The Report Covers Indonesia's E-Commerce Market Size and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, and Others)) and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

Between February and April 2024, Shopee dominated the share of traffic and the most visited platform in the e-commerce market in Indonesia, with 51 percent. tokopedia.com was the second most visited e-commerce platform, with 22 percent of traffic share.

According to a report published by PPRO, the fashion segment accounted for around 30 percent of the e-commerce market in Indonesia as of 2022. The electronics and media segment followed, with a market share of 23 percent.

The rise of e-commerce in Indonesia

Along with the growing internet penetration in Indonesia, the coronavirus (COVID-19) pandemic has catalyzed the growth of e-commerce in Indonesia. During the pandemic, many consumers turned to e-commerce to get products and services due to extensive social and mobility restrictions imposed by the government. E-commerce has now become increasingly embedded in the daily lives of consumers in the country. A recent survey on online shopping frequency indicated that around 24 percent of Indonesian consumers shopped online once a month, and around 16 percent did so several times a week. In 2023, the e-commerce market in Indonesia was valued at 62 billion U.S. dollars and is expected to reach 160 billion U.S. dollars by 2030.

Rising data privacy concerns

Along with the increasing use of e-commerce in Indonesia, many Indonesian consumers are increasingly concerned about data breaches and privacy policies. While many consumers do not mind sharing very basic personal info to ensure smooth delivery, many consumers are unaware of the large quantity of personal information collected by e-commerce companies. This is one of the main factors discouraging consumers in Indonesia from shopping online. Stricter cybersecurity laws are needed to create a secure e-commerce environment for both businesses and consumers.

According to a report published by PPRO, 43 percent of cross-border e-commerce in Indonesia was from China as of 2022. According to the source, Shopee.co.id was the most popular e-commerce store in Indonesia in July 2022, with 171.2 million visits.

As of February 2023, the share of e-commerce businesses in Indonesia amounted to around 37 percent. E-commerce in Indonesia is one of the largest and fastest-growing in Southeast Asia, with the number of users projected to reach around 99 million by 2029.

The Indonesia ECommerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value Added Services (Labeling, Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

In 2019, the share of e-commerce to the total retail market in Indonesia was 8.2 percent. This figure is forecast to reach 24.1 percent by 2022, accounting for sustained growth of the sector.

In 2023, JNE Express was leading the market in the e-commerce landscape in Indonesia, with around 71 percent of online stores using its delivery service. This was followed by Sicepat, with nearly 32 percent of stores on online platforms using this Indonesian-based courier company.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.76B, which constitutes 46.44% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.65% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.06B, representing 17.77% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

The Indonesian eCommerce logistics market is experiencing robust growth, driven by the burgeoning e-commerce sector and increasing smartphone penetration. With a CAGR exceeding 5% and a market size in the hundreds of millions (a precise figure requires further data, but given the substantial growth of e-commerce in Indonesia, a reasonable estimate for 2025 market size would be in the range of $500-$700 million USD), this market presents significant opportunities for logistics providers. Key growth drivers include rising consumer spending, improved infrastructure, and the increasing adoption of digital payment methods. The market is segmented by service type (transportation, warehousing, value-added services like labeling and packaging), business model (B2B and B2C), destination (domestic and international), and product type (fashion, electronics, home appliances, furniture, beauty products, and others). The dominance of domestic deliveries reflects the substantial internal market, while the international segment's growth potential is tied to Indonesia's increasing integration into global trade networks. Major players like DHL Express, UPS, J&T Express, and numerous local companies like JNE and SiCepat, are vying for market share, showcasing both the competitiveness and the potential for further expansion. Challenges remain, however. While infrastructure improvements are underway, logistical bottlenecks and a lack of standardized processes in certain areas still hinder efficient operations. The increasing demand for faster and more reliable delivery services puts pressure on logistics providers to innovate and optimize their operations, including exploring technological solutions for improved tracking, delivery management, and last-mile delivery. The diverse product types within the market also demand specialized handling and warehousing solutions, requiring further investment and expertise from logistics companies. The market's future trajectory will depend on continued infrastructure investment, regulatory clarity, and the ability of logistics providers to meet the evolving demands of Indonesian e-commerce consumers. The forecast period of 2025-2033 suggests sustained growth, with the market likely reaching significantly higher values by 2033. Recent developments include: August 2022: Global logistics service provider J&T Express announced the expansion of two sorting centers in Indonesia to meet growing local business demand and upgrade the work environment for employees, along with a free shipping campaign for customers, in celebration of the company's seventh anniversary in the country. To meet the rising demand for delivery services, the two upgraded sorting warehouses in the cities of Madiun and Banjarmasin each cover an area of about 20,000 square meters, with a building area of more than 12,000 square meters., December 2022: Singapore-based Ninja Van is bolstering its package delivery capabilities in Indonesia by teaming up with local carrier Trigana Air. Under the partnership, a Boeing 737-300 plane with a capacity of up to 15.5 tons will deliver packages from Jakarta, the Indonesian capital located on Java island, to Sulawesi, Kalimantan, and Sumatra. It has been operating daily since December 11. The company also offers Logistics+, a supply chain management solution aimed at SMEs that includes procurement, payment, financing, fulfillment, and distribution services.. Key drivers for this market are: Increase in global trade activites, Increase in infrastrustrure and construction. Potential restraints include: Long distances and sometimes difficult terrain can contribute to increased transportation costs. Notable trends are: Live Commerce Contributing in Market Expansion.

