Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The personnel costs of the advertising and market research industry of North Macedonia amounted to approximately 22.16 million Euros in 2022. This is higher than in 2021, when the personnel costs had been around 16.53 million Euros.

In 2023, the turnover of the advertising and market research industry of North Macedonia amounted to about 112.97 million Euros. Between 2021 and 2023, the turnover rose by approximately 28.48 million Euros.

The industry centres around research and development that includes basic research (both experimental and theoretical), applied research and experimental development work. Research and experimental development activities are split into natural sciences and engineering and social sciences and the humanities.

In Europe, research and innovation are primarily funded by the business enterprise, government, higher education, and non-profit sectors. Private companies, which invest significantly in research facilities through the business enterprise sector, are the largest contributors. Belgium, Sweden, Austria, Germany and Finland are all home to lots of companies in the biotechnology, pharmaceutical and healthcare sectors that spend on R&D. Geographically, Germany leads with 233 companies among the top 800 R&D investors, followed by France with 117, Italy with 38 and Spain with 21, as per the 2024 EU Industrial R&D Investment Scoreboard. Revenue in Europe's Natural Science and Engineering Research and Development Activities industry is expected to grow at a compound annual rate of 3.4% to €184.7 billion over the five years through 2025. Research activity dropped in the two years through 2023 due to the cost-of-living crisis across Europe, leading to lower private research expenditure and weakening demand for research activities. However, strong spending on R&D from the automotive and health sectors has aided revenue rebound in the two years through 2025. Industry revenue is anticipated to rise by 3.1% in 2025, as stable funding from Horizon Europe boosts demand for European natural science and engineering research activities. Profit tends to be low since it largely depends on the level and reliability of funding from governments and institutions. Revenue is projected to soar at a compound annual rate of 8.6% to €279 billion over the five years through 2030. The EU plans to encourage more R&D activity through increased Horizon Europe Funding, which will double in 2028 to €175 billion, reflecting elevated EU ambitions for science and engineering research over the decade. Process overhauls for Horizon Europe, including harmonised and simplified funding rules, will reduce applicants' administrative load, improve grant turnaround times and enable institutions to focus on technical deliverables rather than compliance management, making it easier to secure funding for industry organisations and boosting revenue.

North Macedonia E-commerce Market size was valued at USD 0.6 Billion in 2024 and is projected to reach USD 1.0 Billion by 2032, growing at a CAGR of 6.5% from 2025 to 2032.

Key Market Drivers: Increasing Internet Penetration: The internet penetration rate in North Macedonia has increased from 78% in 2022 to 83% in 2023, largely due to the increasing availability and affordability of internet services. This has boosted e-commerce adoption, particularly among younger, tech-savvy consumers, thereby enhancing the overall economy.

The market for advertising services has changed massively over the past decade, with online and digital advertising services reaching customers across the web, replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the cost-of-living crisis forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2025, advertising services revenue is expected to rise at a compound annual rate of 1.5% to €220 billion. COVID-19 at the beginning of the previous five-year period caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and caused revenue in 2023 and 2024 to dip. In 2025, industry revenue is expected to inch upwards by 0.6%, as demand for digital advertising services is propping up the industry across Europe, despite in-house social media advertising activities eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.2% to reach €270.8 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies. However, as consumers become more distrustful of AI-generated adverts, smaller companies can lean into the human-generated aspect of advertising to grow trust with audiences and clients.

Discover the booming North Macedonian e-commerce market! Explore its 16% CAGR, key segments (fashion, electronics, beauty), leading players, and future growth projections. Learn about challenges and opportunities in this dynamic market. Recent developments include: April 2022 - H&M keeps expanding into new markets. Its first shop in Cambodia is now a franchise, and it expects to begin trading and selling online in Ecuador, Kosovo, and North Macedonia later this year, as well as selling through franchisees in Costa Rica and Guatemala. It will open its first store in Albania in 2023.. Key drivers for this market are: Mobile e-commerce to be the fastest-growing retailing channel due to proliferation of mobile apps and convenience, Retailers develop mobile-friendly strategies to attract young and tech-savvy consumers. Potential restraints include: Mobile e-commerce to be the fastest-growing retailing channel due to proliferation of mobile apps and convenience, Retailers develop mobile-friendly strategies to attract young and tech-savvy consumers. Notable trends are: Wide Availability of Internet will Boost the Demand for E-commerce.

