In 2023, the turnover of the advertising and market research industry of Norway was about 2.55 billion Euros. Between 2021 and 2023, the turnover dropped by approximately 160 million Euros.

Forecast: Output of Advertising and Market Research in Norway 2024 - 2028 Discover more data with ReportLinker!

This statistic shows the revenue of the industry “advertising and market research“ in Norway by segment from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of advertising and market research in Norway will amount to approximately ******** million U.S. Dollars by 2025.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The number of employees in the advertising and market research industry in Norway amounted to 9,490 in 2022. This is higher than in 2021, when the number of employees had been 8,610.

Forecast: Turnover of Advertising and Market Research in Norway 2022 - 2026 Discover more data with ReportLinker!

Norway's avocado market is projected to grow at over 8% CAGR from 2024 to 2029, as consumer interest in avocados continues to rise significantly.

The production value of the advertising and market research industry of Norway stood at approximately 2.95 billion Euros in 2022. This is higher than in 2021, when the production value had been around 2.72 billion Euros.

Forecast: Production in Advertising and Market Research Sector in Norway 2024 - 2028 Discover more data with ReportLinker!

The market for advertising services has changed massively over the past decade, with online and digital advertising services reaching customers across the web, replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the cost-of-living crisis forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2025, advertising services revenue is expected to rise at a compound annual rate of 1.5% to €220 billion. COVID-19 at the beginning of the previous five-year period caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and caused revenue in 2023 and 2024 to dip. In 2025, industry revenue is expected to inch upwards by 0.6%, as demand for digital advertising services is propping up the industry across Europe, despite in-house social media advertising activities eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.2% to reach €270.8 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies. However, as consumers become more distrustful of AI-generated adverts, smaller companies can lean into the human-generated aspect of advertising to grow trust with audiences and clients.

The Norway Facility Management Market Report is Segmented by Service Type (Hard Services, Soft Services), Offering Type (In-House, Outsourced), End-User Industry (Commercial, Hospitality, Institutional and Public Infrastructure, Healthcare, Industrial and Process, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Norway television market is expected to add more than 29.09 million by 2028 with the expansion of cable and satellite television services.

Forecast: Number of Persons Employed in Advertising and Market Research in Norway 2024 - 2028 Discover more data with ReportLinker!

The industry includes the renting and leasing of goods like automobiles, computers, consumer goods and industrial machinery and equipment to customers in return for a lease or rent payment. Services are broken down into the renting of motor vehicles, the renting of recreational and sports equipment and household equipment, the leasing of other machinery and equipment for business operations and the leasing of intellectual property products.

With 1.9 Million Businesses in Norway , Techsalerator has access to the highest B2B count of Data/Business Data in the country. .

Thanks to our unique tools and large data specialist team, we can select the ideal targeted dataset based on the unique elements such as sales volume of a company, the company's location, no. of employees etc...

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We cover all regions and cities in Noway. Example :

Example of cities :

Oslo Oslo
Bergen Bergen
Trondheim Trondheim Stavanger Stavanger Drammen Drammen Fredrikstad Fredrikstad Kristiansand Kristiansand
Sandnes Sandnes Tromso Tromsø
Sarpsborg Sarpsborg Skien Skien

Regions : Northern Norway, Trøndelag, Western Norway, Southern Norway and Eastern Norway.

Forecast: Turnover in Advertising and Market Research Sector in Norway 2022 - 2026 Discover more data with ReportLinker!

Technical testing and analysis companies provide crucial services to companies in all sectors of the economy. The construction, industrial production and energy sectors are the major markets for these services. These sectors rely on broader economic conditions, which often dictate their demand for testing and analysis services. The COVID-19 outbreak at the beginning of the previous five-year period, along with the subsequent inflationary environment, has significantly impacted construction and manufacturing output, reducing demand for testing and analysis services. However, the energy and IT sectors have increased their levels of demand in recent years, propping up revenue. Revenue is projected to grow at a compound annual rate of 2.7% to €79.7 billion over the five years through 2025, including an estimated rise of 2.8% in 2025. The reduced level of industrial production and construction activity limited spending on testing services in 2020. As conditions improved and activity in the manufacturing and construction sectors rebounded, the need for materials and products to be tested surged. However, soaring inflation and heightened economic uncertainty have weakened spending on technical testing and analysis services as output in downstream markets has suffered. However, as interest rates have been falling across Europe over the past two years through 2025, cheaper borrowing costs will support demand from the construction and industrial sectors, as more projects become financially feasible. Rising costs in 2025, driven by the introduction of tariffs from the US, have led to higher input expenses, including chemicals, which have hindered profit growth for the industry in 2025. Improving economic conditions and lower European inflation rates will stimulate greater investment and business spending, with demand for technical testing and analysis following suit. Government funding and initiatives supporting the manufacturing, nuclear energy and construction sectors will further bolster demand. Environmental efforts, driven by the EU and UK's sustainability targets, will also generate an uptick for testing services as businesses strive to achieve accreditations and comply with regulations. Investments in advanced technology like AI, drones and telecommunication infrastructure will boost the need for comprehensive testing, especially in cybersecurity due to increasing threats. A growing number of testing and analysis companies will consequently expand their capabilities to capitalise on these opportunities. Revenue is forecast to expand at a compound annual rate of 7.1% to €112.5 billion over the five years through 2030.

