In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

Global Marketing Research And Analysis Services market size is expected to reach $100.48 billion by 2029 at 4.4%, segmented as by type, quantitative research, qualitative research

In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.

Makeup market research is crucial for cosmetics companies to stay ahead of competition by understanding trends, preferences, and behaviours of consumers. By analysing data on sales trends, purchase history, and consumer behaviour, companies can develop a marketing strategy that caters to the needs of their target market. This article explains how makeup market research is essential for companies to stay competitive and meet the needs of their consumers in the ever-changing cosmetics industry.

Market research companies in Brazil generated almost *** million U.S. dollars in revenue in 2022, approximately ** million U.S. dollars more than in 2021. Brazilian market research companies generated the highest revenue in the Latin American region in 2021, with Mexico recording the second highest revenue of 2022.

The Contact Material market, a pivotal segment within the broader electronic components industry, focuses on materials that facilitate electrical connections and enhance operational efficiency. Widely used in various sectors, including automotive, telecommunications, and industrial applications, contact materials ar

The Food Safety Products market has evolved into a critical sector, addressing the pressing need for quality assurance and consumer health within the food industry. As foodborne illnesses remain a significant concern globally, the demand for effective food safety solutions has surged. This market encompasses a wide

Search engines, which collect, organize and display knowledge of the internet, remain central to the digital economy but are entering a period of rapid transformation driven by AI and shifting user behavior. Over the past five years, internet advertising spending maintained strong momentum, propelled by growing mobile internet access and consumer screen time. Consequently, industry revenue is expected to climb at a CAGR of 9.4% to $316.8 billion, including an anticipated rise of 7.7% in 2025, with profit at 18.6%. The industry stands apart from most in the tech sector, because of its platform-based revenue model, aggregation dynamics and deep integration with the broader digital ecosystem. While user engagement fuels relevance, it is advertiser demand that sustains revenue, requiring a careful balance between utility and monetization. This landscape has been reshaped by the rise of generative AI. Conversational tools and AI-generated summaries are reducing user interaction with traditional search results, challenging established SEO practices and disrupting referral-based traffic flows. Meanwhile, search engines are reconfiguring their ad models to prioritize quality and contextual relevance, moving away from legacy monetization strategies. These trends signal a broader shift in how search platforms operate, less as navigational tools and more as integrated, AI-driven environments. As digital behavior fragments and users seek information across apps like Amazon, TikTok and ChatGPT, industry revenue is still projected to climb at a CAGR of 7.3% to $449.9 billion through 2030. Advertisers are expected to continue investing in search, drawn by the format’s performance insights and optimization capabilities. However, AI is redefining search from a navigational tool into a task-oriented solution engine, where users expect conversational, multimodal and predictive answers instead of traditional results pages. To stay relevant, incumbent platforms must evolve into embedded AI utilities that power experiences across devices and enterprise workflows.

The global open banking market size is expected to reach USD 128.12 billion by 2030, according to a new study by Polaris Market Research.

Abstract

This survey (Bureau of Market Research 1985) is one of a series of suveys conducted by the Bureau of Market Research to gather information on the income and expenditure of "African", "Asian" and "Coloured" South Africans living in urban areas.

Analysis unit

The units of analysis for the BMR survey are households.

Universe

The survey covered all household members

Kind of data

Sample survey data [ssd]

Mode of data collection

Face-to-face [f2f]

The Data Analytics Market size was valued at USD 41.05 USD billion in 2023 and is projected to reach USD 222.39 USD billion by 2032, exhibiting a CAGR of 27.3 % during the forecast period. Data Analytics can be defined as the rigorous process of using tools and techniques within a computational framework to analyze various forms of data for the purpose of decision-making by the concerned organization. This is used in almost all fields such as health, money matters, product promotion, and transportation in order to manage businesses, foresee upcoming events, and improve customers’ satisfaction. Some of the principal forms of data analytics include descriptive, diagnostic, prognostic, as well as prescriptive analytics. Data gathering, data manipulation, analysis, and data representation are the major subtopics under this area. There are a lot of advantages of data analytics, and some of the most prominent include better decision making, productivity, and saving costs, as well as the identification of relationships and trends that people could be unaware of. The recent trends identified in the market include the use of AI and ML technologies and their applications, the use of big data, increased focus on real-time data processing, and concerns for data privacy. These developments are shaping and propelling the advancement and proliferation of data analysis functions and uses. Key drivers for this market are: Rising Demand for Edge Computing Likely to Boost Market Growth. Potential restraints include: Data Security Concerns to Impede the Market Progress . Notable trends are: Metadata-Driven Data Fabric Solutions to Expand Market Growth.