Techsalerator's News Events Data for North Macedonia: A Comprehensive Overview

Techsalerator's News Events Data for North Macedonia offers a robust resource for businesses, researchers, and media organizations. This dataset aggregates information on significant news events across North Macedonia, drawing from a diverse range of media sources, including news outlets, online publications, and social platforms. It provides valuable insights for those interested in tracking trends, analyzing public sentiment, or monitoring industry-specific developments.

Key Data Fields - Event Date: Records the exact date of the news event, essential for analyzing trends over time or responding to market changes. - Event Title: A concise headline summarizing the event, allowing users to quickly categorize and evaluate news content based on relevance. - Source: Indicates the news outlet or platform where the event was reported, helping users track credible sources and measure the event’s reach and impact. - Location: Provides geographic information on where the event occurred within North Macedonia, useful for regional analysis or targeted marketing. - Event Description: A detailed summary of the event, including key developments, participants, and potential impacts, aiding in understanding the context and consequences.

Top 5 News Categories in North Macedonia - Politics: Coverage of government decisions, political movements, elections, and policy changes affecting the national landscape. - Economy: Focuses on economic indicators, inflation rates, international trade, and corporate activities influencing the business and finance sectors. - Social Issues: News related to protests, public health, education, and other societal concerns driving public discourse. - Sports: Highlights events in popular sports, often drawing significant attention and engagement across the country. - Technology and Innovation: Reports on tech developments, startups, and advancements in North Macedonia’s growing tech ecosystem.

Top 5 News Sources in North Macedonia - Macedonia.net: A leading news outlet providing comprehensive coverage of national politics, economy, and social issues. - Meta.mk: A prominent online news platform known for timely updates on breaking news, politics, and current affairs. - Dnevnik: A widely-read newspaper offering insights into local politics, economic developments, and societal trends. - Sitel: A significant news source covering a broad range of topics, including politics, economy, and social issues. - 24 Vesti: The national news agency delivering updates on major events, public health, and sports across North Macedonia.

Accessing Techsalerator’s News Events Data for North Macedonia To access Techsalerator’s News Events Data for North Macedonia, please contact info@techsalerator.com with your specific needs. We will provide a customized quote based on the data fields and records you require, with delivery available within 24 hours. Ongoing access options can also be discussed.

Included Data Fields - Event Date - Event Title - Source - Location - Event Description - Event Category (Politics, Economy, Sports, etc.) - Participants (if applicable) - Event Impact (Social, Economic, etc.)

Techsalerator’s dataset is a valuable tool for tracking significant events in North Macedonia. It supports informed decision-making for business strategy, market analysis, and academic research, offering a clear view of the country's news landscape.

Technical testing and analysis companies provide crucial services to companies in all sectors of the economy. The construction, industrial production and energy sectors are the major markets for these services. These sectors rely on broader economic conditions, which often dictate their demand for testing and analysis services. The COVID-19 outbreak at the beginning of the previous five-year period, along with the subsequent inflationary environment, has significantly impacted construction and manufacturing output, reducing demand for testing and analysis services. However, the energy and IT sectors have increased their levels of demand in recent years, propping up revenue. Revenue is projected to grow at a compound annual rate of 2.7% to €79.7 billion over the five years through 2025, including an estimated rise of 2.8% in 2025. The reduced level of industrial production and construction activity limited spending on testing services in 2020. As conditions improved and activity in the manufacturing and construction sectors rebounded, the need for materials and products to be tested surged. However, soaring inflation and heightened economic uncertainty have weakened spending on technical testing and analysis services as output in downstream markets has suffered. However, as interest rates have been falling across Europe over the past two years through 2025, cheaper borrowing costs will support demand from the construction and industrial sectors, as more projects become financially feasible. Rising costs in 2025, driven by the introduction of tariffs from the US, have led to higher input expenses, including chemicals, which have hindered profit growth for the industry in 2025. Improving economic conditions and lower European inflation rates will stimulate greater investment and business spending, with demand for technical testing and analysis following suit. Government funding and initiatives supporting the manufacturing, nuclear energy and construction sectors will further bolster demand. Environmental efforts, driven by the EU and UK's sustainability targets, will also generate an uptick for testing services as businesses strive to achieve accreditations and comply with regulations. Investments in advanced technology like AI, drones and telecommunication infrastructure will boost the need for comprehensive testing, especially in cybersecurity due to increasing threats. A growing number of testing and analysis companies will consequently expand their capabilities to capitalise on these opportunities. Revenue is forecast to expand at a compound annual rate of 7.1% to €112.5 billion over the five years through 2030.

