In 2024, specialty supplements were the best-selling category on e-commerce platforms in China, accounting for ** percent of the online market. Popular items within this category include products targeting cardiovascular health, liver protection, and bone health.

As of 2022, China's dietary supplements market amounted to ***** billion yuan, increasing from about ***** billion yuan in the year prior. The market size of dietary supplements in China has more than doubled since 2013.

China Health Food, Dietary Supplement: Tmall Online Sales: Market Share data was reported at 1.310 % in Aug 2020. This records an increase from the previous number of 1.120 % for Jul 2020. China Health Food, Dietary Supplement: Tmall Online Sales: Market Share data is updated monthly, averaging 0.980 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 1.310 % in Aug 2020 and a record low of 0.760 % in Oct 2019. China Health Food, Dietary Supplement: Tmall Online Sales: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Food, Beverage and Medicine.

In 2021, the 10 largest Chinese vitamin and dietary supplement manufacturers accounted for about ** percent of the total market. In comparison, the 10 leading sports supplement companies acquired more than three-fourth of the market.

China Cognitive Health Supplements Market is projected to grow around USD 10.9 Billion by 2031, at a CAGR of 11.8% during the forecast period.

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Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements cater to various consu

China Health Food, Dietary Supplement: Tmall Online Sales: Number of Store data was reported at 3.845 Unit th in Aug 2020. This records an increase from the previous number of 3.823 Unit th for Jul 2020. China Health Food, Dietary Supplement: Tmall Online Sales: Number of Store data is updated monthly, averaging 3.033 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 3.845 Unit th in Aug 2020 and a record low of 2.469 Unit th in Jun 2019. China Health Food, Dietary Supplement: Tmall Online Sales: Number of Store data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Food, Beverage and Medicine.

Dietary supplements market size was USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, at a CAGR of 8.9% from 2025 to 2033

The global brain health supplement market is projected to grow from USD 8,683.8 million in 2025 to USD 16,131.5 million by 2035. This remarkable growth reflects a CAGR of 6.4% over the next years.

Attributes	Description
Estimated Global Brain Health Supplement Industry Size (2025E)	USD 8,683.8 million
Projected Global Brain Health Supplement Industry Value (2035F)	USD 16,131.5 million
Value-based CAGR (2025 to 2035)	6.4%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	6.1%
H2 (2024 to 2034)	6.2%
H1 (2025 to 2035)	6.3%
H2 (2025 to 2035)	6.4%

Country-wise Insights

Countries	CAGR (2025 to 2035)
USA	8.2%
Germany	8.4%
China	8.9%
Japan	8.3%
India	9.5%

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Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of nutritional supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges stemming from consumer distrust, primarily due to misleading marketing activities. Companies must ensure transparency and authenticity in their labeling and advertising practices to build trust and credibility with consumers.
Navigating these challenges while capitalizing on the market's growth opportunities requires strategic planning and a commitment to ethical business practices. Companies that prioritize consumer trust and offer high-quality, effective supplements are poised to thrive in this dynamic market.

What will be the Size of the Dietary Supplements Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

The dietary supplement market continues to evolve, driven by consumer demand for health and wellness solutions. Stability testing protocols are a critical aspect of this industry, ensuring the efficacy and safety of herbal extracts and functional food ingredients. Phytochemical analysis and release rate kinetics play essential roles in determining the potency and bioavailability of digestive enzyme blends and mineral chelates. Tablet compression and powder blending processes are crucial in creating consistent and effective dosage forms, while prebiotic fiber content and gut microbiota modulation contribute to improved nutrient absorption rates and immune system support. Shelf life determination and regulatory labeling are also vital considerations, with GMP compliance and ingredient sourcing ensuring quality control metrics.
For instance, a leading supplement manufacturer successfully increased sales by 15% by optimizing the capsule formulation of their omega-3 fatty acid supplement, enhancing bioavailability through the use of phytosome technology. Industry growth is expected to reach 8% annually, driven by the ongoing demand for functional food ingredients, vitamin bioavailability, and metabolic pathway influence through protein hydrolysates and botanical standardization. Excipient compatibility and clinical trial endpoints are essential factors in ensuring the efficacy and safety of dietary supplements, while micronutrient fortification and antioxidant capacity continue to be key selling points for consumers. Probiotic strains and vitamin bioavailability remain popular areas of research and development, with ongoing advancements in ingredient sourcing and dosage form selection shaping the future of the market.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses vitamins and minerals, which play crucial roles in maintaining optimal health. Deficiencies in these essential nutrients can lead to various health issues, such as night blindness, anemia, and rickets. The demand for vitamin supplements continues to grow due to their importance in overall health and wellness. In Scandinavia, the high prevalence of vitamin D deficiency is driving the consumption of supplements. The region's limited sunlight exposure contributes to this trend. Key consumer demographics include older adults, vegans, and fitness enthusiasts. Vitamins B12 and D are particularly popular choices due to their antioxidant properties and the nutritional gaps in vegan food sources, respectively.

