Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Forecast: Production of Advertising and Market Research in Italy 2024 - 2028 Discover more data with ReportLinker!

This statistic shows the revenue of the industry “advertising and market research“ in Italy by segment from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of advertising and market research in Italy will amount to approximately ***** billion U.S. Dollars by 2025.

This statistic depicts the average ROE (Return on Equity) of advertising market research companies in Italy between 2015 and 2017, broken down by company. According to data published by Prometeia, the ROE of the advertising agency Amnet Italia S.R.L. amounted at average to **** percent.

Among the major advertising and market research companies in Italy, Radiomediaset S.p.A. was the one which generated the highest return on investment over the period from 2015 to 2017. According to the data provided by Prometeia, Radiomediaset generated an average ROI of **** percent during the three years. Simple Agency S.r.l. and Nielsen Services Italy S.r.l. followed with a ROI of **** and **** percent, respectively. Amnet Italia S.r.l. and GroupM Plus S.r.l. were instead the firms with the highest return on equity (ROE).   What do the ROI and the ROE tell us about a company?Both the return on investment (ROI) and the return on equity (ROE) are indicators that provides information about the financial status of a company. In detail, the ROE is calculated by dividing the net income by the total equity and it gives an idea of how efficiently a company’s assets are deployed to create profit. The ROI offers insights about the profitability of the investments made. They are both calculated as percentages.

Advertising and market research industry: ROI & ROERegarding the advertising and market research industry, the analysis of the ROI and the ROE of a significant sample of firms, show that this industry performed well in 2017, while it was expected to experience a slight slowdown in 2018. More specifically, in 2017, the companies of the sample generated a return on investment of *** percent, which was expected to decrease to *** percent in 2018. The ROE was expected to decline from **** percent in 2017 to **** percent in 2017. Nonetheless, the forecasts for the following years, show a steady increase for the ROI, and a static trend for the ROE.

Forecast: Turnover of Advertising and Market Research in Italy 2022 - 2026 Discover more data with ReportLinker!

Italy may cross USD 550 Million by 2030, with AI-driven content platforms gaining traction in retail and enterprise services.

The personnel costs of the advertising and market research industry of Italy amounted to approximately 2.20 billion Euros in 2022. This is higher than in 2021, when the personnel costs had been around 1.97 billion Euros.

The Italy Drop Shipping market will add over USD 11.15 Billion by 2030, driven by niche categories and expanding mobile e-commerce adoption.

The Italy Spread Market is expected to grow at above 5.72% CAGR from 2023 to 2028, driven by traditional food culture.

The Italy Foodservice Market Report is Segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (Italy). The Market Forecasts are Provided in Terms of Value (USD).

Italy Food Sweetener Market is segmented by Type (Sucrose, Starch Sweeteners, and Sugar Alcohols and High-Intensity Sweeteners); by Application (Dairy, Bakery, Beverages, Soups, Sauces and Dressings, Confectionery and Others).

Forecast: Production Value of Advertising and Market Research in Italy 2024 - 2028 Discover more data with ReportLinker!

Italy Data Center Server Market is Segmented by Form Factor (Blade Server, Rack Server, and Tower Server) and End-User (Banking, Financial Services, and Insurance, IT and Telecommunications, Government, Media and Entertainment, and Other End-Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Italy fitness equipment market is expected to grow at more than 6.18% CAGR from 2024 to 2030, supported by increasing consumer demand for fitness solutions in both gyms and hom

The Italy digital twin market may grow at 43.94% CAGR by 2030, fueled by demand from traditional factories upgrading to smart systems.

Italy ICT Market Report is Segmented by Type (IT Hardware [Computer Hardware, and More], IT Software, IT Services [Managed Service, and More], IT Infrastructure, and More), End-User Enterprise Size (Small and Medium Enterprise, Large Enterprises), End-User Industry (BFSI, IT and Telecom, and More), and Deployment Mode (On-Premise, Cloud). The Market Forecasts are Provided in Terms of Value (USD).

Over the five years through 2025, industry revenue is expected to drop at a compound annual rate of 5.8%. Specialist food retailers in the UK have endured a turbulent period marked by soaring costs, fragile consumer confidence, and intensifying competition. Supermarkets and discounters intensified pressure, expanding private label ranges into premium and organic lines. In response, specialists leaned on differentiation through provenance, artisanal quality, sustainability, and closer community ties, with many embracing digital tools, home delivery, and loyalty initiatives. Evolving consumer habits also spurred adoption of grocery-plus models, blending retail and food service to deliver ready-to-eat, health-focused, and locally sourced meals—an increasingly important lever of resilience and growth.Operating expenses rose sharply due to surging ingredient, feed, energy, and labour costs, squeezing margins even as food inflation eased from an EU peak of 19.3% in 2023 to 3.1% by mid-2025. Stubborn input costs and stagnant household budgets kept value top of mind for consumers, with over a third of UK shoppers still cutting back on groceries. Labour costs climbed with minimum wage hikes and tight labour markets, challenging a sector reliant on personal service and skilled staff. Independents often turned to flexible or family labour, while larger chains absorbed premium wage pressures. Energy shocks in 2022 pushed many small shops to the brink, with government relief proving vital. In 2025, revenue is expected to dip by 4.7% to €99.5 billion, while profit is anticipated to absorb 8.7% of revenue. Over the five years through 2030, revenue is expected to dip at a compound annual growth rate of 1.5% reaching €92.2 billion, while profit is anticipated to remain under pressure from intense competition reaching 7.2% of revenue. Specialist food retailers face a complex future shaped by labour pressures, intensifying competition, and shifting consumer values. Persistent labour shortages and rising wages will remain a defining challenge, with larger chains turning to automation to offset costs, while smaller shops balance authenticity with cautious digital adoption, wary of undermining their artisanal identity. Competitive pressure will sharpen as supermarkets expand premium private labels and capture more foot traffic through scale and strategic locations. To stand out, specialist retailers must lean into differentiation, offering experiences such as tastings, workshops and masterclasses, alongside stronger storytelling and digital engagement. Consumer behaviour will reinforce opportunities for specialists. Health, sustainability and premiumisation are driving demand for fresh, ethically sourced and high-quality food. Younger shoppers, in particular, expect traceability and are willing to pay premiums for welfare-friendly, clean-label products.

Forecast: Number of Employees in Advertising and Market Research in Italy 2024 - 2028 Discover more data with ReportLinker!

The Italy Oil and Gas Market Report is Segmented by Sector (Upstream, Midstream, and Downstream), Location (Onshore and Offshore), and Service (Construction, Maintenance and Turn-Around, and Decommissioning). The Market Sizes and Forecasts are Provided in Terms of Value (USD).