In 2023, McDonald's topped the list of leading fast-food restaurants in Indonesia in terms of sales value. The fast-food brand generated around *** million U.S. dollars in sales in that year. Meanwhile, KFC came in second place, with a sales value of about *** million U.S. dollars.

How have American fast-food restaurant chains dominated the Indonesian market? McDonald’s and KFC are two of the most globally recognized fast-food restaurant chains, and have been competing for the largest share of the Indonesian fast-food market. These fast-food giants have become increasingly present across Indonesia, with an impressive growth pace. Their business model that emphasizes customers’ appetite for American fast food, while including menu alternatives that suit local tastes, has paved the way for success. Are fast-food restaurants popular with consumers in Indonesia? For many Indonesians with increasingly hectic lifestyles, fast food is a regular part of their diets due to its convenience, speed of service, affordable prices, and widespread availability. According to a recent survey on weekly fast-food consumption in Indonesia, the majority of Indonesians eat fast food at least once a week. Crispy chicken, french fries, and burgers are the most commonly consumed types of fast food in Indonesia.

The Indonesia Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), and Location (Leisure, Lodging, Retail, Standalone, Travel). Get five years of historical data alongside five-year market forecasts.

Indonesia Foodservice Market size was valued at USD 57.3 Billion in 2024 and is expected to reach USD 79.6 Billion by 2032, growing at a CAGR of 4.2% from 2026 to 2032.

Indonesia Foodservice Market Dynamics

The key market dynamics that are shaping the Indonesia Foodservice Market include:

Key Market Drivers

Rapid Urbanization and Changing Consumer Lifestyles: Rapid urbanization and changing customer lifestyles are propelling the Indonesian Foodservice industry. According to Indonesia's Central Bureau of Statistics (BPS), urbanization is expected to increase to 71% by 2025, from 55.3% today. This transition is changing food consumption patterns, as urban customers expect more fast, quick-service, and varied dining options. Major urban centers such as Jakarta, Surabaya, and Bandung are seeing an increase in fast-food restaurants, cafes, and delivery services to cater to busy lifestyles and a growing desire for modern and world cuisines.

According to a survey on fast food restaurants conducted in Indonesia in February 2023, around ** percent of respondents indicated that KFC served the best crispy chicken among other fast food restaurants in Indonesia. McDonald's came in second, with about ** percent of respondents saying so.

The Southeast Asia Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Country (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Rest of Southeast Asia).