The Online Conference Software market has emerged as a vital component in the business landscape, shaping how organizations conduct meetings, webinars, and conferences in a digital-first world. As remote work and global collaboration become increasingly common, the sector has experienced significant growth, driven b

The Digital Retail market has transformed the shopping landscape, offering a seamless blend of convenience and accessibility that modern consumers demand. As of the latest reports, the global digital retail market is valued at a staggering $4 trillion, reflecting significant growth over the past decade. This growth

The global predictive maintenance market size is expected to reach USD 122.80 Billion by 2032 according to a new study by Polaris Market Research.

Snapshot img

Sales Intelligence Market Size 2025-2029

The sales intelligence market size is forecast to increase by USD 4.86 billion at a CAGR of 17.6% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing demand for custom-made solutions that cater to the unique needs of businesses. This trend is fueled by the rapid advancements in cloud technology, enabling real-time access to comprehensive and accurate sales data from anywhere. However, the high initial cost of implementing sales intelligence solutions can act as a barrier to entry for smaller organizations. Furthermore, regulatory hurdles impact adoption in certain industries, requiring strict compliance with data privacy regulations. With the advent of cloud computing and SaaS customer relationship management (CRM) systems, businesses are able to store and access customer information more efficiently. Moreover, the exponential growth of marketing intelligence, driven by big data and natural language processing (NLP) technologies, enables organizations to gain valuable insights from customer interactions.
Despite these challenges, the market's potential is vast, with opportunities for growth in sectors such as healthcare, finance, and retail. Companies seeking to capitalize on these opportunities must navigate these challenges effectively, investing in cost-effective solutions and ensuring regulatory compliance. By doing so, they can gain a competitive edge through improved lead generation, enhanced customer insights, and streamlined sales processes.

What will be the Size of the Sales Intelligence Market during the forecast period?

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In today's business landscape, sales intelligence has become a critical driver of revenue growth. The go-to-market strategy of companies relies heavily on predictive lead scoring and sales pipeline analysis to prioritize opportunities and optimize resource allocation. Sales operations teams leverage revenue intelligence to gain insights into sales performance and identify trends. Data quality is paramount in sales analytics dashboards, ensuring accurate sales negotiation and closing. Sales teams collaborate using sales enablement platforms, which integrate CRM systems and provide sales performance reporting. Sales process mapping and sales engagement tools enable effective communication and productivity. Conversational AI and sales automation software streamline sales outreach and prospecting efforts. Messaging and alerting features help sales teams engage with potential customers effectively, while chatbots facilitate efficient communication.
Sales forecasting models and intent data inform sales management decisions, while salesforce automation and data governance ensure data security and compliance. Sales effectiveness is enhanced through sales negotiation training and sales enablement training. The sales market is dynamic, with trends shifting towards advanced analytics and AI-driven solutions. Companies must adapt to stay competitive, focusing on data-driven strategies and continuous improvement.

How is this Sales Intelligence Industry segmented?