According to recent market data, the global vitamins market is projected to exp

China Gut Health Supplements Market is projected to grow around USD 2.7 billion in 2025 to USD 5.4 billion by 2031, at a CAGR of 11.8%.

In 2024, ********* dominated online sales of bone health supplements in China, with a market share of **** percent. ****** followed, holding a **** percent market share.

The Asia-Pacific dietary supplements market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a rising health-conscious population, increasing disposable incomes, and growing awareness of the benefits of preventative healthcare. The market's 8.21% CAGR from 2019-2033 indicates significant expansion, particularly within key segments like vitamins, minerals, and probiotics. China, Japan, and India are expected to be the primary growth drivers due to their large populations and burgeoning middle classes actively seeking improved wellness through supplementation. The strong preference for herbal supplements rooted in traditional medicine within these regions further boosts market potential. Distribution channels are diversifying, with online retail experiencing rapid growth alongside traditional channels like pharmacies and supermarkets. However, regulatory challenges and concerns regarding product authenticity and quality present potential restraints, necessitating stringent quality control and transparent labeling practices for sustained market expansion. The competitive landscape is dynamic, featuring both multinational giants like Abbott Laboratories and Pfizer Inc., alongside regional players catering to specific cultural preferences. This competition fosters innovation and drives the development of specialized products targeting niche consumer segments. The increasing prevalence of chronic diseases like diabetes and cardiovascular conditions fuels demand for supplements addressing specific health needs. Furthermore, the integration of technology, such as personalized nutrition plans and online consultations, will further enhance market growth. Future growth hinges on effectively addressing consumer concerns regarding safety and efficacy, as well as adapting to evolving consumer preferences and technological advancements. Strategic partnerships and collaborations between supplement manufacturers and healthcare professionals can play a critical role in building consumer trust and driving market expansion. Recent developments include: March 2023: EZZ launched five new products ranging from brain to joint and maternal health amid rising consumer demand in China. The products for all age groups ranging from children to the elderly, focus on supporting brain function, fetal brain development, and eye health., June 2021: Amway India announced the launch of its Nutrilite Vitamin C Cherry Plus, intended for individuals with weakened immunity that comes with the benefit of extended-release technology., March 2021: DSM launched ampli-D, a three times faster-acting form of vitamin D supplement, in Australia.. Notable trends are: Increasing Health Expenditure in Asia-Pacific Countries.

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Brain Health Supplements Market Size 2025-2029

The brain health supplements market size is forecast to increase by USD 5.5 billion, at a CAGR of 9.4% between 2024 and 2029.

The market is experiencing significant growth due to the increasing urban population and the rising demand for these products in online retail channels. The expanding urban populace is leading to a rise in the prevalence of stress-related disorders and cognitive health concerns, driving the market's expansion. However, the market faces challenges, including the low penetration of brain health supplements in developing regions. Functional foods and personalized nutrition are emerging trends, with ingredient sourcing and quality control becoming increasingly important. This presents a significant opportunity for companies to expand their reach by implementing targeted marketing strategies and collaborating with local distributors.
Additionally, ensuring product safety and efficacy is crucial, as consumers demand reliable and trustworthy solutions to address their brain health concerns. Companies must invest in rigorous research and development to produce high-quality supplements and build a strong reputation in the market. Key players in the market include OmegaQuant, Himalaya, and Swanson Health Products. These companies are focusing on innovation, product development, and strategic partnerships to capitalize on the market's growth potential and navigate the challenges effectively. For instance, OmegaQuant has introduced a range of omega-3 supplements backed by scientific research, while Himalaya has expanded its product portfolio by incorporating traditional Ayurvedic ingredients in its brain health supplements. Antioxidant properties and mood regulation are additional benefits sought after by consumers.