Macedonian Restaurant Market Outlook

According to our latest research, the global Macedonian restaurant market size in 2024 stands at USD 4.1 billion, reflecting a robust and growing international appetite for Macedonian cuisine. The market is expected to expand at a CAGR of 7.3% from 2025 to 2033, reaching a projected value of USD 7.7 billion by 2033. This growth is primarily driven by increasing consumer interest in ethnic and experiential dining, urbanization, and the expanding global diaspora of Macedonian communities. As per our latest research, rising disposable incomes and a shift towards unique culinary experiences are catalyzing market expansion across both developed and emerging economies.

One of the primary growth factors fueling the Macedonian restaurant market is the rising global demand for authentic and diverse food experiences. Consumers are increasingly seeking out restaurants that offer traditional Macedonian dishes such as tavče gravče, ajvar, and burek, which are known for their rich flavors and cultural heritage. This trend is especially pronounced in cosmopolitan cities where multiculturalism is celebrated. The growing popularity of food tourism has also played a significant role, with travelers actively searching for local and traditional dining options to enrich their cultural experiences. Additionally, the proliferation of social media platforms has amplified awareness of Macedonian cuisine, with food bloggers and influencers showcasing the unique appeal of these restaurants to a global audience. This heightened visibility is translating into higher foot traffic and greater market penetration for Macedonian restaurants worldwide.

Another critical growth driver is the increasing number of Macedonian expatriates and diaspora communities in regions such as North America, Europe, and Australia. These communities have not only established restaurants to cater to their own tastes but have also introduced Macedonian cuisine to a broader customer base. The opening of new Macedonian restaurants is often accompanied by cultural events, music, and themed nights, further enhancing the dining experience and attracting diverse clientele. The rising trend of fusion cuisine, where Macedonian flavors are blended with local tastes, is also contributing to the market’s expansion. Moreover, Macedonian restaurants are increasingly investing in modern marketing strategies, including digital ordering platforms, loyalty programs, and online advertising, to capture a wider audience and increase repeat business. These efforts are collectively driving sustained growth in the sector.

The evolution of service models and technological advancements are also shaping the Macedonian restaurant market. The adoption of digital platforms for reservations, food delivery, and customer engagement has become a standard, especially in urban settings. The COVID-19 pandemic accelerated the shift towards online ordering and contactless delivery, which has remained a popular option even as restrictions have eased. Macedonian restaurants are leveraging these technologies to streamline operations, enhance customer convenience, and expand their reach beyond traditional dine-in formats. Furthermore, the integration of sustainable practices, such as sourcing local ingredients and eco-friendly packaging, is appealing to environmentally conscious consumers and aligning with global trends in responsible dining. These innovations are not only improving operational efficiency but are also strengthening the competitive position of Macedonian restaurants in the global marketplace.

