces dedicated to selling used smartphones creates a simple and secure platform for both consumers and sellers. These platforms frequently provide certifications or warranties, reinforcing consumers confidence in used market.

Smartphone Market Outlook

The global smartphone market size was valued at approximately USD 520 billion in 2023, and it is projected to reach around USD 780 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period. The growth of the smartphone market is driven by rapid technological advancements, increasing internet penetration, and growing consumer demand for high-performance mobile devices. As smartphones become more integrated into daily life, the demand for innovative features and seamless connectivity continues to propel market expansion.

The proliferation of 5G technology is a significant growth factor in the smartphone market. As 5G networks become more widespread, they enable faster data speeds and lower latency, enhancing the user experience for various applications, including streaming, gaming, and augmented reality. This technological advancement encourages consumers to upgrade their devices to take full advantage of 5G capabilities. Additionally, smartphone manufacturers are investing heavily in research and development to produce 5G-compatible devices, further fueling market growth.

Another critical driver of market growth is the increasing affordability and availability of smartphones. Manufacturers are now offering a wide range of devices at various price points, making smartphones accessible to a broader audience. Low-end and mid-range smartphones have seen significant improvements in terms of features and performance, attracting more cost-conscious consumers. This democratization of technology has expanded the market reach, especially in developing regions where smartphone penetration was previously limited due to high costs.

The integration of advanced features, such as artificial intelligence, augmented reality, and enhanced camera systems, also contributes to the growth of the smartphone market. Consumers are increasingly looking for multifunctional devices that can serve as tools for work, entertainment, and communication. Smartphones equipped with powerful processors, high-resolution displays, and sophisticated camera technology meet these demands, driving consumer interest and sales. The trend towards multifunctionality is expected to continue as manufacturers innovate to meet evolving consumer preferences.

Regionally, Asia Pacific is the largest and fastest-growing market for smartphones, driven by high population density, rapid urbanization, and increasing disposable incomes. Countries like China and India are significant contributors to market growth, with large numbers of new users entering the market. North America and Europe also exhibit strong growth, driven by high consumer spending and the early adoption of new technologies. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant growth potential, as improving economic conditions and increasing internet penetration boost smartphone adoption.

Operating System Analysis

The smartphone market is segmented by operating systems, including Android, iOS, and others. Android dominates the global smartphone operating system market, holding a significant market share due to its open-source nature and wide adoption by various manufacturers. Android's flexibility allows manufacturers to customize the user interface and features, catering to diverse consumer preferences. This widespread adoption is further supported by the availability of Android devices across all price ranges, from low-end to premium smartphones, making it accessible to a broader audience.

iOS, developed by Apple Inc., holds a substantial market share in the premium segment of the smartphone market. iOS is known for its seamless integration with other Apple products, high security, and consistent user experience. The brand loyalty of Apple users and the premium positioning of iOS devices contribute to its strong market presence. Despite being limited to Apple's devices, iOS continues to attract a significant number of consumers who prioritize performance, security, and ecosystem integration.

Other operating systems, such as HarmonyOS by Huawei and various Linux-based systems, hold a minor share of the market. These operating systems are often used in niche markets or by manufacturers aiming to create a distinct user experience. While their market presence is relatively small compared to Android and iOS, they offer alternatives for consumers seeking different features or enhanced privacy. The growth of these alternative operating systems is gradual, as they face the challenge of competing with the well