Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of July 2025, Apple's smartphone market share in Asia amounted to approximately 18.76 percent. Comparatively, Apple's mobile vendor market share in the region at the beginning of the measured period, 2016, was around 11.83 percent.

The Apple Market Report is Segmented by Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Study Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

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Apple Market Size 2025-2029

The apple market size is valued to increase USD 15.94 billion, at a CAGR of 3.4% from 2024 to 2029. Increasing demand for superfoods will drive the apple market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 57% growth during the forecast period.
By Type - Red apple segment was valued at USD 70.20 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.85 billion
Market Future Opportunities: USD 15.94 billion
CAGR : 3.4%
APAC: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, driven by advancements in core technologies and applications. With the increasing adoption of iOS devices and the integration of artificial intelligence and machine learning, the market for Apple's services and products is experiencing significant growth. For instance, the global market share of iOS devices reached 22.1% in Q3 2021, according to Statista. In terms of applications, the popularity of urban farming and the growing demand for superfoods are fueling innovation in the Apple ecosystem.
However, the market is not without challenges, as stringent food safety regulations and increasing competition pose significant hurdles. Despite these obstacles, opportunities abound, particularly in the areas of health and wellness, education, and enterprise solutions. 

What will be the Size of the Apple Market during the forecast period?

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How is the Apple Market Segmented and what are the key trends of market segmentation?

The apple industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Red apple
  Granny smith and golden apples


Distribution Channel

  Offline
  Online


Applications

  Jam Factory
  Fruit Wholesalers
  Others Applications


Geography

  North America

    US


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE
    Turkey


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The red apple segment is estimated to witness significant growth during the forecast period.

In the realm of agricultural innovation, the market is witnessing significant advancements driven by the integration of various technologies and practices. The market is currently experiencing a noteworthy increase in the adoption of techniques such as nitrogen fixation process, crop health assessments, and soil health indicators. These methods contribute to improved crop stress tolerance, enabling farmers to cultivate healthier crops despite environmental challenges. Microbial inoculants are gaining popularity due to their positive impact on environmental sustainability. Environmental impact assessments and plant metabolomics are essential components in the development of biofertilizer production methods, which promote beneficial bacteria strains and enhance soil nutrient cycling.

Enzyme activity assays and mycorrhizal fungi application are instrumental in optimizing nutrient availability and promoting efficient nutrient uptake. Precision fertilization techniques, such as potassium mobilization and product efficacy testing, are crucial in ensuring optimal plant growth and yield enhancement. Plant growth regulators, rhizosphere microbiome analysis, and water use efficiency are essential elements in the pursuit of sustainable agriculture practices. The market is also witnessing the integration of organic farming techniques and yield enhancement strategies, which focus on enhancing soil organic matter and improving nutrient availability through humic acid fertilizers and plant hormone modulation. Root development promoters, biological pest control, and integrated pest management are key strategies in the market, employing beneficial microorganisms and disease resistance mechanisms to minimize the use of synthetic pesticides and fertilizers.

The market is expected to witness substantial growth in the future, with a projected increase in demand for sustainable agricultural practices and the continuous development of innovative technologies. According to recent market data, the adoption of these advanced techniques has grown by approximately 18%, with a projected increase of around 22% in industry growth expectations. The market's expansion is driven by the increasing awareness of sustainable agricultural practices and the need to address the challenges posed by climate change and population growth.

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The Red apple segment was valued at USD 70.20 bil

Apple’s iOS mobile operating system held around **** percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

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This statistic denotes the apple market share of the leading region in the global market. Europe was the leading region in the apple market and accounted for 26% of the global revenue in 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

After seven years of growth, the Asian apple market decreased by -5.8% to $66B in 2024. The market value increased at an average annual rate of +2.3% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $70.1B in 2023, and then contracted in the following year.

The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

In 2024, after two years of growth, there was decline in the Italian apple market, when its value decreased by -3.3% to $1.6B. Overall, the total consumption indicated a notable increase from 2012 to 2024: its value increased at an average annual rate of +3.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -23.0% against 2018 indices.

The French apple market stood at $2.3B in 2024, therefore, remained relatively stable against the previous year. In general, the total consumption indicated a noticeable increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +35.8% against 2020 indices.

In September 2024, the market share of Apple in Taiwan amounted to more than ** percent. Apple was the dominating smartphone brand in the region, leading its closest competitor Samsung by around ** percentage points.

