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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
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The Food Safety Products market has evolved into a critical sector, addressing the pressing need for quality assurance and consumer health within the food industry. As foodborne illnesses remain a significant concern globally, the demand for effective food safety solutions has surged. This market encompasses a wide
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https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/
Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order
The Lighting in Hospitality market plays a vital role in creating inviting and memorable experiences for guests in hotels, restaurants, and other service-oriented facilities. Well-designed lighting not only enhances the aesthetic appeal of a space but also significantly influences the mood and comfort of patrons. As
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The sucrose market, essential in the food and beverage industry as a key sweetening agent, has seen substantial growth alongside shifts in consumer preferences and industry innovations. Sucrose, a disaccharide composed of glucose and fructose, is not only utilized as a sweetener but also acts as a preservative and a
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The Power Connection Box market is an essential segment within the electrical infrastructure industry, facilitating reliable and efficient power distribution in various applications, including residential, commercial, and industrial settings. This device serves as a central point for connecting electrical circuits,
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The Forward Looking Infrared Radiometer (FLIR) market is witnessing significant evolution, driven by the increasing demand for advanced thermal imaging technologies across various industries. Primarily utilized in military and defense applications, FLIR systems enable enhanced situational awareness and threat detect
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The Drug Reference App market has emerged as an essential component of the healthcare landscape, revolutionizing how medical professionals access and utilize pharmaceutical information. These applications offer a user-friendly platform for healthcare providers, pharmacists, and patients to obtain up-to-date data reg
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The Cancer Radiation Therapy Software market is an essential segment within the broader healthcare technology landscape, dedicated to revolutionizing the way cancer is treated through precision and efficiency. This software supports medical professionals in planning and delivering radiation therapy, a crucial compon
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The Ti Sapphire laser market is a dynamic and rapidly evolving sector within the photonics industry, recognized for its unique properties and widespread applications across various fields such as telecommunications, medicine, and scientific research. The Ti sapphire laser, known for its tunability and high output po
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The Wine Fridges market has evolved significantly over the last decade, catering to a diverse array of consumers-from dedicated oenophiles to casual wine enthusiasts. These specialized refrigerators, designed to maintain optimal temperature and humidity levels for wine preservation, are essential for both home and p
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The Network Operations Management (NOM) market has become a critical component of modern organizational infrastructure, serving as the backbone for efficient IT operations in various industries. By enabling IT teams to oversee, manage, and optimize network performance, NOM solutions ensure seamless connectivity and
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Flea markets, with their vibrant colors, eclectic merchandise, and unique charm, are a staple of local communities around the globe, serving as a dynamic marketplace for producers and consumers alike. Originally emerging as informal trading venues, flea markets have evolved into organized events that provide a space
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The Dummy Grade Wafers market has emerged as a pivotal segment within the semiconductor industry, serving as an essential component for manufacturers engaged in the fabrication and testing of electronic devices. These wafers are typically made of silicon or other semiconductor materials and are utilized primarily fo
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The Silicone Ice Cube Molds and Trays market has seen a significant evolution over the past few years, becoming an essential component in both household and commercial settings. Silicone ice cube molds and trays are favored for their flexibility, durability, and ease of use, offering a solution for creating perfectl
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The Next-Generation Sequencing (NGS) Informatics market has rapidly evolved over the past decade, becoming an integral component in genomics research, personalized medicine, and various biomedical applications. This market encompasses software and analytics tools that handle the vast data generated from NGS technolo
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The Flavors & Fragrances market is a vital component of numerous industries, including food and beverages, cosmetics, personal care, and household products, enhancing products with desirable tastes and aromas. This market not only contributes to the sensory experience of consumers but also plays a crucial role in br
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The Plant Life Extensions (PLEX) and Plant Life Management (PLIM) for Nuclear Reactors market is a critical sector within the nuclear energy industry, focusing on enhancing the operational lifespan and safety of existing nuclear power plants. As many reactors approach or exceed their original design life of 40 years
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The Medical Aesthetics market has seen remarkable growth over the past decade, evolving into a multi-billion-dollar industry that blends healthcare with beauty and wellness. This sector encompasses a wide array of treatments and procedures designed to enhance physical appearance while also promoting confidence and w
https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/
Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.