The sales intelligence industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Component

  Software
  Services


Application

  Data management
  Lead management


End-user

  IT and Telecom
  Healthcare and life sciences
  BFSI
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period. In today's business landscape, sales intelligence platforms have become indispensable tools for organizations seeking to optimize their sales processes and gain a competitive edge. These solutions offer various features, including deal tracking, win-loss analysis, data mining, sales efficiency, customer journey mapping, sales process optimization, pipeline management, sales cycle analysis, revenue optimization, market research, data integration, customer segmentation, sales engagement, sales coaching, sales playbook, sales process automation, business intelligence (BI), predictive analytics, target account identification, lead generation, account-based marketing (ABM), sales strategy, sales velocity, real-time data, artificial intelligence (AI), sales insights, sales enablement content, sales enablement, sales funnel optimization, sales performance metrics, competitive intelligence, sales methodology, customer churn, and machine learning (ML) for sales forecasting and buyer person

The Data Mining Tools Market size was valued at USD 1.01 USD billion in 2023 and is projected to reach USD 1.99 USD billion by 2032, exhibiting a CAGR of 10.2 % during the forecast period. The growing adoption of data-driven decision-making and the increasing need for business intelligence are major factors driving market growth. Data mining refers to filtering, sorting, and classifying data from larger datasets to reveal subtle patterns and relationships, which helps enterprises identify and solve complex business problems through data analysis. Data mining software tools and techniques allow organizations to foresee future market trends and make business-critical decisions at crucial times. Data mining is an essential component of data science that employs advanced data analytics to derive insightful information from large volumes of data. Businesses rely heavily on data mining to undertake analytics initiatives in the organizational setup. The analyzed data sourced from data mining is used for varied analytics and business intelligence (BI) applications, which consider real-time data analysis along with some historical pieces of information. Recent developments include: May 2023 – WiMi Hologram Cloud Inc. introduced a new data interaction system developed by combining neural network technology and data mining. Using real-time interaction, the system can offer reliable and safe information transmission., May 2023 – U.S. Data Mining Group, Inc., operating in bitcoin mining site, announced a hosting contract to deploy 150,000 bitcoins in partnership with major companies such as TeslaWatt, Sphere 3D, Marathon Digital, and more. The company is offering industry turn-key solutions for curtailment, accounting, and customer relations., April 2023 – Artificial intelligence and single-cell biotech analytics firm, One Biosciences, launched a single cell data mining algorithm called ‘MAYA’. The algorithm is for cancer patients to detect therapeutic vulnerabilities., May 2022 – Europe-based Solarisbank, a banking-as-a-service provider, announced its partnership with Snowflake to boost its cloud data strategy. Using the advanced cloud infrastructure, the company can enhance data mining efficiency and strengthen its banking position.. Key drivers for this market are: Increasing Focus on Customer Satisfaction to Drive Market Growth. Potential restraints include: Requirement of Skilled Technical Resources Likely to Hamper Market Growth. Notable trends are: Incorporation of Data Mining and Machine Learning Solutions to Propel Market Growth.

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

This statistic shows the revenue of the industry “market research and public opinion polling“ in Italy from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of market research and public opinion polling in Italy will amount to approximately ******** million U.S. Dollars by 2025.

U.S. Home Services Market size was valued at USD 211.71 Billion in 2023 and is projected to reach USD 893.18 Billion by 2031, growing at a CAGR of 19.59% from 2024 to 2031.U.S. Home Services Market OverviewThe U.S. Home Services Market is poised for continued growth, driven by a combination of evolving consumer preferences, technological advancements, and demographic trends. A key driver of this market is the increasing demand for home maintenance and improvements. With homeownership rates on the rise, particularly among millennials and baby boomers, more individuals are investing in home repairs, remodeling, and upgrades to enhance comfort, functionality, and property value. The aging housing stock in the U.S. also contributes significantly to this demand, as older homes require frequent repairs and updates to meet modern standards and codes.This is particularly true in regions with older infrastructure, where demand for plumbing, electrical, and HVAC services remains high. One of the most influential trends in the U.S. Home Services Market is the shift toward digitalization and online platforms. As consumers become more tech-savvy, they are increasingly turning to mobile apps and online marketplaces to find, compare, and schedule home services. This has not only improved accessibility and convenience for homeowners but also allowed service providers to reach new audiences.

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The food packaging market research report estimates the market size to be USD 56.87 bn in 2020-2024. The incremental growth and the accelerate growth momentum present a positive outlook for the market. This will encourage established as well as new vendors to make investments and strengthen their position in the food packaging market.

The food packaging market research report offers several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive food packaging market growth during the next five years
Precise estimation of the food packaging market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the food packaging market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of food packaging market vendors