The net sales of the market research industry in Colombia have been increasing throughout recent years. In 2020, the market research sector in the South American country generated sales of over 410 billion Colombian pesos, down from more than 470 billion pesos recorded in 2019. Moreover, recently Nielsen concentrated over one quarter of market share in Colombia's market research industry.

AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately 90 billion Colombian pesos in net sales throughout 2020. That is over three times more than the 27.5 billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

The Colombian online grocery market is expected to grow at a CAGR of 17.21% from 2023 to 2028 due to higher levels of food safety and quality control.

During a 2021 survey conducted in major Latin American countries, According to a survey conducted in January 2021, over 95 percent of responding market research companies reported using online surveys as a tool for data collection. More than 85 percent of the companies surveyed said that they use mobile surveys, while 11 percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.

The Colombia Information Technology (IT) Market was valued at USD 8.2 Billion in 2024 and is anticipated to reach USD 15.7 Billion by 2032, growing at a CAGR of 8.5% from 2026 to 2032.

Colombia Information Technology (IT) Market Drivers

Economic Growth and Digital Transformation: Colombia's growing economy and increasing focus on digital transformation are driving the demand for IT solutions across various sectors, including finance, healthcare, and government.

Government Initiatives: The Colombian government is actively promoting digital initiatives and investing in IT infrastructure. This government support is creating a favorable environment for IT growth and innovation.

The Colombia mushroom market is projected to grow at a CAGR of 7.70% between 2025 and 2034.

The Colombia Bamboo market is projected to reach market market size of more than USD 140 Million from 2024 t0 2029.

The Colombian beauty and personal care products market, valued at $3.30 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 5.54% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes, particularly within the burgeoning middle class, are driving increased consumer spending on personal care and beauty products. A growing awareness of personal hygiene and a desire for self-expression through cosmetics and grooming are also significant drivers. The market is segmented by product type (hair care, skincare, bath & shower, oral care, men's grooming, cosmetics, fragrances), product category (mass and premium), and distribution channel (specialty stores, supermarkets, online retail, etc.). The dominance of multinational companies like Unilever, Procter & Gamble, and L'Oréal highlights the market's maturity, yet the presence of local players like Yanbal de Colombia SAS and Grupo Familia indicates opportunities for niche brands and specialized products catering to local preferences. Furthermore, the increasing penetration of e-commerce provides a significant growth avenue, particularly for reaching consumers in more remote areas of Colombia. The market's future trajectory is expected to be influenced by several trends. The increasing popularity of natural and organic products reflects a growing consumer preference for sustainable and ethically sourced ingredients. The rise of personalized beauty and customized skincare solutions driven by advancements in technology will likely reshape the market landscape. Challenges remain, however, including economic volatility and potential inflationary pressures that may impact consumer spending. Maintaining supply chain efficiency and adapting to evolving consumer preferences are key to success in this dynamic market. The market’s diverse segmentation presents opportunities for both large multinational corporations and smaller, agile companies to carve out their respective niches and capitalize on the ongoing growth. Understanding the nuances of consumer behavior across different segments, especially regarding pricing sensitivity and product preference, will prove crucial for future market success. Recent developments include: August 2023: Ésika, the beauty brand owned by Belcorp, partnered with Proximity BBDO Colombia. The partnership was intended to concentrate the brand's initial efforts on the fragrances segment of the market. The strategic step sought to inject vitality into the brand's presence in Colombia and Latin America., August 2023: L'Oréal Professionnel Paris launched its new hair care product called Scalp Advanced at the French Mansion in Colombia. The company claimed that its new product could provide up to 83% relief from sensitive scalp discomfort and could eliminate up to 100% of visible dandruff., July 2022: Loto del Sur, a natural cosmetics brand in Colombia that offers a range of natural products made from Latin American flora, was acquired by Barcelona-based Puig Group. The acquisition was intended to maintain Puig’s commitment to boost the brand’s leadership in Latin America and bolster its international growth.. Key drivers for this market are: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Potential restraints include: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Notable trends are: The Bath and Shower Products Segment is the Fastest-growing Segment.

In 2020, Nielsen concentrated nearly 22 percent of market share in the market research industry in Colombia. It was followed Kantar IBOPE with 9 percent of market share. Furthermore, the overall net sales of Colombia's market research sector have been increasing recently.

The Colombia cement market size reached approximately 12.80 MMT in 2024. The market is projected to grow at a CAGR of 4.00% between 2025 and 2034, reaching a volume of around 18.95 MMT by 2034.

The Colombia Freight and Logistics Market is segmented by End User Industry (Agriculture, Fishing, and Forestry, Construction, Manufacturing, Oil and Gas, Mining and Quarrying, Wholesale and Retail Trade, Others) and by Logistics Function (Courier, Express, and Parcel (CEP), Freight Forwarding, Freight Transport, Warehousing and Storage). Market Value (USD) and Market Volume (ton-km, number of parcels, warehousing & storage space in square feet) are both presented. Key Data Points observed include Freight Transport Volume (ton-km) by Mode of Transport; Production Trends (Manufacturing, E-Commerce etc. in USD); Import and Export trends (in USD); and Freight Pricing Trends (USD per ton-km).

Technological advancements in the Colombia Power industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

Comprehensive dataset of 2 Archipelagos in Colombia as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Technological advancements in the Colombia Renewable Energy industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

The Colombia cosmetics market size reached approximately USD 253.70 Million in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034, reaching a value of around USD 382.82 Million by 2034.

The Colombia fast food market size is projected to expand at a CAGR of 5.80% in the forecast period of 2025-2034.

The Colombia industrial lubricants market is projected to grow at a CAGR of 4.60% between 2025 and 2034. The market is being driven by the robustly growing automotive sector in the country.

The Colombia software market size is estimated to grow at a CAGR of 7.70% between 2025 and 2034.

The Colombia fruit & vegetable juice market is expected to grow at more than 7.59% CAGR from 2023 to 2028, driven by diverse agricultural sector.

The report on Colombia Wound Care Biologics Market covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.