Hospitality can be defined somewhat broadly as an industry that focuses on providing consumers with a means to participate in leisure activities, be that staying in a hotel or dining in a restaurant. It encompasses many industries, the largest of which are accommodation and food and drink services. In 2023, the global hospitality market reached over *** trillion U.S. dollars and was forecast to grow to around *** trillion U.S. dollars in 2024.

The United States Hospitality Market Report is Segmented by Chain Scale (Luxury, Upper Upscale, Upscale, and More), by Type (Service Apartments, Budget & Economy Hotels, and More), by Service Model (Full-Service, Select-Service, and More), by End-User, by Distribution Channel, by Ownership & Management Model, by Property Size, and by Region. The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom Hospitality Industry Segments by Sector (Accommodation, Food and Beverage Service Establishments, and More), by Service Model (Full-Service, Limited / Budget and More), by End-User (Leisure Travellers, Business Travellers and More), by Booking Channel (Direct, Online Travel Agencies, and More), by Ownership Model (Independent Operators and Chain / Branded), by Geography.

United States Hospitality Industry Market size was valued at USD 15.31 Billion in 2024 and is projected to reach USD 23.68 Billion by 2031, growing at a CAGR of 5.6% from 2024 to 2031.United States Hospitality Market DriversThe market drivers for the United States Hospitality Market can be influenced by various factors. These may include:Economic conditions: The hotel industry is strongly impacted by the nation's overall economic health, which includes variables like GDP growth, employment rates, and consumer spending. People travel more and spend more on hotel services when the economy is doing well.Travel trends: The demand for hospitality services in particular locations may be influenced by shifting travel patterns, such as an increase in domestic or international travel, the rise of bleisure travel (combining business and leisure vacations), and the popularity of particular places.Technological developments: To improve customer experiences, increase operational efficiency, and customize services, the hotel sector is progressively implementing technology. Keyless entrance, personalized recommendations, and smartphone check-in are examples of trends that can affect customer preferences.Regulatory environment: The hospitality sector may be impacted by government laws and regulations, such as those pertaining to taxes, labor laws, and visa requirements. The competitiveness of the market and operating expenses might be impacted by regulatory changes.Consumer preferences: Shifts in the hospitality business can be driven by changes in consumer preferences, which can affect the kinds of services and amenities that are in demand. Examples of these shifts include a growing interest in wellness tourism, sustainable travel, or unique experiences.Rivalry: Pricing strategies and client loyalty may be impacted by the degree of rivalry in the hospitality industry, which includes the existence of well-known brands, fresh competitors, and alternative accommodation options like Airbnb.Global crises and events: The hospitality industry may be significantly impacted by events like health pandemics, natural disasters, geopolitical unrest, or economic downturns, which can alter demand and travel patterns.

This statistic shows the global hotel industry market size from 2014 to 2018. The retail value of the global hotel industry was 600.49 billion U.S. dollars in 2018.

Global hotel industry - additional information

The global hotel industry comes under the umbrella of the travel and tourism industry, an industry which contributed 8.81 trillion U.S. dollars to the global economy in 2018. Travelers who are on the road for more than a day need a place to sleep and rest - there are various types of lodging across the world to accommodate for this.

The global occupancy rate (the share of total rooms available which are occupied or rented at a given time) of hotels in most regions increased over the previous five years. Europe had the highest occupancy rate in 2018 at 72.4 percent, closely followed by the Asia Pacific region with 70.6 percent. In the same year, the Middle East and Africa were the most expensive region for hotels with an average daily rate of 140.97 U.S. dollars. The cheapest region for the last five years was Asia Pacific.

Global Hospitality market size is expected to reach $7239.02 billion by 2029 at 6.1%, segmented as by type, non-residential accommodation services, food and beverage services

[226+ Pages Report] The global Hospitality market size is expected to grow from USD 3953 billion in 2021 to USD 6716.3 billion by 2028, at a CAGR of 10.24% from 2022-2028

As per Cognitive Market Research's latest published report, the Global Hotel market size was $XX Billion in 2024 and it is forecasted to reach $1,126.04 Billion by 2030. Hotel Industry's Compound Annual Growth Rate will be 5.29% from 2023 to 2030.

