Apple claimed a 17.7 percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of 18.3 percent. Apple and Samsung continue to dominate the smartphone market Apple has been amongst the top five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than 30 billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the second spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of March 2025, Apple accounted for around 463 percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over 40 percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at 60 percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at 96 percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around five percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

Apple Statistics: Don’t you get confused with the yearly new launches of Apple products? And don’t know which model to buy? Don’t worry this is not a newsletter to clear your confusion, but these are Apple Statistics Go guide on insights collected focusing on the United States of America. Some of the segments written in these Statistics are way more interesting which might make you buy an iPhone. Tell us your favorite Apple product! Editor’s Choice Apple Statistics further state that 36.5% of the wearables market is captured by Apple. As of 2022, Apple has the primary 8 types of products while it comes to 100 if subcategorized by various versions of products. iPhone generated the highest percentage of total revenue compared to other Apple devices resulting in 57.8%. Considering other types of devices, 34% of the devices are owned by males while 66% of the devices are owned by females. The regional disaggregation of net sales state that, the American region generated the highest number of sales in 2022 resulting in $169,658 million. As of 2022, Apple TV+ ranked among the top 10 leading video-on-demand brands in the United States of America by having total users of (76%). As of November 2022, in the United States of America, the most expensive refurbished model of Apple phones was iPhone 12 Pro (512 GB) costing more than $800. iOS has captured 25% of the mobile operating system market around the globe. Apple is the number 1 brand in the United States of America in the headphones category. Apple Statistics by top app store categories of 2022 in Q3 in the United States of America are Games (12.68%), Business (10.35%), and Education (9.79%).

As of February 2025, Apple's smartphone market share in Asia amounted to approximately 19.73 percent, indicating a slight increase from the previous year. Comparatively, Apple's mobile vendor market share in the region at the beginning of the measured period, 2016, was around 11.83 percent.

The Report Covers Apple Market Trends and is Segmented by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The Report Offers Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Report Offers Market Size and Forecast in Terms of Value (USD) and Volume (Metric Tons) for the Above-Mentioned Segments.

As of March 2024, Apple's market share of smartphones in Japan amounted to approximately 66 percent. In comparison, Apple's market share of smartphones in Papua New Guinea was the lowest in the region, at around 3.6 percent in the same year.

In 2024, after two years of growth, there was significant decline in the Qatari apple market, when its value decreased by -12.1% to $35M. In general, the total consumption indicated a notable expansion from 2012 to 2024: its value increased at an average annual rate of +4.2% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +46.3% against 2021 indices.

The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about 71.88 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.65 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

In 2024, the Asian apple market decreased by -7% to $64.7B for the first time since 2018, thus ending a five-year rising trend. The market value increased at an average annual rate of +2.2% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $69.5B in 2023, and then declined in the following year.

The Moroccan apple market was estimated at $445M in 2024, approximately mirroring the previous year. Overall, the total consumption indicated noticeable growth from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -1.6% against 2022 indices.

The global sales of Apple Accessories are estimated to be worth USD 27806.3 million in 2025 and anticipated to reach a value of USD 59258.0 million by 2035. Sales are projected to rise at a CAGR of 7.9% over the forecast period between 2025 and 2035. The revenue generated by Apple Accessories in 2024 was USD 25780.0 million. The market is anticipated to exhibit a Y-o-Y growth of 7.2% in 2025.

Attributes	Key Insights
Estimated Size, 2025	USD 27806.3 million
Projected Size, 2035	USD 59258.0 million
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

Category-wise Insights

Product Type	CAGR (2025 to 2035)
Audio Accessories	7.2%

Device Compatibility	Share (2025)
iPhone Accessories	27.1%

The size and share of the market is categorized based on Type (Red Apple, Green Apple, Others) and Application (Jam Factory, Fruit Wholesaler, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The revenue of the apple market in Georgia amounted to $X in 2018, going down by -X% against the previous year. In general, apple consumption, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2009 when the market value increased by X% against the previous year. Over the period under review, the apple market attained its maximum level at $X in 2016; however, from 2017 to 2018, consumption remained at a lower figure.

Apple’s iOS mobile operating system held around 23.2 percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

Apple claimed 21.9 percent of the smartphone market by sales to end users in the fourth quarter of 2021, remaining relatively stable compared with the previous quarter.. Apple has experienced relatively cyclical sales, where sales and market share peak in the fourth quarter each year, coinciding with the release of new iPhone models.

In 2024, the Thai apple market increased by 7.2% to $242M for the first time since 2020, thus ending a three-year declining trend. In general, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +3.7% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The French apple market reached $2.3B in 2024, remaining stable against the previous year. Over the period under review, the total consumption indicated a measured increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +35.4% against 2020 indices.

The Mexican apple market soared to $724M in 2024, increasing by 19% against the previous year. The market value increased at an average annual rate of +4.7% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $817M. From 2014 to 2024, the growth of the market remained at a somewhat lower figure.

The revenue of the apple market in Turkmenistan amounted to $X in 2018, jumping by X% against the previous year. Overall, the total market indicated strong growth from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, apple consumption increased by +X% against 2014 indices. The most prominent rate of growth was recorded in 2012 when the market value increased by X% year-to-year. Turkmenistan apple consumption peaked in 2018 and is expected to retain its growth in the immediate term.