The Indonesian pet food market presents a significant growth opportunity. While precise market size data for Indonesia is absent from the provided information, we can infer substantial potential based on the broader regional trends and the rising pet ownership in Southeast Asia. Indonesia's burgeoning middle class, coupled with increasing pet humanization – treating pets as family members – fuels demand for premium pet food products. This includes a strong preference for higher-quality ingredients, specialized diets (e.g., veterinary diets for specific health conditions), and functional pet foods enriched with nutraceuticals. The market is segmented by product type (dry, wet, treats, supplements, veterinary diets), pet type (dogs, cats, others), and distribution channels (supermarkets, specialty stores, online). The dominance of specific product categories will likely mirror global trends, with dry kibble maintaining a large share due to affordability and convenience, while segments like premium wet food, functional treats, and nutraceuticals experience faster growth, driven by increasing consumer spending on pet health and wellness. Competition is likely to be fierce, with both international players (Mars, Nestle Purina) and local brands vying for market share. Expansion into e-commerce channels is crucial for reaching a wider audience and offering convenience to consumers. Growth in the Indonesian pet food market is expected to be propelled by several factors. The increasing awareness of pet nutrition and health among Indonesian pet owners drives demand for specialized and premium products. Government initiatives promoting animal welfare and responsible pet ownership also contribute to market expansion. However, challenges remain, such as price sensitivity among some consumers and the need to build trust and brand awareness among local brands competing with established international players. Understanding consumer preferences regarding specific ingredients, pricing, and distribution channels will be key for success in this dynamic market. Further market research focused specifically on Indonesia is needed to quantify exact growth figures and competitive dynamics but the general trends and underlying market forces point to substantial and sustained growth. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Indonesia online ride-hailing services market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.75% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing smartphone penetration and internet access across Indonesia are significantly boosting market adoption. Furthermore, the rising urbanization and traffic congestion within major Indonesian cities are creating a strong demand for convenient and efficient transportation solutions. The preference for cashless transactions and the integration of e-wallets into ride-hailing apps are also contributing factors. The market is segmented by vehicle type (two-wheelers, passenger cars), booking type (online, offline), and end-use (personal, commercial). While online bookings dominate, offline bookings still hold a significant share, particularly in less digitally penetrated areas. The commercial segment is experiencing substantial growth, driven by businesses using ride-hailing services for logistics and employee transportation. Competitive pressures from major players like Gojek, Grab, and Traveloka, along with emerging smaller players, are intensifying. However, regulatory challenges and the fluctuating fuel prices represent potential restraints on market growth. The continued focus on technological innovation, such as improved navigation systems and enhanced safety features, will be crucial for companies to maintain a competitive edge and capture market share. The market's substantial growth trajectory over the forecast period (2025-2033) anticipates a considerable increase in market value. Factors like government initiatives to improve infrastructure and promote digital adoption will further contribute to this growth. However, maintaining sustainable growth necessitates addressing challenges such as driver welfare, maintaining competitive pricing, and managing the environmental impact of increased vehicle usage. Strategies like implementing dynamic pricing models, investing in electric vehicle fleets, and expanding into underserved regions will be key to maximizing growth potential and ensuring the long-term sustainability of the Indonesian online ride-hailing services market. The analysis considers the historical period of 2019-2024 and the base year of 2025 to provide a comprehensive outlook on market dynamics and future prospects. This comprehensive report provides a detailed analysis of the rapidly expanding Indonesia online ride-hailing services market, covering the period from 2019 to 2033. With a focus on the base year 2025 and an estimated market value in the millions, this report offers invaluable insights for investors, businesses, and stakeholders seeking to understand this dynamic sector. Key market trends, growth drivers, challenges, and future projections are thoroughly examined, making this an indispensable resource for navigating the complexities of the Indonesian ride-hailing landscape. High-search-volume keywords like "Indonesia ride-hailing market size," "Indonesia Gojek market share," "Grab Indonesia market analysis," and "online taxi Indonesia" are strategically incorporated to maximize online visibility. Recent developments include: November 2022: Indonesia ride-hailing services announced the partnership with the Singapore taxi provider ComfortDelGro in order to explore the ride-hailing market., September 2022: AirAsia announced the launch of a ride-hailing service in Indonesia. According to AirAsia Super App Indonesia, the company is anticipated to offer a service that will focus on four-wheeled transportation at various locations.. Key drivers for this market are: Increasing Consumption of Fast Food is Expected to Drive the Market. Potential restraints include: Increase in the Online Food Deliveries May Hamper the Growth of the Market. Notable trends are: Rise in Tourism Activities to Positively Drive the Market.