What will be the Size of the Brain Health Supplements Market during the forecast period?

Request Free Sample

The market is experiencing significant growth, driven by increasing consumer awareness of brain aging and the desire to maintain optimal cognitive function. Market forecasts indicate continued expansion, with key areas of focus including information processing, mitochondrial function, and cognitive enhancement. Customer segmentation reveals that the target audience for brain health products spans various demographics, from aging populations to those seeking to improve mental performance and emotional intelligence. Data analysis reveals that long-term memory, working memory, attention span, and executive function are primary concerns for consumers. Oxidative stress, synaptic plasticity, and cognitive function are also critical areas of interest.
Clinical research designs are prioritizing bioavailability testing and ingredient standardization to ensure effective delivery and consistent results. Brain plasticity and brain metabolism are emerging trends, with a growing emphasis on cell regeneration and clinical outcomes. Mitochondrial function and cognitive reserve are crucial factors in mental performance, as they impact overall brain health and emotional intelligence. By addressing these concerns, brain health supplements aim to improve cognitive function and mitigate the effects of aging.

How is this Brain Health Supplements Industry segmented?

The brain health supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Adult
  Children


Distribution Channel

  Retail
  Online


Product Type

  Herbal extracts
  Vitamins and minerals
  Natural molecules


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The adult segment is estimated to witness significant growth during the forecast period. Brain health supplements catering to adults encompass various types, each offering unique benefits. Omega-3 fatty acids, primarily sourced from fish oil, are essential for brain function and development. B vitamins, particularly Vitamin B12, are crucial for brain health, contributing to improved memory and cognitive function. Ginkgo biloba, an herbal supplement, is commonly used to boost memory and concentration. Bacopa monnieri, an herb, is employed for cognitive enhancement. Phosphatidylserine, a phospholipid, plays a vital role in brain cell function, aiding in memory and cognitive improvement. Acetyl-L-carnitine, an amino acid, is essential for brain function and supports memory and cognitive function.

Rhodiola rosea, an adaptogen, offers anxiety relief and stress reduction. Consumer preferences prioritize natural ingredients, leading to a rise in demand for dietary supplements. Influencer marketing and

China Health Food, Dietary Supplement: Taobao Online Sales: Market Share data was reported at 0.430 % in Aug 2020. This records an increase from the previous number of 0.410 % for Jul 2020. China Health Food, Dietary Supplement: Taobao Online Sales: Market Share data is updated monthly, averaging 0.420 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 0.730 % in Feb 2020 and a record low of 0.370 % in Dec 2019. China Health Food, Dietary Supplement: Taobao Online Sales: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Food, Beverage and Medicine.

The cognitive health supplement market is poised to occupy a significant place in the gross industry, with an expected revenue of USD 11.55 billion in 2025. The industry is set to grow at a compounded annual growth rate of 13.3% during the projected time of 2025 to 2035. The ultimate worth is anticipated to be USD 40.27 billion by 2035.

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	8.1%
UK	7.5%
France	6.9%
Germany	7.3%
Italy	6.7%
South Korea	8.4%
Japan	7.8%
China	9.2%
Australia	7.0%
New Zealand	6.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nature’s Bounty	18-22%
Nestlé Health Science	14-18%
Onnit	10-14%
Pure Encapsulations	8-12%
Neurohacker Collective	6-10%
Other Players (Combined)	25-35%

China Health Food, Dietary Supplement: Tmall Online Sales: MoM: Market Share data was reported at 16.960 % in Aug 2020. This records an increase from the previous number of -4.270 % for Jul 2020. China Health Food, Dietary Supplement: Tmall Online Sales: MoM: Market Share data is updated monthly, averaging 0.000 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 56.960 % in Feb 2020 and a record low of -18.950 % in Dec 2019. China Health Food, Dietary Supplement: Tmall Online Sales: MoM: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: MoM: Food, Beverage and Medicine.

