In 2022, the market research industry in the United Kingdom generated approximately 11 million U.S. dollars, a slight decrease when compared to the previous year. The 2023 forecast for the market research industry in the United Kingdom has looked promising and has predicted an extra 1.2 million U.S. dollars in turnover compared to 2022.

Based on employment data collected in the United Kingdom (UK), in the fourth quarter of 2022, there were a total of 192 thousand individuals working in advertising and market research. In general, the number of women working in this industry was higher than the number of men. However, the number of men was higher for self-employed advertising and market researcher specialists.

Revenue: market research vs. advertising

Despite its significance, market research still makes up a small share of the overall industry revenue in the United Kingdom, attesting to the immense profitability of the advertising segment. By 2022, it accounted for 11 percent of the entire segment’s revenue, and this is expected to continue to 2024 even as overall earnings rise.

Internet advertising on the rise

On the other hand, advertising has always brought in the largest revenue and its growth is by and large due to online marketing. In fact, while advertising spend for a majority of channels in the UK has either entered a slow decline or remained the same, spending on internet advertising surpasses 10 billion British pounds. This is largely in line with the rise of device and smartphone ownership, as well as the growing popularity of online video-on-demand services.

The Search Engine industry is highly concentrated, with three companies controlling almost the entire industry; the largest company, Alphabet Inc., has a market share greater than 96%. Search engines provide web portals that generate and maintain extensive databases of internet addresses. Industry companies generate most, if not all, of their revenue from advertising. Technological growth has resulted in more households being connected to the Internet, and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a climb in the percentage of households with internet access has supported revenue growth, while increasing technological integration with daily life has increased demand for industry services. A greater proportion of transactions being carried out online has driven innovation in targeted digital advertising, with declines in rival advertising formats like print media and television increasing the focus on digital marketing as a core strategy. Industry revenue is expected to increase at a compound annual rate of 4.7%, to reach £5.1 billion over the five years through 2024-25. Revenue is forecast to climb by 4.7% in 2024-25. Industry profit has remained high, expanding to 34.2% in 2024-25. The rise of the mobile advertising market and the proliferation of mobile devices mean there are plenty of opportunities for search engines, which are expected to capitalise on these trends further moving forward. Smartphones could disrupt the industry's status quo, as the rising popularity of devices that do not use Google as the default engine benefits other search providers. Technological advancements that incorporate user data are anticipated to make it easier to tailor advertisements and develop new ways of using consumer data. Industry revenue is forecast to jump at a compound annual rate of 6% over the five years through 2029-30, to reach £6.8 billion.

This statistic illustrates the fastest growing market research agencies in the United Kingdom (UK) as of January 2016, by growth rate. It can be seen that the second fastest growing market research agency was Verve with a growth rate of 40.96 percent at that time.

Forecast: Production of Advertising and Market Research in the UK 2024 - 2028 Discover more data with ReportLinker!

Forecast: Production Value of Advertising and Market Research in the UK 2024 - 2028 Discover more data with ReportLinker!

The United Kingdom Data Center Market is segmented by Hotspot (London), by Data Center Size (Large, Massive, Medium, Mega, Small), by Tier Type (Tier 1 and 2, Tier 3, Tier 4) and by Absorption (Non-Utilized, Utilized). Market Volume in Megawatt (MW) is presented. Key Data Points observed include IT load capacity for existing and upcoming data centers, current and upcoming hotspots, average mobile data consumption, volume of fiber cable connectivity in KM, existing and upcoming submarine cables, rack space utilization, and number of data centers by tier.

Forecast: Number of Employees in Advertising and Market Research in the UK 2024 - 2028 Discover more data with ReportLinker!

Forecast: Gross Investment in Advertising and Market Research Sector in the UK 2024 - 2028 Discover more data with ReportLinker!

This statistic shows the revenue of the industry “market research and public opinion polling“ in the United Kingdom from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of market research and public opinion polling in the United Kingdom will amount to approximately 5,433.94 million U.S. Dollars by 2025.

The United Kingdom Aloe Vera Extract market is anticipated to reach a value of more than USD 19.5 Billion by 2028.

Forecast: Advertising and Market Research Output in the UK 2024 - 2028 Discover more data with ReportLinker!

The UK home improvement market size reached USD 14.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.3% during 2025-2033. The market is propelled by the rising demand for energy-efficient homes, increased focus on home aesthetics and interior design, growing adoption of smart home technology, and a rise in DIY projects and home renovation during the pandemic.

United Kingdom IT Services Market Report is Segmented by Type (IT Outsourcing, IT Consulting & Implementation, and Business Process) and End User (IT and Telecommunication, Government, BFSI, Energy & Utilities, Consumer Goods & Retail, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

UK Digital Twin Market is projected to grow at a CAGR of around 30% during 2022-27.

This statistic illustrates the leading individual market research agencies in the United Kingdom (UK) in 2017, by turnover. The ranking was led by London based Dunnhumby, which had made 253.3 million British pounds in turnover that year.

United Kingdom Power Market is Segmented by Power Generation from Sources (Thermal Power, Non-hydro Renewable Power, Hydroelectric, and Nuclear Power) and Transmission and Distribution (T&D).

Discover insights into the UK Agrivoltaic Market, projected to grow significantly by 2030. Explore market size, share, and growth trends in this comprehensive report.

Over the five years through 2024-25, clothing and footwear wholesalers’ revenue is expected to decline at a compound annual rate of 2%. They’ve come up against enormous challenges recently, with the cost-of-living crisis leading consumers to cut their spending on clothes and footwear, pushing down revenue. Wholesalers have historically been the middlemen of fashion, forming an essential link between retailers and the companies that make clothes. However, retailers are increasingly building relationships with manufacturers to avoid paying commissions to wholesalers and to have more influence in the design and production process. That being said, shifts in consumer behaviour, like women no longer opting to buy footwear from specialist retailers, have opened up the market, allowing wholesalers to establish a foothold in specific product and market segments. The emergence of the fashion-conscious male market has also supported revenue. Revenue is slated to inch upwards by 0.9% in 2024-25 to £14.9 billion. The high street has seen a sustained decline in footfall over the past decade, which played a big part in the collapse of prominent retailers like Topshop and Debenhams, cutting demand for wholesalers. Weak disposable incomes and subdued confidence have also limited retail sales. Wholesalers have sought other ways to bolster their finances in the face of weakening demand. For example, the growing success of the direct-to-consumer model enables wholesalers to take their products directly to consumers and make a higher profit, though this does come with higher marketing and technology spending. Revenue is forecast to grow at a compound annual rate of 3.3% over the five years through 2029-30 to £17.5 billion, propped up by improving economic conditions – specifically, inflation is set to subside, boosting consumer spending power. Ethical consumerism is pushing clothing wholesalers towards sustainable practices, with many UK consumers ready to change their buying habits based on brands' environmental impact. This shift could increase costs, leading wholesalers to explore vertical integration with manufacturers and invest more in technology like automation to boost efficiency. Trends such as anticipatory shipping and automated systems are set to become more prominent, allowing wholesalers to better manage supply and demand while addressing rising wage concerns. Wholesalers will be pressured to make their operations more sustainable, creating opportunities for localised production.

The UK Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.