North America held largest share of XX% in the year 2024 
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024 

Market Dynamics: Key Drivers

The growing hospitality industry has resulted in a rising number of restaurants and driving the market for Hotels

The growing hospitality industry, particularly the rising number of restaurants, is a significant driver for the hotel market, creating a symbiotic relationship where the success of one often fuels the growth of the other. Hotels with diverse and high-quality in-house dining options offer immense convenience to guests. Travelers, whether on business or leisure, appreciate not having to leave the hotel premises to find a good meal. A wide range of dining choices caters to different tastes and dietary needs, making the hotel more attractive.

Additionally, beyond overnight guests, excellent restaurants attract residents, drawing foot traffic to the hotel. This creates a vibrant atmosphere and can position the hotel as a culinary destination, even for those not staying there. This "staycation" trend or local patronage contributes to the hotel's overall revenue and brand visibility. The concept of a "staycation" involves locals opting for a short, leisure break in their own city or a nearby area, often seeking a blend of relaxation and indulgence. Hotels with strong F&B offerings are perfectly positioned to capture this market. Locals might book an overnight stay simply to enjoy the hotel's spa, pool, and, crucially, its high-quality restaurants and bars without the hassle of long-distance travel. This trend surged during the pandemic and has since solidified as a preferred leisure activity.

https://www.digigoyatra.com/blog/why-staycations-are-becoming-the-new-travel-trend-in-india

Market Restraint

The intensifying competition in the industry hinders the growth of the Hotel Market

The market is highly competitive, not only among traditional hotel chains, independent, boutique, but also increasingly with the rise of short-term rental platforms, like Airbnb. These alternatives offer diverse experiences and price points, putting pressure on traditional hotels. This has led to higher consumer expectations than ever for personalized experiences, seamless technology, exceptional service, and value for money, forcing businesses to constantly innovate and invest.

Moreover, to cater to the needs of a wide range of customers, large hotel chains constantly launch new sub-brands for instance, Marriott has launched numerous brands like Moxy, Element, and Autograph Collection to target increasingly niche traveler segments. This means more options for consumers within the same loyalty program, but also more direct competition for individual hotel properties.

In conclusion, intensifying competition, fueled by the rise of alternative accommodations, ever-increasing guest expectations, and pervasive price transparency, is a formidable restraint on the hospitality market. It forces hotels to constantly evolve, invest, and differentiate themselves not just on price, but crucially, on the quality of the experience they deliver. Introduction to the Hotel Market

Hotels have existed since very ancient times to serve merchants and other travelers. A hotel is a managed building or establishment that provides guests with a place to stay overnight, on a short-term basis, in exchange for money. The precise features and services provided to guests can vary quite drastically from one hotel to another.

The growth of the global hotel industry is primarily attributed to a strong resurgence in both leisure and business travel post-pandemic, fueled by rising global disposable incomes and a burgeoning middle class, particularly in emerging economies. This increased affluence and a desire for experiences lead to higher demand for diverse accommodation types, from luxury hotels to boutique stays and short-term rentals.

https://www.revfine.com/hotel-industry/ ...

The market size of the hotel and resort sector worldwide peaked at 1.5 trillion U.S. dollars in 2023. This showed five percent growth over the previous year's figure of 1.43 trillion U.S. dollars. What are the leading hotel brands globally? In 2023, among hotel brands with the highest brand values globally were industry giants like Hilton, Hyatt, and Hampton Inn. Hilton was reported to have a brand value exceeding 11 billion U.S. dollars. However, while Hilton led brand value, Wyndham hotels and resorts claimed the top spot for the hotel company with the largest number of properties worldwide, boasting over nine thousand hotels globally, while Hilton ranked fourth. Hotel booking behavior of global travelers In 2023, hotel booking growth worldwide peaked in January and February, surpassing 130 percent - there was also a notable increase in hotel booking growth during the summer months of June and August. As of 2024, Vietnam and China stood out as the countries with the highest share of consumers booking hotels or private accommodation. Meanwhile, countries with the lowest share of hotel and private accommodation bookings were Hungary and Pakistan.

This statistic shows the share of sales in the hospitality industry in New Zealand in 2018, by region. During the period examined, **** percent of hospitality industry sales were in Auckland and **** percent were in Wellington.