Chinese Herbal Supplements Market Outlook

According to our latest research, the global Chinese Herbal Supplements market size reached USD 8.7 billion in 2024, demonstrating robust momentum driven by increasing consumer preference for natural health solutions. The market is expected to grow at a CAGR of 7.1% from 2025 to 2033, with the market size forecasted to reach USD 16.2 billion by 2033. This growth is fueled by rising awareness of preventive healthcare, expanding applications in wellness, and the integration of traditional Chinese medicine into mainstream health regimes. As per our latest research, the market is being shaped by evolving consumer behaviors, regulatory developments, and technological advancements in supplement formulation and distribution.

One of the most significant growth factors for the Chinese Herbal Supplements market is the global shift towards natural and holistic health remedies. Consumers are increasingly wary of synthetic ingredients and are seeking alternatives that align with traditional wellness philosophies. The appeal of Chinese herbal supplements lies in their centuries-old legacy, perceived efficacy, and fewer side effects compared to conventional pharmaceuticals. With growing incidences of lifestyle-related diseases, such as obesity, diabetes, and chronic stress, consumers are turning to herbal supplements for preventive care and overall well-being. Additionally, educational campaigns by health organizations and supplement manufacturers have enhanced public understanding of the benefits and safety profiles of these products, further boosting market adoption.

Another driving force is the rapid integration of Chinese herbal supplements into modern healthcare systems across various regions. Governments and regulatory bodies in Asia Pacific, Europe, and North America are increasingly recognizing the therapeutic potential of traditional medicines. This has led to supportive regulations for herbal supplement manufacturing, quality assurance, and marketing. Moreover, advancements in extraction technologies, standardization processes, and scientific validation of herbal ingredients have improved product efficacy and consumer trust. The expansion of e-commerce platforms and digital health channels has also made Chinese herbal supplements more accessible, allowing brands to reach a broader global audience and cater to niche wellness needs.

The market is also experiencing significant diversification in product offerings and formulations. Manufacturers are innovating with new combinations of herbs, delivery formats, and targeted health benefits to cater to specific consumer segments. For example, products focused on immunity, digestive health, and stress relief have gained substantial traction, especially post-pandemic. The rise of personalized nutrition and wellness trends is prompting companies to develop customized herbal blends and formulations, further driving market expansion. Additionally, the growing demand among millennials and health-conscious consumers for clean-label, plant-based, and sustainable supplements is influencing product development strategies and marketing campaigns.

Regionally, Asia Pacific continues to dominate the Chinese Herbal Supplements market, accounting for over 45% of the global revenue in 2024. China, in particular, remains the epicenter of production and consumption, supported by a strong heritage of traditional medicine and government initiatives promoting herbal health products. North America and Europe are emerging as high-growth regions, with increasing acceptance of alternative medicine and rising investments in herbal supplement research and distribution. Latin America and the Middle East & Africa are also witnessing steady growth, driven by expanding healthcare infrastructure and a growing middle-class population seeking natural wellness solutions. The regional outlook highlights the market's global appeal and the diverse growth opportunities across developed and emerging economies.

Product Type Analysis

The Chinese Herbal Supplements market is segmented by product type into Single Herb Supplements, Multi-Herb Supplements, Traditional Formulations, and Others. Single herb supplements, which focus on the therapeutic benefits of individual herbs such as ginseng, astragalus, or goji berry, have gained popularity due to their targeted health claims and ease of use. These products appeal to consumers seeking specific

Discover the booming herbal supplement market! Our comprehensive analysis reveals a $150B market in 2025, projected to reach $275B by 2033, driven by increasing demand for natural health solutions. Explore key trends, regional insights, and leading companies shaping this dynamic industry.

The Asia Pacific Women’s Health And Beauty Supplements Market would witness market growth of 5.3% CAGR during the forecast period (2024-2031). The China market dominated the Asia Pacific Women’s Health And Beauty Supplements Market by Country in 2023, and would continue to be a dominan