The United States Hospitality Market Report is Segmented by Chain Scale (Luxury, Upper Upscale, Upscale, and More), by Type (Service Apartments, Budget & Economy Hotels, and More), by Service Model (Full-Service, Select-Service, and More), by End-User, by Distribution Channel, by Ownership & Management Model, by Property Size, and by Region. The Market Forecasts are Provided in Terms of Value (USD).

Hospitality can be defined somewhat broadly as an industry that focuses on providing consumers with a means to participate in leisure activities, be that staying in a hotel or dining in a restaurant. It encompasses many industries, the largest of which are accommodation and food and drink services. In 2023, the global hospitality market reached over *** trillion U.S. dollars and was forecast to grow to around *** trillion U.S. dollars in 2024.

The France Hospitality Market Report is Segmented by Type (Chain Hotels, Independent Hotels), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, Budget & Economy, Service Apartments), Booking Channel (Direct Digital, Otas, Corporate/MICE, Wholesale & Traditional Agents), and Geography (Île-De-France, Provence-Alpes-Côte D'Azur, Auvergne-Rhône-Alpes, and Other). The Market Forecasts are Provided in Terms of Value (USD).

As per Cognitive Market Research's latest published report, the Global Hotel market size was $XX Billion in 2024 and it is forecasted to reach $1,126.04 Billion by 2030. Hotel Industry's Compound Annual Growth Rate was 5.29% from 2023 to 2030.

North America held largest share of XX% in the year 2024 
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024 

Market Dynamics: Key Drivers

The growing hospitality industry has resulted in a rising number of restaurants and driving the market for Hotels

The growing hospitality industry, particularly the rising number of restaurants, is a significant driver for the hotel market, creating a symbiotic relationship where the success of one often fuels the growth of the other. Hotels with diverse and high-quality in-house dining options offer immense convenience to guests. Travelers, whether on business or leisure, appreciate not having to leave the hotel premises to find a good meal. A wide range of dining choices caters to different tastes and dietary needs, making the hotel more attractive.

Additionally, beyond overnight guests, excellent restaurants attract residents, drawing foot traffic to the hotel. This creates a vibrant atmosphere and can position the hotel as a culinary destination, even for those not staying there. This "staycation" trend or local patronage contributes to the hotel's overall revenue and brand visibility. The concept of a "staycation" involves locals opting for a short, leisure break in their own city or a nearby area, often seeking a blend of relaxation and indulgence. Hotels with strong F&B offerings are perfectly positioned to capture this market. Locals might book an overnight stay simply to enjoy the hotel's spa, pool, and, crucially, its high-quality restaurants and bars without the hassle of long-distance travel. This trend surged during the pandemic and has since solidified as a preferred leisure activity.

https://www.digigoyatra.com/blog/why-staycations-are-becoming-the-new-travel-trend-in-india

Market Restraint

The intensifying competition in the industry hinders the growth of the Hotel Market

The market is highly competitive, not only among traditional hotel chains, independent, boutique, but also increasingly with the rise of short-term rental platforms, like Airbnb. These alternatives offer diverse experiences and price points, putting pressure on traditional hotels. This has led to higher consumer expectations than ever for personalized experiences, seamless technology, exceptional service, and value for money, forcing businesses to constantly innovate and invest.

Moreover, to cater to the needs of a wide range of customers, large hotel chains constantly launch new sub-brands for instance, Marriott has launched numerous brands like Moxy, Element, and Autograph Collection to target increasingly niche traveler segments. This means more options for consumers within the same loyalty program, but also more direct competition for individual hotel properties.

In conclusion, intensifying competition, fueled by the rise of alternative accommodations, ever-increasing guest expectations, and pervasive price transparency, is a formidable restraint on the hospitality market. It forces hotels to constantly evolve, invest, and differentiate themselves not just on price, but crucially, on the quality of the experience they deliver. Introduction to the Hotel Market

Hotels have existed since very ancient times to serve merchants and other travelers. A hotel is a managed building or establishment that provides guests with a place to stay overnight, on a short-term basis, in exchange for money. The precise features and services provided to guests can vary quite drastically from one hotel to another.

