Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

This statistic displays the market research tools most used by professionals in the market research industry in the United States in 2017 and 2018. During the 2018 the survey, ** percent of respondents stated they usef Microsoft Excel, compared to ** percent in the 2017 survey.

Forecast: Production of Advertising and Market Research in the US 2024 - 2028 Discover more data with ReportLinker!

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Forecast: Number of Employees in Advertising and Market Research in the US 2022 - 2026 Discover more data with ReportLinker!

Scientific research and development (R&D) facilities have enjoyed significant growth over the past five years as the mix of accelerating medical innovation, new global conflicts and push to advance medical treatments provided a diversified demand niche for the industry. Skyrocketing corporate profit, which boosted 6.3% over the past five years, enabled private companies to massively increase their budgets for R&D. New conflicts in the Middle East and Europe generated a wider range of defense capability needs, causing public sector clients to contract R&D companies at a more rapid pace to advance research on weapons systems and military equipment. A robust push toward sustainability across clients’ product stream further advanced new technological research in facets such as biomedical treatments. In light of these trends and an acceleration of technological adoption, revenue spiked at a CAGR of 4.9% to an estimated $320.9 billion over the past five years, including an anticipated 3.1% boost in 2025 alone. The federal government is the largest and most consistent source of revenue, so changes in federal funding levels greatly affect servicers’ performance. Many R&D sites focus on military tech, so the Trump administration's support for defense spending brought on a surge revenue. While the Biden administration originally pushed for lower defense spending, serious conflicts involving the US's allies, namely Ukraine and Israel, have brought military innovation back to the forefront of budget discussions. Although revenue growth was strong, a rebound in wage expenditures following an inflationary spike has caused a slight slowdown in profit growth. Moving forward, scientific R&D companies will continue benefiting from anticipated growth in corporate profit and sector-wide support for new research projects. While still high at 4.3% as of February 2025, the eventual stabilization in interest rates will encourage new investment. The passing of the Inflation Reduction Act in 2022 will benefit research labs studying alternative fuels and clean energy through tax credits that encourage private investment. New technological advances, such as UAVs and EWs, will provide greater need for technically adept R&D companies that can help strengthen military equipment research and development for the future. Additionally, anticipated growth in overall research & development expenditure across the public and private sectors will provide more funding for R&D initiatives, creating a larger field of opportunity for new researchers. Overall, revenue is expected to boost at a CAGR of 3.2% to an estimated $375.7 billion over the next five years.

The U.S. Education Market Size Was Worth USD 1,601.97 Billion in 2023 and Is Expected To Reach USD 2,506.56 Billion by 2032, CAGR of 5.10%.

The United States home services market was valued at USD 90.63 Billion in 2024. The market is expected to grow at a CAGR of 7.20% during the forecast period of 2025-2034 to reach a value of USD 181.64 Billion by 2034. Expanding smart home adoption accelerates demand for integrated service solutions across plumbing, repair, and maintenance, as homeowners increasingly prioritize digital convenience alongside energy-efficient and automated living environments.

The market is also being led by the rapid rise of digital platforms that simplify access to household solutions. A significant driving factor is the growing adoption of on-demand apps for cleaning, repair, and maintenance. According to the United States home services market analysis, housing accounted for the largest share of total expenditures (32.9%) in 2023, underlining a strong and consistent demand base. This trend is reinforced by the considerable year-over-year increase in home cleaning and handyman bookings through platforms like Thumbtack and Angi in 2024.

In addition, government-backed incentives for energy-efficient housing have expanded the scope of services, especially in plumbing, HVAC, and insulation. The United States Department of Energy reports that federal rebates under the Inflation Reduction Act catalyzed USD 8.8 billion in home improvement projects in July 2024. Further, local municipalities are allocating grants to promote eco-friendly retrofitting and water-conservation systems, indirectly boosting demand in the United States home services market.

The market’s scale is also amplified by demographic and lifestyle shifts. Millennials and Gen Z prefer subscription-based models for routine tasks, from lawn mowing to pest control. This generational shift toward convenience, supported by technological innovation and regulatory support, is positioning the home services sector as a resilient and expanding vertical in the United States economy.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