The Southeast Asia food service market is experiencing robust growth, driven by factors such as rising disposable incomes, rapid urbanization, and a burgeoning young population with evolving dietary preferences. The increasing popularity of quick-service restaurants (QSRs) and cafes, particularly those offering diverse cuisines and convenient delivery options, is significantly contributing to market expansion. While full-service restaurants (FSRs) maintain a presence, the QSR segment demonstrates faster growth, reflecting a shift towards affordability and speed. The market is highly fragmented, with both international chains and local players competing for market share. Specific segments like cafes and bars, including those specializing in coffee, tea, juices, and desserts, are witnessing strong traction, indicating a consumer preference for diverse experiences and healthier options. The rise of cloud kitchens further fuels market growth, providing cost-effective models for food delivery services and expanding access to a wider range of cuisines. However, challenges remain, such as volatile ingredient prices, fluctuating currency exchange rates, and intense competition within the industry. Further market segmentation by cuisine type (e.g., Asian, European) and location (e.g., standalone, retail) offers opportunities for specialized service providers to gain a competitive advantage. The sustained growth trajectory projects a promising future for the Southeast Asia food service market, though strategic adaptation to evolving consumer demands and economic factors is crucial for long-term success. The dominance of chained outlets highlights the influence of established brands, yet independent outlets retain a significant presence, suggesting ample opportunities for local entrepreneurship. Growth is not uniform across the region, with key markets like Indonesia, Thailand, and the Philippines demonstrating strong performance due to high population densities and growing middle classes. The tourism sector plays a vital role, boosting demand in leisure and lodging locations. Government regulations concerning food safety and hygiene standards also shape the industry landscape, encouraging investment in modern facilities and standardized operations. The future of the Southeast Asian food service market hinges on leveraging technological advancements, embracing sustainable practices, and tailoring offerings to the unique cultural tastes of the diverse consumer base. This necessitates continuous innovation in menus, service delivery, and operational efficiencies to maintain competitiveness and capitalize on the growth potential. Recent developments include: October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.May 2023: Starbucks inaugurated the latest rustic finish store in Bird Paradise, and the structure of the store is designed like a wooden hut.May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The revenue in the food market in Indonesia was forecast to continuously increase between 2025 and 2030 by in total 100.2 billion U.S. dollars (+39.48 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 353.9 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the food market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam. The Statista Market Insights cover a broad range of additional markets.

In 2023, rice, a staple food in Indonesia, reached a retail sales value of around ** billion U.S. dollars. Cooking ingredients and meals followed, with retail sales amounting to almost *** billion U.S. dollars. Busy lifestyles: a key driver of packaged food sales A fast-paced lifestyle, growing urban population, and increasing workforce participation continue to shape consumers’ behavior, including their behavior toward food and nutrition. Convenience food products, such as packaged food, have become the go-to option for many Indonesian consumers with such lifestyles. This, in turn, has been fueling the growth of the packaged food market in Indonesia. In 2022, the retail sales value of packaged foods in Indonesia amounted to approximately **** billion U.S. dollars, an increase of around ** billion U.S. dollars since 2017. Online food delivery: another format of convenience The online food delivery market in Indonesia has grown rapidly in recent years, reaching an annual revenue of more than ** billion U.S. dollars in 2022. While online food delivery services have been around for a long time, demand for these services surged during the pandemic. Social and mobility restrictions forced many businesses unfamiliar with this business model to adapt to stay afloat. Today, online food delivery continues to thrive in Indonesia, with penetration rates of the grocery and meal delivery segments at around ** and ** percent in 2022, respectively. This meets consumers’ growing demand for convenience in line with their busy lifestyles.

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Monosodium Glutamate Market Size 2024-2028

The monosodium glutamate (MSG) market size is forecast to increase by USD 1.64 billion at a CAGR of 5.52% between 2023 and 2028.

Market is seeing substantial growth as awareness and acceptance of MSG as a food additive rise. As a popular flavor enhancer, MSG is widely utilized across multiple food industries including snacks, savory snacks, and convenience foods. The expansion of MSG applications In these industries is driving market growth.
However, negative consumer perception and misinformation regarding MSG's health effects pose challenges to market growth. MSG, an amino acid naturally found in foods such as meat, fish, and cheese, is widely used In the food industry to enhance savory flavors. Despite these challenges, the market is anticipated to maintain its growth trajectory, driven by the versatility and effectiveness of MSG as a flavor enhancer. The market analysis report offers a comprehensive overview of these trends and challenges, providing valuable insights for stakeholders in the MSG industry.

What will be the Monosodium Glutamate Market Size During the Forecast Period?