The growth of the global hotel industry is primarily attributed to a strong resurgence in both leisure and business travel post-pandemic, fueled by rising global disposable incomes and a burgeoning middle class, particularly in emerging economies. This increased affluence and a desire for experiences lead to higher demand for diverse accommodation types, from luxury hotels to boutique stays and short-term rentals.

https://www.revfine.com/hotel-industry/

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The market size of the hotel and resort sector worldwide reached *** trillion U.S. dollars in 2024. This showed almost ***** percent growth over the previous year's figure of **** trillion U.S. dollars. What are the leading hotel brands globally? In 2024, among hotel brands with the highest brand values globally were industry giants like Hilton, Hyatt, and Hampton Inn. Hilton was reported to have a brand value exceeding **** billion U.S. dollars. However, while Hilton led brand value, Wyndham hotels and resorts claimed the top spot for the hotel company with the largest number of properties worldwide, boasting over **** thousand hotels globally, while Hilton ranked fourth. Hotel booking behavior of global travelers In 2023, hotel booking growth worldwide peaked in January and February, surpassing *** percent - there was also a notable increase in hotel booking growth during the summer months of June and August. As of 2024, Vietnam and China stood out as the countries with the highest share of consumers booking hotels or private accommodation. Meanwhile, countries with the lowest share of hotel and private accommodation bookings were Hungary and Pakistan.

The United Kingdom’s hotel market ranges from renowned 5-star and luxury hotels to major national budget brands. In 2024, the market size of the hotel industry in the UK was valued at approximately **** billion British pounds, down from the previous year's total of **** billion British pounds. In 2025, the market size of this industry was forecast to increase by around *** million British pounds. How high is the UK’s hotel occupancy rate? The monthly hotel occupancy rate in the UK reached ** percent in March 2025. While this figure was a slight decrease from the same month in the previous year, it was significantly higher than in the years 2020, 2021, and 2022. In March 2020 and 2021, the country's hotel occupancy rate had fallen to ** percent and ** percent, respectively. The low occupancy rate during 2020 and 2021 was due to the impact of the coronavirus (COVID-19) pandemic which greatly limited travel and tourism across the globe. Who are the key players in the UK hotel industry? During the 2023/24 financial year, Whitbread’s annual revenue amounted to **** billion British pounds. Whitbread is a UK multinational leisure and hospitality company, best known as the owner of the Premier Inn hotel brand which can be found across the country. Meanwhile, the gross revenue of Holiday Inn hotels worldwide totaled *** billion U.S. dollars in 2024. Holiday Inn is a brand of hotels owned by the British company InterContinental Hotels Group.

The India Hospitality Market Segmented by Type (Chain Hotels, Independent Hotels, and Others), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, and Others), Booking Channel (Direct Digital, Online Travel Agencies (OTAs), and Others), Geographic Region (North India, West India, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The smart hospitality market SURGES from USD 19.4B in 2024 to reach extraordinary USD 58.7B by 2034, accelerating at a remarkable CAGR of 11.7% with revolutionary guest experiences.

[226+ Pages Report] The global Hospitality market size is expected to grow from USD 3953 billion in 2021 to USD 6716.3 billion by 2028, at a CAGR of 10.24% from 2022-2028

The global hotel occupancy rate reached 68 percent in September 2025. The highest rates that year were recorded in July and August, at 71 percent, respectively.

The market size of the hotel and motel sector in the United States was valued at approximately ***** billion U.S. dollars in 2023. This figure shows a *** percent increase over the previous year's total of ***** billion U.S. dollars.