The United Kingdom’s hotel market ranges from renowned 5-star and luxury hotels to major national budget brands. In 2024, the market size of the hotel industry in the UK was valued at approximately **** billion British pounds, down from the previous year's total of **** billion British pounds. In 2025, the market size of this industry was forecast to increase by around *** million British pounds. How high is the UK’s hotel occupancy rate? The monthly hotel occupancy rate in the UK reached ** percent in March 2025. While this figure was a slight decrease from the same month in the previous year, it was significantly higher than in the years 2020, 2021, and 2022. In March 2020 and 2021, the country's hotel occupancy rate had fallen to ** percent and ** percent, respectively. The low occupancy rate during 2020 and 2021 was due to the impact of the coronavirus (COVID-19) pandemic which greatly limited travel and tourism across the globe. Who are the key players in the UK hotel industry? During the 2023/24 financial year, Whitbread’s annual revenue amounted to **** billion British pounds. Whitbread is a UK multinational leisure and hospitality company, best known as the owner of the Premier Inn hotel brand which can be found across the country. Meanwhile, the gross revenue of Holiday Inn hotels worldwide totaled *** billion U.S. dollars in 2024. Holiday Inn is a brand of hotels owned by the British company InterContinental Hotels Group.

The French hospitality industry, a significant contributor to the nation's economy, is projected to maintain steady growth, albeit at a moderate pace. The market, valued at approximately €20.82 billion in 2025 (assuming "Million" refers to millions of Euros), is expected to exhibit a Compound Annual Growth Rate (CAGR) of 1.55% from 2025 to 2033. This growth is driven by several factors. France's enduring appeal as a global tourist destination, fueled by its rich history, culture, and diverse landscapes, remains a primary driver. The increasing popularity of experiential travel and the rise of boutique and independent hotels catering to discerning travelers are also contributing to market expansion. Furthermore, strategic investments in infrastructure, including improved transportation networks and enhanced digital connectivity, are facilitating accessibility and enhancing the overall visitor experience. However, the industry faces challenges. Economic fluctuations, particularly inflation and energy price increases, pose a significant restraint on both hotel operations and consumer spending. Competition from alternative accommodation options like Airbnb and the impact of global events on travel patterns represent further obstacles to consistent growth. Within the segmentation, the mid-scale and luxury hotel segments are expected to demonstrate relatively stronger performance compared to budget and economy hotels, reflecting evolving consumer preferences and a willingness to invest in higher-quality experiences. The geographical distribution of the French hospitality market shows varying levels of strength across different regions. While Paris and other major cities are likely to continue dominating market share, regional tourism initiatives are aimed at promoting less saturated areas. The success of these initiatives will play a crucial role in determining the overall geographic balance of the market's growth in the coming years. The competitive landscape is robust, with both international hotel chains like AccorHotels and Marriott/Starwood, and smaller, independent businesses vying for market share. The ability of these businesses to adapt to changing consumer demands, implement sustainable practices, and leverage technological advancements will ultimately determine their success within this dynamic and competitive market. The forecast for 2025-2033 indicates a trajectory of consistent, albeit moderate, growth, underscored by France’s enduring allure as a tourist destination balanced against the economic and competitive headwinds faced by the sector. Recent developments include: On May 27, 2022, ELLE announced its debut into the hospitality world with the launch of Elle Hospitality, which comprises two boutique concepts, Maison ELLE and ELLE Hotel, ELLE is owned by the French Lagardere Group and has its headquarters in Paris., On November 9, 2021, Accor partnered with the Olympic and Paralympic Games Paris 2024. Under the terms of the deal, the hotel giant will offer services to athletes and the media in their respective villages. The hotel group will also leverage its operational experience in major sporting events by providing an innovative digital hotel booking platform for Paris 2024.. Key drivers for this market are: 4., Favorable Government Policies and Regulations4.; Rise in the Number of Hotels/Restauarnts in the Market. Potential restraints include: 4., Stringent Rules and Regulations for International Tourists4.; Lack of Trained and Skilled Professionals. Notable trends are: Growing Occupancy Rate and RevPAR in Paris is Driving the Market.

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Morocco Hospitality Market Size 2025-2029

The hospitality market in Morocco size is forecast to increase by USD 1.85 billion at a CAGR of 6% between 2024 and 2029.

The hospitality market is experiencing significant shifts driven by evolving consumer preferences and technological advancements. One key trend is the growing demand for local and authentic experiences, as travelers seek to connect with the cultures and communities they visit (Shifting preference for local and authentic experiences). Catering services and conference management cater to corporate travelers, with digital transformation streamlining operations.


However, implementing effective tourism policies remains a challenge for industry players, as they navigate complex regulatory environments and strive to balance economic development with environmental sustainability and social responsibility. These trends and challenges are shaping the future of the hospitality industry, offering both opportunities and challenges for businesses that are able to adapt and innovate. In the dynamic hospitality market, solo travelers and event planners seek personalized experiences, driving the demand for advanced technology integrations such as voice assistants and mobile payments.

