In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

The U.S. Education Market Size Was Worth USD 1,601.97 Billion in 2023 and Is Expected To Reach USD 2,506.56 Billion by 2032, CAGR of 5.10%.

In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a ** percent share.

Scientific research and development (R&D) facilities have enjoyed significant growth over the past five years as the mix of accelerating medical innovation, new global conflicts and push to advance medical treatments provided a diversified demand niche for the industry. Skyrocketing corporate profit, which boosted 6.3% over the past five years, enabled private companies to massively increase their budgets for R&D. New conflicts in the Middle East and Europe generated a wider range of defense capability needs, causing public sector clients to contract R&D companies at a more rapid pace to advance research on weapons systems and military equipment. A robust push toward sustainability across clients’ product stream further advanced new technological research in facets such as biomedical treatments. In light of these trends and an acceleration of technological adoption, revenue spiked at a CAGR of 4.9% to an estimated $320.9 billion over the past five years, including an anticipated 3.1% boost in 2025 alone. The federal government is the largest and most consistent source of revenue, so changes in federal funding levels greatly affect servicers’ performance. Many R&D sites focus on military tech, so the Trump administration's support for defense spending brought on a surge revenue. While the Biden administration originally pushed for lower defense spending, serious conflicts involving the US's allies, namely Ukraine and Israel, have brought military innovation back to the forefront of budget discussions. Although revenue growth was strong, a rebound in wage expenditures following an inflationary spike has caused a slight slowdown in profit growth. Moving forward, scientific R&D companies will continue benefiting from anticipated growth in corporate profit and sector-wide support for new research projects. While still high at 4.3% as of February 2025, the eventual stabilization in interest rates will encourage new investment. The passing of the Inflation Reduction Act in 2022 will benefit research labs studying alternative fuels and clean energy through tax credits that encourage private investment. New technological advances, such as UAVs and EWs, will provide greater need for technically adept R&D companies that can help strengthen military equipment research and development for the future. Additionally, anticipated growth in overall research & development expenditure across the public and private sectors will provide more funding for R&D initiatives, creating a larger field of opportunity for new researchers. Overall, revenue is expected to boost at a CAGR of 3.2% to an estimated $375.7 billion over the next five years.

This statistic displays the market research tools most used by professionals in the market research industry in the United States in 2017 and 2018. During the 2018 the survey, ** percent of respondents stated they usef Microsoft Excel, compared to ** percent in the 2017 survey.

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

U.S. Microgrid-as-a-Service (MaaS) Market was valued at USD 873.2 Mn in 2024, projected to reach USD 1,566.44 Mn by 2030, growing at 10.23% CAGR during 2025–30.

The U.S. Agricultural Micronutrient Market is expected to reach $1,946.3 Mn by 2034 from $833.3 Mn in 2023, growing at a CAGR of 8.28% during the period of 2023-2034.

The United States IT spending market attained a value of nearly USD 1.30 Trillion in 2024. The market is further expected to grow at a CAGR of 3.80% during the forecast period of 2025-2034 to reach a value of USD 1.89 Trillion by 2034.

This statistic displays the types of new market research technologies professionals in the market research industry in the United States are planning to use in 2018. During the survey, 71 percent of respondents cited they are looking into artificial intelligence (AI).

Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.

The US dairy ingredient market will grow over 4.87% CAGR (2025–30), driven by rising demand for functional and high-protein dairy products.

U.S. Coffee Market valued USD 28.1 billion in 2024 and is projected to surpass USD 37.4 billion through 2032

The size of the U.S. Data Center Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of XXX % during the forecast period. The U.S. data center market is a rapidly growing sector driven by the increasing demand for digital storage, cloud computing, and big data processing. As more businesses and individuals rely on digital services, the need for robust data infrastructure has surged. U.S. data centers house vast amounts of data for industries such as finance, healthcare, e-commerce, and entertainment. Such data centers are equipped with advanced technologies, including high-speed internet connections, cooling systems, and security features to ensure efficient and secure operations. The industry is also influenced by the trend of edge computing, where smaller, decentralized data centers are built closer to end-users to reduce latency and improve performance. Other factors influencing the industry include the adoption of cloud services, data privacy regulations, and sustainability concerns. Companies like Amazon Web Services (AWS), Google, and Microsoft are major players in the market. They are all still building out their data center footprints to meet the ever-changing needs of the digital economy.

