Global Public Opinion And Election Polling market size is expected to reach $10.23 billion by 2029 at 3.5%, segmented as by mode, online surveys, paper surveys, telephonic surveys, one-to-one interviews

The size and share of this market is categorized based on Polling Method (Telephone Polling, Online Polling, Face-to-Face Polling, Mail Polling, Mixed-Mode Polling) and Polling Type (Political Polls, Consumer Polls, Exit Polls, Tracking Polls, Benchmark Polls) and Industry Application (Government, Political Parties, Market Research Firms, Media Organizations, Non-Profit Organizations) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Reuters Polls gather insights from experts, presenting the perspectives of leading financial market forecasters at specific moments. These forecasters consist of economists, strategists from both the sell-side and buy-side, independent analysts, and some scholars. The polling archives encompass detailed predictions and consensus estimates for over 900 economic indicators, currency exchange rates, central bank policies on interest rates, money market rates, and bond yields.

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately 20,9 billion U.S. Dollars by 2024.

Global Poll App market size 2025 was XX Million. Poll App Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Explore the growth potential of Market Research Intellect's Poll App Market Report, valued at USD 2.5 billion in 2024, with a forecasted market size of USD 6.8 billion by 2033, growing at a CAGR of 15.2% from 2026 to 2033.

Graph and download economic data for Equity Market Volatility Tracker: Elections And Political Governance (EMVELECTGOVRN) from Jan 1985 to May 2025 about political, volatility, uncertainty, equity, government, and USA.

Poll App Market Outlook

The global poll app market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. This robust growth can be attributed to the increasing demand for real-time feedback in diverse segments ranging from education to corporate settings. The growing emphasis on data-driven decision-making, enhanced user engagement, and the rising penetration of smartphones globally are key factors propelling the market's expansion. As organizations and institutions seek innovative ways to interact and engage, poll apps have emerged as indispensable tools for gathering instant feedback and insights.

One of the primary growth drivers of the poll app market is the escalating need for enhanced communication and interaction in educational and corporate environments. Educational institutions, for example, are increasingly adopting poll apps to facilitate interactive learning experiences. These apps allow educators to gauge student understanding in real-time, thereby tailoring teaching methods to suit individual learning paces. Similarly, in corporate settings, poll apps are being utilized to foster employee engagement and gather feedback during meetings and training sessions. The ability of these apps to offer instantaneous feedback not only enhances communication but also aids in timely decision-making, making them critical tools in contemporary educational and corporate ecosystems.

The proliferation of smartphones and the advancements in internet connectivity worldwide have further accelerated the adoption of poll apps. With the increasing smartphone penetration, particularly in developing regions, users have seamless access to various applications, including poll apps. This accessibility, coupled with the growing internet user base, has significantly expanded the reach and utility of poll applications. Additionally, technological advancements, such as the integration of artificial intelligence and machine learning within these apps, are enhancing the precision and relevance of poll results, thereby attracting a wider user base. These technological innovations are expected to continue driving the market growth as they provide users with more sophisticated and personalized polling experiences.

Another critical factor contributing to the market's growth is the increasing popularity of virtual events and webinars, especially in the wake of the COVID-19 pandemic. As organizations have pivoted to virtual platforms for hosting conferences, workshops, and webinars, the demand for interactive tools like poll apps has surged. These apps play a pivotal role in engaging audiences, enabling organizers to collect feedback and adjust content dynamically to maintain audience interest. The shift towards virtual platforms is expected to be a lasting trend, ensuring sustained demand for poll applications in the foreseeable future. This trend is further supported by the necessity for remote engagement tools in an increasingly digitized world.

Regionally, North America and Europe are anticipated to dominate the poll app market owing to their advanced digital infrastructure and high adoption rates of new technologies. However, significant growth is expected in the Asia Pacific region, driven by the increasing number of smartphone users and the rapid digitalization of economies in countries like India and China. With a burgeoning middle class and increasing internet penetration, the Asia Pacific market presents lucrative opportunities for poll app developers. Additionally, government initiatives promoting digital literacy and infrastructure improvements are expected to further boost market growth in this region.

Platform Analysis

The poll app market is segmented by platform into iOS, Android, and Web-based platforms. The iOS and Android platforms account for the largest share of the market due to the widespread use of smartphones and the dominance of these operating systems in the mobile device market. iOS, with its robust security features and consistent user experience, is a preferred choice for many businesses and educational institutions, leading to a significant portion of the market share. Android, on the other hand, with its larger global user base and more affordable device options, provides an expansive reach, particularly in developing countries where cost-effective solutions are paramount.