Based on 2023 estimates, Shopee was the largest e-commerce platform in Indonesia, holding 40 percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated nine percent of the market.

The Southeast Asia cross-border e-commerce market is experiencing robust growth, driven by increasing internet and smartphone penetration, a burgeoning young population eager to embrace online shopping, and a rise in disposable incomes across the region. The market's Compound Annual Growth Rate (CAGR) exceeding 5.70% indicates a significant expansion trajectory. Key drivers include improved logistics infrastructure, the proliferation of mobile payment systems, and the increasing availability of affordable and diverse products from international sellers. While the dominance of major players like Shopee, Lazada, and AliExpress is evident, the market remains fragmented, offering opportunities for both established businesses and new entrants to carve out their niche. Specific segments like fashion and apparel, consumer electronics, and beauty and personal care products demonstrate particularly strong growth potential, fueled by increasing consumer demand for global brands and unique products. However, challenges such as inconsistent delivery times, concerns regarding product authenticity, and varying levels of digital literacy across the region remain potential restraints. The market's segmentation by business (B2B and B2C) reflects diverse consumer and business needs, while the geographical breakdown highlights the varying levels of e-commerce maturity across countries like Singapore (more mature) versus Vietnam and the Philippines (experiencing rapid growth). The forecast period of 2025-2033 promises continued expansion, with significant growth expected across all segments and countries. While China, Indonesia, and Vietnam are key markets, the "Rest of Southeast Asia" category holds substantial untapped potential. The increasing adoption of cross-border e-commerce platforms by businesses (B2B) is expected to propel further growth, as companies leverage these platforms to expand their reach and access new markets within Southeast Asia. Therefore, successful strategies will need to focus on overcoming logistical challenges, building consumer trust, and adapting to the diverse preferences and needs of consumers across various countries within Southeast Asia. Continued investment in infrastructure, technological improvements, and regulatory frameworks will be crucial for sustaining the market's impressive growth trajectory. Recent developments include: September 2022: Akulaku, a leading Southeast Asian banking and digital finance platform announced a partnership with Alipay+ that will allow Indonesian consumers to use its BNPL solution Akulaku PayLater at Alipay+'s global merchants. Alipay+, a suite of global cross-border digital payments and marketing solutions, will now support Akulaku PayLater, and merchants will be able to accept Akulaku PayLater as a payment method., February 2022: Razorpay has announced its first international expansion into South-East Asia, purchasing a majority stake in Curlec, a Malaysian fintech firm, for an undisclosed sum. Curlec is a Kuala Lumpur-based company that creates recurring payment solutions for modern businesses of all sizes. Razorpay's fourth acquisition in total and it's first in international waters.. Key drivers for this market are: 4., Increasing International Trade Driving the Market4.; Increasing online users driving the market. Potential restraints include: 4., Regulatory Compliance Affecting the Market4.; High Competition in the Market. Notable trends are: Growth in E-commerce sector in the region driving the market.

The report covers Indonesia E-Commerce Logistics Market, E-Commerce Logistics Market Analysis, E-Commerce Logistics Market Shares, E-Commerce Logistics Market Revenue.