The rapid ascent of e-commerce and omnichannel strategies is reshaping consumer engagement and purchasing patterns, driving a wave of transformation across the retail trade sector. As of 2025, the sector is expected to log $7.4 trillion in revenue, although its growth is anticipated to decelerate slightly to 0.4% in the current year. Gen Z and millennials have championed the digital shopping revolution, pushing retailers to prioritize online sales and customer engagement platforms. However, brick-and-mortar stores retain a pivotal role in supporting ongoing customer engagement alongside the online momentum as retailers blend physical and digital experiences. As automation has augmented efficiency across operations, retailers have also strategically diversified product lines and incorporated sustainability into their brands to meet changing consumer expectations. Over the past five years, the retail sector has seen a compound annual growth rate of 2.2%, which underscores the impact of diversified strategies in maintaining momentum. The adoption of automation has produced mixed results. Self-checkout systems, for example, have reduced payroll expenses for businesses while streamlining the customer experience, though several studies have reported that some customer segments dislike self-checkout due to technological glitches and some retailers have struggled with implementation and reported a rise in theft. Major chains like Target have honed their product diversification strategies, transforming their stores into one-stop shops that blend essential goods with discretionary items and healthcare, driving up revenue in multiple categories. Sustainability is another theme of the current period, with the sector’s commitment marked by increased budgets for eco-friendly practices and a growing market for pre-owned goods. Despite high inflation during the period giving way to high interest rates that stayed stagnant for a year before beginning to fall again in September 2024, retailers managed to navigate the challenges of economic fluctuations and keep consumer interest high through diversification. A projected compound annual growth rate of 0.9% for the next five years would set revenue on a steady path toward an expected $7.7 trillion through the end of 2030. Artificial intelligence is set to further revolutionize retail operations, enhancing stock management, logistics and consumer personalization. Augmented and virtual reality technologies will prove integral to engaging the tech-savvy younger generations by offering novel ways to interact with products before purchase. However, global trade tensions and tariffs could challenge profitability as retailers manage higher import costs. Reverse logistics will thrive as consumers’ eco-consciousness continues to grow, turning returns into revenue opportunities and aligning with trends toward sustainable consumption. The sector’s profit is expected to remain steady over the next five years, bolstered by consumers’ willingness to trade up to items that mix luxury and affordability.

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Big Data Market Size 2025-2029

The big data market size is forecast to increase by USD 193.2 billion at a CAGR of 13.3% between 2024 and 2029.

The market is experiencing a significant rise due to the increasing volume of data being generated across industries. This data deluge is driving the need for advanced analytics and processing capabilities to gain valuable insights and make informed business decisions. A notable trend in this market is the rising adoption of blockchain solutions to enhance big data implementation. Blockchain's decentralized and secure nature offers an effective solution to address data security concerns, a growing challenge in the market. However, the increasing adoption of big data also brings forth new challenges. Data security issues persist as organizations grapple with protecting sensitive information from cyber threats and data breaches.
Companies must navigate these challenges by investing in robust security measures and implementing best practices to mitigate risks and maintain trust with their customers. To capitalize on the market opportunities and stay competitive, businesses must focus on harnessing the power of big data while addressing these challenges effectively. Deep learning frameworks and machine learning algorithms are transforming data science, from data literacy assessments to computer vision models.

What will be the Size of the Big Data Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In today's data-driven business landscape, the demand for advanced data management solutions continues to grow. Companies are investing in business intelligence dashboards and data analytics tools to gain insights from their data and make informed decisions. However, with this increased reliance on data comes the need for robust data governance policies and regular data compliance audits. Data visualization software enables businesses to effectively communicate complex data insights, while data engineering ensures data is accessible and processed in real-time. Data-driven product development and data architecture are essential for creating agile and responsive business strategies. Data management encompasses data accessibility standards, data privacy policies, and data quality metrics.
Data usability guidelines, prescriptive modeling, and predictive modeling are critical for deriving actionable insights from data. Data integrity checks and data agility assessments are crucial components of a data-driven business strategy. As data becomes an increasingly valuable asset, businesses must prioritize data security and privacy. Prescriptive and predictive modeling, data-driven marketing, and data culture surveys are key trends shaping the future of data-driven businesses. Data engineering, data management, and data accessibility standards are interconnected, with data privacy policies and data compliance audits ensuring regulatory compliance.
Data engineering and data architecture are crucial for ensuring data accessibility and enabling real-time data processing. The data market is dynamic and evolving, with businesses increasingly relying on data to drive growth and inform decision-making. Data engineering, data management, and data analytics tools are essential components of a data-driven business strategy, with trends such as data privacy, data security, and data storytelling shaping the future of data-driven businesses.

