AC Nielsen de Colombia LTDA — a subsidiary of Nielsen Corporation based in New York, USA — generated approximately ** billion Colombian pesos in net sales throughout 2020. That is over three times more than the **** billion pesos in sales generated by research agency Centro Nacional de Consultoría (CNC) during that same year.

Forecast: Production of Advertising and Market Research in Colombia 2024 - 2028 Discover more data with ReportLinker!

In 2020, Nielsen concentrated nearly ** percent of market share in the market research industry in Colombia. It was followed Kantar IBOPE with * percent of market share. Furthermore, the overall net sales of Colombia's market research sector have been increasing recently.

Forecast: Value Added of Advertising and Market Research in Colombia 2023 - 2027 Discover more data with ReportLinker!

In a scenario of significant growth in the supply and demand of higher education programmes in Colombia, this study proposes a modelling system based on data mining techniques to characterise this market after obtaining quality information about first- term students. The research uses a sample of 3548 programmes in Colombia, which represents 50\% of higher education students in the period between 2012-2014. It is concluded that the private higher education system reproduces social inequalities in the sense that it restricts by the way of costs, the access to the high-quality supply and that the best students are also received there. The modelling strategy has two advantages concerning related literature. On the one hand, formulating microeconomic framework to model the rational choice is not required, on the other hand, it creates an instrument that allows visualisation and locating of each microdata (academic programme) in a segmentation based on educational and socio-economic variables which this converts the result of the research into an academic portfolio management tool for higher education institutions.

The Colombia Gluten Free Products Market is anticipated to add USD 28 Million from 2023 to 2028, driven by changing lifestyles and health awareness.

During a 2021 survey conducted in major Latin American countries, According to a survey conducted in ************, over ** percent of responding market research companies reported using online surveys as a tool for data collection. More than ** percent of the companies surveyed said that they use mobile surveys, while ** percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.

The net sales of the market research industry in Colombia have been increasing throughout recent years. In 2020, the market research sector in the South American country generated sales of over 410 billion Colombian pesos, down from more than 470 billion pesos recorded in 2019. Moreover, recently Nielsen concentrated over one quarter of market share in Colombia's market research industry.

The Colombia Food Ingredient Market report segments the industry into By Type (Starch and Texturants, Sweetener, Flavors, Acidulants, Preservative, Emulsifier, Color, Enzymes, Others) and By Application (Beverages, Sauces, Dressings, and Condiments, Bakery, Dairy, Confectionery, Dried Processed Food, Frozen/Chilled Processed Food, Sweet and Savory Snacks, Others).

The Colombia Medical Devices Market size was valued at USD 1.42 USD billion in 2023 and is projected to reach USD 2.09 USD billion by 2032, exhibiting a CAGR of 5.7 % during the forecast period. Recent developments include: In 2021, Medtronic acquired Aptus Endosystems, a Colombian medical device company that specializes in gastrointestinal endotherapy.

In 2022, Abbott launched its Alinity m system in Colombia. This is a next-generation molecular diagnostics system that can be used for the diagnosis of a wide range of infectious diseases.

In 2023, Johnson & Johnson Services, Inc. announced that it would invest USD 100 million in its Colombian manufacturing facility.. Key drivers for this market are: Surge in Prevalence of Chronic Respiratory Disorders to Favor Market Growth. Potential restraints include: Limited Medical Device Production by Key Players to Restrain Market Growth. Notable trends are: Increasing Number of Hospitals and ASCs Identified as Significant Market Trend.

The Colombian online grocery market is expected to grow at a CAGR of 17.21% from 2023 to 2028 due to higher levels of food safety and quality control.

The Colombia Power Market Report is Segmented by Power Source (Thermal, Nuclear, and Renewables) and End-User (Utilities, Commercial and Industrial, and Residential). The Market Sizes and Forecasts are Provided in Terms of Installed Capacity (GW).

Explore the Colombia tire market: trends, top brands, and consumer insights for 2030. Discover opportunities and growth in the booming tire industry.

The Colombia cement market size reached approximately 12.80 MMT in 2024. The market is projected to grow at a CAGR of 4.00% between 2025 and 2034, reaching a volume of around 18.95 MMT by 2034.

