In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

A global self-hosted Market Research dataset containing all administrative divisions, cities, addresses, and zip codes for 247 countries. All geospatial data is updated weekly to maintain the highest data quality, including challenging countries such as China, Brazil, Russia, and the United Kingdom.

Use cases for the Global Zip Code Database (Market Research data)

• Address capture and validation

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• Reporting and Business Intelligence (BI)

• Master Data Mangement

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• Sales and Marketing

Data export methodology

Our map data packages are offered in variable formats, including .csv. All geographic data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Fully and accurately geocoded

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The global big data analytics market size was valued at $307.52 billion in 2023 & is projected to grow from $348.21 billion in 2024 to $961.89 billion by 2032

With 1.8 Million Businesses in Sweden , Techsalerator has access to the highest B2B count of Data/Business Data in the country. .

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Real-World Data Market Outlook

According to our latest research, the global Real-World Data (RWD) market size in 2024 stands at USD 2.85 billion, reflecting robust expansion driven by the increasing integration of data analytics in healthcare and life sciences. The RWD market is projected to achieve a CAGR of 14.7% over the forecast period, reaching a forecasted market size of USD 8.13 billion by 2033. This remarkable growth is primarily attributed to the rising demand for evidence-based medicine, regulatory support for RWD in clinical trials, and the proliferation of digital health technologies that facilitate real-time patient data capture and analysis.

One of the primary growth factors fueling the Real-World Data market is the escalating adoption of electronic health records (EHRs) and other digital health solutions across healthcare systems worldwide. As healthcare providers, payers, and pharmaceutical organizations strive to improve patient outcomes and streamline operations, they increasingly rely on RWD to inform decision-making and optimize resource allocation. The integration of advanced analytics and artificial intelligence with RWD platforms has further enhanced the ability to derive actionable insights from complex datasets, supporting the development of personalized treatment strategies and accelerating drug discovery processes. In addition, the COVID-19 pandemic underscored the importance of real-time data in monitoring disease progression, vaccine efficacy, and healthcare resource utilization, further catalyzing market growth.

Another significant driver is the evolving regulatory landscape, which increasingly recognizes the value of real-world evidence (RWE) in supporting drug and medical device approvals. Regulatory authorities such as the US Food and Drug Administration (FDA) and the European Medicines Agency (EMA) have issued guidelines encouraging the use of RWD to supplement clinical trial data, particularly for rare diseases and post-market surveillance. This shift has incentivized pharmaceutical and biotechnology companies to invest in robust RWD infrastructure, fostering partnerships with data aggregators, healthcare providers, and technology vendors. The growing emphasis on health economics and outcomes research (HEOR) has also contributed to the demand for RWD, as stakeholders seek to demonstrate the value and cost-effectiveness of new therapies in real-world settings.

The proliferation of wearable devices, mobile health applications, and patient registries has significantly expanded the sources and volume of real-world data available for analysis. These technologies enable continuous, longitudinal monitoring of patient health metrics, providing granular insights into treatment adherence, disease progression, and quality of life. As interoperability standards improve and data privacy regulations evolve, the integration of diverse RWD sources is becoming increasingly feasible, unlocking new opportunities for precision medicine and population health management. However, challenges related to data standardization, quality, and governance remain, necessitating ongoing investment in data management solutions and cross-sector collaboration.

From a regional perspective, North America currently dominates the Real-World Data market, driven by the presence of leading pharmaceutical companies, advanced healthcare infrastructure, and favorable regulatory policies. Europe follows closely, supported by significant investments in digital health and collaborative research initiatives. The Asia Pacific region is poised for the fastest growth, propelled by expanding healthcare digitization, increasing clinical trial activity, and rising awareness of the benefits of RWD among stakeholders. Latin America and the Middle East & Africa are also witnessing gradual adoption, albeit at a slower pace due to infrastructural and regulatory challenges. Overall, the global RWD market is characterized by dynamic growth, technological innovation, and evolving stakeholder needs.

Component Analysis

The Real-World Data market by component is segmented into Data Sets, Software, and Services. Data sets form the foundational layer of the RWD ecosystem, encompassing structured and unstructured data collected from various sources such as electronic health records, claims databases, and patient registries. The demand for high-quality, comprehensive data sets has surged as stakeholders seek to generat

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027. What is Big data? Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets. Big data analytics Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

With 11,000 Businesses in Ethiopia , Techsalerator has access to the highest B2B count of Data/Business Data in the country. .

Thanks to our unique tools and large data specialist team, we can select the ideal targeted dataset based on the unique elements such as sales volume of a company, the company's location, no. of employees etc...

Whether you are looking for an entire fill install, access to our API's or if you are just looking for a one-time targeted purchase, get in touch with our company and we will fulfill your international data need.