How is this Big Data Industry segmented?

The big data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud-based
  Hybrid


Type

  Services
  Software


End-user

  BFSI
  Healthcare
  Retail and e-commerce
  IT and telecom
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

In the realm of big data, on-premise and cloud-based deployment models cater to varying business needs. On-premise deployment allows for complete control over hardware and software, making it an attractive option for some organizations. However, this model comes with a significant upfront investment and ongoing maintenance costs. In contrast, cloud-based deployment offers flexibility and scalability, with service providers handling infrastructure and maintenance. Yet, it introduces potential security risks, as data is accessed through multiple points and stored on external servers. Data

The US Food Spread Market Report is Segmented by Product Type (Honey, Chocolate-Based Spreads, Fruit-Based Spreads, Nuts and Seeds-Based Spreads, and More), Nature (Conventional and Organic), Packaging Type (Jars, Tubs, Sachets/Pouches and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores and Others). The Market Forecasts are Provided in Terms of Value (USD).

U.S. Home Services Market size was valued at USD 211.71 Billion in 2023 and is projected to reach USD 893.18 Billion by 2031, growing at a CAGR of 19.59% from 2024 to 2031.

U.S. Home Services Market Overview

The U.S. Home Services Market is poised for continued growth, driven by a combination of evolving consumer preferences, technological advancements, and demographic trends. A key driver of this market is the increasing demand for home maintenance and improvements. With homeownership rates on the rise, particularly among millennials and baby boomers, more individuals are investing in home repairs, remodeling, and upgrades to enhance comfort, functionality, and property value. The aging housing stock in the U.S. also contributes significantly to this demand, as older homes require frequent repairs and updates to meet modern standards and codes.

This is particularly true in regions with older infrastructure, where demand for plumbing, electrical, and HVAC services remains high. One of the most influential trends in the U.S. Home Services Market is the shift toward digitalization and online platforms. As consumers become more tech-savvy, they are increasingly turning to mobile apps and online marketplaces to find, compare, and schedule home services. This has not only improved accessibility and convenience for homeowners but also allowed service providers to reach new audiences.

The Educational Services sector comprises 13 subsectors of the US economy, ranging from public schools to testing and educational support services. Primary, secondary and postsecondary schools alone generate 92.0% of the sector's revenue. Most of these institutions rely entirely on government funding, and nearly three-quarters of the educational services revenue comes from public schools and public universities. Accordingly, strong federal, state and local support for all levels of education has driven revenue upward over the past five years. Expanding discretionary budgets made private schools and higher education more affordable for students and parents, but the Trump administration's changing policies have brought new complications. Still, substantial funding and skyrocketing investment returns for private nonprofit universities have elevated revenue. Revenue has climbed at a CAGR of 4.6% to an estimated $2.7 trillion through the end of 2025, when revenue will rise by 1.1%. Solid state and local government funding for education has helped support the sector's success despite fluctuating enrollment. Faltering birth rates are leading to lower headcounts in K-12 schools, and ballooning student debt has made many would-be college students skeptical of the return on investment of an expensive degree. While student loan forgiveness efforts slowed a decline in the number of college students, the new presidential administration's end to these efforts has begun to exacerbate price-based and quality-based competition among higher education institutions. President Trump's scrutiny of course curricula has made public funds harder to acquire for schools, and the administration's efforts to close the Department of Education have begun to deter would-be students from attending college. Trends in the domestic economy are set to move in the Educational Services sector's favor over the next five years as prospective students become better able to pay for rising tuition rates and premium education options. Government funding for primary, secondary and postsecondary institutions will continue to escalate through the next period, though lackluster enrollment will temper revenue growth. Public schools, which account for over half the sector's revenue, will continue to post losses and drag down the average profit for educational services. New school choice initiatives, including Texas's new, largest-ever voucher program, will make private schools more affordable for parents. However, heightened oversight and continued efforts to close the Department of Education will remain a significant pain point for many educational services. Overall, revenue is set to climb at a CAGR of 0.8% to $2.8 trillion through the end of 2030.

The market research revenue generated by Information Resources Inc. (IRI) in the United States increased steadily from 2013 to 2021. In 2021, the Chicago-based market research company generated revenue of over *********** U.S. dollars for the first time in the United States.