The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits.

The personnel costs of the advertising and market research industry of Slovenia stood at approximately 114.50 million Euros in 2022. This is higher than in 2021, when the personnel costs had been around 100.51 million Euros.

The Slovenia Telecom MNO Market is Segmented by Service Type (Voice Services, Data and Internet Services, Messaging Services, Iot and M2M Services, OTT and PayTV Services, and Other Services), and End User (Enterprises, Consumer). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Subscribers).

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Forecast: Value Added of Advertising and Market Research in Slovenia 2022 - 2026 Discover more data with ReportLinker!

The industry centres around research and development that includes basic research (both experimental and theoretical), applied research and experimental development work. Research and experimental development activities are split into natural sciences and engineering and social sciences and the humanities.

Slovenia - Service producer prices: Advertising and market research was 114.00 points in June of 2025, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Slovenia - Service producer prices: Advertising and market research - last updated from the EUROSTAT on November of 2025. Historically, Slovenia - Service producer prices: Advertising and market research reached a record high of 115.30 points in March of 2025 and a record low of 96.80 points in September of 2015.

The Social Sciences and Humanities Research and Development Activities industry’s revenue is expected to contract at a compound annual rate of 4.3% over the five years through 2024 to €3.6 billion. This includes a forecast drop of 2.8% in 2024. Revenue is far lower than in the Natural Science and Engineering Research and Development Activities industry, since scientific innovation, engineering techniques and healthcare developments are prioritised over research in societal change, economics, political science and cultural progress. Spending by businesses on R&D for these subjects is significantly lower, with most money instead coming from publicly backed organisations, such as think tanks, political organisations and cultural centres. That being said, Belgium, Germany, Malta and Sweden all rely more heavily on business-funded R&D, whereas Greece, Luxembourg, Slovakia and Estonia all depend more on government funding, finds Eurostat. Horizon Europe and the Humanities in the European Research Area (HERA) have made significant funding contributions since 2020 to progress in R&D, which has boosted revenue. Revenue is slated to climb at a compound annual rate of 3.5% over the five years through 2029 to €4.3 billion. Horizon Europe funding will continue to boost revenue for R&D activities and businesses are expected to allocate more funding to R&D as the value of research in humanities and social sciences becomes clearer. HERA will continue to encourage collaboration on R&D in Europe through the Collaboration of Humanities and Social Sciences in Europe programme, which includes countries like Spain, the UK, Estonia, Poland and Croatia.

Slovenia Facility Management Market is Segmented by Service Type (Hard Services and Soft Services), Offering Type (In-House and Outsourced), End-User Industry (Commercial, Hospitality, Institutional and Public Infrastructure, Healthcare, Industrial and Process, and Other End-User Industries). The Market Forecasts are Provided in Terms of Value (USD).

The market for advertising services has changed massively over the past decade, with online and digital advertising services reaching customers across the web, replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the cost-of-living crisis forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2025, advertising services revenue is expected to rise at a compound annual rate of 1.5% to €220 billion. COVID-19 at the beginning of the previous five-year period caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and caused revenue in 2023 and 2024 to dip. In 2025, industry revenue is expected to inch upwards by 0.6%, as demand for digital advertising services is propping up the industry across Europe, despite in-house social media advertising activities eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.2% to reach €270.8 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies. However, as consumers become more distrustful of AI-generated adverts, smaller companies can lean into the human-generated aspect of advertising to grow trust with audiences and clients.

The Slovenia POS Terminal Market is segmented by Type (Fixed Point-of-Sale Systems, Mobile/Portable Point-of-Sale-Systems) and End-User Vertical (Retail, Hospitality, Healthcare, and Others).

This statistic shows the revenue of the industry “market research and public opinion polling“ in Slovenia from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of market research and public opinion polling in Slovenia will amount to approximately ****** million U.S. Dollars by 2025.