The Indonesian retail industry, a dynamic and rapidly evolving sector, is experiencing robust growth fueled by a burgeoning middle class, increasing urbanization, and rising disposable incomes. The market's expansion is driven by the strong adoption of e-commerce platforms, a trend accelerated by the pandemic and the increasing penetration of smartphones and internet access. Furthermore, the rise of omnichannel strategies, where retailers integrate online and offline experiences, is reshaping the competitive landscape. While traditional brick-and-mortar stores remain significant, the shift toward digital platforms is undeniable, pushing established players like PT Matahari Putra Prima Tbk and Ramayana Lestari Sentosa to adapt and innovate to maintain market share. The segment encompassing supermarkets and hypermarkets continues to hold a large portion of the market, while specialty retail stores and convenience stores are showing significant growth potential. However, challenges remain, including infrastructure limitations in certain regions, fluctuating currency values potentially impacting import costs, and the need for robust logistics networks to support both online and offline operations. Growth within the Indonesian retail sector is projected to continue at a healthy pace, with a Compound Annual Growth Rate (CAGR) of 5% over the forecast period (2025-2033). This sustained growth is attributed to factors such as increasing consumer spending, government initiatives to improve infrastructure, and the growing popularity of mobile payments. Competition within the sector is intense, with both domestic and international players vying for market share. Companies like Alfamart and Indomaret are already dominant players in the convenience store sector while larger players such as Mitra Adiperkasa are navigating the evolving landscape by diversifying their offerings and focusing on customer experience. Maintaining a competitive edge requires not only effective omnichannel strategies but also adept management of supply chain complexities and a deep understanding of shifting consumer preferences. The expansion into underserved rural areas also presents significant opportunities for retailers who can develop effective distribution networks. Recent developments include: In February 2021, Apparel retailer Giordano unveiled a large-scale store in the newly opened Bumi Raya City Mall in Pontianak, Indonesia.. Notable trends are: Online Retailing is Gaining More Traction, Yet Physical Retailing is Dominating the Market.

According to a survey on online shopping trends prior to Ramadan among Indonesian consumers in 2023, Shopee accounted for 51 percent of e-commerce market share based on number of transactions. With its headquarters based in Singapore, Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan.

The Indonesia Courier, Express, And Parcel Market report segments the industry into Destination (Domestic, International), Speed Of Delivery (Express, Non-Express), Model (Business-To-Business (B2B), Business-To-Consumer (B2C), Consumer-To-Consumer (C2C)), Shipment Weight (Heavy Weight Shipments, Light Weight Shipments, Medium Weight Shipments), Mode Of Transport (Air, Road, Others), End User Industry (E-Commerce, and more.)

Snapshot img

E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

Request Free Sample

The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

Get a glance at the e-commerce industry share of various segments Request Free Sample