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The market is driven by its use as an umami seasoning in various food categories, including fish, nuts, mushrooms, meats, tomatoes, seaweed, dairy products, and corn-based starches. The global foodservice industry and food processing technologies are significant contributors to the market's growth.
Moreover, the clean label movement, however, has led to a growing demand for MSG alternatives, such as yeast extracts, herbs, seasonings, spices, and natural sources like seaweed and mushrooms. Chefs and culinary influencers continue to explore innovative uses of MSG in bakery and confectionery, soups, noodles, pasta, meat, seafood, and salads. Umami taste, a savory and delicious flavor, is increasingly popular among consumers, further fueling the market's expansion.

How is this Monosodium Glutamate (MSG) Industry segmented and which is the largest segment?

The monosodium glutamate (MSG) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Food processing industry
  Restaurants
  Institutional food service
  Direct consumer


Geography

  APAC

    China
    India
    Japan
    Thailand


  Middle East and Africa



  Europe



  North America



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

MSG, or Monosodium Glutamate, is a flavor enhancer widely used In the food industry and increasingly popular among home cooks. Its ability to enhance savory flavors makes it a sought-after ingredient for creating delicious dishes. MSG is readily accessible to consumers through offline distribution channels, allowing them to purchase it during their regular shopping trips. Effective product placement and visibility within retail stores can significantly influence consumer purchasing decisions. In addition, MSG is versatile and can be used in various food applications, including herbs and seasonings, spices, bakery and confectionery, and soup. Small-scale companies and chefs also use MSG In their bespoke mixes to create unique and flavorful dishes. The clean label movement has led to an increase in demand for MSG as a natural alternative to artificial flavor enhancers. Overall, MSG's versatility, accessibility, and ability to enhance food flavors make it a valuable ingredient In the food industry.

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The offline segment was valued at USD 3.39 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 86% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Monosodium Glutamate (MSG), an amino acid, is widely used as a flavor enhancer in various food industries, particularly in Asian cuisines. MSG enhances the umami flavor, which is savory and rich, making it a popular choice in countries like China, Japan, South Korea, and Thailand. The preference for savory and umami-rich flavors In the Asia Pacific (APAC) region drives the demand for MSG. The increasing consumption of processed and convenience foods in urban areas, coupled with the expansion of restaurants, fast-food chains, and street food companies, fuels the usage of MSG. Furthermore, rapid

The Indonesian plastic packaging market, valued at approximately $X million in 2025 (estimated based on provided CAGR and unspecified market size "XX"), is projected to experience steady growth with a compound annual growth rate (CAGR) of 2.50% from 2025 to 2033. This growth is driven by several factors. Firstly, Indonesia's expanding consumer goods sector, particularly in food and beverages, personal care, and pharmaceuticals, fuels increasing demand for plastic packaging. Secondly, the rising e-commerce penetration rate contributes significantly to packaging needs for online deliveries. Thirdly, advancements in plastic packaging technology, focusing on lightweighting and improved barrier properties, are influencing market dynamics. However, increasing environmental concerns regarding plastic waste and stricter government regulations aimed at reducing plastic pollution pose significant restraints on market expansion. The government's push towards sustainable alternatives and circular economy initiatives will likely shape the industry landscape in the coming years. Market segmentation reveals significant activity in production, consumption, import, and export across various plastic packaging types. Key players like Amcor PLC, Berry Global Inc., and others are actively competing in this dynamic market, continuously innovating to meet consumer and regulatory demands. Indonesia's plastic packaging industry exhibits a complex interplay of growth drivers and challenges. While the expanding consumer base and e-commerce growth represent significant opportunities, the country's focus on sustainability presents both hurdles and incentives. Companies are increasingly adopting eco-friendly practices, exploring biodegradable and recyclable alternatives to address environmental concerns and comply with stricter regulations. The market is likely to witness increased investment in recycling infrastructure and sustainable packaging solutions, alongside the adoption of advanced production technologies to optimize resource utilization and reduce environmental impact. Regional disparities within Indonesia might also influence growth patterns, with more developed regions exhibiting faster growth compared to others. Analyzing import and export data can provide further insights into the country's reliance on international trade and the competitiveness of domestic producers. The study period (2019-2033) provides a comprehensive overview of historical trends and future projections. Recent developments include: November 2022: The CMA CGM Group, a global player in sea, land, and air logistics, introduced EASY RECYCLING, an innovative recycling solution, to enable its customers with shipments to Jakarta, Indonesia, to dispose of used paper and plastic packaging. In Jakarta, only CMA CGM customers will have access to EASY RECYCLING as part of a pilot that aims to eventually bring the service to other Asian nations., July 2022: The first recycling facility in Indonesia for food-grade PET plastic was built by Coca-Cola Euro-Pacific Partners (CCEP). A joint venture between rigid packaging company Dynapack Asia and CCEP, the Amandina Bumi Nusantara plant also houses Mahija Parahita Nusantara, a nonprofit organization that was established by both organizations. By encouraging the growth of collecting micro businesses that supply the facility's feedstock, the foundation helps build collection infrastructure.. Key drivers for this market are: Increasing Adoption of Lightweight Packaging Methods, Increased Eco-friendly Packaging and Recycled Plastic. Potential restraints include: Increasing Adoption of Lightweight Packaging Methods, Increased Eco-friendly Packaging and Recycled Plastic. Notable trends are: Skincare Segment is Observing Significant Growth.