Food trucks have seen significant growth over the last five years, cementing their position as a standout in the broad food services sector. Notably, this expansion is largely due to evolving consumer tastes shifting in favor of unique, gourmet cuisine offered at prices lower than those in traditional sit-down restaurants. The industry has thrived, with cities like Portland, LA and Austin passing regulations and establishing designated areas for this new wave of culinary delights. The industry revenue stayed resilient despite higher inflationary pressures. Therefore, industry revenue is expected to reach $2.8 billion, with an annualized growth rate of 13.2% over the five years to 2025. However, in 2025 alone, industry revenue is expected to marginally decline 0.2% due to higher tariffs that force most food truck vendors to raise their prices. Nevertheless, not all food truck industry vendors celebrate this success. City regulations, escalating competition, and minuscule profit margins are tripping up some. Food truck-specific laws are not uniform; they differ by city. These laws determine the working hours and conditions for the food trucks, often including specified distances from traditional brick-and-mortar establishments. Indeed, these restaurants often see the food trucks as direct competition and have rallied against the industry. Food trucks will still face significant challenges over the next five years. The most prominent are regulatory roadblocks, stunting industry growth. Parking and other concerns legislation remains a work in progress in many towns as they scramble to accommodate the wave of change. Nonetheless, rising household incomes and the growing interest in convenient yet affordable gourmet cuisine will fuel the industry's expansion. The projected revenue growth over the five years to 2030 is a CAGR of 0.3%, reaching $2.9 billion.

In 2023, the USA White Chocolate market exceeded USD 11 Billion. The increasing demand for artisanal and premium chocolate products, along with the expanding incorporation of white

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The whole grain and high fiber food market in us research report estimates the market size to be $ 3.37 bn in 2020-2024. The incremental growth and the accelerate growth momentum present a positive outlook for the market. This will encourage established as well as new vendors to make investments and strengthen their position in the whole grain and high fiber food market in us.

The whole grain and high fiber food market in us research report offers several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive whole grain and high fiber food market in us growth during the next five years
Precise estimation of the whole grain and high fiber food market in us size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the whole grain and high fiber food market in us industry across US
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of whole grain and high fiber food market in us vendors

In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a ** percent share.

The United States C4ISR Market Report is Segmented by Application (C4 and ISR) and Platform (Air, Land, Sea, and Space). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

The United States leadership development program market value reached USD 6.80 Billion in 2024. The market is expected to grow at a CAGR of 6.20% during the forecast period of 2025-2034 and to reach around USD 12.41 Billion by 2034.

The USA Cloud Kitchen Market Set to Surge Over 8% CAGR (2024-2029), Riding the Wave of Convenience Dining and Digitalization Trends.

US commercial vehicle market to grow over 3.84% CAGR by 2030, driven by freight activity and economic recovery cycles.

The dating service sector is undergoing a dynamic transformation as digital technology reshapes consumer behavior and preferences. With the advent of mobile and online platforms, many relationship-seekers now opt for the convenience of digital interactions over traditional methods. This shift has led to a booming demand for mobile dating apps, which dominate user engagement because of their real-time and accessible nature. Leaders prioritize investments in digital innovations to secure market share and optimize revenue. The industry revenue has grown at a CAGR of 11.8% to $4.4 billion over the past five years, with a 0.0% rise in 2024 alone. Over the past five years, the industry has witnessed robust profitability driven by integrating innovative technologies and strategic pricing models. Companies have embraced mobile apps extensively, aligning with consumer expectations for seamless digital experiences. Subscription models have emerged as a key driver of financial growth, providing a steady revenue stream instead of one-time transactions. This evolution demands strategic planning for long-term user retention. While hosting, technology and skilled workforce expenses have risen, the emphasis on quality user experience justifies the investment. The sector is poised for further expansion over the next five years, fueled by technological advancements and increasing mobile internet accessibility. As digital interactions become more sophisticated, users will likely benefit from safer and more efficient matchmaking processes. Established companies are expected to acquire startups, incorporating cutting-edge features to stay competitive and cater to evolving user demands. Additionally, opportunities lie in targeting niche market segments and offering tailored services that resonate with specific demographics. However, as regulatory scrutiny intensifies, firms prioritizing data security and transparency will likely gain the upper hand in building user trust and loyalty. Emphasizing seamless and personalized experiences will remain critical for sustaining growth in a competitive landscape. Overall, industry revenue will stagnate at $4.4 billion through 2029, with 0.0% growth in CAGR.

The United States IT spending market attained a value of USD 1.30 Trillion in 2024. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 1.89 Trillion.

Cybersecurity is playing a key role in the United States IT spending market due to the rising cyber threats, urging organizations to invest heavily in protective measures. With surging incidents of data breaches and ransomware, companies and government bodies are prioritizing spending on advanced security solutions such as zero-trust architectures, threat detection, and endpoint protection. According to industry reports, the government cybersecurity spending across the Unites States surpassed USD 10 billion in 2023, driving the market growth.

The integration of artificial intelligence (AI) into business processes is significantly driving the United States IT spending market as it enables organizations to automate tasks while enhancing decision-making and improving operational efficiency. Companies are investing in AI-powered tools, such as predictive analytics, natural language processing, and robotic process automation to optimize workflows and customer experiences. In October 2024, Chipotle introduced Ava Cado, an AI-driven hiring tool developed in partnership with Paradox to automate various recruitment tasks. This widespread adoption is fuelling the spending on AI platforms, data management, and skilled talent, making AI integration a cornerstone of digital transformation and IT budgets nationwide.