The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr

The Indonesian data center market is experiencing robust growth, driven by the burgeoning digital economy, increasing cloud adoption, and the government's push for digital transformation. The market's substantial size, coupled with a high CAGR (let's assume a conservative 15% based on regional trends), indicates significant investment opportunities. Key growth drivers include the expanding e-commerce sector, the rising demand for digital services in the BFSI and government sectors, and the need for improved digital infrastructure to support Indonesia's large and rapidly growing population. The Greater Jakarta area serves as the primary hotspot, but expansion into other regions is accelerating as demand diversifies. While the market is dominated by larger data centers, the emergence of smaller, edge data centers caters to localized needs and reduces latency. The colocation market is witnessing a shift towards hyperscale providers meeting the needs of large cloud operators. However, challenges such as infrastructural limitations in certain regions and regulatory hurdles can somewhat constrain rapid expansion. Segmentation by Tier type, colocation model, and end-user type offers further granularity in understanding market dynamics and potential investment areas. The presence of both international players and local companies indicates a competitive yet expanding landscape. The forecast period (2025-2033) suggests continued market expansion, with a focus on meeting the growing demand for high-capacity and resilient data center infrastructure. Further growth will likely be fueled by increasing government initiatives promoting digital infrastructure development and the ongoing expansion of 5G networks. Strategic partnerships between international and local companies will be crucial in navigating the Indonesian market's unique challenges and capitalizing on its significant growth potential. Specific market segments to watch include the hyperscale colocation market and data centers located outside of Greater Jakarta, both of which are poised for exponential growth in the coming years. The ongoing development and improvement of supporting infrastructure, such as power grids and fiber optic networks, will act as a significant catalyst for market expansion. Recent developments include: September 2022: The company commenced construction on a 23MW data center in Jakarta, Indonesia, marking the company’s third site in South East Asia as it capitalizes on the region’s rapid digital transformation in the wake of the global pandemic.The new facility will offer 3,430 cabinets and an IT load of 23MW and is designed to cater for the growing demand for high power density applications from cloud-driven hyperscale deployments, local and international network and financial service providers. It is expected to complete by Q4 2023.August 2022: PT Sigma Cipta Caraka (SCA), also known as telkomsigma, transfers its data centre business to PT Telkom Data Ekosistem (TDE), which is worth a total of IDR 2.01 trillion. The parent company PT Telkom Indonesia (Persero) Tbk (TLKM), claimed that this transfer of the data centre business line is related to the business restructuring program held by Telkom Group.June 2022: The company announced the launch of BDx Indonesia, following the completion of a USD 300 million joint venture agreement with PT Indosat Tbk (Indosat Ooredoo Hutchison or IOH) and PT Aplikanusa Lintasarta, Big Data Exchange (BDx).. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Asia-Pacific Battery E-Commerce Market Report is Segmented by Battery Type (Lead-Acid, Lithium-Ion, and Other Battery Type) and Geography (India, China, Australia, Malaysia, Thailand, Indonesia, Vietnam, and Rest of Asia-Pacific). The Report Offers the Market Size and Forecast for the Asia-Pacific Battery E-Commerce Market in Revenue (USD) for all the Above Segments.

The ASEAN domestic courier market, exhibiting a robust CAGR of 6.64%, presents a significant growth opportunity. Driven by the burgeoning e-commerce sector, particularly in countries like Indonesia, Vietnam, and Thailand, the market is witnessing a surge in demand for both express and non-express delivery services. The increasing adoption of digital technologies, including advanced logistics software and tracking systems, further fuels this expansion. While the prevalence of light-weight shipments currently dominates, a notable shift towards heavier weight shipments is anticipated, aligning with the growth of larger e-commerce retailers and a diverse range of goods being delivered. The B2C segment is currently the market leader, fueled by consumer preference for online shopping. However, the B2B segment is poised for considerable growth, driven by expanding supply chains and the increasing adoption of just-in-time inventory management techniques across various industries such as manufacturing and healthcare. Though regulatory challenges and infrastructure limitations in some ASEAN nations remain constraints, ongoing governmental investments in infrastructure and supportive policies are actively mitigating these hurdles. Key players, such as J&T Express, Ninja Logistics, and regional postal services, are actively competing through strategic partnerships, technological advancements, and expansion strategies to capture market share. The market's segmentation across speed, weight, and industry provides opportunities for specialized service providers to target niche markets and achieve success. Looking forward, the ASEAN domestic courier market is expected to maintain its upward trajectory. Continued economic growth across the region, coupled with rising disposable incomes and increasing internet penetration, will further boost demand for courier services. The rising popularity of cross-border e-commerce within ASEAN itself is also poised to contribute significantly to market expansion. The competitive landscape will remain dynamic, with both established international players and agile local firms vying for market dominance. Successful players will be those who can effectively leverage technological advancements, adapt to evolving consumer expectations, and navigate the complexities of regional regulations. The focus on enhancing last-mile delivery efficiency and expanding into underserved rural areas will be key differentiators for growth and success in the coming years. Recent developments include: September 2023: PT Pos Indonesia (Persero) started the construction of the East Jakarta Postal Processing Center (SPP) project. The main objective of this development is to consolidate the existing two SPPs throughout Jakarta. The East Jakarta SPP office has a land area of 5000 sq. m on a site of 7553 sq. m.August 2023: Thailand Post Company Limited partnered with The Transport Company Limited (Bor Kor Sor) to provide delivery and parcel delivery services. The amount of consignment and delivery continued to increase steadily due to expertise in routes, vehicles, technology, and information, including service points.July 2023: On January 7, 2023, Shoppymore held a formal event to officiate City-Link Express as the platform’s delivery agent.. Key drivers for this market are: E-commerce Fueling the Growth of 3PL Market. Potential restraints include: Slow Infrastructure Development. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.