Discover the booming Colombian beauty and personal care market! This in-depth analysis reveals a $3.3B market projected to grow at 5.54% CAGR until 2033, driven by rising incomes and consumer trends. Explore key players, segments, and future opportunities in this dynamic sector. Recent developments include: August 2023: Ésika, the beauty brand owned by Belcorp, partnered with Proximity BBDO Colombia. The partnership was intended to concentrate the brand's initial efforts on the fragrances segment of the market. The strategic step sought to inject vitality into the brand's presence in Colombia and Latin America., August 2023: L'Oréal Professionnel Paris launched its new hair care product called Scalp Advanced at the French Mansion in Colombia. The company claimed that its new product could provide up to 83% relief from sensitive scalp discomfort and could eliminate up to 100% of visible dandruff., July 2022: Loto del Sur, a natural cosmetics brand in Colombia that offers a range of natural products made from Latin American flora, was acquired by Barcelona-based Puig Group. The acquisition was intended to maintain Puig’s commitment to boost the brand’s leadership in Latin America and bolster its international growth.. Key drivers for this market are: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Potential restraints include: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Notable trends are: The Bath and Shower Products Segment is the Fastest-growing Segment.

With 3.3 Million Businesses in Colombia , Techsalerator has access to the highest B2B count of Data/Business Data in the country.

Thanks to our unique tools and large data specialist team, we are able to select the ideal targeted dataset based on the unique elements such as sales volume of a company, the company's location, no. of employees etc...

Whether you are looking for an entire fill install, access to our API's or if you are just looking for a one-time targeted purchase, get in touch with our company and we will fulfill your international data need.

Techsalerator covers all regions, cities and provinces in the country. A few examples :

Amazonas Leticia Antioquia Medellín Arauca Arauca Atlántico Barranquilla/ Atlantico Barranquilla Bogotá, D.C. Bogotá/Bogota Bolívar/Bolivar Cartagena Boyacá Tunja Caldas Manizales Caquetá Florencia Casanare Yopal Cauca Popayán/Popayan Cauca Popayán Cesar Valledupar Chocó Quibdó/Quibdo Córdoba Montería Cundinamarca Bogotá Guainía Inírida Guainía Inírida Guaviare San José del Guaviare Huila Neiva La Guajira Riohacha Magdalena Santa Marta Meta Villavicencio Nariño/Narino Pasto Nariño Pasto Norte De Santander Cúcuta Putumayo Mocoa Quindio Armenia Risaralda Pereira San Andrés/San Andres San Andrés Santander Bucaramanga Sucre Sincelejo Tolima Ibagué Valle Del Cauca Cali Valle Del Cauca Cali Vaupés/Vaupes Mitú Vichada Puerto Carreño

Colombia Specialty Fertilizer Market size is valued at around USD 1.3 billion in 2025 and is projected to reach USD 3.5 billion by 2032 at 17.45% CAGR during 2026-32.

The Colombia Online Travel market was valued more than USD 4 Billion in 2022.

Colombia Solar Energy Market size was valued at USD 2.8 Billion in 2024 and is projected to reach USD 12.6 Billion by 2031, growing at a CAGR of 20.68 % from 2024 to 2031.

Colombia Solar Energy Market Drivers

Abundant Solar Radiation: Colombia benefits from abundant solar radiation throughout the year, making it an ideal location for solar energy generation.

Government Support: The Colombian government has implemented various policies and incentives to promote renewable energy, including solar power. These policies include feed-in tariffs, tax breaks, and net metering schemes, which make solar energy more economically attractive.

Rising Energy Demand: As Colombia's economy grows, so does its energy demand. Solar energy can help meet this growing demand, reducing reliance on fossil fuels and imported energy.

Environmental Concerns: Colombia is increasingly focused on addressing climate change and reducing greenhouse gas emissions. Solar energy is a clean and renewable energy source that contributes to a sustainable future.

Gain a competitive edge with comprehensive insights on the Colombia Sports Nutrition Market—covering demand trends, technological advances, and forecasts till 2032. MarkNtel Advisors.