Samsung has remained a major competitor in the global smartphone market. In the fourth quarter of 2025, the company shipped approximately 61.2 million units, accounting for a 18.2-percent share of global smartphone shipments. Its long-time rival Apple ranked first with 24.2 percent. Samsung’s smartphone market share The smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2025 alone, the South Korean electronics giant shipped 241.2 million smartphones worldwide and accounted for 19.1 percent of all smartphone shipments.

Explore essential Samsung statistics, uncover market share, product sales, innovation trends, and how this tech leader is shaping technology!

As of July 2025, Samsung's market share of smartphones in Asia amounted to ***** percent. Samsung's market share in the Asian smartphone market has declined since 2019.

In the second quarter of 2025, Samsung's market share of smartphones in South Korea amounted to nearly ** percent, higher than in any other country or territory in the Asia-Pacific region. In comparison, Samsung's market share of smartphones in China was the lowest in the region during that period. Samsung Electronics’ global dominance in the smartphone market Samsung Electronics, a global electronics giant based in South Korea, has maintained dominance in the smartphone industry through innovation, scale, and diverse product offerings. Its Galaxy series spans premium to budget models, appealing to a wide range of consumers. Samsung’s advantages include advanced display technology, powerful processors, and pioneering features like foldable screens. The company led the global foldable smartphone market in 2024. As a leading producer of key components such as chips and displays, Samsung effectively controls its supply chain, ensuring cost efficiency and market control. Overall, despite competition from Apple and Chinese smartphone brands, Samsung, with a nearly ** percent market share of global smartphone shipments, remains one of the leading smartphone vendors worldwide.
Smartphone market leaders in major APAC markets Across the Asia-Pacific region, competition among smartphone vendors is fierce. Samsung has a weak presence in China, while rivals like Apple, Xiaomi, Huawei, OPPO, and Vivo share similarly high market positions. In India, Vivo and Xiaomi are leading the Indian smartphone market, putting Samsung under pressure to strengthen its foothold in the country. In Southeast Asia, Samsung leads with a nearly ** percent market share overall, but faces strong competition from Xiaomi, TRANSSION, OPPO, and Vivo. Meanwhile, Apple dominates in Japan and Australia, holding more than half of the market, while Chinese smartphones are less popular as consumers tend to favor premium devices.

In 2025, Apple ranked as the market leader in the global smartphone market with a ****-percent share of all shipments. The tech giant also retained the top title in 2023 and 2024. Samsung ranked second, holding **** percent of the market in 2025. Global smartphone market share Samsung has seen its popularity steadily increase since it held just *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2025, **** percent of all new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple, with sales of the device amounting to over ** billion U.S. dollars in the third quarter of 2025.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

In the fourth quarter of 2025, Apple held the largest share of global smartphone shipments, at **** percent. Longtime competitor Samsung ranked second, with a ****-percent market share. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of the Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

Between 2010 and 2024, Samsung's mobile device market share increased. In 2024, Samsung occupied around ** percent of the market, slightly up from ***** percent recorded one year before. Apple was its main competitor.

The global smartphone market is booming, reaching $1.51 trillion in 2025 and projected to grow at a CAGR of 4.10% until 2033. Explore key market drivers, trends, and restraints, including regional market share data and insights from leading players like Apple, Samsung, and Xiaomi. Discover the future of smartphone technology and its impact on the global economy. Recent developments include: • October 2023: MediaTek announced a Strategic Partnership with Vivo to strengthen its smartphone AI capabilities. This collaboration will focus on developing and implementing AI models at an unprecedented scale, which will transform the user experience of Vivo devices. One of the key highlights of this collaboration is the deployment of 1B and 7B AI big language models and a 1B AI vision big model directly on the terminal side (On-device Generative AI)., • June 2023: Qualcomm Technologies Inc. announced the extension of its collaboration with the Snapdragon platform, which will power Sony's next generation of smartphones. The companies have agreed to cooperate in the next generation of premium, high-end, and mid-range smartphones. To provide users with improved functionality, better performance, and more immersive user experiences, this joint effort will focus on integrating Qualcomm Technologies' advanced Snapdragon mobile platforms into Sony smartphones in the future., . Key drivers for this market are: Launch of 5G Devices, Services, and Technologies, Increasing Demand in the Emerging Markets. Potential restraints include: Launch of 5G Devices, Services, and Technologies, Increasing Demand in the Emerging Markets. Notable trends are: Android Operating System is Expected to Grow Significantly.

Apple and Samsung were the leading smartphone vendors by the share of shipments in the United States in the second quarter of 2025, at ** percent and ** percent, respectively. Lenovo ranked third, having accounted for ** percent of shipments. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales in one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

In Brazil, Samsung is the leading mobile device vendor, and it has been for over a decade. As of October 2025, Samsung held around **** percent of the Brazilian mobile device market, down from nearly ** percent recorded one year before.

