The Organic Fruits and Vegetables Market Report is Segmented by Fruits (Banana, Apple, Berries, Grapes, Kiwi, and Other Fruits), Vegetables (Leafy Vegetables, Tomato, Potato, and Other Vegetables), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

Fruit & Vegetables Market size was valued at USD 3.65 Trillion in 2023 and is projected to reach USD 4.83 Trillion by 2030, growing at a CAGR of 3.3% during the forecast period From 2024-2030.

Global Fruit & Vegetables Market Drivers

The growth and development of the Fruit & Vegetables Market is attributed to certain main market drivers. These factors have a big impact on how Fruit & Vegetables are demanded and adopted in different sectors. Several of the major market forces are as follows:

Health and Wellness Trends: Demand has been fueled by growing knowledge of the advantages eating fruits and vegetables has on one's health. Customers are looking for natural and nutrient-dense food options in order to keep up a healthy lifestyle. Growing Customer Preferences for Locally produced, Organic, and Fresh Produce: The market has been driven by consumers' increasing preferences for locally produced, organic, and fresh fruits and vegetables. Concerns regarding the origin, quality, and environmental effects of the food they choose are growing among consumers. Global Population Growth: The rising number of people on the planet is causing a rise in the demand for food, particularly fruits and vegetables. Sustainable and scalable farming practices are required to satisfy the growing demand as the population grows. Urbanization and Changing Lifestyles: Ready-to-eat and easy fruit and vegetable products are in higher demand as a result of urbanization and lifestyle changes. Fruits and vegetables that have been pre-cut, packaged, and processed meet the demands of modern, busy consumers. Changing Dietary Patterns: Increasing the intake of fruits and vegetables is a result of changing dietary patterns, which include adopting plant-based diets and becoming vegetarians. Consumers who are concerned about their health are include more plant-based items in their meals. Raised Awareness of Food Safety: The demand for fruits and vegetables with visible and unambiguous supply chains has been fueled by growing worries about food safety and traceability. Customers want guarantees about the quality and safety of the produce they eat. Government Regulations and Efforts: The Fruit and Vegetables Market is shaped in part by government efforts that support local produce, sustainable agriculture, and healthy eating habits. The industry may be impacted by laws that support environmental sustainability and food safety. Globalization of Supply Systems: • The year-round availability of a diverse range of fruits and vegetables has been made possible by the globalization of supply systems. Better logistics and transport support a more varied and open market for customers. Innovation in Processing and Packaging: Technological advancements in processing and packaging increase the shelf life of fruits and vegetables, minimizing food waste and satisfying customer convenience demands.

This statistic depicts the size of the fruits and vegetables market in the United States from 2011 to 2023. In 2023, the size of the U.S. fruits and vegetables market valued at about *** billion U.S. dollars.

In 2022, the global market for IQF vegetables was estimated to have reached a sum close to US$ 1.68 billion. The IQF vegetables industry is growing quickly due to changes in lifestyle, eating habits, and the expansion of many major retail chains. It is thus anticipated to have generated US$ 2.81 billion by 2023, along with a CAGR of 4.8% from 2023 to 2033.

Report Scope

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US Fruit And Vegetable Market Size 2025-2029

The US fruit and vegetable market size is forecast to increase by USD 38.9 billion at a CAGR of 8.5% between 2024 and 2029.

The Fruit and Vegetable market in the US is experiencing significant growth dynamics, driven by government initiatives to boost agriculture production and the increasing adoption of smart agricultural practices. The former is aimed at ensuring food security and self-sufficiency, while the latter is a response to the growing consumer demand for fresh, high-quality produce. Key fruits and vegetables, such as wasabi, berries, papaya, and apricots, are in high demand due to their nutritional value and association with health and wellness. However, this market is not without challenges. The increased chances of food contamination pose a significant threat, requiring stringent regulations and advanced technologies to mitigate risks.
Companies in this market must navigate these challenges while capitalizing on opportunities presented by the shifting consumer preferences and the government's focus on agriculture. To remain competitive, strategic business decisions and operational planning are essential, with a focus on sustainable farming practices, supply chain optimization, and technological innovation.