Web-based platforms also play a crucial role in the poll app market, particularly in corporate and educational settings where desktop usag

Global online voting system market worth at USD 365.1 Million in 2024, is expected to USD 997.51 Million by 2034, with a CAGR of 9.7% from 2025 to 2034.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The market research and opinion polling sector is characterised by a highly fragmented market with low barriers to entry, in which numerous small and medium-sized companies compete alongside various global corporations. Over the past five years, industry turnover has fallen by an average of 4.8% per year. Industry players have suffered from the negative economic impact of the coronavirus crisis, which has prevented many companies from investing in market research services. In 2024, the industry is expected to record only a slight increase in turnover of 0.1% to EUR 3.3 billion due to the continued low demand for industry-specific services.At the same time, other influences are likely to have a favourable impact on further industry development. For example, spending on research and development by both private companies and state institutions is likely to increase in the current year. This should be favourable for the growth of sales generated with market research services, as such services are used particularly frequently prior to the introduction of innovations. In addition, numerous industry players and public institutions have become aware of the high need for digitalisation in many work processes in recent years. By switching to digital tools, companies can save costs and thus increase their liquidity.In order to invest more specifically in research and development so that this results in actual product and process improvements, market research and opinion polls are required along the development process. Over the next five years, industry players are expected to benefit from both the optimisation of internal company processes and increasing research and development activities in the customer markets. Industry turnover is expected to grow by an average of 1.9% per year to €3.6 billion by 2029.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The online polling software market is experiencing robust growth, driven by increasing digital adoption across various sectors and the need for efficient data collection and analysis. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the rising demand for real-time feedback in meetings, educational settings, and businesses is a significant driver. Businesses are increasingly leveraging online polling tools for market research, employee surveys, and customer feedback mechanisms, leading to increased adoption across industries. Secondly, the ease of use and integration with other platforms, coupled with advanced features such as analytics dashboards and automated report generation, further enhances market appeal. The diverse range of polling methodologies offered, including browser, app, and scan polling, caters to diverse user preferences and technological capabilities. Furthermore, continuous innovation in features and functionalities, like enhanced data visualization and integration with collaboration platforms, contributes to the market's expansion. However, the market also faces certain challenges. Data security and privacy concerns remain a significant restraint, requiring robust security measures and compliance with data protection regulations. The competitive landscape, characterized by a multitude of established players and emerging startups, also presents challenges, demanding continuous innovation and differentiation to maintain market share. Despite these hurdles, the overall market outlook remains positive, indicating sustained growth opportunities for established players and new entrants alike. Segmentation by application (meeting, education, business, others) and polling type (browser, app, scan) provides avenues for specialized solutions and targeted marketing strategies. This leads to further market fragmentation and enables a variety of vendors to target specific niches within the broader online polling software market. The geographical spread, encompassing regions like North America, Europe, and Asia-Pacific, presents a global growth opportunity as digital penetration continues to rise in developing economies.

The online polling software market is experiencing robust growth, driven by the increasing need for efficient and cost-effective data collection across diverse sectors. The market's expansion is fueled by several key factors. Businesses are leveraging online polling tools for market research, customer feedback gathering, and employee surveys, enhancing decision-making processes. Educational institutions utilize these platforms for interactive learning, assessment, and gauging student understanding. Furthermore, the rise of virtual meetings and remote work has significantly increased the demand for seamless, real-time polling solutions integrated into online collaboration platforms. The adoption of various polling methodologies, including browser, app, and scan-based polling, caters to diverse user preferences and technological capabilities, further boosting market penetration. While the market is fragmented, with numerous players offering specialized solutions, the continuous innovation in features like advanced analytics, data visualization, and personalized reporting contributes to the market's dynamic nature. Despite the positive trends, the market faces certain restraints. Concerns regarding data privacy and security are paramount, requiring robust security measures and transparent data handling practices. The cost of implementation and training can pose a barrier for small businesses or organizations with limited budgets. However, the availability of various pricing models and free versions caters to a wider range of users. Competition is fierce, with established players and emerging startups continually vying for market share. The future growth will likely depend on the ability of vendors to deliver innovative features, improve user experience, and build trust through enhanced data security protocols. We project a substantial increase in market size over the forecast period, driven by technological advancements and expanding adoption across multiple sectors. The market is expected to maintain a healthy Compound Annual Growth Rate (CAGR), reflecting continuous innovation and the growing demand for efficient data collection and analysis solutions.

We review the efficacy of three approaches to forecasting elections: econometric models that project outcomes on the basis of the state of the economy; public opinion polls; and election betting (prediction markets). We assess the efficacy of each in light of the 2004 Australian election. This election is particularly interesting both because of innovations in each forecasting technology, and also because the increased majority achieved by the Coalition surprised most pundits. While the evidence for economic voting has historically been weak for Australia, the 2004 election suggests an increasingly important role for these models. The performance of polls was quite uneven, and predictions both across pollsters, and through time, vary too much to be particularly useful. Betting markets provide an interesting contrast, and a slew of data from various betting agencies suggests a more reasonable degree of volatility, and useful forecasting performance both throughout the election cycle and across individual electorates.

Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

This statistic shows the revenue of the industry “market research and public opinion polling“ in the United Kingdom from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of market research and public opinion polling in the United Kingdom will amount to approximately 5,433.94 million U.S. Dollars by 2025.

Forecast: Turnover of Market Research and Public Opinion Polling in France 2024 - 2028 Discover more data with ReportLinker!

View Reuters Polls to understand the views of top forecasters in financial markets, and gain polling history of detailed forecasts and consensus estimates.