Regionally, Europe continues to dominate the Macedonian restaurant market, accounting for the largest share due to its proximity to Macedonia and the presence of significant diaspora populations. North America is emerging as a key growth area, driven by increasing multiculturalism and the popularity of ethnic cuisines in major cities. The Asia Pacific and Middle East & Africa regions are witnessing gradual growth, supported by rising urbanization and the expansion of international culinary offerings in metropolitan areas. Each region presents unique opportunities and challenges, with local consumer preferences, regulatory environments, and competitive landscapes influencing market dynamics. Overall, the global Macedonian restaurant market is poised for sustained growth, underpinned by strong demand for authentic dining experiences and ongoing innovation in service delivery.

This industry involves the publishing of books, brochures, leaflets, dictionaries, encyclopaedias, atlases, maps and charts; publishing of newspapers, journals and periodicals; directory and mailing list and other publishing, as well as software publishing.

The Mobile Wallet Market size was valued at USD 9.01 billion in 2023 and is projected to reach USD 51.56 billion by 2032, exhibiting a CAGR of 28.3 % during the forecast period. Recent developments include: In June 2023, Google announced the expansion of Google Wallet in five more countries: Albania, Argentina, Bosnia and Herzegovina, North Macedonia, and Montenegro. A company representative revealed the launch in a forum post, noting that the app expanded to 12 countries throughout Asia, Europe, and North America in November last year. , In June 2023, Alipay, a Chinese mobile payment platform, and Mastercard, a payments network, partnered to provide international tourists with another easy means to make cashless payments in China. International tourists can attach any Mastercard card to their Alipay digital wallet, making e-payments in China easier through collaboration. , In January 2023, Samsung Electronics announced the expansion of its digital wallet, Samsung Wallet, in eight new countries: Canada, Australia, Brazil, Hong Kong, Malaysia, India, Taiwan, and Singapore. The wallet is a secure, go-everywhere app to use and helps in organizing daily essentials. , In October 2022,Visa introduced a crypto wallet for Bitcoin, Ethereum, and Ripple (XRP).The applications cover a wide range of services related to cryptocurrency, including the issuance of cryptocurrency cards, the provision of cryptocurrency wallets, and the facilitation of cryptocurrency payments. .

The industry covers the renting and leasing of other personal and household goods to industries or households. Goods include textiles, furniture, jewellery, books, electornic equipment used in the house and flowers and plants.

The revenue of the synthetic yarn market in Macedonia amounted to $X in 2018, picking up by X% against the previous year. In general, synthetic yarn consumption continues to indicate extraordinary growth. The pace of growth was the most pronounced in 2012 when the market value increased by X% against the previous year. Over the period under review, the synthetic yarn market attained its maximum level in 2018 and is expected to retain its growth in the near future.

The revenue of the chocolate market in Macedonia amounted to $X in 2018, picking up by X% against the previous year. The market value increased at an average annual rate of +X% over the period from 2007 to 2018; the trend pattern indicated some noticeable fluctuations being recorded over the period under review. The growth pace was the most rapid in 2008 with an increase of X% y-o-y. Over the period under review, the chocolate market attained its maximum level in 2018 and is expected to retain its growth in the immediate term.

The revenue of the strawberry market in Macedonia amounted to $X in 2018, jumping by X% against the previous year. Overall, strawberry consumption continues to indicate a notable expansion. The most prominent rate of growth was recorded in 2016 with an increase of X% year-to-year. Strawberry consumption peaked in 2018 and is expected to retain its growth in the immediate term.

Comprehensive Airbnb dataset for Skopje, North Macedonia providing detailed vacation rental analytics including property listings, pricing trends, host information, review sentiment analysis, and occupancy rates for short-term rental market intelligence and investment research.

The industry includes companies that provide professional scientific and technical services. It encompasses specialised design activities like fashion and industrial design, photographic activities like portrait, commerical and aerial photos and others like interpretation and weather forecasting activities.

The revenue of the oat market in Macedonia amounted to $X in 2018, dropping by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, oat consumption continues to indicate a drastic drop. The growth pace was the most rapid in 2012 when the market value increased by X% y-o-y. Over the period under review, the oat market reached its maximum level at $X in 2007; however, from 2008 to 2018, consumption failed to regain its momentum.