What will be the size of the US Fruit And Vegetable Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic US fruit and vegetable market, precision irrigation and sustainable agriculture practices are gaining traction, prioritizing water conservation and energy efficiency. Pome fruits, such as apples and pears, and stone fruits, including peaches and plums, are popular categories, with consumer behavior influenced by dietary guidelines promoting plant-based diets and health and wellness trends. Tropical fruits, citrus, and leafy greens are also in demand, driven by ethical sourcing and food security concerns. Climate change and food policy shape the market, with an increasing focus on reducing food waste and carbon footprint through improved refrigerated transport and sustainable packaging.
Supply chain disruptions, agricultural subsidies, and food regulations are key factors influencing the market, with organic farming and fair trade initiatives gaining ground. Cruciferous vegetables, root vegetables, and bulb vegetables contribute to soil health and nutritional recommendations, while international trade agreements and food labeling regulations shape global trade dynamics. Automated harvesting and food sovereignty are emerging trends, as the industry adapts to consumer preferences and environmental challenges.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Non-organic fruits and vegetables
  Organic fruits and vegetables


Type

  Fruit
  Vegetable


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The fruit and vegetable market in the US is characterized by a focus on nutritional value, retail distribution, and agricultural technology to meet the growing demand for healthy and convenient food options. Irrigation systems and quality control measures ensure the production of high-quality fruits and vegetables, while canned and frozen options extend their shelf life. Value-added products, such as Dried Fruits and vegetable juice, cater to various dietary trends. Precision agriculture and data analytics help optimize farming practices and improve food safety. Retail distribution channels, including supermarkets and hypermarkets, dominate the market due to their large shelf spaces and storage areas, enabling consumers to access a wide variety of fresh produce from various companies.

Consumers prefer these channels for their convenience and the ability to compare prices and brands. E-commerce platforms and local sourcing are also gaining popularity, offering consumers the option to purchase produce online or from local farmers. Food safety regulations and labeling requirements are essential considerations for companies, ensuring transparency and consumer trust. Organic produce and hydroponic produce are growing segments, catering to consumers' health and environmental concerns. Marketing strategies and pricing strategies play a crucial role in attracting and retaining customers. Food processing and supply chain management are essential to maintain the quality and freshness of produce throughout the distribution process.

Pest contro

Get expert insights on USA Fruits and Vegetables Market, size at USD 96.25 Billion in 2023, showcasing growth opportunities and industry analysis.

The Global Fruit and Vegetable Market Size Was Worth USD 767.33 Billion in 2024 and Is Expected To Reach USD 1198.51 Billion by 2034, CAGR of 4.56%.

Fresh Fruits and Vegetables Market was valued at 236.06 USD Billion in 2024 and is projected to reach 1580.84 USD Billion by 2032 growing at a CAGR of 5.14% from 2026 to 2032.

Key Market Drivers

Health and Wellness Trend: The growing knowledge of the health advantages of eating fresh fruits and vegetables has been a major factor. Consumers are becoming more cognizant of their diets and nutritional consumption, resulting in a greater demand for fresh food.

E-Commerce and Online Retail: With the advent of e-commerce platforms and online grocery shopping, consumers now have easier access to fresh fruits and vegetables. Online shops and delivery services have expanded their offers to include fresh food, responding to consumer demand for convenience and variety.

The report covers Global Fruit and Vegetable Processing Market Analysis and the market is segmented by Type (Fruits, Vegetables); by Product (Fresh, Fresh-Cut, Canned, Frozen, Dried); by Processing Equipment (Pre-processing, Processing, Washing, Filling, Seasoning, Packaging); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

The primary function of the Fruit and Vegetable Market News Division of the Fruit and Vegetable Programs is to provide an exchange of information for growers, shippers, wholesalers, researchers and others on supplies, demand and prices of fresh fruit and vegetables and speciality crops.

The global fruits and vegetables market, valued at $4.13 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of the health benefits associated with regular fruit and vegetable consumption is a primary driver. The rising prevalence of chronic diseases linked to poor diet is further bolstering demand for fresh produce. Simultaneously, evolving consumer preferences are favoring convenient, ready-to-eat options and organic produce, creating opportunities for innovative product development and distribution channels. The growth of online grocery delivery services and the increasing adoption of e-commerce platforms are also significantly contributing to market expansion, particularly in developed regions. However, factors such as seasonal variations in supply, price fluctuations, and the perishability of fresh produce pose significant challenges to market growth. Furthermore, maintaining consistent quality and supply chain efficiency remain critical considerations for market players. The market is segmented by product type (fruits and vegetables) and distribution channels (offline and online), with online channels witnessing faster growth due to changing consumer behavior. Leading companies are focusing on strategic partnerships, mergers and acquisitions, and product diversification to enhance market share and competitiveness. Geographic variations exist, with North America and Europe currently dominating the market, while Asia-Pacific presents significant growth potential due to its burgeoning population and increasing disposable incomes. The competitive landscape is characterized by a mix of large multinational corporations and smaller regional players. Key players are actively involved in research and development to introduce innovative products, such as fortified fruits and vegetables, and functional foods. Furthermore, sustainable farming practices are gaining traction, reflecting growing consumer demand for environmentally friendly products. The market is expected to see increased consolidation in the coming years, with larger companies potentially acquiring smaller players to expand their market reach and product portfolio. Strategic investments in technology, particularly in cold chain logistics and supply chain management, are essential for mitigating risks associated with product spoilage and maintaining consistent quality. Overall, the fruits and vegetables market is poised for continued expansion, driven by favorable consumer trends and technological advancements, despite the challenges related to production, distribution, and perishability.