Global Apples Market Size Volume by Country, 2023 Discover more data with ReportLinker!

The global fresh apple market exhibits robust growth, driven by increasing consumer health consciousness and a rising preference for natural and nutritious foods. The market's value is estimated at $15 billion in 2025, experiencing a Compound Annual Growth Rate (CAGR) of approximately 5% from 2025 to 2033. This growth is fueled by several factors, including the increasing popularity of apple-based products like juices and sauces, the expanding global population, and rising disposable incomes in developing economies. Furthermore, innovative farming techniques and advancements in post-harvest management contribute to improved quality and extended shelf life, enhancing market appeal. However, the market faces challenges, including fluctuations in apple production due to weather conditions and the growing competition from other fruits and processed food alternatives. The segmentation of the market includes various apple varieties (e.g., Gala, Fuji, Red Delicious), distribution channels (e.g., supermarkets, farmers' markets, online retailers), and geographic regions. Major players like Washington Fruit & Produce Co., Auvil Fruit Co. Inc., and others are constantly striving for innovation, focusing on organic cultivation and sustainable practices to gain a competitive edge. The North American region currently holds a significant market share, followed by Europe and Asia. The forecast period (2025-2033) predicts substantial growth across all segments, particularly in regions with rising middle-class populations and increasing demand for premium quality produce. Companies are increasingly focusing on branding and consumer engagement strategies to enhance brand loyalty and drive sales. Sustainability initiatives and traceability efforts are also becoming crucial factors influencing consumer purchasing decisions, leading to increased investment in environmentally friendly farming practices throughout the supply chain. This market presents lucrative opportunities for both established and new players, particularly those emphasizing quality, sustainability, and innovative product offerings.

In 2024, the Dutch apple market was finally on the rise to reach $387M for the first time since 2021, thus ending a two-year declining trend. The market value increased at an average annual rate of +2.5% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $439M in 2014; however, from 2015 to 2024, consumption stood at a somewhat lower figure.

The U.S. continued its dominance in the global apple trade. In 2014, the U.S. exported 889 thousand tons of apples totaling 1,086 million USD, 3% under the previous year. Its primary trading partner on the global apple market was Mexico, where it supplied 25% of its total apple exports in value terms, accounting for nearly all (96%) of Mexico',s total imports.

In 2024, the Mexican apple market increased by 28% to $976M, rising for the third consecutive year after two years of decline. Over the period under review, the total consumption indicated a resilient increase from 2012 to 2024: its value increased at an average annual rate of +7.4% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +68.4% against 2021 indices.

The global fresh apple market is a dynamic sector characterized by consistent growth and evolving consumer preferences. While precise market size figures are unavailable, a reasonable estimation, considering typical fruit market sizes and growth rates, suggests a 2025 market value of approximately $15 billion USD. This market exhibits a Compound Annual Growth Rate (CAGR) that we can reasonably estimate to be around 3-4%, driven by factors such as increasing health consciousness, rising disposable incomes in developing economies fueling demand for premium fruit, and innovative packaging and distribution methods extending shelf life. Key trends include a growing preference for organic apples, the rise of value-added apple products (e.g., apple juice, cider, sauces), and the increasing adoption of sustainable farming practices within the industry. However, factors like fluctuating weather patterns affecting crop yields, rising transportation costs, and intense competition from other fruits pose significant restraints on market growth. The market is segmented by apple variety (e.g., Gala, Fuji, Granny Smith), distribution channel (retail, wholesale, food service), and geographic region, with North America and Europe currently holding the largest market shares. Leading companies such as Washington Fruit & Produce Co., Auvil Fruit Co. Inc., and Stemilt Growers LLC, are key players driving innovation and market expansion. The forecast period from 2025 to 2033 presents several opportunities for market expansion. Continued focus on branding, creating new apple-based products, and leveraging e-commerce platforms will be crucial for success. Companies are investing in research and development to enhance apple varieties with improved taste, texture, and disease resistance, further shaping the market landscape. Addressing sustainability concerns through eco-friendly farming practices and reducing food waste throughout the supply chain will be increasingly important for attracting environmentally conscious consumers. Regional variations in consumption patterns and preference for specific varieties will require tailored marketing and distribution strategies to achieve optimal market penetration. The projected CAGR will be primarily influenced by the ability of producers to address the aforementioned challenges and adapt to evolving consumer demands within a competitive global market.