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Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research
In 2023, the region with the highest share of global market research revenue was the United States with over half of the global turnover. Europe, on the other hand, was responsible for one quarter of the global revenue.
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
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The Drug Reference App market has emerged as an essential component of the healthcare landscape, revolutionizing how medical professionals access and utilize pharmaceutical information. These applications offer a user-friendly platform for healthcare providers, pharmacists, and patients to obtain up-to-date data reg
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Market research demand has risen consistently over the past five years, benefiting business information resellers, which are part of that larger sector. Businesses that invest in product development typically also invest in outside information and analysis. Operators generate revenue by aggregating data, articles and research reports and offering the content to clients, typically on a subscription basis. As research and development continues to remain a rapidly growing sector of the overall economy, information and access to information has become a hot commodity across the service economy, which bolstered core revenue channels for operators. Over the past five years, revenue has been growing at a CAGR of 3.7% and is expected to reach $6.9 billion in 2023. This includes an estimated 7.1% boost in 2023 alone.Operators have benefited from heightened investment in research and development (R&D) and advertising over the past five years. While this spending declined amid the COVID-19 pandemic, lingering uncertainty in the recovery period is expected to drive demand for operators' products. Additionally, software has made it easier for resellers to obtain and repackage information, particularly data. Meanwhile, operators have benefited from favorable outsourcing trends. Nonetheless, pandemic-related revenue disruption also affected profitability, leading profit to fall over the past five years.Moving forward, revenue is forecast to grow at a CAGR of 2.3% to an estimated $7.8 billion. Strong growth in research and development expenditure will bolster operators' core revenue channels and remain a key driver of demand. Additionally, total advertising expenditure and the percentage of services conducted online are both expected to grow over the coming years. These coinciding trends will shape the broader landscape, as more businesses will seek market information to optimize advertisement projects, especially those online. As major corporations continue to become more globalized, information needs will become increasingly nuanced, benefiting product development. This continued growth will also heighten competition, causing consolidation to continue influencing the overall landscape.
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Surface Analysis Market was valued at $5.69 Billion in 2023, and is projected to reach $USD 10.41 Billion by 2032, at a CAGR of 6.2% from 2023 to 2032.
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The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits.
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The cookies market will be worth USD 20.47 billion by 2030, growing at 9.10% CAGR from 2025 to 2030. Rising consumer preference for convenient snacking and premium cookie varieties is fueling market growth. Europe leads the market share, while Asia-Pacific is the fastest-growing region. Key industry players include General Mills, Mondelēz International, McKee, Campbell’s, and Ferrero.
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The Sugar Free Bubble Mint market has seen a significant transformation in recent years, driven by the increasing consumer demand for healthier alternatives to traditional sugary candies and mints. These sugar-free products cater to a wide demographic, including health-conscious individuals, diabetics, and those see
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Data Quality Tools Market size was valued at USD 2.71 Billion in 2024 and is projected to reach USD 4.15 Billion by 2031, growing at a CAGR of 5.46% from 2024 to 2031.
Global Data Quality Tools Market Drivers
Growing Data Volume and Complexity: Sturdy data quality technologies are necessary to guarantee accurate, consistent, and trustworthy information because of the exponential increase in the volume and complexity of data supplied by companies. Growing Knowledge of Data Governance: Businesses are realizing how critical it is to uphold strict standards for data integrity and data governance. Tools for improving data quality are essential for advancing data governance programs. Needs for Regulatory Compliance: Adoption of data quality technologies is prompted by strict regulatory requirements, like GDPR, HIPAA, and other data protection rules, which aim to ensure compliance and reduce the risk of negative legal and financial outcomes. Growing Emphasis on Analytics and Business Intelligence (BI): The requirement for accurate and trustworthy data is highlighted by the increasing reliance on corporate intelligence and analytics for well-informed decision-making. Tools for improving data quality contribute to increased data accuracy for analytics and reporting. Initiatives for Data Integration and Migration: Companies engaged in data integration or migration initiatives understand how critical it is to preserve data quality throughout these procedures. The use of data quality technologies is essential for guaranteeing seamless transitions and avoiding inconsistent data. Real-time data quality management is in demand: Organizations looking to make prompt decisions based on precise and current information are driving an increased need for real-time data quality management systems. The emergence of cloud computing and big data: Strong data quality tools are required to manage many data sources, formats, and environments while upholding high data quality standards as big data and cloud computing solutions become more widely used. Pay attention to customer satisfaction and experience: Businesses are aware of how data quality affects customer happiness and experience. Establishing and maintaining consistent and accurate customer data is essential to fostering trust and providing individualized services. Preventing Fraud and Data-Related Errors: By detecting and fixing mistakes in real time, data quality technologies assist firms in preventing errors, discrepancies, and fraudulent activities while lowering the risk of monetary losses and reputational harm. Linking Master Data Management (MDM) Programs: Integrating with MDM solutions improves master data management overall and guarantees high-quality, accurate, and consistent maintenance of vital corporate information. Offerings for Data Quality as a Service (DQaaS): Data quality tools are now more widely available and scalable for companies of all sizes thanks to the development of Data Quality as a Service (DQaaS), which offers cloud-based solutions to firms.
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The Business Services Market report segments the industry into Component (Consulting, Managed Services, Support and Maintenance), Enterprises (SMEs, Large Enterprises), End-User (BFSI, IT and Telecom, Healthcare, Retail and E-commerce, Manufacturing, Other End-users), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).