In 2023, Kentucky Fried Chicken (KFC) restaurants in Indonesia generated around *** million U.S. dollars in sales. The fast food brand operated by PT Fastfood Indonesia, Tbk. was the second-leading foodservice brand in Indonesia in terms of sales value in that year.

The Measurable AI GrabFood and GrabExpress Restaurant & Food Delivery Transaction datasets are leading sources of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - SE Asia (Singapore, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Cambodia)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from the GrabFood and Grab Express food delivery apps to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

In 2023, Pizza Hut restaurants in Indonesia generated sales of around *** million U.S. dollars. The fast food brand operated by PT Sarimelati Kencana, Tbk is one of the leading foodservice brands in Indonesia.

The gross merchandise value (GMV) of the food delivery market in Indonesia amounted to around 5.4 billion U.S. dollars in 2024. While Vietnam had the lowest food delivery GMV among Southeast Asian countries, it showed fast growth in 2024, compared to 2023.

In 2023, Indomie was the most chosen FMCG brand among consumers in Indonesia, with a household penetration rate of **** percent. Pepsodent came in second, with a household penetration rate of **** percent. This indicates consistent preference for well-established products among Indonesian consumers. Indofood: the force behind Indomie  PT Indofood Sukses Makmur Tbk is a powerhouse in Indonesia’s fast-moving consumer goods (FMCG) sector, best known for its flagship products, Indomie instant noodles. Since its launch, Indomie has become a cultural staple. In 2023, Indomie topped the list of the most preferred food brands among Indonesian households. Indofood’s success lies in its ability to cater to local tastes, offering a diverse range of flavors that reflect Indonesian cuisine. The company also has an extensive portfolio including snacks, dairy products, and seasonings, ensuring its strong presence across multiple FMCG categories. Unilever: a strong contender in Indonesia’s FMCG sector PT Unilever Indonesia Tbk is another key player in Indonesia’s FMCG market, providing a wide array of products in personal care, home care, and food sectors. Popular brands like Pepsodent, Lifebuoy, Dove, and Knorr demonstrate Unilever’s ability to cater to local preferences while maintaining high-quality standards. In 2023, Unilever’s two personal care brands, Pepsodent and Lifebuoy, ranked first and second on the list of the most preferred personal care brands among Indonesian households.

As of the third quarter of 2020, the average price per unit of dairy products in Indonesia decreased by *** percent. The highest increase of average price per unit in the fast-moving consumer goods sector in that quarter was in the food segment with **** percent.

At the end of financial year 2023, PT Kino Indonesia Tbk reported sales value of around *** trillion Indonesian rupiah. PT Kino Indonesia Tbk is one of Indonesia's leading fast-moving consumer goods (FMCG) companies, which operates through personal care, beverages, food, and pharmaceutical segments.