The processed fruits and vegetables market size was valued at USD 451.56 billion in 2024 and is likely to cross USD 999.19 billion by 2037, expanding at more than 6.3% CAGR during the forecast period i.e., between 2025-2037. North America industry is set to hold largest revenue share by 2037, backed by growing import of processed fruits and vegetables, along with rising awareness regarding benefits associated with consuming fruits and vegetables.

The revenue is forecast to experience significant growth in all segments in 2030. This reflects the overall trend throughout the entire forecast period from 2020 to 2030. It is estimated that the revenue is continuously rising in all segments. In this regard, the Fresh Vegetables segment achieves the highest value of *** trillion U.S. dollars in 2030. Find further statistics on other topics such as a comparison of the price per unit in Luxembourg and a comparison of the average revenue per capita in Hong Kong. The Statista Market Insights cover a broad range of additional markets.

Climbing consumer preference for healthy and convenient food options is leading the canned vegetable market to register a CAGR of 3.9% through 2034. An escalating preference for ready-to-eat vegetable products among millennials and Gen Z generations is potentially pushing the market to increase its valuation from US$ 24,164.8 million in 2024 to US$ 35,267.9 million by 2034.

Category Wise Insights

Country wise insights

Companies in the fruit and vegetable markets industry tend to be minor, local vendors that sell fruit, vegetables, meat, dairy and various frozen products, which are predominantly sold to households and individuals. Industry revenue has risen at a CAGR of 4.3% over the five years to 2024 to reach an estimated $7.2 billion in 2024 when revenue is expected to increase by 7.7%. While per capita consumption of fruits and vegetables has declined during the same period, the prices of key products have climbed, facilitating industry growth. Healthy eating trends and the widespread adoption of Electronic Benefit Transfer (EBT) payment equipment have impacted the industry's performance. By selling organic food to a growing number of health-conscious customers, fruit and vegetable markets have garnered a more extensive customer base. At the same time, the widespread adoption of EBT payment systems allows these markets to target lower-income consumers, leading to heightened sales. Nevertheless, swelling competition from big-box stores and supermarkets that serve as a one-stop shop for consumers has contributed to profit stagnation. Sharp increases in the prices of vegetables are expected to continue. In contrast, fruit prices are expected to drop, constraining industry revenue growth over the five years to 2029. Meanwhile, per capita disposable income is projected to expand, boosting sales of higher-profit organic produce and driving industry revenue growth in coming years. Intense competition from supermarkets and grocery stores is still expected to dampen revenue growth and shrink profit. Per capita fruit and vegetable consumption is anticipated to slump in coming years and is also expected to temper growth. Overall, industry revenue is anticipated to inch up at a CAGR of 1.1% over the next five years to reach $7.6 billion in 2029.

India Fruit & Vegetables Processing Market was valued at USD 876.56 million in 2024 and is anticipated to grow USD 1,182.34 million by 2030 with a CAGR of 5.17% during the forecast period.

According to Cognitive Market Research, the global Fruits and Vegetables market size is USD 152154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.30% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 60861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 45646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 34995.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 7607.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 3043.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.
The Retail/Household held the highest Fruits and Vegetables market revenue share in 2024.

Market Dynamics of Fruits and Vegetables Market

Key Drivers of Fruits and Vegetables Market

Increasing Consumer Awareness and Demand for Healthy Eating to Increase the Demand Globally

One key driver in the fruits and vegetables market is the rising consumer awareness and demand for healthy eating. As people become more health-conscious, there is a growing preference for natural, nutritious foods like fruits and vegetables. Consumers are seeking products that are free from artificial additives and pesticides, driving the demand for organic and locally sourced produce. This trend is further fueled by the increasing prevalence of lifestyle-related diseases like obesity and diabetes, prompting individuals to adopt healthier diets rich in fruits and vegetables.

Expansion of Retail Channels and Convenience Foods to Propel Market Growth

Another significant driver in the fruits and vegetables market is the expansion of retail channels and the availability of convenience foods. With changing lifestyles and busier schedules, consumers are increasingly looking for convenient food options. This has led to the rise of packaged and pre-cut fruits and vegetables, making it easier for consumers to incorporate these items into their diets. The expansion of retail channels, including supermarkets, hypermarkets, and online grocery platforms, has also made fruits and vegetables more accessible to a wider audience, further driving market growth.