What will be the Size of the market During the Forecast Period?

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Supply chain management and quality management are crucial for ensuring food safety and energy efficiency, while net promoter scores and guest reviews shape brand reputation. Service recovery strategies are essential for addressing any issues promptly, boosting customer lifetime value. Another factor fueling market growth is the increasing use of the internet for researching and booking accommodations, as well as the influence of online testimonials and reviews (Increase in Internet access and online testimonials).

Family travel and wellness travel segments prioritize employee engagement and waste reduction. Destination management and smart home integration offer unique experiences, enhancing the overall guest experience. Biometric authentication and average daily rates are key performance indicators for occupancy rate optimization. Adventure travel and group travel segments continue to grow, requiring robust employee empowerment and continuous improvement in service offerings.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  International
  Domestic


Service

  Food service
  Accommodation


Business Segment

  Chain hotels
  Independent hotels
  Franchise models
  Management contracts


Price Range

  Budget
  Mid-range
  Upscale
  Luxury 


Geography

By Type Insights

The international segment is estimated to witness significant growth during the forecast period. The global hospitality market is experiencing significant evolution, with various entities shaping its dynamics. Loyalty programs are becoming increasingly important for retaining customers, offering personalized rewards and experiences. Eco-friendly practices are gaining prominence, as sustainability initiatives align with travelers' values and regulatory requirements. Tourism technology, including channel management systems and digital marketing, streamlines operations and enhances customer experiences. Meeting rooms equipped with advanced technology cater to business travelers, while revenue management systems optimize pricing strategies. Cloud computing and mobile services, such as mobile check-in and mobile ordering, offer convenience and flexibility. Fitness centers, guest engagement, and automated services cater to diverse consumer preferences.
Sustainable initiatives, like green initiatives and energy efficiency, are a priority for hotels. Luxury and boutique hotels invest in hospitality design and concierge services to provide unique experiences. Event spaces and business intelligence tools cater to corporate clients. Cost optimization, through revenue optimization and operational efficiency, is crucial for budget hotels. Property management systems and staff training ensure high-quality customer service. Online booking engines and social media marketing expand reach and accessibility. In the realm of hospitality technology, artificial intelligence and guest relationship management systems improve operational efficiency and personalize services.

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Market Dynamics

Our Morocco Hospitality Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies t

The France Hospitality Industry is segmented by Type (Chain Hotels and Independent Hotels) and by Segment (Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, Luxury Hotels, and Service Apartments). The report offers market size and forecasts in value (USD billion) for all the above segments.

According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at **** percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at **** percent. What are the leading OTAs worldwide? In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over ** billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly ** billion and ** billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group. How big is the online travel market? As estimated, the online travel market size worldwide amounted to just under *** billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over ********** of travel and tourism's total revenue in 2023.

The market size of the hotel and motel sector in the United States was valued at approximately 231.1 billion U.S. dollars in 2023. This figure shows a 7.7 percent increase over the previous year's total of 214.6 billion U.S. dollars.

The hotel channel management market is set to steadily advance with a projected CAGR of 8.3% throughout the forecast period. Valued at USD 802.1 million as of 2024, the industry is set to surge past USD 1,780.3 million by 2034, marking a considerable boost in its value.

Semi Annual Market Update

Country-wise Insights

Category-wise Insights

The hospitality industry in Vietnam is experiencing robust growth, driven by a surge in international and domestic tourism. The market size stood at USD 5.16 million in 2025 and is projected to reach USD 27.94 million by 2033, exhibiting a remarkable CAGR of 13.94%. Key drivers fueling this growth include government initiatives to promote tourism, rising disposable income, and increased air connectivity. The industry landscape is fragmented, with a mix of chain hotels, independent hotels, and specialized segments such as service apartments and budget hotels. Major players like InterContinental Hotels Group, Vinpearl, and Saigon Tourist hold a significant market share. Loyalty programs play a crucial role in customer retention, with major hotel brands offering attractive incentives and rewards. The industry faces challenges such as seasonality, competition from online travel agencies, and a need for sustainable practices. Nonetheless, the outlook for the Vietnamese hospitality sector remains positive, supported by continued economic growth and the country's appeal as a tourist destination. Recent developments include: November 2023: Marriott International recently revealed the launch of three upscale hotels in sought-after vacation spots in Vietnam. These comprise the Nha Trang Marriott Resort & Spa on Hon Tre Island, the Danang Marriott Resort & Spa in Non-Nuoc Beach Villas, and the Renaissance Hoi An Resort & Spa., August 2023: Fusion Hotel Group recently revealed the debut of Ixora Ho Tram by Fusion, a deluxe resort emphasizing wellness. Featuring 164 luxurious guestrooms and 46 exclusive villas, this outstanding establishment offers magnificent views of the beautiful coastline in southern Vietnam.. Key drivers for this market are: 4., Growth in Tourism is Driving the Market4.; Hotel Development in the Country Drives the Market Growth. Potential restraints include: 4., Lack Of Skilled Labour Is A Challenge For The Market4.; Regulatory Environment for Investors is a Challenge for Hospitality Sector. Notable trends are: Rise in the Number of Visitors to the Country is Driving the Hospitality Industry.