Department store revenue is expected to inch upwards at a compound annual rate of 1.9% over the five years through 2025. Department stores were once hailed as a one-stop shop and a shopper's favourite, but the retail landscape has changed. Department stores have been slow to keep up with what's in vogue and shoppers' need for instant gratification, losing sales to e-tailers and fast-fashion brands. Some department stores have successfully adopted new strategies to fend off competition, like rolling out in-house bars, cafes and restaurants for shoppers to rest and refuel or introducing beauty bars for a quick pick-me-up. Nonetheless, price competition remains intense as income pressures remain evident – with growth driven by price increases over buying more. In 2025, revenue is slated to remain steady at 0% growth to €227.4 billion. The average profit margin reached 9.4%, a dip from five years ago thanks to intense competition. Department store revenue is forecast to inch upwards at a compound annual rate of 4.7% over the five years through 2030 to €286.7 billion. Competition will remain fierce and department stores will need to adapt to survive. The outdated retail-only business model no longer resonates with mindful consumers, who crave experiences and community. Social media continues to become ever-more prevalent and the power of influencers will only grow, making social commerce a top priority. Sustainability has become more than just a buzzword, particularly in light of the European Parliament’s fight against fast fashion, so department stores will need to improve their green credentials to stay in demand. Meanwhile, demographic trends will push digitisation in department stores.

Europe has a robust chocolate and confectionery manufacturing sector owing to European consumers’ appetite for sweet treats. Europe is the world's leading producer and consumer of chocolate. The continent imported 58% of the world’s cocoa beans in 2023 and accounted for 76% of worldwide chocolate sales. Notably, renowned chocolate manufacturers from Belgium and Switzerland contribute significantly to this high export rate and together with Germany also lead in per-capita chocolate consumption. Consequently, the huge demand for chocolate within and outside Europe creates a profitable market for European manufacturers. The chocolate and confectionery industry faces challenges due to increasing sugar and cocoa prices. These rising costs have compelled European manufacturers to raise their selling prices. Although consumers continued to buy chocolate and sweets despite the price hikes, the growing cost of living threatens to reduce consumption. Statistics show that EU sugar prices alone rose by 80% in the year through June 2023, sparking attempts to minimise sugar usage in chocolate products. Nonetheless, the high price of chocolate has driven industry revenue growth of 0.1% over the five years through 2025, to reach €76.9 billion. Cocoa prices have dropped in 2025, contributing to a projected 1.1% drop in industry revenue. Confectionery manufacturers are set to implement healthier solutions and pursue more sustainable practices. An increased health awareness among European consumers threatens the consumption of sugary products like chocolate. However, it could also present an opportunity for healthier alternatives like dark chocolate, which contains less sugar. Ethical sourcing and sustainability are becoming more popular as consumers increasingly demand information about their chocolate's origin and production process. As a result, European chocolate manufacturers are keen on sourcing cocoa from sustainable farms and promoting transparency in their supply chains. Overall, industry revenue is forecast to grow at a compound annual rate of 2.6% over the five years through 2030 to reach €87.3 billion.

Slovenian Restaurant Market Outlook

According to our latest research, the Slovenian restaurant market size reached USD 1.14 billion in 2024, reflecting robust consumer demand and a vibrant culinary scene. The market is projected to expand at a CAGR of 5.2% from 2025 to 2033, reaching an estimated USD 1.77 billion by the end of the forecast period. This growth is driven by evolving consumer preferences, increasing tourism, and a dynamic shift towards experiential dining, marking Slovenia as a rising star in the European foodservice landscape.

A primary growth factor for the Slovenian restaurant market is the country’s burgeoning tourism sector, which has been experiencing record arrivals and overnight stays in recent years. Slovenia’s unique geographical position, nestled between Italy, Austria, Hungary, and Croatia, makes it a melting pot for culinary influences and a favored destination for food lovers. The government’s strategic promotion of Slovenia as a gastronomic destination, highlighted by its recognition as the European Region of Gastronomy, has further spurred growth. High-profile events, such as the Michelin Guide’s expansion into Slovenia, have elevated the nation’s restaurant profile on the global stage, attracting discerning diners and culinary enthusiasts from across the world. This influx of international visitors, combined with a growing local appreciation for diverse dining experiences, has stimulated demand across all restaurant segments.

Another significant driver is the evolving lifestyle and consumption patterns of the Slovenian population, particularly among younger demographics and urban dwellers. There is a marked shift towards dining out, fueled by rising disposable incomes, an expanding middle class, and a growing preference for convenience and quality. The proliferation of social media and food-related digital content has amplified the appeal of restaurants, cafés, and bistros, encouraging consumers to seek out novel and authentic culinary experiences. Furthermore, the increasing adoption of technology in the restaurant sector, such as online reservations, digital menus, and contactless payments, has enhanced customer convenience and operational efficiency, fostering further market expansion.