Over the five years through 2025, second-hand stores’ revenue is expected to inch upwards at a compound annual rate of 1.8%. In 2025, revenue is slated to rise by 0.6% to €11.2 billion, while the average profit margin is anticipated to stand at 9.6%. The resale fashion market isn’t new. Initially viewed as just charity or thrift shops, consumer attitudes towards second-hand goods have shifted thanks to the sharing economy and Gen Z becoming a larger voice in the retail market. Interest in preloved goods has skyrocketed thanks to heightened environmental concerns and the ethical impacts of fashion – particularly fast fashion. Rising inflation and stagnant economic growth have accelerated a shift towards second-hand shopping across Europe, with consumers seeking affordability, sustainability and style. The second-hand market isn’t just for those looking to save, though, with shoppers turning to luxury handbags, jewellery and watches as alternative investments. Environmental awareness and policy support further strengthen the industry, while EU-wide regulations are boosting supply through mandatory textile collection and repair incentives. However, rising labour costs, volunteer shortages and operational pressures are straining profitability, prompting many retailers to raise prices or scale back operations. Revenue is forecast to expand at a compound annual rate of 8.4% over the five years through 2030 to €16.8 billion, while the average industry profit margin is set to reach 13.2% as pre-loved fashion takes off and retailers offer more experiences. Despite lacklustre growth projections across the EU – especially in Germany, Italy and the Benelux region – the second-hand retail market is set for continued expansion. Economic stagnation, paired with a rising focus on sustainability, is pushing consumers towards second-hand goods. Preloved shopping is in vogue and its uptake is only expected to accelerate as more members of Gen Z enter the workforce and become the dominant source of spending power. However, competition from low-cost new goods remains a challenge. To stay ahead, second-hand outlets are offering authenticated high-end pieces, partnering with mainstream brands and creating vibrant in-store communities. With climate policy backing, demographic tailwinds and retail innovation, second-hand shopping looks set to remain a resilient and relevant force across Europe's evolving consumer landscape.

The Meat Processing and Preserving industry in Europe has faced several challenges over the past five years despite receiving government support. Over the five years through 2025, revenue is forecast to inch upwards at a compound annual rate of 1.1%. Europe’s meat sector faces mounting pressure from shifting demand, tighter supply, and rising costs. Health and sustainability concerns are eroding red meat consumption, while plant-based alternatives grew fivefold between 2011 and 2023. Southern markets such as Spain and Portugal remain culturally attached to meat, but Northern Europe is shifting faster towards alternatives. Affordability has become the decisive factor. With living costs high, consumers are trading down to pork and poultry, valued for versatility and relative affordability. Even wealthier households are cutting back, squeezing processor margins and weakening demand for premium cuts.Exports now provide a buffer. In Q1 2025, the EU shipped 1.12 million tonnes of pigmeat worth €3.14 billion (+3% volume, +2.7% value), with China and the UK as top buyers, Eurostat notes. But beef is retreating: output is forecast to fall 1.3% in 2025 while imports from Brazil and Argentina rise. Adding to pressures, processors face herd contraction, labour shortages, and high energy costs, pushing many to invest in automation, renewables, and value-added lines to protect profitability. In 2025, revenue is expected to dip 0.7% to €376.3 billion while profit is expected to reach 5.1% of revenue, a drop from 5.8% in 2020 thanks to cost pressures. Looking ahead, Europe’s meat processors face a challenging landscape. Over the five years through 2030, revenue is slated to grow at a compound annual rate of 3.3% to €442.3 billion, and profit is expected to reach 7.5% of revenue. The looming shadow of eco-consciousness will stifle meat demand, with the OECD projecting EU per-capita consumption will fall by 1.6 kg by 2035. Faced with swelling competition from alternative proteins, traditional meat processors will seek innovative strategies to retain market share. Still, meat's engrained cultural value in European societies will offer some relief. Traditional meals, culinary heritage involving meat and strong demand for locally-sourced produce will serve to protect meat processors’ sales over the coming years. Supply chains face added pressure from regulation. The EU Deforestation Regulation (EUDR), effective December 2025, will require geolocation tracking for all beef and leather holdings, with non-compliance risking fines of up to 4% of turnover. Meanwhile, the new EU packaging law adds costs, requiring recyclable formats and higher recycled content. Despite the subdued outlook, opportunities remain. The CAP 2025 reform shifts subsidies towards smallholders and young farmers while tightening import standards, creating cost risks for scale players but potentially strengthening rural networks.

The Norway Data Center Networking Market report segments the industry into By Component (By Product, By Services) and End-User (IT & Telecommunication, BFSI, Government, Media & Entertainment, Other End-Users). Get five years of historical data alongside five-year market forecasts.