United States Hospitality Industry Market size was valued at USD 15.31 Billion in 2024 and is projected to reach USD 23.68 Billion by 2031, growing at a CAGR of 5.6% from 2024 to 2031.United States Hospitality Market DriversThe market drivers for the United States Hospitality Market can be influenced by various factors. These may include:Economic conditions: The hotel industry is strongly impacted by the nation's overall economic health, which includes variables like GDP growth, employment rates, and consumer spending. People travel more and spend more on hotel services when the economy is doing well.Travel trends: The demand for hospitality services in particular locations may be influenced by shifting travel patterns, such as an increase in domestic or international travel, the rise of bleisure travel (combining business and leisure vacations), and the popularity of particular places.Technological developments: To improve customer experiences, increase operational efficiency, and customize services, the hotel sector is progressively implementing technology. Keyless entrance, personalized recommendations, and smartphone check-in are examples of trends that can affect customer preferences.Regulatory environment: The hospitality sector may be impacted by government laws and regulations, such as those pertaining to taxes, labor laws, and visa requirements. The competitiveness of the market and operating expenses might be impacted by regulatory changes.Consumer preferences: Shifts in the hospitality business can be driven by changes in consumer preferences, which can affect the kinds of services and amenities that are in demand. Examples of these shifts include a growing interest in wellness tourism, sustainable travel, or unique experiences.Rivalry: Pricing strategies and client loyalty may be impacted by the degree of rivalry in the hospitality industry, which includes the existence of well-known brands, fresh competitors, and alternative accommodation options like Airbnb.Global crises and events: The hospitality industry may be significantly impacted by events like health pandemics, natural disasters, geopolitical unrest, or economic downturns, which can alter demand and travel patterns.

United States Hospitality Market size was valued at USD 223.93 Billion in 2024 and is projected to reach USD 250.45 Billion by 2032, growing at a CAGR of 4.87% from 2025 to 2032.

United States Hospitality Market Dynamics

The key market dynamics that are shaping the United States hospitality market include:

Key Market Drivers

Growing Demand for Unique and Personalized Experiences: There is a rising demand for tailored and personalized services in the hospitality industry. Travelers increasingly seek unique experiences that cater to their individual preferences, driving the need for custom-made packages, bespoke services, and immersive local experiences. According to the American Hotel & Lodging Association, 70% of consumers consider personalization an essential factor when choosing accommodation and services.

Rise in Domestic and International Travel: With the easing of pandemic-related restrictions, there has been a sharp increase in both domestic and international travel.

The United Kingdom Hospitality Market size was valued at USD 69.50 Billion in 2024 and is projected to reach USD 99.38 Billion by 2032, growing at a CAGR of 4.5% from 2026 to 2032.United Kingdom Hospitality Market DriversThe United Kingdom's hospitality market is influenced by a number of key drivers, ranging from changing consumer behaviors to technological advancements and broader economic trends. These factors are interconnected and contribute to the sector's growth and evolution.Key Market Drivers:Rising Domestic and International Tourism: Tourism is a significant driver of the UK hospitality market, with both domestic and international visitors contributing to growth. International visits are projected to increase by 4.3% annually from 2024 to 2028.Increase in Staycations and Domestic Travel: The UK's domestic tourism industry has seen a surge in popularity, with domestic tourism generating £72.9 billion in 2023, up 12% from 2022.

The Thailand Hospitality Market Report is Segmented by Type (Chain Hotels, Independent Hotels), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, Budget & Economy, Service Apartments), Booking Channel (Direct Digital, Otas, Corporate/MICE, Wholesale & Traditional Agents), and Geography (Bangkok & Central Plains, Northern Thailand, Northeastern Thailand, and Other). The Market Forecasts are Provided in Terms of Value (USD).

The US hospitality market is projected to reach a market size of USD 235.96 million by 2033, exhibiting a CAGR of 4.87% during the forecast period. The hospitality industry in the country is driven by factors such as increasing disposable income, rising tourism, and business travel. The demand for vacation rentals and home sharing is also increasing, driven by platforms like Airbnb. The market is segmented into various segments based on type, service, and region. Major players in the market include InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, Best Western Hotels & Resorts, Marriott International, and Hilton Worldwide. Key trends in the market include the adoption of technology, sustainability initiatives, and personalization of guest experiences. Recent developments include: September 2023: IHG Hotels & Resorts opened a new Holiday Inn property in South Philadelphia following a conversion and renovation. Located minutes from Philadelphia International Airport and within walking distance of the city’s primary sports and entertainment facilities complex (which includes Lincoln Financial Field, Citizens Bank Park, and Wells Fargo Center), Holiday Inn Philadelphia Airport Stadium Area delivers a convenient, comfortable, and welcoming experience appropriate for the “City of Brotherly Love.”, August 2023: Wyndham Hotels & Resorts and LuxUrban Hotels Inc., a leading hotel operator with a growing portfolio of nearly two dozen assets in key urban markets across the United States, announced a newly signed deal to bring 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection by Wyndham brand.. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Stringent Government Policies and Regulations Limiting the Market Growth, Lack of Skilled Labor is a Challenge for the Market. Notable trends are: US Hotel Occupancy Soars, Fueled by Diverse Factors and Economic Uptick.