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The global Material Flow Tester market, valued at $91.4 million in 2025, is projected to exhibit steady growth, driven by increasing demand across key sectors. The compound annual growth rate (CAGR) of 2.7% from 2025 to 2033 reflects a consistent expansion, fueled primarily by the pharmaceutical and chemical industries' need for precise material flow analysis to ensure product quality and efficiency. Growth is further stimulated by the expanding food and agro-processing sector, which relies on these testers for process optimization and quality control. The construction and materials industry also contributes significantly to market growth, utilizing these testers for analyzing material properties and improving construction processes. The market is segmented into online and offline types, with online testers likely experiencing faster growth due to their real-time monitoring capabilities and integration with advanced process control systems. Competitive landscape analysis reveals a diverse range of established players, including HORIBA, Bronkhorst, and MKS Instruments, along with several regional and specialized companies. This competitive environment fosters innovation and the development of more advanced and sophisticated testers. The continued growth trajectory is expected, although challenges exist. Increased regulatory scrutiny in certain sectors may pose a restraint, and the relatively high initial investment costs for advanced testers might limit adoption in smaller companies. However, the long-term benefits in terms of improved process efficiency, reduced waste, and enhanced product quality are likely to outweigh these challenges, resulting in sustained market expansion. Geographic distribution reveals a robust presence in North America and Europe, driven by established industries and advanced technological adoption. The Asia-Pacific region, with its rapidly developing industries, presents significant growth potential in the coming years. This growth is anticipated to be driven by increasing industrialization, particularly in countries like China and India, leading to increased demand for quality control and process optimization solutions, such as Material Flow Testers. This comprehensive report provides an in-depth analysis of the global Material Flow Tester market, projecting significant growth to reach millions of units by 2033. The study covers the historical period (2019-2024), base year (2025), and forecast period (2025-2033), offering invaluable insights for stakeholders across the pharmaceutical, food processing, and construction industries. We explore key trends, challenges, and opportunities shaping this dynamic sector.
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The anime market is projected to grow from US$31.9 Bn in 2024 to US$54.1 Bn by 2031, with a CAGR of 7.8%, driven by streaming, gaming, and licensing
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Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations
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Report Attribute/Metric | Details |
---|---|
Market Value in 2025 | USD 4.6 billion |
Revenue Forecast in 2034 | USD 9.6 billion |
Growth Rate | CAGR of 8.6% from 2025 to 2034 |
Base Year for Estimation | 2024 |
Industry Revenue 2024 | 4.2 billion |
Growth Opportunity | USD 5.4 billion |
Historical Data | 2019 - 2023 |
Forecast Period | 2025 - 2034 |
Market Size Units | Market Revenue in USD billion and Industry Statistics |
Market Size 2024 | 4.2 billion USD |
Market Size 2027 | 5.4 billion USD |
Market Size 2029 | 6.4 billion USD |
Market Size 2030 | 6.9 billion USD |
Market Size 2034 | 9.6 billion USD |
Market Size 2035 | 10.4 billion USD |
Report Coverage | Market Size for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends |
Segments Covered | Technology Type, Product Type, Application, End-Use Industry |
Regional Scope | North America, Europe, Asia Pacific, Latin America and Middle East & Africa |
Country Scope | U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa |
Top 5 Major Countries and Expected CAGR Forecast | U.S., China, Canada, Australia, UK - Expected CAGR 6.3% - 9.0% (2025 - 2034) |
Top 3 Emerging Countries and Expected Forecast | India, Brazil, Indonesia - Expected Forecast CAGR 8.3% - 10.8% (2025 - 2034) |
Top 2 Opportunistic Market Segments | Resistivity and Acoustic Product Type |
Top 2 Industry Transitions | Digital Transformation, Sustainability Focus |
Companies Profiled | Schlumberger Limited, Halliburton Company, Baker Hughes Incorporated, Weatherford International plc, National Oilwell Varco, Emerson Electric Co., Thermo Fisher Scientific, Helmerich & Payne, Gyrodata Incorporated, Scientific Drilling International, GE Oil & Gas and Precision Drilling Corporation |
Customization | Free customization at segment, region, or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement (10% of report value) |
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The size and share of this market is categorized based on Market Research Services (Primary Research, Secondary Research, Qualitative Research, Quantitative Research, Data Analysis) and Market Intelligence (Consumer Insights, Competitive Analysis, Market Trend Analysis, Industry Analysis, Market Forecasting) and Consulting Services (Strategic Consulting, Operational Consulting, Financial Consulting, Marketing Consulting, Technology Consulting) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).
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The Recruiting Market Report is Segmented by Industry (Technology, Healthcare, Finance, Manufacturing, and Retail and Hospitality), by Experience Level (Entry-Level, Mid-Level, and Senior-Level), by Employment (Full-Time, Part-Time, and Contract/Freelance), by Demographic (Age, Education Level, and Gender and Diversity), and by Geography (North America, South America, Europe, Asia-Pacific, and Middle-East & Africa). The Report Offers Market Size and Forecasts for the Recruiting Market in Value (USD) for all the Above Segments.
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Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period
ATTRIBUTES | DETAILS |
---|---|
STUDY PERIOD | 2017-2030 |
BASE YEAR | 2024 |
FORECAST PERIOD | 2025-2030 |
HISTORICAL PERIOD | 2017-2024 |
UNIT | VALUE (USD MILLION) |
KEY COMPANIES PROFILED | MENTISoftware, KI DESIGN, Thales Group, Semele, Imperva, ARCAD Software, Aircloak, AvePoint, BigID, Privitar, Orion Health, VGS Platform, Immuta, KIProtect Kodex, Others |
SEGMENTS COVERED | By Product Type - On-premises, Cloud-based By Application - SMEs, Large Enterprises, Others By Sales Channels - Direct Channel, Distribution Channel By Geography - North America, Europe, Asia-Pacific, South America, Middle East and Africa |
Expert industry market research on the General Warehousing & Storage in the US (2006-2031). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.
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Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research