In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

The production value of the advertising and market research industry of Germany amounted to approximately 23.01 billion Euros in 2022. This is higher than in 2021, when the production value had been around 21.99 billion Euros.

Global Market Research Services market size is expected to reach $110.77 billion by 2029 at 4.4%, segmented as by type, marketing research and analysis services, public opinion and election polling

In 2023, the turnover of the advertising and market research industry of North Macedonia amounted to about 112.97 million Euros. Between 2021 and 2023, the turnover rose by approximately 28.48 million Euros.

In 2023, the turnover of the advertising and market research industry of Switzerland stood at about 5.21 billion Euros. Between 2021 and 2023, the turnover rose by approximately 1.08 billion Euros.

The Company Research Services industry is composed of businesses that conduct research on management teams, strategic developments and the financial operations of companies in the private and public sectors. Company research services are predominantly catered toward financial institutions, such as asset managers, bankers, equity traders and sales departments. As a result, demand for company research services is tied to corporate profit and research budget levels. For much of the past five years, growth in both corporate profit and the number of businesses in the United States have fueled industry growth. Uncertainty in financial markets can also drive new demand for research services, as companies seek out additional information before making investments in the business environment. Consequently, industry revenue is projected to expand at a CAGR of 2.2% to $2.1 billion over the five years to 2023. Meanwhile, as corporate profit has increased, industry companies have been able to increase prices, supporting their own profit growth.While the past five years have overall been positive for the Company Research Services industry, industry operations were briefly disrupted in 2020 when the COVID-19 pandemic halted the US economy. Stringent safety restrictions and massive uncertainty caused corporate profit to fall, as many companies had to limit capital expenditures to avoid bankruptcy. Uncertainty fell as the pandemic passed in 2021, leading to higher spending from downstream markets. After a bumpy 2022 due to economic uncertainty, growth is expected to resume in 2023, with revenue expected to rise an estimated 3.1% in the year.The industry is expected to see continued strength over the five years to 2028. The industry is expected to benefit from growing demand from the finance and insurance industries, which account for the largest share of revenue. In particular, heightened regulation regarding risk management will prompt companies to invest in company research that will better inform decisions. Marketing services are also expected to expand over the five years to 2028 as companies develop tools to help corporate sales teams expand operations. Overall, industry revenue is expected to rise at an annualized rate of 1.8% to $2.3 billion over the five years to 2028.

In 2023, the turnover of the advertising and market research industry of Norway was about 2.55 billion Euros. Between 2021 and 2023, the turnover dropped by approximately 160 million Euros.

Workforce Analytics Market witnessed USD 859 million in 2020, growing at a robust CAGR of 15.5% during forecast period.

In 2023, the turnover of the advertising and market research industry of Italy was about 13.73 billion Euros. Between 2021 and 2023, the turnover rose by approximately 1.18 billion Euros.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

Industrial Services Market size was valued at USD 29.52 Billion in 2020 and is projected to reach USD 45.34 Billion by 2028, growing at a CAGR of 5.53% from 2021 to 2028.Industrial services are the services that businesses supply to industries when they are required. Installation and commissioning, engineering and consulting, as well as operational improvement and maintenance, are all included. These services are exchanged between organizations in order to facilitate the delivery of final goods or services.

IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.

Server Market was valued at USD 85 billion in 2020 and is expected to register a CAGR of 7.8% during the forecast period.

Engineering Services Market Size, Share & Trend Analysis Report by Services (Designing, Prototyping, System Integration, Testing and Others), By Location (Onshore and Offshore), By Application (Aerospace, Automotive, Industrial, Consumer Electronics, Semiconductors, Healthcare, Telecom and Others), and By Region - Market Scope, Global growth Opportunities, Threats & Industry Forecast, 2021-2028

The global digital transformation market was valued at USD 588.05 billion in 2021 and is expected to grow at a CAGR of 23.6% during the forecast period

The global E-learning market was valued at USD 214.26 billion in 2021 and is expected to grow at a CAGR of 20.5% during the forecast period.

Battery as a Service Market is anticipated to grow at a higher CAGR during forecast period due to increasing electric vehicle sale due to favorable government schemes and funding along with increasing consumer awareness towards the environment friendly transportation.

eGRC Market was valued at USD 32,000 Million in 2020 and predicted to grow at a 10.9% CAGR during the forecast period.

Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.

Global Research And Development (R&D) Analytics Market demand is anticipated to be valued at US$ 2,025.0 Million in 2022, forecast a CAGR of 12.1% to be valued at US$ 6,366.6 Million from 2022 to 2032. Growth is attributed to the evolving need in end-use industries. From 2016 to 2021 a CAGR of 9.1% was registered for the Research And Development Analytics Market.

Data Points	Key Statistics
Growth Rate (2016 to 2021)	9.1 % CAGR
Projected Growth Rate (2022 to 2032)	12.1% CAGR
Expected Market Value (2022)	US$ 2,025.0 Million
Anticipated Forecast Value (2032)	US$ 6,366.6 Million

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 12.1 % from 2022 to 2032
Expected Market Value (2022)	US$ 2025.0 Million
Anticipated Forecast Value (2032)	US$ 6366.6 Million
Base Year for Estimation	2021
Historical Data	2016 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Billion, Volume in Kilotons, and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	End-Use Enterprise Size Region
Regions Covered	North America Latin America Europe Asia Pacific Middle East and Africa
Key Countries Profiled	USA Canada Mexico Brazil Germany Italy France United Kingdom Spain China Japan South Korea Singapore Thailand Indonesia Australia New Zealand GCC Countries South Africa Israel
Key Companies Profiled	Teradata Oracle Corporation IBM Corporation SAS Institute Inc. Tableau Software Inc. Microsoft Corporation Sisense Inc. SAP SE TARGET
Customization	Available Upon Request