Restraint Factors Of Fruits and Vegetables Market

Seasonal Variability and Supply Chain Challenges to Limit the Sales

One of the key restraints in the fruits and vegetables market is the seasonal variability and associated supply chain challenges. Fruits and vegetables are highly perishable commodities, and their availability fluctuates throughout the year due to factors such as weather conditions, growing seasons, and harvesting cycles. This seasonal variability poses challenges for both producers and retailers in terms of maintaining consistent supply levels and managing inventory effectively. Additionally, transportation and storage of fresh produce can be complex and costly, leading to potential wastage and supply chain inefficiencies.

Impact of Covid-19 on the Fruits and Vegetables Market

The Covid-19 pandemic has had a significant impact on the fruits and vegetables market, causing disruptions across the entire supply chain. During the initial stages of the pandemic, lockdowns and restrictions led to labor shortages, affecting harvesting and transportation. This resulted in reduced supply and distribution challenges, leading to price volatility and occasional shortages in some regions. Additionally, shifts in consumer behavior towards healthier eating and home cooking increased the demand for fruits and vegetables. However, food service closures and disruptions in export markets offset some of this increased demand. As the pandemic continues, the fruits and vegetables market is adapting to new challenges, including implementing safety measures, enhancing online retail channels, and reevaluating supply chain resilience to ensure continued access to fresh produce. Introduction of the Fruits and Vegetables Market

Fruits and vegetables are...

The Mexican Fruits And Vegetables Market report segments the industry into Crop Type (Fruits, Vegetables). The report includes Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis. Get five years of historical data alongside five-year market forecasts.

The global frozen vegetable market is projected to grow from USD 57 billion in 2025 to USD 102.3 billion by 2035, registering a CAGR of 6%. The market expansion is being driven by rising urbanization, busy lifestyles, and the growing demand for convenient, ready-to-cook food options.

Processed Vegetable Market Outlook

The global processed vegetable market size was valued at approximately USD 250 billion in 2023 and is projected to reach around USD 350 billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.8% over the forecast period. This market is experiencing growth due to a variety of factors, including increasing consumer demand for convenient and long-lasting food options, advancements in food processing technology, and a rising awareness of healthy eating habits. As lifestyles become busier, and urbanization continues to accelerate around the world, the demand for processed vegetables is expected to rise, contributing to the global market growth.

A significant growth factor in the processed vegetable market is the increasing consumer inclination towards convenient food options that require minimal preparation time. In our fast-paced world, consumers are constantly seeking ways to save time, and processed vegetables offer a solution by providing ready-to-use options that eliminate the need for washing, peeling, and chopping. This convenience factor is particularly appealing to working professionals and busy families. Additionally, advancements in food preservation technologies such as freezing, canning, and dehydration have played a crucial role in enhancing the shelf life and nutritional value of processed vegetables, further boosting their demand.

The trend of health consciousness among consumers is another key driver for the processed vegetable market. With growing awareness of the benefits of a diet rich in fruits and vegetables, more consumers are incorporating vegetables into their daily meals. Processed vegetables, which retain most of their nutritional content, offer a practical solution for those looking to maintain a healthy diet without compromising on convenience. The increase in vegan and vegetarian lifestyles has also fueled the demand for plant-based foods, leading to a surge in the consumption of processed vegetables. Moreover, the availability of organic processed vegetables is catering to the demands of health-conscious consumers, propelling market growth further.

Technological advancements in food processing and packaging have also contributed significantly to the growth of the processed vegetable market. Innovations such as vacuum sealing and modified atmosphere packaging have improved the quality and taste of processed vegetables, making them more appealing to consumers. Moreover, technological progress in logistics and supply chain management has enabled producers to reach a wider audience, ensuring that processed vegetables are available in even the most remote locations. This has expanded the market reach and opened up new opportunities for growth.

The rise in demand for Packaged Fruit And Vegetable products is also contributing to the growth of the processed vegetable market. As consumers increasingly seek out convenient and healthy food options, packaged fruits and vegetables offer a practical solution. These products are not only easy to store and prepare but also retain much of their nutritional value, making them an attractive choice for health-conscious individuals. The packaging technology has advanced significantly, allowing for better preservation of taste and nutrients, which further enhances their appeal. Moreover, the availability of a wide range of packaged fruit and vegetable options caters to diverse consumer preferences, from exotic fruits to locally sourced vegetables, thus broadening the market's reach.

From a regional perspective, North America and Europe currently dominate the processed vegetable market due to the high demand for convenient and ready-to-eat food products in these regions. The presence of well-established food processing industries and the early adoption of new technologies have also facilitated the growth of the market in these regions. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by rising disposable incomes, increasing urbanization, and a growing middle-class population. The expansion of retail chains and e-commerce platforms in countries like China and India is further supporting the market growth in this region.

Product Type Analysis

The processed vegetable market is diversified into several product types, each catering to varying consumer preferences and culinary applications. Canned vegetables, as a segment, have long been a staple in households around the world d