A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about digital sales, roughly a quarter of the survey sample stated that mobile and digital sales accounted for ** to ** percent of their company's total sales in 2020. Meanwhile, ** percent of respondents claimed that digital sales consisted of ** to ** percent of their organization's total sales in that year.

Hotel Digital Market Outlook

The global hotel digital market size was estimated to reach USD 12.5 billion in 2023, with a projected compound annual growth rate (CAGR) of 9.8%, poised to escalate this figure to approximately USD 27.1 billion by 2032. This impressive growth trajectory is driven by the increasing adoption of digital solutions in the hospitality industry, aimed at enhancing operational efficiency and guest experience. The convergence of technological advancements such as artificial intelligence, IoT, and big data analytics with traditional hospitality services is significantly reshaping the landscape, offering a plethora of opportunities for market participants to harness these innovations for competitive advantage.

One of the primary growth factors within the hotel digital market is the rising demand for personalized guest experiences. As travelers increasingly seek unique and tailored experiences, hotels are leveraging digital tools to offer personalized services and recommendations. Digital platforms enable hotels to gather and analyze guest data, preferences, and feedback, which in turn facilitates the customization of services, amenities, and communication. This personalized approach not only enhances guest satisfaction and loyalty but also boosts revenue generation by driving repeat business and positive word-of-mouth referrals. Moreover, the integration of AI-driven chatbots and virtual assistants has become a staple in modern hotels, offering seamless and instant guest interactions while reducing operational costs.

Another crucial driver of market growth is the need for efficient booking and revenue management systems. As the hotel industry becomes increasingly competitive, the ability to optimize pricing strategies and manage bookings effectively is paramount. Advanced digital platforms that utilize machine learning algorithms can analyze vast datasets to predict demand fluctuations, optimize pricing, and maximize occupancy rates. These systems allow hotels to adjust their strategies in real-time, ensuring that they capture the optimal market share at any given time. Additionally, digital marketing and advertising tools have become indispensable in reaching and engaging potential guests, providing hotels with innovative ways to target and convert audiences through social media, search engines, and online travel platforms.

The proliferation of cloud-based solutions is another significant factor contributing to the market's expansion. Cloud technology offers hotels the flexibility to scale their operations, reduce IT infrastructure costs, and enhance data security. With cloud deployment, hotels can streamline their operations, improve data accessibility, and facilitate collaboration across different departments and locations. This not only improves operational efficiency but also supports the adoption of emerging technologies like IoT and big data analytics. As more hotels transition from on-premises systems to cloud-based solutions, the demand for digital services and software in the hospitality sector continues to grow.

Regionally, the North American market holds a significant share due to its early adoption of digital technologies and a robust infrastructure. However, the Asia Pacific region is anticipated to exhibit the highest growth rate over the forecast period, driven by the burgeoning hospitality industry and increasing investments in technology. The region's rapid economic growth, coupled with a rising middle class and increasing tourism, creates a fertile ground for the adoption of hotel digital solutions. Meanwhile, Europe remains a key market, fueled by a strong tourism industry and a focus on sustainability and innovation in hospitality practices.

In the realm of hotel security, the evolution of the Hotel Lock system has become a pivotal aspect of the digital transformation journey. Modern hotel locks are no longer just about securing rooms; they are integral to enhancing the guest experience through seamless access and personalized service. These advanced systems often integrate with mobile apps, allowing guests to unlock their rooms using their smartphones, thereby eliminating the need for traditional key cards. This not only enhances convenience but also aligns with the growing demand for contactless solutions in the hospitality industry. Furthermore, hotel locks equipped with IoT capabilities can provide real-time data on room occupancy and security status, enabling hotel staff to respond promptly to any issues. As security concerns continue to rise, the adoption of sophisticated hotel