The Slovenian restaurant market is also benefiting from a strong emphasis on sustainability and local sourcing. Restaurateurs are increasingly prioritizing organic, locally sourced ingredients, and sustainable practices, in response to rising consumer awareness about health, wellness, and environmental impact. This trend is particularly evident in the proliferation of contemporary and fusion cuisines, which blend traditional Slovenian flavors with modern culinary techniques and global influences. The integration of sustainability into restaurant operations not only appeals to environmentally conscious diners but also aligns with Slovenia’s broader national strategy of promoting green tourism and sustainable economic development.

Regionally, Central Slovenia, which includes the capital Ljubljana, stands out as the dominant hub for restaurant activity, accounting for the largest market share. The region’s strategic location, vibrant business environment, and status as a cultural and tourist center make it the epicenter of culinary innovation and diversity. Other regions, such as Drava and Littoral–Inner Carniola, are also witnessing accelerated growth, driven by rising tourism and investment in hospitality infrastructure. Each region offers unique gastronomic experiences, reflecting local traditions and specialties, thereby contributing to the overall dynamism and resilience of the Slovenian restaurant market.

Type Analysis

The type segment of the Slovenian restaurant market encompasses Casual Dining, Fine Dining, Quick Service, Cafés & Bistros, and Others, each catering to distinct consumer preferences and dining occasions. Casual dining restaurants form the backbone of the market, offering a relaxed atmosphere, diverse menus, and moderate pricing that appeal to families, groups, and everyday diners. These establishments have seen steady growth, driven by increasing urbanization and the rising trend of social dining. Fine dining, while representing a smaller market share, has gained prominence due to Slovenia’s growing reputation in the international culinary scene. The rise of Michelin-starred restaurants and gastronomic events has positioned fine dining as a key driv

The Slovenia E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Slovenia Property And Casualty Insurance Market report segments the industry into By Insurance Type (Land Motor Vehicle Insurance, Railway Rolling Stock Insurance, Aircraft Insurance, Ship Insurance, Goods In Transit Insurance, Fire And Natural Forces Insurance, and more) and By Distribution Channel (Direct, Agency, Banks, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

Production of Fruit and Berry in Slovenia - 2025. Find the latest marketing data on the IndexBox platform.

Production of Vegetable and Melon in Slovenia - 2025. Find the latest marketing data on the IndexBox platform.

European software developers' revenue is forecast to swell at a compound annual rate of 6.9% over the five years through 2025, including a projected growth of 5% in 2025 to reach €490 billion. Software solutions are increasingly integral to modern business operations and European developers have been at the forefront, crafting bespoke applications tailored to sector-specific needs. Fintech companies have supported growth by leveraging sophisticated technologies that ensure their competitive edge and compliance. Technological advances in cloud computing, artificial intelligence (AI) and cybersecurity are reshaping the market, driving adoption among European businesses. Developers have responded to the burgeoning demand for secure Internet of Things (IoT) software, particularly in mobile and embedded systems. Acquisitions like TRASNA's purchase of Workz and IoTerop signal a trend towards comprehensive service offerings. At the same time, the pressing need for enhanced cybersecurity has catalysed revenue growth, driven by escalating cyber threats driving the need for robust security frameworks. Companies like Darktrace have capitalised on this by delivering AI-driven cybersecurity solutions. Developers’ revenue has also been propped up by embracing Software-as-a-Service (SaaS) models, which enable remote, cost-effective access to critical applications in the cloud. Despite revenue growth, profitability has edged downwards due to a surge in the number of software developers intensifying price competition. Revenue is forecast to surge at a compound annual rate of 10.2% over the five years through 2030 to €795.5 billion. The industry is projected to expand as developers focus on harnessing cloud computing, fintech solutions and open banking, driven by the Payment Services Directive 2 (PSD2). While PSD2 initially launched in 2018, European banks, fintechs and third-party providers have varied adoption timelines, meaning integration and compliance projects are still active and will continue over the coming years. Cloud adoption is expected to accelerate, leaving ample room for growth. However, European developers face regulatory challenges, notably the EU's AI Act, which could stymie innovation. Competition will remain fierce, especially in the burgeoning fintech landscape, as demand for solutions in mobile payments, digital banking and blockchain applications ramps up. Despite these obstacles, an emphasis on compliance and education is anticipated to yield positive outcomes. As European businesses invest in IT, developers are well-positioned to seize opportunities arising from digital transformation initiatives while continuing to adapt to technological advances.