In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.

The Academic Database market plays a vital role in the modern educational and research landscape, providing organizations with the essential tools they need to access, manage, and analyze vast sets of information. These databases serve as repositories that supply researchers, educators, and students with critical da

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The Internet Access Service market plays a pivotal role in today's digital economy, serving as the backbone for individuals and businesses to connect to the online world. This market encompasses various services that provide users with the means to access the internet through diverse technologies such as broadband,

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

The Performance Dancewear market has witnessed significant evolution over the years, emerging as a critical segment within the broader apparel industry. This niche market caters specifically to dancers of all kinds, providing comfortable, flexible, and stylish clothing that enhances performance while allowing for un

The MLM software market has emerged as a vital segment within the broader realms of technology and network marketing, revolutionizing how companies manage their multi-level marketing operations. As businesses increasingly seek to optimize their marketing strategies and streamline operations, MLM software solutions p

The Soft Meal and Care Food market has emerged as a vital segment within the broader food industry, catering to the specific dietary needs of various demographic groups, including the elderly, individuals with chewing or swallowing difficulties, and patients recovering from surgery. These specialized meals are desig

The Cloud-Based Financial Services CRM market has emerged as a pivotal component for financial institutions striving to enhance customer relationships, streamline operations, and drive growth through advanced technological solutions. This innovative approach allows companies to manage a broad spectrum of client inte

Flea markets, with their vibrant colors, eclectic merchandise, and unique charm, are a staple of local communities around the globe, serving as a dynamic marketplace for producers and consumers alike. Originally emerging as informal trading venues, flea markets have evolved into organized events that provide a space

The Seamless Sports Bras market has emerged as a significant segment within the activewear industry, offering unparalleled comfort and support for consumers-particularly those engaged in physical activities ranging from casual workouts to rigorous athletic training. Unlike traditional sports bras, seamless designs e

The secondhand fashion market has emerged as a dynamic and vital segment of the broader apparel industry, reflecting a growing consumer consciousness around sustainability and individuality. With the increasing awareness of fashion's environmental impact, many consumers are turning to pre-owned clothing as a solutio

The Online Journal App market has seen significant evolution in recent years, transforming the way individuals and organizations document their thoughts, experiences, and data. Designed to facilitate seamless writing and reflections, these applications cater to a diverse user base that includes students, professiona

The Traction Potato Harvester market plays a crucial role in the agricultural sector, specifically within potato cultivation, where efficiency and time management are paramount. These specialized machines streamline the harvesting process, significantly reducing labor costs and minimizing crop damage, thus increasin

The Fresh Organic Vegetables market has experienced a significant transformation over the past decade, evolving into a crucial sector within the global food industry. With an increasing awareness among consumers about health and sustainability, the demand for fresh organic vegetables has surged, resulting in a marke

The Electronic Health Records (EHR) Interoperability Services market serves as a vital cornerstone in the healthcare industry, facilitating seamless communication among various healthcare systems and improving the overall quality of patient care. EHR interoperability refers to the ability of different electronic hea

The Multi-level Marketing (MLM) Software market has emerged as a critical component in the evolving landscape of direct selling and network marketing. As businesses increasingly adopt MLM strategies to leverage personal networks for sales, the demand for robust software solutions has surged. MLM software provides es

The Contact Centers Speech market has emerged as a pivotal segment within the broader customer service landscape, significantly enhancing communication strategies across various industries. This market centers around technologies that facilitate speech recognition and processing, enabling contact centers to understa

The Customer Journey Analytics Tools market has emerged as a pivotal segment within the broader analytics landscape, enabling organizations to navigate the intricate pathways of consumer interactions across multiple channels. As businesses increasingly recognize the importance of understanding customer behavior, the