Turkey smartphone market was valued at USD 5.93 Billion in 2024 and is expected to reach USD 8.31 Billion by 2030 with a CAGR of 5.8%.

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Market Size	2024: USD 5.93 Billion
Forecast Market Size	2030: USD 8.31 Billion
CAGR	2025-2030: 5.8%
Fastest Growing Segment	Online
Largest Market	Marmara
Key Players	1. Apple Teknoloji ve Sas Ltd Sti 2. Samsung Electronics Istanbul Paz ve Tic Ltd Sti 3. Evofone Bilgi Teknolojileri San Ltd Sti (Xiaomi) 4. Huawei Telekomunikasyon Dis Tic Ltd Sti 5. Oppo Turkey Telekomunikasyon Tic Ltd Sti 6. Telpa Telekomunikasyon Tic AS (General Mobile) 7. Lenovo Turkiye 8. BBK Electronics Corp Ltd 9. Nokia Turkiye 10. TCL Corp.

Discover the booming used smartphone market! Explore key trends, growth drivers, and leading players in this dynamic sector. Learn about regional market share, pricing analysis, and future projections for the 2025-2033 period. Find out why buying pre-owned is the smart choice. Recent developments include: December 2023 - Smartphone refurbishing startup ControlZ aims to invest nearly USD 2 million in its Gurugram repair facility again in 2024. The company aims to repair 1 lakh units at the facility in 2024 and scale it to 5 lakh units by 2025., September 2023 - Expon Capital’s portfolio company, REFURBED, which achieved 1 billion in GMV since its founding in June 2023, announced a USD 57 million (EUR investment led by existing investors with significant participation from All Iron and several new backers). With this Series C investment, the company will continue to drive its mission to become the leading platform for sustainable products and services to empower consumers to purchase refurbished technology in a more accessible, risk-free, and sustainable manner.. Key drivers for this market are: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Potential restraints include: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Notable trends are: Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market.

The global market for 3G/4G enabled mobile devices is booming, projected to reach $915 million by 2033 with a 6.9% CAGR. Discover key market drivers, trends, and challenges impacting this dynamic sector, including insights from major players like Apple and Samsung. Explore regional market shares and future growth projections.

The global multimedia mobile phone market is booming, reaching an estimated $750 billion in 2025 and projected to grow at a 7% CAGR through 2033. Discover key trends, market segmentation, leading companies, and regional insights in this comprehensive market analysis.

In 2024, Samsung Electronics held a 41.5 percent share of the global dynamic random-access memory (DRAM) market based on sales revenue. Figures had slightly decreased compared to the market share of the previous year.

The robotic vacuum cleaner market is growing rapidly as consumers seek smart home solutions that are convenient, efficient, and hygienic. Robotic vacuum cleaners have evolved from luxury appliances to everyday essentials with the advancements in artificial intelligence, automation, and app-based controls. Busy lifestyles and increasing hygiene awareness are fueling demand for these products, coupled with the growing adoption of smart home ecosystems.

Market Share by Key Players

Market Segment	Industry Share (%)
Top 3 (iRobot, Ecovacs, Roborock)	50%
Rest of Top 5 (SharkNinja, Dyson)	15%
Next 5 of Top 10 (Eufy, Samsung, LG, Neato Robotics, Miele)	20%
Emerging & Regional Brands (AI-driven navigation, smart cleaning tech)	15%

Tier-Wise Brand Classification 2025

Tier Type	Tier 1
Example of Key Players	iRobot, Ecovacs, Roborock
Market Share (%)	50%

Tier Type	Tier 2
Example of Key Players	SharkNinja, Dyson
Market Share (%)	15%

Tier Type	Tier 3
Example of Key Players	Eufy, Samsung, LG, Neato Robotics, Miele
Market Share (%)	35%

Discover the booming ultra-mobile device market! This in-depth analysis reveals key trends, growth drivers, and challenges impacting smartphones, tablets, and more. Explore market size projections, leading companies, and regional insights for 2025-2033.

Discover the latest market trends in the booming phablet and superphone market. Our in-depth analysis reveals growth drivers, regional market shares, key players (Samsung, Apple, etc.), and future predictions for 2025-2033. Learn about the impact of foldable phones and technological advancements.

The global smartphone chipset market is booming, projected to reach $260 billion by 2033 with a 10% CAGR. Discover key trends, drivers, and restraints shaping this dynamic industry dominated by MediaTek, Qualcomm, and Apple. Explore regional market shares and the rise of 5G chipsets.