In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

As of January 2025, Facebook accounted for about ** percent of the social media market across Asia. This was an increase from January of the previous year, when Facebook accounted for around ** percent of the social media market in the region.

In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024.    Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.

The market share of Facebook in Sweden has fluctuated greatly between 2019 and 2025. Peaking at 88.59 percent in November 2021, Facebook's web market share stood at 86.03 percent in March 2025. Overall, there were around 5.65 million Facebook users in Sweden at the beginning of 2024.

In 2024, the market share of Facebook plummeted to below 28 percent in Hong Kong, the lowest point in the recent decade. 2016 marked the heyday of the social media platform, with a market share of 93.4 percent in the city, but then it went downhill.

Facebook's share in the mobile social media market across India was about ** percent in **********. This was a significant drop compared to the same period in the previous year. The Meta-owned platform retained the highest market share despite the declining trend, while its sister company Instagram's market share was on an upward trajectory.

Facebook's market share in Finland fluctuated over the period from January to December 2024. It peaked in June 2024, at 55.14 percent, and then decreased in the following month. In December 2024, the share increased to around 49.36 percent.

In 2024, the market share of Facebook in Taiwan dropped to 53.84 percent. It was a slight decline after Facebook's rebrand to Meta. Between 2010 and 2018, Facebook's market share in Taiwan did not fall below 93 percent.

In November 2024, Meta's Facebook held approximately ** percent of the social network market in the United Kingdom, while Instagram accounted for approximately ***** percent. Overall, X held ***** percent of the social network market in the UK.

In 2023, Facebook had a market share of about ** percent in mobile social media market in Indonesia. It accounted for the largest market share among other social media platforms for mobile devices in the country.

Facebook's lowest market share in Romania was recorded in January 2020 at ***** percent and subsequently peaked in January 2022 at ***** percent. By January 2025, the platform had ***** percent of the market share.

In 2024, in Southeast Asia, Facebook had the highest social media market share in terms of web traffic generating capability in Brunei, at approximately ***** percent. In contrast, Facebook's social media market share based on referred web traffic in Laos was around **** percent that year.

Over the observed period, Facebook recorded its highest market share value in September 2022, at over ** percent. However, the social media platform's market share fluctuated over the following months, reaching nearly ** percent in March 2025.

As of ************, the social media market share of Facebook stood at nearly ** percent. Over the observed time period, Facebook's market share in Turkey fluctuated. In ***********, the social media platform reached the highest market share, with approximately ** percent.

In December 2024, Facebook's market share among social media platforms in Czechia amounted to ***** percent which was a **** percent decrease compared to the previous month. The figure generally decreased, while peak was reached in February 2023 at over ** percent.

Between 2019 and 2020, the market shares of Facebook and Pinterest have declined in most of the six largest Latin American markets. In Brazil and Colombia, Facebook's market shared decreased by nearly ** and ** percent, respectively. Only in Chile Mark Zuckerberg's flagship saw an increase in market share: it went almost *** percent up. Concurrently, Pinterest's market share in Chile decreased by over a third, while just in Brazil it went up – by around ********* as well.

More videos, anyone? Even though YouTube’s market share in Latin American countries remains somewhat modest – rarely surpassing ** percent – it has risen amidst COVID-19 outbreak in the region. In Argentina, Colombia, and Mexico, the market share of Google’s video platform increased by approximately **, **, and ** percent, respectively. But not all social media users turned to YouTube more often while quarantining: its market share decreased by almost ********* in Brazil.

stayhome (and double tap)

Instagram, which also belongs to Facebook, Inc., saw a more consistent expansion across Latin America’s key social media markets. In Brazil, its market share increased by nearly **********; in Mexico, by more than ** percent; and in Peru, by over a ******. Similarly, Twitter recorded growth in most of the countries listed, despite a *** percent decrease in market share in Mexico. The market share of this San Francisco-based microblogging service rose by roughly ** percent in Brazil and by ** percent in Colombia.

Facebook's share in India's social media market was about ** percent in December 2024. The Meta-owned platform recorded a steady decline over the course of the year. Despite this, it remained the leading social media market player in the country.

In January 2025, Facebook accounted for about ** percent of the mobile device social media market in Asia. This reflected an increase from the same month of the previous year, when Facebook held around ** percent of the mobile device social media market in the region.

The share of Facebook in India's desktop social media market stood at around ***** percent as of April 2023. Although this was the highest market share among all other social media platforms, Facebook had seen a decline compared to April 2022 when it had over ***** percent of the share.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).