The Luxury Hotel Market is estimated to be valued at USD 110.7 billion in 2025 and is projected to reach USD 185.6 billion by 2035, registering a compound annual growth rate (CAGR) of 5.3% over the forecast period.

Discover the booming global hospitality market! This in-depth analysis reveals an 8.68% CAGR, key growth drivers, emerging trends, competitive strategies, and regional market breakdowns for 2025-2033. Learn about leading players like Marriott & Hilton and capitalize on this lucrative sector.

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Morocco Hospitality Market Size 2025-2029

The hospitality market in Morocco size is forecast to increase by USD 1.85 billion at a CAGR of 6% between 2024 and 2029.

The hospitality market is experiencing significant shifts driven by evolving consumer preferences and technological advancements. One key trend is the growing demand for local and authentic experiences, as travelers seek to connect with the cultures and communities they visit (Shifting preference for local and authentic experiences). Catering services and conference management cater to corporate travelers, with digital transformation streamlining operations.


However, implementing effective tourism policies remains a challenge for industry players, as they navigate complex regulatory environments and strive to balance economic development with environmental sustainability and social responsibility. These trends and challenges are shaping the future of the hospitality industry, offering both opportunities and challenges for businesses that are able to adapt and innovate. In the dynamic hospitality market, solo travelers and event planners seek personalized experiences, driving the demand for advanced technology integrations such as voice assistants and mobile payments.

What will be the Size of the market During the Forecast Period?

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Supply chain management and quality management are crucial for ensuring food safety and energy efficiency, while net promoter scores and guest reviews shape brand reputation. Service recovery strategies are essential for addressing any issues promptly, boosting customer lifetime value. Another factor fueling market growth is the increasing use of the internet for researching and booking accommodations, as well as the influence of online testimonials and reviews (Increase in Internet access and online testimonials).

Family travel and wellness travel segments prioritize employee engagement and waste reduction. Destination management and smart home integration offer unique experiences, enhancing the overall guest experience. Biometric authentication and average daily rates are key performance indicators for occupancy rate optimization. Adventure travel and group travel segments continue to grow, requiring robust employee empowerment and continuous improvement in service offerings.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  International
  Domestic


Service

  Food service
  Accommodation


Business Segment

  Chain hotels
  Independent hotels
  Franchise models
  Management contracts


Price Range

  Budget
  Mid-range
  Upscale
  Luxury 


Geography

By Type Insights

The international segment is estimated to witness significant growth during the forecast period. The global hospitality market is experiencing significant evolution, with various entities shaping its dynamics. Loyalty programs are becoming increasingly important for retaining customers, offering personalized rewards and experiences. Eco-friendly practices are gaining prominence, as sustainability initiatives align with travelers' values and regulatory requirements. Tourism technology, including channel management systems and digital marketing, streamlines operations and enhances customer experiences. Meeting rooms equipped with advanced technology cater to business travelers, while revenue management systems optimize pricing strategies. Cloud computing and mobile services, such as mobile check-in and mobile ordering, offer convenience and flexibility. Fitness centers, guest engagement, and automated services cater to diverse consumer preferences.
Sustainable initiatives, like green initiatives and energy efficiency, are a priority for hotels. Luxury and boutique hotels invest in hospitality design and concierge services to provide unique experiences. Event spaces and business intelligence tools cater to corporate clients. Cost optimization, through revenue optimization and operational efficiency, is crucial for budget hotels. Property management systems and staff training ensure high-quality customer service. Online booking engines and social media marketing expand reach and accessibility. In the realm of hospitality technology, artificial intelligence and guest relationship management systems improve operational efficiency and personalize services.

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Market Dynamics

Our Morocco Hospitality Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain

Market Share by Key Players