We cover all regions and cities in the country : Aseb Dire Dawa Eritrea Ogaden Tigray Addis Ababa Arsi Asosa Bale Borana East Gojam East Harerge East Shewa Gambela Ilubabor Kefa Metekel North Gonder North Omo North Shewa North Welo Sidamo South Gonder South Omo South Shewa South Wollo Welega West Gojam West Hararghe West Shewa

According to Cognitive Market Research, the global Data Preparation Tools market size will be USD XX million in 2025. It will expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2031.

North America held the major market share for more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Europe accounted for a market share of over XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Latin America had a market share of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Middle East and Africa had a market share of around XX% of the global revenue and was estimated at a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. KEY DRIVERS

Increasing Volume of Data and Growing Adoption of Business Intelligence (BI) and Analytics Driving the Data Preparation Tools Market

As organizations grow more data-driven, the integration of data preparation tools with Business Intelligence (BI) and advanced analytics platforms is becoming a critical driver of market growth. Clean, well-structured data is the foundation for accurate analysis, predictive modeling, and data visualization. Without proper preparation, even the most advanced BI tools may deliver misleading or incomplete insights. Businesses are now realizing that to fully capitalize on the capabilities of BI solutions such as Power BI, Qlik, or Looker, their data must first be meticulously prepared. Data preparation tools bridge this gap by transforming disparate raw data sources into harmonized, analysis-ready datasets. In the financial services sector, for example, firms use data preparation tools to consolidate customer financial records, transaction logs, and third-party market feeds to generate real-time risk assessments and portfolio analyses. The seamless integration of these tools with analytics platforms enhances organizational decision-making and contributes to the widespread adoption of such solutions. The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) into data preparation tools has significantly improved their efficiency and functionality. These technologies automate complex tasks like anomaly detection, data profiling, semantic enrichment, and even the suggestion of optimal transformation paths based on patterns in historical data. AI-driven data preparation not only speeds up workflows but also reduces errors and human bias. In May 2022, Alteryx introduced AiDIN, a generative AI engine embedded into its analytics cloud platform. This innovation allows users to automate insights generation and produce dynamic documentation of business processes, revolutionizing how businesses interpret and share data. Similarly, platforms like DataRobot integrate ML models into the data preparation stage to improve the quality of predictions and outcomes. These innovations are positioning data preparation tools as not just utilities but as integral components of the broader AI ecosystem, thereby driving further market expansion. Data preparation tools address these needs by offering robust solutions for data cleaning, transformation, and integration, enabling telecom and IT firms to derive real-time insights. For example, Bharti Airtel, one of India’s largest telecom providers, implemented AI-based data preparation tools to streamline customer data and automate insights generation, thereby improving customer support and reducing operational costs. As major market players continue to expand and evolve their services, the demand for advanced data analytics powered by efficient data preparation tools will only intensify, propelling market growth. The exponential growth in global data generation is another major catalyst for the rise in demand for data preparation tools. As organizations adopt digital technologies and connected devices proliferate, the volume of data produced has surged beyond what traditional tools can handle. This deluge of information necessitates modern solutions capable of preparing vast and complex datasets efficiently. According to a report by the Lin...

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Coresignal's employee and company data enables you to create and improve innovative data-driven solutions and extract actionable business insights. These datasets are popular among companies from different industries, including investment, sales, and HR technology.

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Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal's global Employee Data and Company Data.

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Coresignal's global Employee Data and Company Data enable you to build and improve AI-based talent-sourcing and other HR technology solutions.

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Companies use our large-scale datasets to improve their lead generation engines and power sales technology platforms.

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Middle East Big Data, Business Intelligence, and Analytics Market research report covers detailed information on Middle East Big Data, Business Intelligence, and Analytics Market Value, Growth, application, competition and growth opportunities till 2026

Business Intelligence Software Market was valued at USD 23.44 Billion in 2024 and is projected to reach USD 46.77 Billion by 2032, growing at a CAGR of 9.02% from 2026 to 2032.Business Intelligence Software Market DriversThe Business Intelligence (BI) software market is experiencing unprecedented growth, fueled by a confluence of technological advancements, evolving business needs, and a relentless pursuit of data-driven insights. From the smallest startups to the largest enterprises, organizations are recognizing the indispensable role of BI in navigating complex market landscapes. This article delves into the primary drivers propelling this dynamic market forward, highlighting how each factor contributes to its expansion and innovation.Rising Demand for Data-Driven Decision-Making: The imperative to make informed, data-driven decisions has become a cornerstone of modern business strategy. Organizations across diverse sectors, including finance, healthcare, retail, and manufacturing, are increasingly leveraging BI tools to meticulously analyze vast datasets and guide their strategic choices. In India, for instance, the push towards a data-first culture is palpable, with many businesses actively investing in solutions that provide clear, actionable insights.Explosion of Big Data & Data Proliferation: The digital age has ushered in an era of unprecedented data generation.

The Flight Data Monitoring Market Report is Segmented by Installation Type (On-Board and On-Ground), Platform (Fixed-Wing, Rotary-Wing, and More), Component (Hardware, Software and Analytics, and Services), End User (Commercial Airlines, Cargo and Freight Operators. Business Jet Operators, UAV Service Providers, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).